玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)19.251.00.682.185.83-11.742.1114.057.650.78-17.021.311.324.78-12.3410.9612.936.934.05-17.840.6124760.00.0
24Q3 (19)19.068.05-3.152.06-4.63-10.041.85-7.59.470.94-11.3262.0710.81-11.73-7.129.71-14.3913.034.93-17.9367.3424760.00.0
24Q2 (18)17.64-4.13-0.512.166.93-6.492.04.172.561.0634.189.2812.2411.54-6.0211.348.653.096.0139.969.8424760.00.0
24Q1 (17)18.4-3.776.242.02-18.22-12.551.92-2.046.080.792.641.0710.98-15.02-17.6910.431.79-0.154.296.6132.7924760.00.0
23Q4 (16)19.12-2.852.192.477.86-2.371.9615.980.00.7732.764.0512.9211.02-4.4710.2519.37-2.144.0336.651.8224760.00.0
23Q3 (15)19.6811.03.422.29-0.87-0.431.69-13.33-12.440.58-40.21-26.5811.64-10.69-3.728.59-21.92-15.332.95-46.13-29.0124760.00.0
23Q2 (14)17.732.37-5.392.310.03.591.957.734.280.9773.21-18.4913.03-2.319.4911.005.2410.225.4769.21-13.8424760.00.0
23Q1 (13)17.32-7.43-15.312.31-8.7-0.431.81-7.655.850.56-24.32-12.513.34-1.3717.5610.45-0.2424.983.23-18.253.3124760.00.0
22Q4 (12)18.71-1.68-19.462.5310.08.121.961.55-7.980.74-6.33-6.3313.5211.8834.2410.483.2914.253.96-4.7316.324760.00.0
22Q3 (11)19.031.55-14.852.33.14-8.731.933.219.660.79-33.61-13.1912.091.577.1910.141.6428.794.15-34.631.9624760.00.0
22Q2 (10)18.74-8.36-4.142.23-3.88-10.441.879.36-1.581.1985.9467.6111.904.89-6.579.9819.342.686.35102.974.8524760.00.0
22Q1 (9)20.45-11.97-7.02.32-0.85-2.931.71-19.72-14.930.64-18.99-22.8911.3412.624.388.36-8.8-8.523.13-7.97-17.0824760.00.0
21Q4 (8)23.233.94-4.682.34-7.14-9.32.1321.02-9.750.79-13.1933.910.07-10.66-4.859.1716.44-5.323.40-16.4840.4724760.00.0
21Q3 (7)22.3514.32-5.72.521.2-8.031.76-7.37-6.880.9128.1716.6711.28-11.47-2.477.87-18.97-1.254.0712.1123.7124760.00.0
21Q2 (6)19.55-11.11.662.494.1818.571.9-5.47-1.550.71-14.46-12.3512.7417.1916.639.726.33-3.173.63-3.78-13.7824760.00.0
21Q1 (5)21.99-9.77-17.642.39-7.36-1.242.01-14.83-11.840.8340.686.4110.872.6619.919.14-5.617.043.7755.929.224760.00.0
20Q4 (4)24.372.830.02.58-5.840.02.3624.870.00.59-24.360.010.59-8.430.09.6821.430.02.42-26.440.024760.00.0
20Q3 (3)23.723.240.02.7430.480.01.89-2.070.00.78-3.70.011.565.870.07.97-20.540.03.29-21.870.024760.00.0
20Q2 (2)19.23-27.980.02.1-13.220.01.93-15.350.00.813.850.010.9220.490.010.0417.530.04.2144.190.024760.00.0
20Q1 (1)26.70.00.02.420.00.02.280.00.00.780.00.09.060.00.08.540.00.02.920.00.024760.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)74.350.698.42-10.147.876.213.5723.9611.32-10.7610.595.484.8023.1124760.0
2023 (9)73.84-4.09.37-0.117.41-0.672.88-14.0312.694.0610.043.473.90-10.4424760.0
2022 (8)76.92-11.729.38-3.797.46-4.363.353.7212.198.979.708.344.3617.4824760.0
2021 (7)87.13-7.329.75-0.917.8-7.83.239.1211.196.918.95-0.523.7117.7424760.0
2020 (6)94.0133.449.8495.638.46173.792.96-26.010.4746.69.00105.173.15-44.5524760.0
2019 (5)70.45-19.095.03-17.813.09-28.144.085.197.141.584.39-11.195.68128.8724760.0
2018 (4)87.07-4.96.12-3.774.3-13.312.16-13.67.031.194.94-8.842.48-9.1424760.0
2017 (3)91.56-16.486.36-44.794.96-6.592.5-16.396.95-33.95.4211.832.730.12476-8.74
2016 (2)109.62-14.2811.5222.685.31-13.942.99-6.2710.5143.124.840.42.739.342713-5.54
2015 (1)127.88-20.759.39-6.196.17-1.913.19-4.27.3404.8202.4902872-16.71

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。