- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 99.3 | 11.01 | 29.15 | 3.85 | 18.1 | 36.04 | 2.73 | 3.02 | 8.76 | 1.09 | 2.83 | 17.2 | 3.88 | 6.38 | 5.34 | 2.75 | -7.2 | -15.78 | 1.10 | -7.37 | -9.25 | 1652 | 0.0 | 1.47 |
| 24Q2 (19) | 89.45 | 2.29 | 15.54 | 3.26 | -2.4 | 18.55 | 2.65 | 2.71 | -3.64 | 1.06 | 13.98 | 2.91 | 3.64 | -4.58 | 2.6 | 2.96 | 0.42 | -16.6 | 1.19 | 11.43 | -10.93 | 1652 | 0.0 | 1.47 |
| 24Q1 (18) | 87.45 | 10.95 | 7.78 | 3.34 | 17.19 | 15.97 | 2.58 | -3.37 | -5.15 | 0.93 | -13.08 | 0.0 | 3.82 | 5.63 | 7.6 | 2.95 | -12.91 | -11.99 | 1.06 | -21.66 | -7.22 | 1652 | 0.0 | 1.47 |
| 23Q4 (17) | 78.82 | 2.51 | 5.32 | 2.85 | 0.71 | 5.56 | 2.67 | 6.37 | 5.95 | 1.07 | 15.05 | 0.94 | 3.62 | -1.76 | 0.23 | 3.39 | 3.77 | 0.6 | 1.36 | 12.24 | -4.15 | 1652 | 1.47 | 1.47 |
| 23Q3 (16) | 76.89 | -0.68 | -12.04 | 2.83 | 2.91 | -31.64 | 2.51 | -8.73 | -4.92 | 0.93 | -9.71 | -7.92 | 3.68 | 3.62 | -22.29 | 3.26 | -8.1 | 8.08 | 1.21 | -9.09 | 4.68 | 1628 | 0.0 | 1.5 |
| 23Q2 (15) | 77.42 | -4.58 | -13.74 | 2.75 | -4.51 | -35.45 | 2.75 | 1.1 | 5.36 | 1.03 | 10.75 | 4.04 | 3.55 | 0.07 | -25.17 | 3.55 | 5.96 | 22.14 | 1.33 | 16.07 | 20.61 | 1628 | 0.0 | 1.5 |
| 23Q1 (14) | 81.14 | 8.42 | -6.11 | 2.88 | 6.67 | -49.38 | 2.72 | 7.94 | 2.64 | 0.93 | -12.26 | 9.41 | 3.55 | -1.62 | -46.09 | 3.35 | -0.44 | 9.32 | 1.15 | -19.08 | 16.53 | 1628 | 0.0 | 1.5 |
| 22Q4 (13) | 74.84 | -14.38 | -7.87 | 2.7 | -34.78 | -45.12 | 2.52 | -4.55 | 13.0 | 1.06 | 4.95 | 15.22 | 3.61 | -23.83 | -40.44 | 3.37 | 11.49 | 22.65 | 1.42 | 22.58 | 25.05 | 1628 | 1.5 | 1.5 |
| 22Q3 (12) | 87.41 | -2.61 | 13.92 | 4.14 | -2.82 | 0.0 | 2.64 | 1.15 | -2.22 | 1.01 | 2.02 | 1.0 | 4.74 | -0.22 | -12.22 | 3.02 | 3.86 | -14.17 | 1.16 | 4.75 | -11.34 | 1604 | 0.0 | 1.07 |
| 22Q2 (11) | 89.75 | 3.85 | 5.33 | 4.26 | -25.13 | -1.62 | 2.61 | -1.51 | -0.38 | 0.99 | 16.47 | 8.79 | 4.75 | -27.91 | -6.59 | 2.91 | -5.16 | -5.42 | 1.10 | 12.15 | 3.29 | 1604 | 0.0 | 1.07 |
| 22Q1 (10) | 86.42 | 6.39 | 5.17 | 5.69 | 15.65 | 36.78 | 2.65 | 18.83 | 2.32 | 0.85 | -7.61 | -4.49 | 6.58 | 8.7 | 30.05 | 3.07 | 11.7 | -2.72 | 0.98 | -13.16 | -9.19 | 1604 | 0.0 | 1.07 |
| 21Q4 (9) | 81.23 | 5.86 | 27.16 | 4.92 | 18.84 | 83.58 | 2.23 | -17.41 | -1.76 | 0.92 | -8.0 | 8.24 | 6.06 | 12.26 | 44.37 | 2.75 | -21.98 | -22.74 | 1.13 | -13.1 | -14.88 | 1604 | 1.07 | 1.07 |
| 21Q3 (8) | 76.73 | -9.95 | 36.85 | 4.14 | -4.39 | 75.42 | 2.7 | 3.05 | 10.2 | 1.0 | 9.89 | 16.28 | 5.40 | 6.18 | 28.19 | 3.52 | 14.44 | -19.47 | 1.30 | 22.03 | -15.03 | 1587 | 0.0 | -1.31 |
| 21Q2 (7) | 85.21 | 3.7 | 53.95 | 4.33 | 4.09 | 109.18 | 2.62 | 1.16 | 0.38 | 0.91 | 2.25 | 5.81 | 5.08 | 0.37 | 35.88 | 3.07 | -2.45 | -34.79 | 1.07 | -1.4 | -31.27 | 1587 | 0.0 | -1.31 |
| 21Q1 (6) | 82.17 | 28.63 | 26.53 | 4.16 | 55.22 | 74.06 | 2.59 | 14.1 | -3.36 | 0.89 | 4.71 | -4.3 | 5.06 | 20.67 | 37.56 | 3.15 | -11.3 | -23.62 | 1.08 | -18.6 | -24.37 | 1587 | 0.0 | -1.31 |
| 20Q4 (5) | 63.88 | 13.93 | -6.65 | 2.68 | 13.56 | 16.02 | 2.27 | -7.35 | -15.93 | 0.85 | -1.16 | -23.42 | 4.20 | -0.32 | 24.28 | 3.55 | -18.67 | -9.94 | 1.33 | -13.25 | -17.97 | 1587 | -1.31 | 2.72 |
| 20Q3 (4) | 56.07 | 1.3 | 0.0 | 2.36 | 14.01 | 0.0 | 2.45 | -6.13 | 0.0 | 0.86 | 0.0 | 0.0 | 4.21 | 12.55 | 0.0 | 4.37 | -7.34 | 0.0 | 1.53 | -1.28 | 0.0 | 1608 | 0.0 | 0.0 |
| 20Q2 (3) | 55.35 | -14.77 | 0.0 | 2.07 | -13.39 | 0.0 | 2.61 | -2.61 | 0.0 | 0.86 | -7.53 | 0.0 | 3.74 | 1.62 | 0.0 | 4.72 | 14.26 | 0.0 | 1.55 | 8.5 | 0.0 | 1608 | 0.0 | 0.0 |
| 20Q1 (2) | 64.94 | -5.1 | 0.0 | 2.39 | 3.46 | 0.0 | 2.68 | -0.74 | 0.0 | 0.93 | -16.22 | 0.0 | 3.68 | 9.02 | 0.0 | 4.13 | 4.59 | 0.0 | 1.43 | -11.71 | 0.0 | 1608 | 4.08 | 0.0 |
| 19Q4 (1) | 68.43 | 0.0 | 0.0 | 2.31 | 0.0 | 0.0 | 2.7 | 0.0 | 0.0 | 1.11 | 0.0 | 0.0 | 3.38 | 0.0 | 0.0 | 3.95 | 0.0 | 0.0 | 1.62 | 0.0 | 0.0 | 1545 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 314.27 | -7.13 | 11.3 | -32.7 | 10.65 | 2.21 | 3.97 | 1.28 | 3.60 | -27.53 | 3.39 | 10.06 | 1.26 | 9.05 | 1628 | 0.0 |
| 2022 (9) | 338.41 | 4.02 | 16.79 | -4.33 | 10.42 | 2.66 | 3.92 | 5.38 | 4.96 | -8.03 | 3.08 | -1.31 | 1.16 | 1.3 | 1628 | 1.5 |
| 2021 (8) | 325.33 | 35.42 | 17.55 | 84.74 | 10.15 | 1.4 | 3.72 | 5.98 | 5.39 | 36.42 | 3.12 | -25.12 | 1.14 | -21.74 | 1604 | 1.07 |
| 2020 (7) | 240.24 | -16.9 | 9.5 | -2.76 | 10.01 | -8.5 | 3.51 | -10.0 | 3.95 | 17.02 | 4.17 | 10.11 | 1.46 | 8.31 | 1587 | -1.31 |
| 2019 (6) | 289.11 | -2.82 | 9.77 | 1.88 | 10.94 | 1.11 | 3.9 | 0.52 | 3.38 | 4.84 | 3.78 | 4.05 | 1.35 | 3.44 | 1608 | 4.08 |
| 2018 (5) | 297.51 | -6.34 | 9.59 | 0.84 | 10.82 | 6.18 | 3.88 | 3.19 | 3.22 | 7.67 | 3.64 | 13.37 | 1.30 | 10.18 | 1545 | 4.32 |
| 2017 (4) | 317.66 | 17.85 | 9.51 | 2.04 | 10.19 | 5.16 | 3.76 | 8.36 | 2.99 | -13.42 | 3.21 | -10.77 | 1.18 | -8.05 | 1481 | 1.79 |
| 2016 (3) | 269.55 | 3.74 | 9.32 | -4.9 | 9.69 | 16.47 | 3.47 | 5.47 | 3.46 | -8.33 | 3.59 | 12.26 | 1.29 | 1.66 | 1455 | 1.54 |
| 2015 (2) | 259.82 | -18.47 | 9.8 | -2.68 | 8.32 | -0.48 | 3.29 | -9.37 | 3.77 | 19.37 | 3.20 | 22.07 | 1.27 | 11.17 | 1433 | -1.31 |
| 2014 (1) | 318.69 | -7.42 | 10.07 | -2.52 | 8.36 | -7.62 | 3.63 | -6.68 | 3.16 | 0 | 2.62 | 0 | 1.14 | 0 | 1452 | -2.02 |
