- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 56.32 | 2.12 | 16.2 | 8.48 | -5.46 | 13.07 | 3.95 | 18.98 | 19.34 | 5.08 | -2.68 | 16.51 | 15.06 | -7.43 | -2.69 | 7.01 | 16.5 | 2.7 | 9.02 | -4.7 | 0.27 | 3466 | 0.0 | 2.54 |
| 24Q2 (19) | 55.15 | 24.83 | 24.89 | 8.97 | 9.26 | 18.18 | 3.32 | -9.78 | -2.64 | 5.22 | 7.63 | 20.55 | 16.26 | -12.48 | -5.37 | 6.02 | -27.73 | -22.04 | 9.47 | -13.78 | -3.47 | 3466 | 0.0 | 2.54 |
| 24Q1 (18) | 44.18 | -12.08 | 0.68 | 8.21 | 12.93 | 15.8 | 3.68 | 0.82 | 11.18 | 4.85 | 7.54 | 10.98 | 18.58 | 28.45 | 15.01 | 8.33 | 14.67 | 10.42 | 10.98 | 22.31 | 10.23 | 3466 | 0.0 | 2.54 |
| 23Q4 (17) | 50.25 | 3.67 | -17.26 | 7.27 | -3.07 | -7.27 | 3.65 | 10.27 | -5.44 | 4.51 | 3.44 | -18.0 | 14.47 | -6.5 | 12.07 | 7.26 | 6.37 | 14.28 | 8.98 | -0.22 | -0.9 | 3466 | 2.54 | 2.54 |
| 23Q3 (16) | 48.47 | 9.76 | -27.23 | 7.5 | -1.19 | -8.09 | 3.31 | -2.93 | -11.73 | 4.36 | 0.69 | -16.79 | 15.47 | -9.97 | 26.31 | 6.83 | -11.56 | 21.3 | 9.00 | -8.26 | 14.35 | 3380 | 0.0 | 6.59 |
| 23Q2 (15) | 44.16 | 0.64 | -10.53 | 7.59 | 7.05 | 5.12 | 3.41 | 3.02 | -6.58 | 4.33 | -0.92 | -2.26 | 17.19 | 6.37 | 17.5 | 7.72 | 2.37 | 4.43 | 9.81 | -1.54 | 9.25 | 3380 | 0.0 | 6.59 |
| 23Q1 (14) | 43.88 | -27.75 | -0.23 | 7.09 | -9.57 | 13.44 | 3.31 | -14.25 | 3.44 | 4.37 | -20.55 | 9.25 | 16.16 | 25.16 | 13.7 | 7.54 | 18.68 | 3.67 | 9.96 | 9.97 | 9.5 | 3380 | 0.0 | 6.59 |
| 22Q4 (13) | 60.73 | -8.83 | 32.31 | 7.84 | -3.92 | 27.69 | 3.86 | 2.93 | 5.75 | 5.5 | 4.96 | 34.8 | 12.91 | 5.38 | -3.49 | 6.36 | 12.9 | -20.07 | 9.06 | 15.12 | 1.89 | 3380 | 6.59 | 6.59 |
| 22Q3 (12) | 66.61 | 34.95 | 55.78 | 8.16 | 13.02 | 43.41 | 3.75 | 2.74 | 10.29 | 5.24 | 18.28 | 46.78 | 12.25 | -16.25 | -7.94 | 5.63 | -23.87 | -29.2 | 7.87 | -12.35 | -5.78 | 3171 | 0.0 | 5.0 |
| 22Q2 (11) | 49.36 | 12.23 | 11.05 | 7.22 | 15.52 | 24.91 | 3.65 | 14.06 | 43.14 | 4.43 | 10.75 | 16.27 | 14.63 | 2.93 | 12.49 | 7.39 | 1.63 | 28.9 | 8.97 | -1.32 | 4.71 | 3171 | 0.0 | 5.0 |
| 22Q1 (10) | 43.98 | -4.18 | 2.93 | 6.25 | 1.79 | 14.26 | 3.2 | -12.33 | 4.92 | 4.0 | -1.96 | 9.29 | 14.21 | 6.24 | 11.01 | 7.28 | -8.5 | 1.94 | 9.10 | 2.32 | 6.18 | 3171 | 0.0 | 5.0 |
| 21Q4 (9) | 45.9 | 7.34 | 9.86 | 6.14 | 7.91 | 9.64 | 3.65 | 7.35 | 46.59 | 4.08 | 14.29 | 15.91 | 13.38 | 0.53 | -0.2 | 7.95 | 0.01 | 33.43 | 8.89 | 6.47 | 5.51 | 3171 | 5.0 | 5.0 |
| 21Q3 (8) | 42.76 | -3.8 | 2.91 | 5.69 | -1.56 | 12.01 | 3.4 | 33.33 | 15.65 | 3.57 | -6.3 | 3.18 | 13.31 | 2.33 | 8.84 | 7.95 | 38.6 | 12.37 | 8.35 | -2.6 | 0.26 | 3020 | 0.0 | 1.04 |
| 21Q2 (7) | 44.45 | 4.03 | 16.09 | 5.78 | 5.67 | 17.48 | 2.55 | -16.39 | -4.49 | 3.81 | 4.1 | 15.45 | 13.00 | 1.58 | 1.2 | 5.74 | -19.63 | -17.73 | 8.57 | 0.07 | -0.55 | 3020 | 0.0 | 1.04 |
| 21Q1 (6) | 42.73 | 2.27 | 26.76 | 5.47 | -2.32 | 5.19 | 3.05 | 22.49 | 12.96 | 3.66 | 3.98 | 16.56 | 12.80 | -4.49 | -17.01 | 7.14 | 19.77 | -10.88 | 8.57 | 1.67 | -8.04 | 3020 | 0.0 | 1.14 |
| 20Q4 (5) | 41.78 | 0.55 | -6.7 | 5.6 | 10.24 | -5.72 | 2.49 | -15.31 | -10.75 | 3.52 | 1.73 | 6.99 | 13.40 | 9.63 | 1.05 | 5.96 | -15.77 | -4.34 | 8.43 | 1.17 | 14.67 | 3020 | 1.04 | 1.14 |
| 20Q3 (4) | 41.55 | 8.51 | 0.0 | 5.08 | 3.25 | 0.0 | 2.94 | 10.11 | 0.0 | 3.46 | 4.85 | 0.0 | 12.23 | -4.85 | 0.0 | 7.08 | 1.47 | 0.0 | 8.33 | -3.38 | 0.0 | 2989 | 0.0 | 0.0 |
| 20Q2 (3) | 38.29 | 13.59 | 0.0 | 4.92 | -5.38 | 0.0 | 2.67 | -1.11 | 0.0 | 3.3 | 5.1 | 0.0 | 12.85 | -16.7 | 0.0 | 6.97 | -12.94 | 0.0 | 8.62 | -7.48 | 0.0 | 2989 | 0.1 | 0.0 |
| 20Q1 (2) | 33.71 | -24.72 | 0.0 | 5.2 | -12.46 | 0.0 | 2.7 | -3.23 | 0.0 | 3.14 | -4.56 | 0.0 | 15.43 | 16.29 | 0.0 | 8.01 | 28.55 | 0.0 | 9.31 | 26.78 | 0.0 | 2986 | 0.0 | 0.0 |
| 19Q4 (1) | 44.78 | 0.0 | 0.0 | 5.94 | 0.0 | 0.0 | 2.79 | 0.0 | 0.0 | 3.29 | 0.0 | 0.0 | 13.26 | 0.0 | 0.0 | 6.23 | 0.0 | 0.0 | 7.35 | 0.0 | 0.0 | 2986 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 186.76 | -15.37 | 29.45 | -0.1 | 13.68 | -5.39 | 17.57 | -8.35 | 15.77 | 18.04 | 7.32 | 11.78 | 9.41 | 8.3 | 3380 | 0.0 |
| 2022 (9) | 220.67 | 25.49 | 29.48 | 27.73 | 14.46 | 14.31 | 19.17 | 26.87 | 13.36 | 1.78 | 6.55 | -8.91 | 8.69 | 1.1 | 3380 | 6.59 |
| 2021 (8) | 175.84 | 13.2 | 23.08 | 10.96 | 12.65 | 17.02 | 15.11 | 12.59 | 13.13 | -1.98 | 7.19 | 3.37 | 8.59 | -0.54 | 3171 | 5.0 |
| 2020 (7) | 155.33 | 11.67 | 20.8 | -2.85 | 10.81 | 5.98 | 13.42 | 4.6 | 13.39 | -13.0 | 6.96 | -5.09 | 8.64 | -6.33 | 3020 | 1.04 |
| 2019 (6) | 139.1 | -17.84 | 21.41 | 6.46 | 10.2 | -10.84 | 12.83 | 2.23 | 15.39 | 29.59 | 7.33 | 8.52 | 9.22 | 24.43 | 2989 | 0.1 |
| 2018 (5) | 169.31 | 13.62 | 20.11 | 8.29 | 11.44 | 19.67 | 12.55 | 3.55 | 11.88 | -4.69 | 6.76 | 5.32 | 7.41 | -8.87 | 2986 | 4.01 |
| 2017 (4) | 149.01 | 28.19 | 18.57 | 14.63 | 9.56 | 25.62 | 12.12 | 17.1 | 12.46 | -10.58 | 6.42 | -2.0 | 8.13 | -8.65 | 2871 | 14.98 |
| 2016 (3) | 116.24 | 19.93 | 16.2 | 14.0 | 7.61 | 7.64 | 10.35 | 18.56 | 13.94 | -4.94 | 6.55 | -10.25 | 8.90 | -1.15 | 2497 | 4.48 |
| 2015 (2) | 96.92 | -5.97 | 14.21 | 10.24 | 7.07 | 0.14 | 8.73 | 5.18 | 14.66 | 17.24 | 7.29 | 6.5 | 9.01 | 11.85 | 2390 | -0.42 |
| 2014 (1) | 103.07 | 1.34 | 12.89 | 17.29 | 7.06 | -8.19 | 8.3 | 16.25 | 12.51 | 0 | 6.85 | 0 | 8.05 | 0 | 2400 | 4.71 |
