- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 40.31 | 9.63 | 22.37 | 2.35 | 6.82 | 47.8 | 1.69 | -7.65 | -10.11 | 2.21 | 3.27 | 8.33 | 5.83 | -2.56 | 20.78 | 4.19 | -15.76 | -26.54 | 5.48 | -5.8 | -11.47 | 0 | 0 | 0 |
| 24Q2 (19) | 36.77 | 20.16 | 12.1 | 2.2 | 31.74 | 43.79 | 1.83 | 11.59 | 15.82 | 2.14 | 9.74 | 5.42 | 5.98 | 9.63 | 28.27 | 4.98 | -7.14 | 3.32 | 5.82 | -8.67 | -5.96 | 0 | 0 | 0 |
| 24Q1 (18) | 30.6 | -6.31 | -0.49 | 1.67 | 3.73 | 23.7 | 1.64 | -4.65 | 11.56 | 1.95 | -5.34 | 4.84 | 5.46 | 10.71 | 24.31 | 5.36 | 1.77 | 12.11 | 6.37 | 1.03 | 5.35 | 0 | 0 | 0 |
| 23Q4 (17) | 32.66 | -0.85 | -13.89 | 1.61 | 1.26 | -3.59 | 1.72 | -8.51 | -1.71 | 2.06 | 0.98 | -4.19 | 4.93 | 2.13 | 11.96 | 5.27 | -7.73 | 14.15 | 6.31 | 1.85 | 11.27 | 0 | 0 | 0 |
| 23Q3 (16) | 32.94 | 0.43 | -10.1 | 1.59 | 3.92 | -21.29 | 1.88 | 18.99 | 21.29 | 2.04 | 0.49 | 6.25 | 4.83 | 3.48 | -12.45 | 5.71 | 18.48 | 34.91 | 6.19 | 0.07 | 18.18 | 0 | 0 | 0 |
| 23Q2 (15) | 32.8 | 6.67 | -5.83 | 1.53 | 13.33 | 1.32 | 1.58 | 7.48 | 2.6 | 2.03 | 9.14 | 8.56 | 4.66 | 6.25 | 7.6 | 4.82 | 0.77 | 8.95 | 6.19 | 2.32 | 15.27 | 0 | 0 | 0 |
| 23Q1 (14) | 30.75 | -18.93 | -1.54 | 1.35 | -19.16 | -0.74 | 1.47 | -16.0 | 12.21 | 1.86 | -13.49 | -0.53 | 4.39 | -0.29 | 0.81 | 4.78 | 3.61 | 13.97 | 6.05 | 6.71 | 1.02 | 0 | 0 | 0 |
| 22Q4 (13) | 37.93 | 3.52 | 1.85 | 1.67 | -17.33 | 21.9 | 1.75 | 12.9 | 1.74 | 2.15 | 11.98 | 9.14 | 4.40 | -20.14 | 19.68 | 4.61 | 9.06 | -0.11 | 5.67 | 8.17 | 7.15 | 0 | 0 | 0 |
| 22Q3 (12) | 36.64 | 5.2 | 5.26 | 2.02 | 33.77 | 40.28 | 1.55 | 0.65 | -23.27 | 1.92 | 2.67 | 2.13 | 5.51 | 27.17 | 33.27 | 4.23 | -4.32 | -27.1 | 5.24 | -2.4 | -2.97 | 0 | 0 | 0 |
| 22Q2 (11) | 34.83 | 11.53 | 4.69 | 1.51 | 11.03 | -6.79 | 1.54 | 17.56 | -18.95 | 1.87 | 0.0 | -10.95 | 4.34 | -0.45 | -10.96 | 4.42 | 5.41 | -22.58 | 5.37 | -10.34 | -14.94 | 0 | 0 | 0 |
| 22Q1 (10) | 31.23 | -16.14 | 3.07 | 1.36 | -0.73 | 5.43 | 1.31 | -23.84 | 6.5 | 1.87 | -5.08 | -14.61 | 4.35 | 18.37 | 2.29 | 4.19 | -9.18 | 3.33 | 5.99 | 13.19 | -17.15 | 0 | 0 | 0 |
| 21Q4 (9) | 37.24 | 6.98 | 9.69 | 1.37 | -4.86 | 4.58 | 1.72 | -14.85 | 24.64 | 1.97 | 4.79 | -8.8 | 3.68 | -11.07 | -4.66 | 4.62 | -20.41 | 13.63 | 5.29 | -2.05 | -16.85 | 0 | 0 | 0 |
| 21Q3 (8) | 34.81 | 4.63 | -1.56 | 1.44 | -11.11 | 0.7 | 2.02 | 6.32 | 47.45 | 1.88 | -10.48 | -17.18 | 4.14 | -15.04 | 2.29 | 5.80 | 1.61 | 49.77 | 5.40 | -14.44 | -15.87 | 0 | 0 | 0 |
| 21Q2 (7) | 33.27 | 9.8 | -7.63 | 1.62 | 25.58 | 17.39 | 1.9 | 54.47 | 31.94 | 2.1 | -4.11 | -1.41 | 4.87 | 14.37 | 27.09 | 5.71 | 40.68 | 42.85 | 6.31 | -12.67 | 6.74 | 0 | 0 | 0 |
| 21Q1 (6) | 30.3 | -10.75 | 34.79 | 1.29 | -1.53 | 21.7 | 1.23 | -10.87 | -1.6 | 2.19 | 1.39 | 31.14 | 4.26 | 10.34 | -9.71 | 4.06 | -0.13 | -27.0 | 7.23 | 13.6 | -2.71 | 0 | 0 | 0 |
| 20Q4 (5) | 33.95 | -3.99 | 4.08 | 1.31 | -8.39 | 8.26 | 1.38 | 0.73 | -12.1 | 2.16 | -4.85 | 2.37 | 3.86 | -4.59 | 4.02 | 4.06 | 4.91 | -15.55 | 6.36 | -0.89 | -1.64 | 0 | 0 | 0 |
| 20Q3 (4) | 35.36 | -1.83 | 0.0 | 1.43 | 3.62 | 0.0 | 1.37 | -4.86 | 0.0 | 2.27 | 6.57 | 0.0 | 4.04 | 5.56 | 0.0 | 3.87 | -3.09 | 0.0 | 6.42 | 8.56 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 36.02 | 60.23 | 0.0 | 1.38 | 30.19 | 0.0 | 1.44 | 15.2 | 0.0 | 2.13 | 27.54 | 0.0 | 3.83 | -18.75 | 0.0 | 4.00 | -28.1 | 0.0 | 5.91 | -20.4 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 22.48 | -31.09 | 0.0 | 1.06 | -12.4 | 0.0 | 1.25 | -20.38 | 0.0 | 1.67 | -20.85 | 0.0 | 4.72 | 27.12 | 0.0 | 5.56 | 15.53 | 0.0 | 7.43 | 14.85 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 32.62 | 0.0 | 0.0 | 1.21 | 0.0 | 0.0 | 1.57 | 0.0 | 0.0 | 2.11 | 0.0 | 0.0 | 3.71 | 0.0 | 0.0 | 4.81 | 0.0 | 0.0 | 6.47 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 129.15 | -8.16 | 6.08 | -7.18 | 6.64 | 7.97 | 7.99 | 2.3 | 4.71 | 1.08 | 5.14 | 17.56 | 6.19 | 11.4 | 0 | 0 |
| 2022 (9) | 140.63 | 3.69 | 6.55 | 14.51 | 6.15 | -10.48 | 7.81 | -4.05 | 4.66 | 10.43 | 4.37 | -13.67 | 5.55 | -7.47 | 0 | 0 |
| 2021 (8) | 135.62 | 6.11 | 5.72 | 10.21 | 6.87 | 26.52 | 8.14 | -1.09 | 4.22 | 3.87 | 5.07 | 19.23 | 6.00 | -6.79 | 0 | 0 |
| 2020 (7) | 127.81 | 9.61 | 5.19 | 6.35 | 5.43 | -3.38 | 8.23 | 10.92 | 4.06 | -2.98 | 4.25 | -11.86 | 6.44 | 1.19 | 0 | 0 |
| 2019 (6) | 116.6 | -2.55 | 4.88 | -8.27 | 5.62 | -1.58 | 7.42 | 7.54 | 4.19 | -5.87 | 4.82 | 1.0 | 6.36 | 10.35 | 0 | 0 |
| 2018 (5) | 119.65 | 9.3 | 5.32 | 2.31 | 5.71 | 8.35 | 6.9 | 5.99 | 4.45 | -6.4 | 4.77 | -0.87 | 5.77 | -3.03 | 0 | 0 |
| 2017 (4) | 109.47 | 2.39 | 5.2 | -0.38 | 5.27 | -8.51 | 6.51 | 7.6 | 4.75 | -2.71 | 4.81 | -10.65 | 5.95 | 5.09 | 0 | 0 |
| 2016 (3) | 106.91 | 5.76 | 5.22 | 5.03 | 5.76 | 4.92 | 6.05 | 6.14 | 4.88 | -0.69 | 5.39 | -0.79 | 5.66 | 0.36 | 6786 | 0.0 |
| 2015 (2) | 101.09 | 6.04 | 4.97 | 7.58 | 5.49 | -2.66 | 5.7 | 11.76 | 4.92 | 1.45 | 5.43 | -8.21 | 5.64 | 5.4 | 6786 | 0.0 |
| 2014 (1) | 95.33 | 15.47 | 4.62 | 11.33 | 5.64 | 2.92 | 5.1 | 18.06 | 4.85 | 0 | 5.92 | 0 | 5.35 | 0 | 6786 | 0.0 |
