- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 67.18 | 11.35 | 12.21 | 0.97 | 6.59 | 21.25 | 1.56 | -0.64 | -0.64 | 3.74 | 78.1 | 69.23 | 1.44 | -4.28 | 8.06 | 2.32 | -10.77 | -11.45 | 5.57 | 59.94 | 50.82 | 0 | 0 | 0 |
| 24Q2 (19) | 60.33 | 20.28 | 2.88 | 0.91 | 30.0 | 26.39 | 1.57 | 8.28 | 8.28 | 2.1 | 7.69 | 2.94 | 1.51 | 8.09 | 22.85 | 2.60 | -9.98 | 5.24 | 3.48 | -10.46 | 0.06 | 0 | 0 | 0 |
| 24Q1 (18) | 50.16 | -7.78 | 15.98 | 0.7 | -12.5 | 7.69 | 1.45 | -13.17 | 6.62 | 1.95 | -13.33 | 4.84 | 1.40 | -5.12 | -7.14 | 2.89 | -5.85 | -8.07 | 3.89 | -6.02 | -9.6 | 0 | 0 | 0 |
| 23Q4 (17) | 54.39 | -9.15 | -11.49 | 0.8 | 0.0 | 3.9 | 1.67 | 6.37 | 5.03 | 2.25 | 1.81 | 9.76 | 1.47 | 10.08 | 17.38 | 3.07 | 17.09 | 18.66 | 4.14 | 12.07 | 24.0 | 0 | 0 | 0 |
| 23Q3 (16) | 59.87 | 2.1 | -18.83 | 0.8 | 11.11 | 5.26 | 1.57 | 8.28 | -7.65 | 2.21 | 8.33 | 6.25 | 1.34 | 8.83 | 29.68 | 2.62 | 6.05 | 13.78 | 3.69 | 6.11 | 30.9 | 0 | 0 | 0 |
| 23Q2 (15) | 58.64 | 35.58 | 17.16 | 0.72 | 10.77 | 12.5 | 1.45 | 6.62 | -8.23 | 2.04 | 9.68 | 39.73 | 1.23 | -18.3 | -3.98 | 2.47 | -21.36 | -21.67 | 3.48 | -19.11 | 19.26 | 0 | 0 | 0 |
| 23Q1 (14) | 43.25 | -29.62 | -28.47 | 0.65 | -15.58 | -9.72 | 1.36 | -14.47 | -12.82 | 1.86 | -9.27 | -19.83 | 1.50 | 19.94 | 26.2 | 3.14 | 21.53 | 21.87 | 4.30 | 28.91 | 12.07 | 0 | 0 | 0 |
| 22Q4 (13) | 61.45 | -16.69 | -8.37 | 0.77 | 1.32 | -2.53 | 1.59 | -6.47 | -1.24 | 2.05 | -1.44 | 127.78 | 1.25 | 21.61 | 6.37 | 2.59 | 12.27 | 7.77 | 3.34 | 18.3 | 148.57 | 0 | 0 | 0 |
| 22Q3 (12) | 73.76 | 47.37 | 23.06 | 0.76 | 18.75 | -3.8 | 1.7 | 7.59 | -5.03 | 2.08 | 42.47 | 128.57 | 1.03 | -19.42 | -21.82 | 2.30 | -26.99 | -22.82 | 2.82 | -3.33 | 85.75 | 0 | 0 | 0 |
| 22Q2 (11) | 50.05 | -17.22 | -18.39 | 0.64 | -11.11 | -16.88 | 1.58 | 1.28 | -12.22 | 1.46 | -37.07 | 73.81 | 1.28 | 7.38 | 1.85 | 3.16 | 22.35 | 7.56 | 2.92 | -23.98 | 112.98 | 0 | 0 | 0 |
| 22Q1 (10) | 60.46 | -9.84 | 15.69 | 0.72 | -8.86 | 4.35 | 1.56 | -3.11 | -11.86 | 2.32 | 157.78 | 169.77 | 1.19 | 1.09 | -9.8 | 2.58 | 7.47 | -23.82 | 3.84 | 185.92 | 133.18 | 0 | 0 | 0 |
| 21Q4 (9) | 67.06 | 11.88 | 0.21 | 0.79 | 0.0 | 3.95 | 1.61 | -10.06 | -32.92 | 0.9 | -1.1 | -1.1 | 1.18 | -10.62 | 3.73 | 2.40 | -19.61 | -33.06 | 1.34 | -11.6 | -1.31 | 0 | 0 | 0 |
| 21Q3 (8) | 59.94 | -2.27 | -8.36 | 0.79 | 2.6 | 5.33 | 1.79 | -0.56 | 5.92 | 0.91 | 8.33 | 3.41 | 1.32 | 4.98 | 14.95 | 2.99 | 1.75 | 15.58 | 1.52 | 10.85 | 12.85 | 0 | 0 | 0 |
| 21Q2 (7) | 61.33 | 17.36 | 17.85 | 0.77 | 11.59 | 10.0 | 1.8 | 1.69 | 5.88 | 0.84 | -2.33 | 0.0 | 1.26 | -4.91 | -6.66 | 2.93 | -13.34 | -10.16 | 1.37 | -16.77 | -15.15 | 0 | 0 | 0 |
| 21Q1 (6) | 52.26 | -21.91 | 90.52 | 0.69 | -9.21 | 50.0 | 1.77 | -26.25 | 17.22 | 0.86 | -5.49 | 21.13 | 1.32 | 16.26 | -21.27 | 3.39 | -5.56 | -38.47 | 1.65 | 21.02 | -36.42 | 0 | 0 | 0 |
| 20Q4 (5) | 66.92 | 2.31 | 78.22 | 0.76 | 1.33 | 24.59 | 2.4 | 42.01 | 63.27 | 0.91 | 3.41 | 18.18 | 1.14 | -0.95 | -30.09 | 3.59 | 38.81 | -8.39 | 1.36 | 1.08 | -33.69 | 0 | 0 | -100.0 |
| 20Q3 (4) | 65.41 | 25.69 | 0.0 | 0.75 | 7.14 | 0.0 | 1.69 | -0.59 | 0.0 | 0.88 | 4.76 | 0.0 | 1.15 | -14.76 | 0.0 | 2.58 | -20.91 | 0.0 | 1.35 | -16.65 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 52.04 | 89.72 | 0.0 | 0.7 | 52.17 | 0.0 | 1.7 | 12.58 | 0.0 | 0.84 | 18.31 | 0.0 | 1.35 | -19.79 | 0.0 | 3.27 | -40.66 | 0.0 | 1.61 | -37.64 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 27.43 | -26.95 | 0.0 | 0.46 | -24.59 | 0.0 | 1.51 | 2.72 | 0.0 | 0.71 | -7.79 | 0.0 | 1.68 | 3.23 | 0.0 | 5.50 | 40.62 | 0.0 | 2.59 | 26.23 | 0.0 | 0 | -100.0 | 0.0 |
| 19Q4 (1) | 37.55 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 1.47 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 1.62 | 0.0 | 0.0 | 3.91 | 0.0 | 0.0 | 2.05 | 0.0 | 0.0 | 13478 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 216.15 | -12.03 | 2.97 | 2.41 | 6.05 | -5.91 | 8.36 | 5.69 | 1.37 | 16.42 | 2.80 | 6.96 | 3.87 | 20.15 | 0 | 0 |
| 2022 (9) | 245.72 | 2.14 | 2.9 | -4.29 | 6.43 | -7.75 | 7.91 | 125.36 | 1.18 | -6.29 | 2.62 | -9.68 | 3.22 | 120.64 | 0 | 0 |
| 2021 (8) | 240.58 | 13.59 | 3.03 | 13.06 | 6.97 | -4.39 | 3.51 | 5.09 | 1.26 | -0.47 | 2.90 | -15.83 | 1.46 | -7.48 | 0 | 0 |
| 2020 (7) | 211.8 | 64.61 | 2.68 | 12.13 | 7.29 | 37.03 | 3.34 | 5.03 | 1.27 | -31.88 | 3.44 | -16.75 | 1.58 | -36.19 | 0 | 0 |
| 2019 (6) | 128.67 | 23.28 | 2.39 | -29.71 | 5.32 | 19.55 | 3.18 | 3.58 | 1.86 | -42.98 | 4.13 | -3.03 | 2.47 | -15.98 | 13478 | 0.0 |
| 2018 (5) | 104.37 | -10.36 | 3.4 | -50.29 | 4.45 | 1.83 | 3.07 | 6.6 | 3.26 | -44.55 | 4.26 | 13.6 | 2.94 | 18.91 | 13478 | 0.0 |
| 2017 (4) | 116.43 | -13.81 | 6.84 | 32.56 | 4.37 | -14.48 | 2.88 | 8.68 | 5.87 | 53.8 | 3.75 | -0.78 | 2.47 | 26.1 | 13478 | 0.0 |
| 2016 (3) | 135.09 | -20.22 | 5.16 | 6.17 | 5.11 | 0.79 | 2.65 | -9.25 | 3.82 | 33.08 | 3.78 | 26.33 | 1.96 | 13.75 | 13478 | 0.0 |
| 2015 (2) | 169.32 | 3.87 | 4.86 | 44.64 | 5.07 | -1.55 | 2.92 | 8.96 | 2.87 | 39.25 | 2.99 | -5.22 | 1.72 | 4.89 | 13478 | 0.0 |
| 2014 (1) | 163.01 | 27.4 | 3.36 | 15.07 | 5.15 | 5.75 | 2.68 | 4.69 | 2.06 | 0 | 3.16 | 0 | 1.64 | 0 | 13478 | 8.63 |
