- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 29.05 | 4.31 | 5.71 | 0.77 | 2.67 | 1.32 | 0.83 | -3.49 | -10.75 | 0.69 | -1.43 | 11.29 | 2.65 | -1.57 | -4.16 | 2.86 | -7.48 | -15.58 | 2.38 | -5.5 | 5.28 | 2433 | 0.0 | -5.11 |
| 24Q2 (19) | 27.85 | 16.58 | -1.38 | 0.75 | -6.25 | 8.7 | 0.86 | 1.18 | 3.61 | 0.7 | 20.69 | 18.64 | 2.69 | -19.58 | 10.22 | 3.09 | -13.21 | 5.07 | 2.51 | 3.53 | 20.31 | 2433 | 0.0 | -5.11 |
| 24Q1 (18) | 23.89 | -8.08 | -11.02 | 0.8 | 5.26 | 2.56 | 0.85 | 30.77 | -9.57 | 0.58 | 5.45 | -12.12 | 3.35 | 14.52 | 15.27 | 3.56 | 42.26 | 1.63 | 2.43 | 14.72 | -1.23 | 2433 | 0.0 | -5.11 |
| 23Q4 (17) | 25.99 | -5.42 | -8.74 | 0.76 | 0.0 | 1.33 | 0.65 | -30.11 | -4.41 | 0.55 | -11.29 | -3.51 | 2.92 | 5.73 | 11.04 | 2.50 | -26.1 | 4.75 | 2.12 | -6.2 | 5.74 | 2433 | -5.11 | -5.11 |
| 23Q3 (16) | 27.48 | -2.69 | -8.34 | 0.76 | 10.14 | -9.52 | 0.93 | 12.05 | 10.71 | 0.62 | 5.08 | -1.59 | 2.77 | 13.19 | -1.29 | 3.38 | 15.15 | 20.79 | 2.26 | 7.99 | 7.37 | 2564 | 0.0 | -1.27 |
| 23Q2 (15) | 28.24 | 5.18 | -8.49 | 0.69 | -11.54 | -13.75 | 0.83 | -11.7 | -10.75 | 0.59 | -10.61 | -10.61 | 2.44 | -15.89 | -5.75 | 2.94 | -16.05 | -2.47 | 2.09 | -15.01 | -2.31 | 2564 | 0.0 | -1.27 |
| 23Q1 (14) | 26.85 | -5.72 | -3.83 | 0.78 | 4.0 | -2.5 | 0.94 | 38.24 | 6.82 | 0.66 | 15.79 | -4.35 | 2.91 | 10.31 | 1.39 | 3.50 | 46.63 | 11.07 | 2.46 | 22.82 | -0.54 | 2564 | 0.0 | -1.27 |
| 22Q4 (13) | 28.48 | -5.0 | -6.16 | 0.75 | -10.71 | -9.64 | 0.68 | -19.05 | -15.0 | 0.57 | -9.52 | -12.31 | 2.63 | -6.01 | -3.71 | 2.39 | -14.78 | -9.42 | 2.00 | -4.76 | -6.55 | 2564 | -1.27 | -1.27 |
| 22Q3 (12) | 29.98 | -2.85 | 3.34 | 0.84 | 5.0 | 9.09 | 0.84 | -9.68 | 1.2 | 0.63 | -4.55 | -3.08 | 2.80 | 8.08 | 5.56 | 2.80 | -7.03 | -2.07 | 2.10 | -1.74 | -6.21 | 2597 | 0.0 | 1.52 |
| 22Q2 (11) | 30.86 | 10.53 | 11.61 | 0.8 | 0.0 | 6.67 | 0.93 | 5.68 | 9.41 | 0.66 | -4.35 | 10.0 | 2.59 | -9.53 | -4.43 | 3.01 | -4.39 | -1.97 | 2.14 | -13.46 | -1.44 | 2597 | 0.0 | 1.52 |
| 22Q1 (10) | 27.92 | -8.01 | 13.87 | 0.8 | -3.61 | 5.26 | 0.88 | 10.0 | 10.0 | 0.69 | 6.15 | 18.97 | 2.87 | 4.77 | -7.56 | 3.15 | 19.57 | -3.4 | 2.47 | 15.39 | 4.48 | 2597 | 0.0 | 1.52 |
| 21Q4 (9) | 30.35 | 4.62 | 30.2 | 0.83 | 7.79 | 12.16 | 0.8 | -3.61 | 17.65 | 0.65 | 0.0 | 22.64 | 2.73 | 3.03 | -13.86 | 2.64 | -7.87 | -9.64 | 2.14 | -4.42 | -5.81 | 2597 | 1.52 | 1.52 |
| 21Q3 (8) | 29.01 | 4.92 | 36.07 | 0.77 | 2.67 | 11.59 | 0.83 | -2.35 | 29.69 | 0.65 | 8.33 | 22.64 | 2.65 | -2.15 | -17.99 | 2.86 | -6.93 | -4.69 | 2.24 | 3.25 | -9.87 | 2558 | 0.0 | 5.57 |
| 21Q2 (7) | 27.65 | 12.77 | 34.94 | 0.75 | -1.32 | 19.05 | 0.85 | 6.25 | 41.67 | 0.6 | 3.45 | 20.0 | 2.71 | -12.49 | -11.78 | 3.07 | -5.78 | 4.98 | 2.17 | -8.26 | -11.07 | 2558 | 0.0 | 5.57 |
| 21Q1 (6) | 24.52 | 5.19 | 26.39 | 0.76 | 2.7 | 10.14 | 0.8 | 17.65 | 23.08 | 0.58 | 9.43 | 11.54 | 3.10 | -2.37 | -12.85 | 3.26 | 11.84 | -2.62 | 2.37 | 4.03 | -11.75 | 2558 | 0.0 | -4.84 |
| 20Q4 (5) | 23.31 | 9.33 | 8.22 | 0.74 | 7.25 | 17.46 | 0.68 | 6.25 | 28.3 | 0.53 | 0.0 | 15.22 | 3.17 | -1.91 | 8.54 | 2.92 | -2.82 | 18.56 | 2.27 | -8.54 | 6.47 | 2558 | 5.57 | -4.84 |
| 20Q3 (4) | 21.32 | 4.05 | 0.0 | 0.69 | 9.52 | 0.0 | 0.64 | 6.67 | 0.0 | 0.53 | 6.0 | 0.0 | 3.24 | 5.26 | 0.0 | 3.00 | 2.51 | 0.0 | 2.49 | 1.87 | 0.0 | 2423 | 0.0 | 0.0 |
| 20Q2 (3) | 20.49 | 5.62 | 0.0 | 0.63 | -8.7 | 0.0 | 0.6 | -7.69 | 0.0 | 0.5 | -3.85 | 0.0 | 3.07 | -13.55 | 0.0 | 2.93 | -12.6 | 0.0 | 2.44 | -8.96 | 0.0 | 2423 | -9.86 | 0.0 |
| 20Q1 (2) | 19.4 | -9.94 | 0.0 | 0.69 | 9.52 | 0.0 | 0.65 | 22.64 | 0.0 | 0.52 | 13.04 | 0.0 | 3.56 | 21.61 | 0.0 | 3.35 | 36.17 | 0.0 | 2.68 | 25.51 | 0.0 | 2688 | 0.0 | 0.0 |
| 19Q4 (1) | 21.54 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.46 | 0.0 | 0.0 | 2.92 | 0.0 | 0.0 | 2.46 | 0.0 | 0.0 | 2.14 | 0.0 | 0.0 | 2688 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 108.57 | -7.4 | 2.98 | -6.88 | 3.36 | 0.9 | 2.42 | -4.72 | 2.74 | 0.56 | 3.09 | 8.96 | 2.23 | 2.88 | 2564 | 0.0 |
| 2022 (9) | 117.24 | 5.12 | 3.2 | 2.89 | 3.33 | 1.52 | 2.54 | 2.42 | 2.73 | -2.12 | 2.84 | -3.42 | 2.17 | -2.57 | 2564 | -1.27 |
| 2021 (8) | 111.53 | 31.97 | 3.11 | 13.5 | 3.28 | 28.12 | 2.48 | 19.81 | 2.79 | -13.99 | 2.94 | -2.92 | 2.22 | -9.22 | 2597 | 1.52 |
| 2020 (7) | 84.51 | -4.39 | 2.74 | 3.01 | 2.56 | -9.86 | 2.07 | -8.81 | 3.24 | 7.74 | 3.03 | -5.72 | 2.45 | -4.62 | 2558 | 5.57 |
| 2019 (6) | 88.39 | -15.14 | 2.66 | -6.99 | 2.84 | -8.68 | 2.27 | -4.22 | 3.01 | 9.6 | 3.21 | 7.61 | 2.57 | 12.87 | 2423 | -9.86 |
| 2018 (5) | 104.16 | 8.72 | 2.86 | -0.35 | 3.11 | 5.07 | 2.37 | 13.94 | 2.75 | -8.34 | 2.99 | -3.36 | 2.28 | 4.81 | 2688 | -1.68 |
| 2017 (4) | 95.81 | 8.8 | 2.87 | 0.7 | 2.96 | 0.34 | 2.08 | 2.46 | 3.00 | -7.44 | 3.09 | -7.78 | 2.17 | -5.83 | 2734 | 11.55 |
| 2016 (3) | 88.06 | 0.15 | 2.85 | 8.78 | 2.95 | 9.67 | 2.03 | -2.4 | 3.24 | 8.62 | 3.35 | 9.5 | 2.31 | -2.55 | 2451 | 4.7 |
| 2015 (2) | 87.93 | -10.26 | 2.62 | -8.71 | 2.69 | -6.6 | 2.08 | -12.24 | 2.98 | 1.72 | 3.06 | 4.08 | 2.37 | -2.21 | 2341 | -7.69 |
| 2014 (1) | 97.98 | 8.16 | 2.87 | 13.89 | 2.88 | 15.2 | 2.37 | 16.18 | 2.93 | 0 | 2.94 | 0 | 2.42 | 0 | 2536 | 5.98 |
