- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 66.42 | 2.5 | 21.14 | 2.39 | 6.22 | 3.02 | 1.01 | 1.0 | 8.6 | 0.46 | 17.95 | 15.0 | 3.60 | 3.63 | -14.96 | 1.52 | -1.46 | -10.35 | 0.69 | 15.07 | -5.07 | 676 | 0.0 | 0.0 |
| 24Q3 (19) | 64.8 | 14.45 | 6.72 | 2.25 | 0.0 | 1.81 | 1.0 | 5.26 | 6.38 | 0.39 | 18.18 | -4.88 | 3.47 | -12.62 | -4.6 | 1.54 | -8.02 | -0.32 | 0.60 | 3.26 | -10.87 | 676 | 0.0 | 0.0 |
| 24Q2 (18) | 56.62 | 7.83 | -3.36 | 2.25 | 3.69 | -3.43 | 0.95 | 6.74 | 4.4 | 0.33 | -21.43 | -31.25 | 3.97 | -3.84 | -0.07 | 1.68 | -1.01 | 8.03 | 0.58 | -27.13 | -28.86 | 676 | 0.0 | 0.0 |
| 24Q1 (17) | 52.51 | -4.23 | -7.99 | 2.17 | -6.47 | -2.25 | 0.89 | -4.3 | 3.49 | 0.42 | 5.0 | 110.0 | 4.13 | -2.33 | 6.24 | 1.69 | -0.07 | 12.48 | 0.80 | 9.64 | 128.24 | 676 | 0.0 | 0.0 |
| 23Q4 (16) | 54.83 | -9.7 | -11.48 | 2.32 | 4.98 | 2.2 | 0.93 | -1.06 | 1.09 | 0.4 | -2.44 | 2.56 | 4.23 | 16.25 | 15.46 | 1.70 | 9.56 | 14.2 | 0.73 | 8.04 | 15.86 | 676 | 0.0 | 0.0 |
| 23Q3 (15) | 60.72 | 3.64 | -17.21 | 2.21 | -5.15 | -2.64 | 0.94 | 3.3 | -4.08 | 0.41 | -14.58 | 17.14 | 3.64 | -8.48 | 17.59 | 1.55 | -0.33 | 15.85 | 0.68 | -17.58 | 41.49 | 676 | 0.0 | 0.0 |
| 23Q2 (14) | 58.59 | 2.66 | -2.01 | 2.33 | 4.95 | 7.37 | 0.91 | 5.81 | -1.09 | 0.48 | 140.0 | 50.0 | 3.98 | 2.23 | 9.57 | 1.55 | 3.07 | 0.94 | 0.82 | 133.77 | 53.07 | 676 | 0.0 | 0.0 |
| 23Q1 (13) | 57.07 | -7.86 | 2.55 | 2.22 | -2.2 | 11.0 | 0.86 | -6.52 | 0.0 | 0.2 | -48.72 | -37.5 | 3.89 | 6.14 | 8.24 | 1.51 | 1.46 | -2.49 | 0.35 | -44.34 | -39.06 | 676 | 0.0 | 0.0 |
| 22Q4 (12) | 61.94 | -15.54 | 4.08 | 2.27 | 0.0 | -2.99 | 0.92 | -6.12 | -19.3 | 0.39 | 11.43 | 25.81 | 3.66 | 18.4 | -6.8 | 1.49 | 11.16 | -22.46 | 0.63 | 31.94 | 20.87 | 676 | 0.0 | 0.0 |
| 22Q3 (11) | 73.34 | 22.66 | 9.1 | 2.27 | 4.61 | 12.38 | 0.98 | 6.52 | 6.52 | 0.35 | 9.38 | -18.6 | 3.10 | -14.72 | 3.0 | 1.34 | -13.16 | -2.37 | 0.48 | -10.83 | -25.4 | 676 | 0.0 | 0.0 |
| 22Q2 (10) | 59.79 | 7.44 | 5.32 | 2.17 | 8.5 | 1.4 | 0.92 | 6.98 | 5.75 | 0.32 | 0.0 | 3.23 | 3.63 | 0.99 | -3.72 | 1.54 | -0.43 | 0.41 | 0.54 | -6.92 | -1.99 | 676 | 0.0 | 0.0 |
| 22Q1 (9) | 55.65 | -6.49 | 0.27 | 2.0 | -14.53 | 4.17 | 0.86 | -24.56 | 4.88 | 0.32 | 3.23 | -28.89 | 3.59 | -8.6 | 3.89 | 1.55 | -19.33 | 4.6 | 0.58 | 10.39 | -29.08 | 676 | 0.0 | 0.0 |
| 21Q4 (8) | 59.51 | -11.47 | 11.38 | 2.34 | 15.84 | 13.59 | 1.14 | 23.91 | 35.71 | 0.31 | -27.91 | 0.0 | 3.93 | 30.85 | 1.99 | 1.92 | 39.97 | 21.85 | 0.52 | -18.57 | -10.22 | 676 | 0.0 | 0.0 |
| 21Q3 (7) | 67.22 | 18.41 | 15.52 | 2.02 | -5.61 | 3.59 | 0.92 | 5.75 | 8.24 | 0.43 | 38.71 | 34.38 | 3.01 | -20.28 | -10.33 | 1.37 | -10.69 | -6.3 | 0.64 | 17.15 | 16.32 | 676 | 0.0 | 0.0 |
| 21Q2 (6) | 56.77 | 2.29 | 3.86 | 2.14 | 11.46 | 8.08 | 0.87 | 6.1 | 6.1 | 0.31 | -31.11 | -6.06 | 3.77 | 8.96 | 4.06 | 1.53 | 3.72 | 2.15 | 0.55 | -32.65 | -9.55 | 676 | 0.0 | 0.0 |
| 21Q1 (5) | 55.5 | 3.87 | 12.58 | 1.92 | -6.8 | -8.13 | 0.82 | -2.38 | 3.8 | 0.45 | 45.16 | 55.17 | 3.46 | -10.27 | -18.4 | 1.48 | -6.02 | -7.8 | 0.81 | 39.75 | 37.84 | 676 | 0.0 | 0.0 |
| 20Q4 (4) | 53.43 | -8.18 | 0.0 | 2.06 | 5.64 | 0.0 | 0.84 | -1.18 | 0.0 | 0.31 | -3.12 | 0.0 | 3.86 | 15.05 | 0.0 | 1.57 | 7.63 | 0.0 | 0.58 | 5.51 | 0.0 | 676 | 0.0 | 0.0 |
| 20Q3 (3) | 58.19 | 6.46 | 0.0 | 1.95 | -1.52 | 0.0 | 0.85 | 3.66 | 0.0 | 0.32 | -3.03 | 0.0 | 3.35 | -7.49 | 0.0 | 1.46 | -2.63 | 0.0 | 0.55 | -8.91 | 0.0 | 676 | 0.0 | 0.0 |
| 20Q2 (2) | 54.66 | 10.87 | 0.0 | 1.98 | -5.26 | 0.0 | 0.82 | 3.8 | 0.0 | 0.33 | 13.79 | 0.0 | 3.62 | -14.55 | 0.0 | 1.50 | -6.38 | 0.0 | 0.60 | 2.63 | 0.0 | 676 | 0.0 | 0.0 |
| 20Q1 (1) | 49.3 | 0.0 | 0.0 | 2.09 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 4.24 | 0.0 | 0.0 | 1.60 | 0.0 | 0.0 | 0.59 | 0.0 | 0.0 | 676 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 240.35 | 3.96 | 9.06 | -0.33 | 3.85 | 5.48 | 1.59 | 6.0 | 3.77 | -4.12 | 1.60 | 1.46 | 0.66 | 1.96 | 676 | 0.0 |
| 2023 (9) | 231.2 | -7.78 | 9.09 | 4.36 | 3.65 | -0.82 | 1.5 | 8.7 | 3.93 | 13.17 | 1.58 | 7.55 | 0.65 | 17.87 | 676 | 0.0 |
| 2022 (8) | 250.71 | 4.9 | 8.71 | 3.44 | 3.68 | -1.6 | 1.38 | -8.61 | 3.47 | -1.38 | 1.47 | -6.2 | 0.55 | -12.87 | 676 | 0.0 |
| 2021 (7) | 239.01 | 10.87 | 8.42 | 4.21 | 3.74 | 13.33 | 1.51 | 20.8 | 3.52 | -6.01 | 1.56 | 2.22 | 0.63 | 8.95 | 676 | 0.0 |
| 2020 (6) | 215.57 | 13.61 | 8.08 | -2.77 | 3.3 | 8.2 | 1.25 | -0.79 | 3.75 | -14.42 | 1.53 | -4.77 | 0.58 | -12.68 | 676 | 0.0 |
| 2019 (5) | 189.74 | 10.65 | 8.31 | -1.31 | 3.05 | 5.9 | 1.26 | 11.5 | 4.38 | -10.8 | 1.61 | -4.29 | 0.66 | 0.77 | 676 | 0.0 |
| 2018 (4) | 171.48 | 1.8 | 8.42 | 2.06 | 2.88 | 1.41 | 1.13 | -10.32 | 4.91 | 0.26 | 1.68 | -0.38 | 0.66 | -11.9 | 676 | 0.0 |
| 2017 (3) | 168.45 | 4.11 | 8.25 | -0.24 | 2.84 | 3.27 | 1.26 | 0.8 | 4.90 | -4.18 | 1.69 | -0.8 | 0.75 | -3.18 | 676 | 0.0 |
| 2016 (2) | 161.8 | 2.89 | 8.27 | 9.1 | 2.75 | 0.73 | 1.25 | 5.04 | 5.11 | 6.04 | 1.70 | -2.09 | 0.77 | 2.09 | 676 | 0.0 |
| 2015 (1) | 157.26 | 1.91 | 7.58 | 2.29 | 2.73 | 3.41 | 1.19 | 26.6 | 4.82 | 0 | 1.74 | 0 | 0.76 | 0 | 676 | 0.0 |
