- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 36.8 | -1.08 | -3.77 | 5.44 | 1.3 | -0.55 | 2.16 | -3.57 | -1.37 | 1.84 | -1.08 | -3.16 | 14.78 | 2.4 | 3.34 | 5.87 | -2.52 | 2.49 | 5.00 | 0.0 | 0.63 | 0 | 0 | 0 |
| 24Q2 (19) | 37.2 | 4.41 | -10.38 | 5.37 | -4.28 | -8.21 | 2.24 | 0.0 | -4.27 | 1.86 | 6.29 | -0.53 | 14.44 | -8.32 | 2.43 | 6.02 | -4.22 | 6.82 | 5.00 | 1.8 | 10.99 | 0 | 0 | 0 |
| 24Q1 (18) | 35.63 | -3.96 | -16.28 | 5.61 | 5.65 | -0.53 | 2.24 | 157.47 | 1.82 | 1.75 | -21.52 | 35.66 | 15.75 | 10.01 | 18.81 | 6.29 | 168.09 | 21.62 | 4.91 | -18.29 | 62.04 | 0 | 0 | 0 |
| 23Q4 (17) | 37.1 | -2.98 | -16.08 | 5.31 | -2.93 | -9.69 | 0.87 | -60.27 | -65.34 | 2.23 | 17.37 | 63.97 | 14.31 | 0.06 | 7.61 | 2.35 | -59.05 | -58.7 | 6.01 | 20.97 | 95.39 | 0 | 0 | 0 |
| 23Q3 (16) | 38.24 | -7.88 | -14.74 | 5.47 | -6.5 | -6.17 | 2.19 | -6.41 | 15.26 | 1.9 | 1.6 | 53.23 | 14.30 | 1.5 | 10.04 | 5.73 | 1.59 | 35.19 | 4.97 | 10.29 | 79.71 | 0 | 0 | 0 |
| 23Q2 (15) | 41.51 | -2.47 | -0.14 | 5.85 | 3.72 | 1.21 | 2.34 | 6.36 | -19.03 | 1.87 | 44.96 | 38.52 | 14.09 | 6.35 | 1.36 | 5.64 | 9.05 | -18.91 | 4.50 | 48.63 | 38.72 | 0 | 0 | 0 |
| 23Q1 (14) | 42.56 | -3.73 | 6.0 | 5.64 | -4.08 | 0.71 | 2.2 | -12.35 | 12.24 | 1.29 | -5.15 | -4.44 | 13.25 | -0.36 | -4.99 | 5.17 | -8.95 | 5.89 | 3.03 | -1.47 | -9.86 | 0 | 0 | 0 |
| 22Q4 (13) | 44.21 | -1.43 | 2.79 | 5.88 | 0.86 | 15.07 | 2.51 | 32.11 | -3.09 | 1.36 | 9.68 | -24.86 | 13.30 | 2.32 | 11.95 | 5.68 | 34.02 | -5.72 | 3.08 | 11.27 | -26.9 | 0 | 0 | 0 |
| 22Q3 (12) | 44.85 | 7.89 | 13.31 | 5.83 | 0.87 | -1.52 | 1.9 | -34.26 | 32.87 | 1.24 | -8.15 | -34.04 | 13.00 | -6.51 | -13.09 | 4.24 | -39.06 | 17.25 | 2.76 | -14.87 | -41.79 | 0 | 0 | 0 |
| 22Q2 (11) | 41.57 | 3.54 | 23.39 | 5.78 | 3.21 | -1.2 | 2.89 | 47.45 | 36.32 | 1.35 | 0.0 | -46.0 | 13.90 | -0.31 | -19.93 | 6.95 | 42.41 | 10.48 | 3.25 | -3.42 | -56.24 | 0 | 0 | 0 |
| 22Q1 (10) | 40.15 | -6.65 | 3.0 | 5.6 | 9.59 | -9.39 | 1.96 | -24.32 | -17.3 | 1.35 | -25.41 | -46.85 | 13.95 | 17.4 | -12.03 | 4.88 | -18.93 | -19.71 | 3.36 | -20.1 | -48.4 | 0 | 0 | 0 |
| 21Q4 (9) | 43.01 | 8.67 | 3.51 | 5.11 | -13.68 | -25.73 | 2.59 | 81.12 | 11.64 | 1.81 | -3.72 | -49.44 | 11.88 | -20.57 | -28.25 | 6.02 | 66.67 | 7.85 | 4.21 | -11.4 | -51.16 | 0 | 0 | 0 |
| 21Q3 (8) | 39.58 | 17.48 | -4.88 | 5.92 | 1.2 | -8.07 | 1.43 | -32.55 | -44.36 | 1.88 | -24.8 | -27.13 | 14.96 | -13.86 | -3.36 | 3.61 | -42.58 | -41.5 | 4.75 | -35.99 | -23.39 | 0 | 0 | 0 |
| 21Q2 (7) | 33.69 | -13.57 | 5.55 | 5.85 | -5.34 | -4.26 | 2.12 | -10.55 | -14.17 | 2.5 | -1.57 | -6.37 | 17.36 | 9.52 | -9.29 | 6.29 | 3.5 | -18.68 | 7.42 | 13.88 | -11.29 | 0 | 0 | 0 |
| 21Q1 (6) | 38.98 | -6.19 | 6.15 | 6.18 | -10.17 | -9.12 | 2.37 | 2.16 | 9.22 | 2.54 | -29.05 | 4.1 | 15.85 | -4.25 | -14.39 | 6.08 | 8.89 | 2.88 | 6.52 | -24.37 | -1.94 | 0 | 0 | 0 |
| 20Q4 (5) | 41.55 | -0.14 | -6.75 | 6.88 | 6.83 | -8.75 | 2.32 | -9.73 | -2.11 | 3.58 | 38.76 | 23.88 | 16.56 | 6.99 | -2.14 | 5.58 | -9.6 | 4.98 | 8.62 | 38.96 | 32.85 | 0 | 0 | 0 |
| 20Q3 (4) | 41.61 | 30.36 | 0.0 | 6.44 | 5.4 | 0.0 | 2.57 | 4.05 | 0.0 | 2.58 | -3.37 | 0.0 | 15.48 | -19.14 | 0.0 | 6.18 | -20.18 | 0.0 | 6.20 | -25.87 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 31.92 | -13.07 | 0.0 | 6.11 | -10.15 | 0.0 | 2.47 | 13.82 | 0.0 | 2.67 | 9.43 | 0.0 | 19.14 | 3.36 | 0.0 | 7.74 | 30.94 | 0.0 | 8.36 | 25.88 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 36.72 | -17.59 | 0.0 | 6.8 | -9.81 | 0.0 | 2.17 | -8.44 | 0.0 | 2.44 | -15.57 | 0.0 | 18.52 | 9.44 | 0.0 | 5.91 | 11.11 | 0.0 | 6.64 | 2.46 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 44.56 | 0.0 | 0.0 | 7.54 | 0.0 | 0.0 | 2.37 | 0.0 | 0.0 | 2.89 | 0.0 | 0.0 | 16.92 | 0.0 | 0.0 | 5.32 | 0.0 | 0.0 | 6.49 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 159.41 | -6.66 | 22.26 | -3.59 | 7.61 | -17.82 | 7.28 | 37.1 | 13.96 | 3.28 | 4.77 | -11.96 | 4.57 | 46.88 | 0 | 0 |
| 2022 (9) | 170.78 | 10.0 | 23.09 | 0.13 | 9.26 | 8.94 | 5.31 | -39.24 | 13.52 | -8.98 | 5.42 | -0.97 | 3.11 | -44.77 | 0 | 0 |
| 2021 (8) | 155.25 | 2.28 | 23.06 | -12.09 | 8.5 | -10.71 | 8.74 | -22.45 | 14.85 | -14.04 | 5.48 | -12.7 | 5.63 | -24.18 | 0 | 0 |
| 2020 (7) | 151.79 | -10.69 | 26.23 | -17.2 | 9.52 | 1.82 | 11.27 | 5.82 | 17.28 | -7.29 | 6.27 | 14.01 | 7.42 | 18.49 | 0 | 0 |
| 2019 (6) | 169.96 | -12.31 | 31.68 | -4.26 | 9.35 | -7.15 | 10.65 | 5.55 | 18.64 | 9.18 | 5.50 | 5.89 | 6.27 | 20.37 | 0 | 0 |
| 2018 (5) | 193.83 | 0.35 | 33.09 | -11.62 | 10.07 | -0.49 | 10.09 | 12.11 | 17.07 | -11.92 | 5.20 | -0.84 | 5.21 | 11.72 | 0 | 0 |
| 2017 (4) | 193.16 | -15.73 | 37.44 | -11.36 | 10.12 | -28.28 | 9.0 | -27.24 | 19.38 | 5.18 | 5.24 | -14.89 | 4.66 | -13.66 | 0 | 0 |
| 2016 (3) | 229.22 | -13.87 | 42.24 | -19.08 | 14.11 | 1.58 | 12.37 | -12.39 | 18.43 | -6.05 | 6.16 | 17.95 | 5.40 | 1.72 | 2725 | 0.0 |
| 2015 (2) | 266.14 | -12.18 | 52.2 | -4.24 | 13.89 | -0.14 | 14.12 | 25.62 | 19.61 | 9.05 | 5.22 | 13.71 | 5.31 | 43.05 | 2725 | 0.0 |
| 2014 (1) | 303.06 | -0.82 | 54.51 | -0.11 | 13.91 | 10.31 | 11.24 | 18.19 | 17.99 | 0 | 4.59 | 0 | 3.71 | 0 | 2725 | 0.0 |
