玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)32.912.7554.430.350.045.830.4512.52.270.020.00.01.06-2.67-5.571.379.49-33.780.06-2.67-35.25622-1.11-1.11
24Q3 (19)32.033.9926.40.3512.929.630.4-6.9811.110.020.00.01.098.572.551.25-10.55-12.10.06-3.84-20.896290.0-2.02
24Q2 (18)30.817.786.570.31-6.060.00.4316.2219.440.020.00.01.01-20.24-6.171.40-1.3312.080.06-15.1-6.176290.0-2.02
24Q1 (17)26.1522.71-17.010.3337.53.120.37-15.91-5.130.020.00.01.2612.0524.261.41-31.4714.320.08-18.5120.56290.0-2.02
23Q4 (16)21.31-15.9-37.250.24-11.11-35.140.4422.2212.820.020.0-50.01.135.73.372.0645.3479.790.0918.91-20.32629-2.02-2.02
23Q3 (15)25.34-12.32-12.040.27-12.9-6.90.360.0-7.690.020.00.01.07-0.675.851.4214.054.950.0814.0513.696420.0-2.58
23Q2 (14)28.9-8.28-22.080.31-3.1214.810.36-7.690.00.020.0-33.331.075.6247.351.250.6428.340.079.03-14.446420.0-2.58
23Q1 (13)31.51-7.21-21.890.32-13.513.230.390.0-4.880.02-50.00.01.02-6.7932.151.247.7821.780.06-46.1128.026420.0-2.58
22Q4 (12)33.9617.88-23.770.3727.590.00.390.0-40.00.04100.0-33.331.098.2431.181.15-15.16-21.290.1269.67-12.54642-2.58-2.58
22Q3 (11)28.81-22.32-43.390.297.41-23.680.398.33-27.780.02-33.33-33.331.0138.2834.81.3539.4727.570.07-14.1717.766590.0-4.91
22Q2 (10)37.09-8.06-11.770.27-12.9-15.620.36-12.2-12.20.0350.0-25.00.73-5.27-4.360.97-4.5-0.480.0863.14-14.996590.0-4.91
22Q1 (9)40.34-9.4531.660.31-16.22-3.120.41-36.92-8.890.02-66.67-33.330.77-7.47-26.421.02-30.34-30.80.05-63.19-49.366590.0-4.91
21Q4 (8)44.55-12.4684.170.37-2.6348.00.6520.3747.730.06100.020.00.8311.23-19.641.4637.5-19.790.13128.46-34.84659-4.91-4.91
21Q3 (7)50.8921.0574.040.3818.7535.710.5431.7114.890.03-25.0-25.00.75-1.9-22.021.068.8-33.990.06-38.04-56.916930.0-2.67
21Q2 (6)42.0437.2158.880.320.023.080.41-8.89-4.650.0433.33-77.780.76-27.12-22.540.98-33.6-39.990.10-2.82-86.016930.0-2.67
21Q1 (5)30.6426.667.890.3228.06.670.452.272.270.03-40.00.01.041.05-1.131.47-19.26-5.20.10-52.63-7.316930.0-2.67
20Q4 (4)24.19-17.270.00.25-10.710.00.44-6.380.00.0525.00.01.037.930.01.8213.160.00.2151.10.0693-2.670.0
20Q3 (3)29.2410.510.00.287.690.00.479.30.00.04-77.780.00.96-2.550.01.61-1.090.00.14-79.890.07120.00.0
20Q2 (2)26.46-6.830.00.26-13.330.00.43-2.270.00.18500.00.00.98-6.980.01.634.890.00.68543.990.07120.00.0
20Q1 (1)28.40.00.00.30.00.00.440.00.00.030.00.01.060.00.01.550.00.00.110.00.07120.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)121.8913.841.3417.541.656.450.090.01.103.251.35-6.490.07-12.16622-1.11
2023 (9)107.07-23.641.14-8.81.55-0.640.09-18.181.0619.431.4530.110.087.14629-2.02
2022 (8)140.21-16.611.25-10.071.56-23.90.11-31.250.897.841.11-8.750.08-17.56642-2.58
2021 (7)168.1355.261.3928.72.0514.530.16-46.670.83-17.11.22-26.240.10-65.65659-4.91
2020 (6)108.29-12.321.08-16.921.791.130.3-6.251.00-5.251.6515.340.286.93693-2.67
2019 (5)123.51-17.01.3-1.521.77-3.80.3288.241.0518.651.4315.890.26126.78712-6.56
2018 (4)148.8-21.341.32-16.461.84-2.130.17-5.560.896.221.2424.430.1120.07762-5.22
2017 (3)189.1845.291.5831.671.880.530.18-47.060.84-9.380.99-30.80.10-63.56804-15.72
2016 (2)130.21-11.861.20.841.87-11.790.34112.50.9214.411.440.080.26141.099540.0
2015 (1)147.73-28.841.19-20.132.12-20.90.1660.00.8101.4400.1109540.0

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