- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.26 | 8.33 | 52.94 | 0.17 | 0.0 | 70.0 | 0.1 | -9.09 | -44.44 | 0.06 | -45.45 | -14.29 | 65.38 | -7.69 | 11.15 | 38.46 | -16.08 | -63.68 | 23.08 | -49.65 | -43.96 | 0 | 0 | 0 |
| 24Q2 (19) | 0.24 | 14.29 | 14.29 | 0.17 | 13.33 | 70.0 | 0.11 | -8.33 | -35.29 | 0.11 | -50.0 | 57.14 | 70.83 | -0.83 | 48.75 | 45.83 | -19.79 | -43.38 | 45.83 | -56.25 | 37.5 | 0 | 0 | 0 |
| 24Q1 (18) | 0.21 | -51.16 | -19.23 | 0.15 | 0.0 | 66.67 | 0.12 | 9.09 | 50.0 | 0.22 | 120.0 | 266.67 | 71.43 | 104.76 | 106.35 | 57.14 | 123.38 | 85.71 | 104.76 | 350.48 | 353.97 | 0 | 0 | 0 |
| 23Q4 (17) | 0.43 | 152.94 | 59.26 | 0.15 | 50.0 | 66.67 | 0.11 | -38.89 | -15.38 | 0.1 | 42.86 | 100.0 | 34.88 | -40.7 | 4.65 | 25.58 | -75.84 | -46.87 | 23.26 | -43.52 | 25.58 | 0 | 0 | 0 |
| 23Q3 (16) | 0.17 | -19.05 | 6.25 | 0.1 | 0.0 | 42.86 | 0.18 | 5.88 | 38.46 | 0.07 | 0.0 | 75.0 | 58.82 | 23.53 | 34.45 | 105.88 | 30.8 | 30.32 | 41.18 | 23.53 | 64.71 | 0 | 0 | 0 |
| 23Q2 (15) | 0.21 | -19.23 | -4.55 | 0.1 | 11.11 | 66.67 | 0.17 | 112.5 | 112.5 | 0.07 | 16.67 | 75.0 | 47.62 | 37.57 | 74.6 | 80.95 | 163.1 | 122.62 | 33.33 | 44.44 | 83.33 | 0 | 0 | 0 |
| 23Q1 (14) | 0.26 | -3.7 | 73.33 | 0.09 | 0.0 | 28.57 | 0.08 | -38.46 | -11.11 | 0.06 | 20.0 | 50.0 | 34.62 | 3.85 | -25.82 | 30.77 | -36.09 | -48.72 | 23.08 | 24.62 | -13.46 | 0 | 0 | 0 |
| 22Q4 (13) | 0.27 | 68.75 | 1450.0 | 0.09 | 28.57 | -18.18 | 0.13 | 0.0 | 18.18 | 0.05 | 25.0 | -50.0 | 33.33 | -23.81 | -60.0 | 48.15 | -40.74 | -58.73 | 18.52 | -25.93 | -44.44 | 0 | 0 | 0 |
| 22Q3 (12) | 0.16 | -27.27 | 166.67 | 0.07 | 16.67 | 40.0 | 0.13 | 62.5 | 85.71 | 0.04 | 0.0 | 100.0 | 43.75 | 60.42 | -47.5 | 81.25 | 123.44 | -30.36 | 25.00 | 37.5 | -25.0 | 0 | 0 | 0 |
| 22Q2 (11) | 0.22 | 46.67 | 633.33 | 0.06 | -14.29 | 0.0 | 0.08 | -11.11 | 14.29 | 0.04 | 0.0 | -71.43 | 27.27 | -41.56 | -86.36 | 36.36 | -39.39 | -84.42 | 18.18 | -31.82 | -96.1 | 0 | 0 | 0 |
| 22Q1 (10) | 0.15 | 850.0 | 200.0 | 0.07 | -36.36 | 40.0 | 0.09 | -18.18 | 0.0 | 0.04 | -60.0 | -63.64 | 46.67 | -44.0 | -53.33 | 60.00 | -48.57 | -66.67 | 26.67 | -20.0 | -87.88 | 0 | 0 | 0 |
| 21Q4 (9) | -0.02 | -133.33 | -133.33 | 0.11 | 120.0 | 175.0 | 0.11 | 57.14 | 22.22 | 0.1 | 400.0 | 66.67 | 83.33 | 0.0 | 25.0 | 116.67 | 0.0 | -22.22 | 33.33 | 0.0 | -66.67 | 0 | 0 | 0 |
| 21Q3 (8) | 0.06 | 100.0 | 100.0 | 0.05 | -16.67 | 0.0 | 0.07 | 0.0 | -22.22 | 0.02 | -85.71 | -81.82 | 83.33 | -58.33 | -50.0 | 116.67 | -50.0 | -61.11 | 33.33 | -92.86 | -90.91 | 0 | 0 | 0 |
| 21Q2 (7) | 0.03 | -40.0 | -25.0 | 0.06 | 20.0 | 0.0 | 0.07 | -22.22 | 40.0 | 0.14 | 27.27 | 600.0 | 200.00 | 100.0 | 33.33 | 233.33 | 29.63 | 86.67 | 466.67 | 112.12 | 833.33 | 0 | 0 | 0 |
| 21Q1 (6) | 0.05 | -16.67 | -16.67 | 0.05 | 25.0 | -16.67 | 0.09 | 0.0 | 125.0 | 0.11 | 83.33 | 1000.0 | 100.00 | 50.0 | 0.0 | 180.00 | 20.0 | 170.0 | 220.00 | 120.0 | 1220.0 | 0 | 0 | 0 |
| 20Q4 (5) | 0.06 | 100.0 | -14.29 | 0.04 | -20.0 | -33.33 | 0.09 | 0.0 | 50.0 | 0.06 | -45.45 | 200.0 | 66.67 | -60.0 | -22.22 | 150.00 | -50.0 | 75.0 | 100.00 | -72.73 | 250.0 | 0 | 0 | 0 |
| 20Q3 (4) | 0.03 | -25.0 | 0.0 | 0.05 | -16.67 | 0.0 | 0.09 | 80.0 | 0.0 | 0.11 | 450.0 | 0.0 | 166.67 | 11.11 | 0.0 | 300.00 | 140.0 | 0.0 | 366.67 | 633.33 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 0.04 | -33.33 | 0.0 | 0.06 | 0.0 | 0.0 | 0.05 | 25.0 | 0.0 | 0.02 | 100.0 | 0.0 | 150.00 | 50.0 | 0.0 | 125.00 | 87.5 | 0.0 | 50.00 | 200.0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 0.06 | -14.29 | 0.0 | 0.06 | 0.0 | 0.0 | 0.04 | -33.33 | 0.0 | 0.01 | -50.0 | 0.0 | 100.00 | 16.67 | 0.0 | 66.67 | -22.22 | 0.0 | 16.67 | -41.67 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 0.07 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 85.71 | 0.0 | 0.0 | 85.71 | 0.0 | 0.0 | 28.57 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.07 | 35.44 | 0.43 | 43.33 | 0.54 | 25.58 | 0.3 | 66.67 | 40.19 | 5.83 | 50.47 | -7.28 | 28.04 | 23.05 | 0 | 0 |
| 2022 (9) | 0.79 | 507.69 | 0.3 | 15.38 | 0.43 | 26.47 | 0.18 | -50.0 | 37.97 | -81.01 | 54.43 | -79.19 | 22.78 | -91.77 | 0 | 0 |
| 2021 (8) | 0.13 | -27.78 | 0.26 | 23.81 | 0.34 | 21.43 | 0.36 | 80.0 | 200.00 | 71.43 | 261.54 | 68.13 | 276.92 | 149.23 | 0 | 0 |
| 2020 (7) | 0.18 | -21.74 | 0.21 | -67.19 | 0.28 | 47.37 | 0.2 | 150.0 | 116.67 | -58.07 | 155.56 | 88.3 | 111.11 | 219.44 | 0 | 0 |
| 2019 (6) | 0.23 | 666.67 | 0.64 | 113.33 | 0.19 | 35.71 | 0.08 | 33.33 | 278.26 | -72.17 | 82.61 | -82.3 | 34.78 | -82.61 | 0 | 0 |
| 2018 (5) | 0.03 | -87.5 | 0.3 | 650.0 | 0.14 | 27.27 | 0.06 | -14.29 | 1000.00 | 5900.0 | 466.67 | 918.18 | 200.00 | 585.71 | 0 | 0 |
| 2017 (4) | 0.24 | 700.0 | 0.04 | 0.0 | 0.11 | 0.0 | 0.07 | -12.5 | 16.67 | -87.5 | 45.83 | -87.5 | 29.17 | -89.06 | 0 | 0 |
| 2016 (3) | 0.03 | -25.0 | 0.04 | -20.0 | 0.11 | -8.33 | 0.08 | -11.11 | 133.33 | 6.67 | 366.67 | 22.22 | 266.67 | 18.52 | 42 | 0.0 |
| 2015 (2) | 0.04 | -92.16 | 0.05 | 0.0 | 0.12 | -7.69 | 0.09 | 0.0 | 125.00 | 1175.0 | 300.00 | 1076.92 | 225.00 | 1175.0 | 42 | 0.0 |
| 2014 (1) | 0.51 | -88.79 | 0.05 | 25.0 | 0.13 | -18.75 | 0.09 | -10.0 | 9.80 | 0 | 25.49 | 0 | 17.65 | 0 | 42 | 0.0 |
