- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 7.58 | -13.07 | -57.87 | 0.08 | 14.29 | -88.57 | 0.1 | 66.67 | -78.72 | 0.44 | 4.76 | -38.89 | 1.06 | 31.47 | -72.88 | 1.32 | 91.73 | -49.5 | 5.80 | 20.52 | 45.04 | 255 | -1.54 | 6.25 |
| 24Q3 (19) | 8.72 | 267.93 | -62.91 | 0.07 | 121.88 | -81.08 | 0.06 | 122.22 | -85.37 | 0.42 | 13.51 | 75.0 | 0.80 | 105.95 | -48.99 | 0.69 | 106.04 | -60.54 | 4.82 | -69.15 | 371.82 | 259 | 1.17 | 10.21 |
| 24Q2 (18) | 2.37 | -79.85 | -83.96 | -0.32 | -161.54 | -191.43 | -0.27 | -165.85 | -165.85 | 0.37 | -7.5 | 60.87 | -13.50 | -405.36 | -670.17 | -11.39 | -426.77 | -510.68 | 15.61 | 358.99 | 903.23 | 256 | 6.22 | 19.63 |
| 24Q1 (17) | 11.76 | -34.63 | -1.59 | 0.52 | -25.71 | 92.59 | 0.41 | -12.77 | 24.24 | 0.4 | -44.44 | 135.29 | 4.42 | 13.64 | 95.7 | 3.49 | 33.45 | 26.25 | 3.40 | -15.01 | 139.1 | 241 | 0.42 | 18.72 |
| 23Q4 (16) | 17.99 | -23.48 | 19.77 | 0.7 | 89.19 | 268.42 | 0.47 | 14.63 | 51.61 | 0.72 | 200.0 | 500.0 | 3.89 | 147.24 | 207.6 | 2.61 | 49.81 | 26.58 | 4.00 | 292.05 | 400.94 | 240 | 2.13 | 17.65 |
| 23Q3 (15) | 23.51 | 59.07 | 45.21 | 0.37 | 5.71 | -9.76 | 0.41 | 0.0 | -6.82 | 0.24 | 4.35 | 140.0 | 1.57 | -33.54 | -37.85 | 1.74 | -37.13 | -35.83 | 1.02 | -34.4 | 65.27 | 235 | 9.81 | 21.13 |
| 23Q2 (14) | 14.78 | 23.68 | -9.1 | 0.35 | 29.63 | -7.89 | 0.41 | 24.24 | -2.38 | 0.23 | 35.29 | 283.33 | 2.37 | 4.81 | 1.33 | 2.77 | 0.45 | 7.39 | 1.56 | 9.39 | 321.72 | 214 | 5.42 | 16.3 |
| 23Q1 (13) | 11.95 | -20.44 | -17.7 | 0.27 | 42.11 | -15.62 | 0.33 | 6.45 | 6.45 | 0.17 | 41.67 | 240.0 | 2.26 | 78.61 | 2.52 | 2.76 | 33.8 | 29.35 | 1.42 | 78.06 | 313.12 | 203 | -0.49 | 13.41 |
| 22Q4 (12) | 15.02 | -7.23 | -24.03 | 0.19 | -53.66 | -70.77 | 0.31 | -29.55 | 6.9 | 0.12 | 20.0 | 140.0 | 1.26 | -50.05 | -61.53 | 2.06 | -24.06 | 40.7 | 0.80 | 29.35 | 215.9 | 204 | 5.15 | 25.15 |
| 22Q3 (11) | 16.19 | -0.43 | -8.32 | 0.41 | 7.89 | 13.89 | 0.44 | 4.76 | 69.23 | 0.1 | 66.67 | 100.0 | 2.53 | 8.36 | 24.23 | 2.72 | 5.21 | 84.6 | 0.62 | 67.39 | 118.16 | 194 | 5.43 | 18.29 |
| 22Q2 (10) | 16.26 | 11.98 | 4.63 | 0.38 | 18.75 | -7.32 | 0.42 | 35.48 | 110.0 | 0.06 | 20.0 | 20.0 | 2.34 | 6.04 | -11.42 | 2.58 | 20.99 | 100.7 | 0.37 | 7.16 | 14.69 | 184 | 2.79 | 12.2 |
| 22Q1 (9) | 14.52 | -26.56 | 18.82 | 0.32 | -50.77 | 0.0 | 0.31 | 6.9 | 82.35 | 0.05 | 0.0 | 0.0 | 2.20 | -32.97 | -15.84 | 2.13 | 45.55 | 53.47 | 0.34 | 36.16 | -15.84 | 179 | 9.82 | 32.59 |
| 21Q4 (8) | 19.77 | 11.95 | 25.21 | 0.65 | 80.56 | 75.68 | 0.29 | 11.54 | -25.64 | 0.05 | 0.0 | 0.0 | 3.29 | 61.29 | 40.31 | 1.47 | -0.37 | -40.61 | 0.25 | -10.67 | -20.13 | 163 | -0.61 | 18.98 |
| 21Q3 (7) | 17.66 | 13.64 | 12.7 | 0.36 | -12.2 | 24.14 | 0.26 | 30.0 | 52.94 | 0.05 | 0.0 | 0.0 | 2.04 | -22.74 | 10.15 | 1.47 | 14.39 | 35.71 | 0.28 | -12.0 | -11.27 | 164 | 0.0 | 16.31 |
| 21Q2 (6) | 15.54 | 27.17 | 52.05 | 0.41 | 28.12 | 95.24 | 0.2 | 17.65 | 53.85 | 0.05 | 0.0 | 0.0 | 2.64 | 0.75 | 28.4 | 1.29 | -7.49 | 1.18 | 0.32 | -21.36 | -34.23 | 164 | 21.48 | 17.14 |
| 21Q1 (5) | 12.22 | -22.61 | 142.94 | 0.32 | -13.51 | 77.78 | 0.17 | -56.41 | 13.33 | 0.05 | 0.0 | 25.0 | 2.62 | 11.75 | -26.82 | 1.39 | -43.68 | -53.35 | 0.41 | 29.21 | -48.55 | 135 | -1.46 | 0 |
| 20Q4 (4) | 15.79 | 0.77 | 0.0 | 0.37 | 27.59 | 0.0 | 0.39 | 129.41 | 0.0 | 0.05 | 0.0 | 0.0 | 2.34 | 26.62 | 0.0 | 2.47 | 127.67 | 0.0 | 0.32 | -0.76 | 0.0 | 137 | -2.84 | 0.0 |
| 20Q3 (3) | 15.67 | 53.33 | 0.0 | 0.29 | 38.1 | 0.0 | 0.17 | 30.77 | 0.0 | 0.05 | 0.0 | 0.0 | 1.85 | -9.93 | 0.0 | 1.08 | -14.71 | 0.0 | 0.32 | -34.78 | 0.0 | 141 | 0.71 | 0.0 |
| 20Q2 (2) | 10.22 | 103.18 | 0.0 | 0.21 | 16.67 | 0.0 | 0.13 | -13.33 | 0.0 | 0.05 | 25.0 | 0.0 | 2.05 | -42.58 | 0.0 | 1.27 | -57.35 | 0.0 | 0.49 | -38.48 | 0.0 | 140 | 0 | 0.0 |
| 20Q1 (1) | 5.03 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 3.58 | 0.0 | 0.0 | 2.98 | 0.0 | 0.0 | 0.80 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 30.44 | -55.39 | 0.35 | -79.17 | 0.31 | -80.86 | 1.63 | 20.74 | 1.15 | -53.3 | 1.02 | -57.11 | 5.35 | 170.64 | 255 | 6.25 |
| 2023 (9) | 68.23 | 10.07 | 1.68 | 28.24 | 1.62 | 9.46 | 1.35 | 297.06 | 2.46 | 16.52 | 2.37 | -0.55 | 1.98 | 260.75 | 240 | 17.65 |
| 2022 (8) | 61.99 | -4.89 | 1.31 | -24.71 | 1.48 | 60.87 | 0.34 | 61.9 | 2.11 | -20.84 | 2.39 | 69.15 | 0.55 | 70.24 | 204 | 25.15 |
| 2021 (7) | 65.18 | 39.51 | 1.74 | 64.15 | 0.92 | 9.52 | 0.21 | 16.67 | 2.67 | 17.66 | 1.41 | -21.5 | 0.32 | -16.38 | 163 | 18.98 |
| 2020 (6) | 46.72 | -1.39 | 1.06 | -1.85 | 0.84 | 9.09 | 0.18 | 5.88 | 2.27 | -0.47 | 1.80 | 10.63 | 0.39 | 7.38 | 137 | 4.58 |
| 2019 (5) | 47.38 | 16.04 | 1.08 | 107.69 | 0.77 | 50.98 | 0.17 | -22.73 | 2.28 | 78.98 | 1.63 | 30.11 | 0.36 | -33.41 | 131 | -54.04 |
| 2018 (4) | 40.83 | -29.27 | 0.52 | 62.5 | 0.51 | 41.67 | 0.22 | 10.0 | 1.27 | 129.76 | 1.25 | 100.3 | 0.54 | 55.53 | 285 | 0.0 |
| 2017 (3) | 57.73 | -13.68 | 0.32 | -42.86 | 0.36 | -25.0 | 0.2 | -23.08 | 0.55 | -33.8 | 0.62 | -13.11 | 0.35 | -10.88 | 285 | 0.0 |
| 2016 (2) | 66.88 | -9.44 | 0.56 | -13.85 | 0.48 | -11.11 | 0.26 | -10.34 | 0.84 | -4.87 | 0.72 | -1.85 | 0.39 | -1.0 | 285 | 0.0 |
| 2015 (1) | 73.85 | 25.92 | 0.65 | 116.67 | 0.54 | -12.9 | 0.29 | 7.41 | 0.88 | 0 | 0.73 | 0 | 0.39 | 0 | 285 | 0.0 |
