- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 256.23 | 13.45 | 30.56 | 11.81 | 21.13 | 51.02 | 12.14 | -0.9 | 75.43 | 78.59 | 16.14 | 41.02 | 4.61 | 6.77 | 15.67 | 4.74 | -12.65 | 34.37 | 30.67 | 2.37 | 8.01 | 6828 | 0.0 | 0.0 |
| 23Q4 (19) | 225.85 | -15.34 | 3.78 | 9.75 | -9.13 | 11.3 | 12.25 | 29.49 | 21.53 | 67.67 | -5.99 | 14.91 | 4.32 | 7.33 | 7.25 | 5.42 | 52.96 | 17.1 | 29.96 | 11.05 | 10.72 | 6828 | 0.0 | 0.0 |
| 23Q3 (18) | 266.78 | 1.47 | -10.39 | 10.73 | 3.77 | -17.01 | 9.46 | 4.42 | -8.07 | 71.98 | 4.38 | -9.44 | 4.02 | 2.27 | -7.39 | 3.55 | 2.9 | 2.6 | 26.98 | 2.87 | 1.07 | 6828 | 0.0 | 5.99 |
| 23Q2 (17) | 262.91 | 33.97 | -13.8 | 10.34 | 32.23 | -21.67 | 9.06 | 30.92 | -15.09 | 68.96 | 23.74 | -16.86 | 3.93 | -1.3 | -9.13 | 3.45 | -2.27 | -1.5 | 26.23 | -7.63 | -3.55 | 6828 | 0.0 | 5.99 |
| 23Q1 (16) | 196.25 | -9.82 | -34.05 | 7.82 | -10.73 | -36.73 | 6.92 | -31.35 | -33.08 | 55.73 | -5.37 | -29.91 | 3.98 | -1.01 | -4.07 | 3.53 | -23.87 | 1.47 | 28.40 | 4.94 | 6.28 | 6828 | 0.0 | 5.99 |
| 22Q4 (15) | 217.62 | -26.9 | -20.49 | 8.76 | -32.25 | -25.26 | 10.08 | -2.04 | 7.35 | 58.89 | -25.91 | -23.38 | 4.03 | -7.31 | -5.99 | 4.63 | 34.02 | 35.01 | 27.06 | 1.37 | -3.64 | 6828 | 5.99 | 5.99 |
| 22Q3 (14) | 297.72 | -2.38 | 2.82 | 12.93 | -2.05 | 11.37 | 10.29 | -3.56 | 1.08 | 79.48 | -4.17 | 3.19 | 4.34 | 0.35 | 8.31 | 3.46 | -1.21 | -1.69 | 26.70 | -1.83 | 0.36 | 6442 | 0.0 | 7.85 |
| 22Q2 (13) | 304.99 | 2.5 | 18.03 | 13.2 | 6.8 | 19.89 | 10.67 | 3.19 | 31.24 | 82.94 | 4.31 | 21.76 | 4.33 | 4.19 | 1.57 | 3.50 | 0.68 | 11.19 | 27.19 | 1.77 | 3.15 | 6442 | 0.0 | 7.85 |
| 22Q1 (12) | 297.56 | 8.72 | 27.48 | 12.36 | 5.46 | 18.39 | 10.34 | 10.12 | 55.96 | 79.51 | 3.45 | 38.28 | 4.15 | -3.0 | -7.13 | 3.47 | 1.29 | 22.34 | 26.72 | -4.85 | 8.47 | 6442 | 0.0 | 7.85 |
| 21Q4 (11) | 273.7 | -5.47 | 23.94 | 11.72 | 0.95 | 17.08 | 9.39 | -7.76 | 47.64 | 76.86 | -0.21 | 47.04 | 4.28 | 6.79 | -5.53 | 3.43 | -2.42 | 19.13 | 28.08 | 5.57 | 18.65 | 6442 | 7.85 | 7.85 |
| 21Q3 (10) | 289.55 | 12.06 | 29.21 | 11.61 | 5.45 | 26.06 | 10.18 | 25.22 | 86.11 | 77.02 | 13.07 | 47.77 | 4.01 | -5.9 | -2.44 | 3.52 | 11.74 | 44.03 | 26.60 | 0.9 | 14.37 | 5973 | 0.0 | 15.87 |
| 21Q2 (9) | 258.39 | 10.7 | 49.03 | 11.01 | 5.46 | 36.94 | 8.13 | 22.62 | 62.28 | 68.12 | 18.47 | 52.22 | 4.26 | -4.74 | -8.11 | 3.15 | 10.77 | 8.89 | 26.36 | 7.02 | 2.14 | 5973 | 0.0 | 15.87 |
| 21Q1 (8) | 233.41 | 5.69 | 46.54 | 10.44 | 4.3 | 47.25 | 6.63 | 4.25 | 57.86 | 57.5 | 10.01 | 38.89 | 4.47 | -1.32 | 0.48 | 2.84 | -1.37 | 7.72 | 24.63 | 4.08 | -5.22 | 5973 | 0.0 | 25.48 |
| 20Q4 (7) | 220.84 | -1.45 | 32.36 | 10.01 | 8.69 | 21.04 | 6.36 | 16.27 | 34.75 | 52.27 | 0.29 | 23.28 | 4.53 | 10.29 | -8.55 | 2.88 | 17.98 | 1.8 | 23.67 | 1.76 | -6.86 | 5973 | 15.87 | 25.48 |
| 20Q3 (6) | 224.09 | 29.25 | 39.68 | 9.21 | 14.55 | 17.93 | 5.47 | 9.18 | 32.77 | 52.12 | 16.47 | 30.46 | 4.11 | -11.37 | -15.57 | 2.44 | -15.53 | -4.95 | 23.26 | -9.89 | -6.6 | 5155 | 0.0 | 8.3 |
| 20Q2 (5) | 173.38 | 8.85 | 14.2 | 8.04 | 13.4 | 9.39 | 5.01 | 19.29 | 4.16 | 44.75 | 8.09 | 16.69 | 4.64 | 4.18 | -4.21 | 2.89 | 9.58 | -8.79 | 25.81 | -0.7 | 2.18 | 5155 | 8.3 | 8.3 |
| 20Q1 (4) | 159.28 | -4.54 | 0.0 | 7.09 | -14.27 | 0.0 | 4.2 | -11.02 | 0.0 | 41.4 | -2.36 | 0.0 | 4.45 | -10.19 | 0.0 | 2.64 | -6.79 | 0.0 | 25.99 | 2.28 | 0.0 | 4760 | 0.0 | 0.0 |
| 19Q4 (3) | 166.85 | 4.0 | 0.0 | 8.27 | 5.89 | 0.0 | 4.72 | 14.56 | 0.0 | 42.4 | 6.13 | 0.0 | 4.96 | 1.82 | 0.0 | 2.83 | 10.15 | 0.0 | 25.41 | 2.05 | 0.0 | 4760 | 0.0 | 0.0 |
| 19Q3 (2) | 160.43 | 5.67 | 0.0 | 7.81 | 6.26 | 0.0 | 4.12 | -14.35 | 0.0 | 39.95 | 4.17 | 0.0 | 4.87 | 0.56 | 0.0 | 2.57 | -18.94 | 0.0 | 24.90 | -1.42 | 0.0 | 4760 | 0.0 | 0.0 |
| 19Q2 (1) | 151.82 | 0.0 | 0.0 | 7.35 | 0.0 | 0.0 | 4.81 | 0.0 | 0.0 | 38.35 | 0.0 | 0.0 | 4.84 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 25.26 | 0.0 | 0.0 | 4760 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 951.79 | -14.86 | 38.65 | -18.2 | 37.69 | -8.92 | 264.34 | -12.13 | 4.06 | -3.93 | 3.96 | 6.98 | 27.77 | 3.21 | 6828 | 0.0 |
| 2022 (9) | 1117.9 | 5.96 | 47.25 | 5.54 | 41.38 | 20.54 | 300.82 | 7.63 | 4.23 | -0.4 | 3.70 | 13.76 | 26.91 | 1.58 | 6828 | 5.99 |
| 2021 (8) | 1055.04 | 35.68 | 44.77 | 30.37 | 34.33 | 63.17 | 279.5 | 46.68 | 4.24 | -3.91 | 3.25 | 20.26 | 26.49 | 8.11 | 6442 | 7.85 |
| 2020 (7) | 777.59 | 28.01 | 34.34 | 14.62 | 21.04 | 23.84 | 190.55 | 22.65 | 4.42 | -10.46 | 2.71 | -3.26 | 24.51 | -4.19 | 5973 | 15.87 |
| 2019 (6) | 607.44 | 32.61 | 29.96 | 21.59 | 16.99 | 34.41 | 155.36 | 19.78 | 4.93 | -8.31 | 2.80 | 1.36 | 25.58 | -9.67 | 5155 | 8.3 |
| 2018 (5) | 458.06 | 9.88 | 24.64 | 15.03 | 12.64 | 13.06 | 129.7 | 13.32 | 5.38 | 4.69 | 2.76 | 2.89 | 28.32 | 3.14 | 4760 | 7.01 |
| 2017 (4) | 416.88 | 7.13 | 21.42 | 10.24 | 11.18 | 20.86 | 114.45 | 7.04 | 5.14 | 2.91 | 2.68 | 12.82 | 27.45 | -0.08 | 4448 | 6.69 |
| 2016 (3) | 389.14 | 22.58 | 19.43 | 17.97 | 9.25 | -24.67 | 106.92 | 20.11 | 4.99 | -3.76 | 2.38 | -38.55 | 27.48 | -2.02 | 4169 | 8.85 |
| 2015 (2) | 317.46 | 1.54 | 16.47 | -8.8 | 12.28 | 4.33 | 89.02 | 13.29 | 5.19 | -10.19 | 3.87 | 2.75 | 28.04 | 11.56 | 3830 | 12.32 |
| 2014 (1) | 312.63 | 10.94 | 18.06 | 9.99 | 11.77 | -13.77 | 78.58 | 17.99 | 5.78 | 0 | 3.76 | 0 | 25.14 | 0 | 3410 | 41.85 |
