- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 128.56 | 24.89 | 35.97 | 1.27 | 10.43 | 12.39 | 3.14 | 6.8 | 0.0 | 5.38 | 6.53 | 8.69 | 0.99 | -11.57 | -17.34 | 2.44 | -14.48 | -26.45 | 4.18 | -14.7 | -20.07 | 7084 | 0.0 | 21.61 |
| 24Q2 (19) | 102.94 | 23.24 | 23.19 | 1.15 | 7.48 | 12.75 | 2.94 | 3.16 | 8.89 | 5.05 | 6.32 | 5.43 | 1.12 | -12.79 | -8.48 | 2.86 | -16.29 | -11.61 | 4.91 | -13.73 | -14.42 | 7084 | 0.0 | 21.61 |
| 24Q1 (18) | 83.53 | -28.9 | 17.14 | 1.07 | -17.69 | -4.46 | 2.85 | -18.34 | 12.65 | 4.75 | -17.53 | 14.46 | 1.28 | 15.76 | -18.44 | 3.41 | 14.85 | -3.83 | 5.69 | 15.98 | -2.29 | 7084 | 0.0 | 21.61 |
| 23Q4 (17) | 117.48 | 24.25 | 13.78 | 1.3 | 15.04 | 9.24 | 3.49 | 11.15 | 13.31 | 5.76 | 16.36 | 29.15 | 1.11 | -7.41 | -3.99 | 2.97 | -10.55 | -0.41 | 4.90 | -6.35 | 13.5 | 7084 | 21.61 | 21.61 |
| 23Q3 (16) | 94.55 | 13.15 | -14.43 | 1.13 | 10.78 | -4.24 | 3.14 | 16.3 | -12.04 | 4.95 | 3.34 | -0.6 | 1.20 | -2.09 | 11.92 | 3.32 | 2.78 | 2.79 | 5.24 | -8.67 | 16.17 | 5825 | 0.0 | -21.23 |
| 23Q2 (15) | 83.56 | 17.18 | 4.4 | 1.02 | -8.93 | -14.29 | 2.7 | 6.72 | -6.57 | 4.79 | 15.42 | 8.37 | 1.22 | -22.28 | -17.9 | 3.23 | -8.93 | -10.51 | 5.73 | -1.5 | 3.81 | 5825 | 0.0 | -21.23 |
| 23Q1 (14) | 71.31 | -30.93 | 18.49 | 1.12 | -5.88 | 0.9 | 2.53 | -17.86 | -6.3 | 4.15 | -6.95 | 0.0 | 1.57 | 36.27 | -14.85 | 3.55 | 18.93 | -20.92 | 5.82 | 34.73 | -15.61 | 5825 | 0.0 | -21.23 |
| 22Q4 (13) | 103.25 | -6.56 | -12.61 | 1.19 | 0.85 | 2.59 | 3.08 | -13.73 | 14.07 | 4.46 | -10.44 | 32.34 | 1.15 | 7.93 | 17.39 | 2.98 | -7.67 | 30.54 | 4.32 | -4.15 | 51.44 | 5825 | -21.23 | -21.23 |
| 22Q3 (12) | 110.5 | 38.06 | 30.55 | 1.18 | -0.84 | 10.28 | 3.57 | 23.53 | 16.29 | 4.98 | 12.67 | 15.55 | 1.07 | -28.17 | -15.53 | 3.23 | -10.52 | -10.93 | 4.51 | -18.39 | -11.5 | 7395 | 0.0 | -16.38 |
| 22Q2 (11) | 80.04 | 33.0 | -2.02 | 1.19 | 7.21 | 23.96 | 2.89 | 7.04 | 1.05 | 4.42 | 6.51 | -4.12 | 1.49 | -19.39 | 26.51 | 3.61 | -19.52 | 3.13 | 5.52 | -19.92 | -2.14 | 7395 | 0.0 | -3.82 |
| 22Q1 (10) | 60.18 | -49.06 | -22.2 | 1.11 | -4.31 | 23.33 | 2.7 | 0.0 | -9.4 | 4.15 | 23.15 | -11.7 | 1.84 | 87.87 | 58.52 | 4.49 | 96.33 | 16.45 | 6.90 | 141.77 | 13.49 | 7395 | 0.0 | -19.24 |
| 21Q4 (9) | 118.15 | 39.59 | -6.87 | 1.16 | 8.41 | 8.41 | 2.7 | -12.05 | -23.73 | 3.37 | -21.81 | -36.77 | 0.98 | -22.34 | 16.41 | 2.29 | -37.0 | -18.1 | 2.85 | -43.99 | -32.11 | 7395 | -16.38 | -27.69 |
| 21Q3 (8) | 84.64 | 3.61 | -16.5 | 1.07 | 11.46 | 30.49 | 3.07 | 7.34 | 0.33 | 4.31 | -6.51 | -8.69 | 1.26 | 7.57 | 56.26 | 3.63 | 3.6 | 20.15 | 5.09 | -9.77 | 9.35 | 8844 | 15.02 | 2.37 |
| 21Q2 (7) | 81.69 | 5.61 | 26.75 | 0.96 | 6.67 | 15.66 | 2.86 | -4.03 | 14.4 | 4.61 | -1.91 | 18.81 | 1.18 | 1.0 | -8.75 | 3.50 | -9.13 | -9.74 | 5.64 | -7.13 | -6.26 | 7689 | -16.03 | -43.97 |
| 21Q1 (6) | 77.35 | -39.03 | 49.41 | 0.9 | -15.89 | 26.76 | 2.98 | -15.82 | 36.7 | 4.7 | -11.82 | 50.64 | 1.16 | 37.96 | -15.16 | 3.85 | 38.07 | -8.51 | 6.08 | 44.63 | 0.82 | 9157 | -10.46 | -20.55 |
| 20Q4 (5) | 126.87 | 25.17 | 47.51 | 1.07 | 30.49 | 0.0 | 3.54 | 15.69 | 45.08 | 5.33 | 12.92 | 50.99 | 0.84 | 4.25 | -32.21 | 2.79 | -7.57 | -1.64 | 4.20 | -9.78 | 2.36 | 10227 | 18.38 | -13.07 |
| 20Q3 (4) | 101.36 | 57.27 | 0.0 | 0.82 | -1.2 | 0.0 | 3.06 | 22.4 | 0.0 | 4.72 | 21.65 | 0.0 | 0.81 | -37.18 | 0.0 | 3.02 | -22.17 | 0.0 | 4.66 | -22.65 | 0.0 | 8639 | -37.05 | 0.0 |
| 20Q2 (3) | 64.45 | 24.49 | 0.0 | 0.83 | 16.9 | 0.0 | 2.5 | 14.68 | 0.0 | 3.88 | 24.36 | 0.0 | 1.29 | -6.1 | 0.0 | 3.88 | -7.88 | 0.0 | 6.02 | -0.11 | 0.0 | 13724 | 19.07 | 0.0 |
| 20Q1 (2) | 51.77 | -39.81 | 0.0 | 0.71 | -33.64 | 0.0 | 2.18 | -10.66 | 0.0 | 3.12 | -11.61 | 0.0 | 1.37 | 10.24 | 0.0 | 4.21 | 48.44 | 0.0 | 6.03 | 46.84 | 0.0 | 11526 | -2.02 | 0.0 |
| 19Q4 (1) | 86.01 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 2.44 | 0.0 | 0.0 | 3.53 | 0.0 | 0.0 | 1.24 | 0.0 | 0.0 | 2.84 | 0.0 | 0.0 | 4.10 | 0.0 | 0.0 | 11764 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 366.9 | 3.65 | 4.57 | -2.14 | 11.86 | -3.1 | 19.65 | 9.11 | 1.25 | -5.58 | 3.23 | -6.51 | 5.36 | 5.27 | 5825 | 0.0 |
| 2022 (9) | 353.99 | -2.17 | 4.67 | 14.18 | 12.24 | 5.43 | 18.01 | 6.0 | 1.32 | 16.71 | 3.46 | 7.76 | 5.09 | 8.35 | 5825 | -21.23 |
| 2021 (8) | 361.83 | 5.05 | 4.09 | 18.9 | 11.61 | 2.83 | 16.99 | -0.35 | 1.13 | 13.18 | 3.21 | -2.11 | 4.70 | -5.14 | 7395 | -27.69 |
| 2020 (7) | 344.45 | -5.37 | 3.44 | -8.75 | 11.29 | 2.45 | 17.05 | 30.65 | 1.00 | -3.58 | 3.28 | 8.26 | 4.95 | 38.06 | 10227 | -13.07 |
| 2019 (6) | 363.98 | 2.54 | 3.77 | 7.71 | 11.02 | 13.84 | 13.05 | 18.31 | 1.04 | 5.04 | 3.03 | 11.02 | 3.59 | 15.38 | 11764 | -7.69 |
| 2018 (5) | 354.95 | 33.04 | 3.5 | 8.02 | 9.68 | 14.42 | 11.03 | 20.02 | 0.99 | -18.81 | 2.73 | -14.0 | 3.11 | -9.79 | 12744 | -5.04 |
| 2017 (4) | 266.79 | 57.5 | 3.24 | 7.28 | 8.46 | 19.66 | 9.19 | 30.73 | 1.21 | -31.88 | 3.17 | -24.03 | 3.44 | -17.0 | 13420 | 55.05 |
| 2016 (3) | 169.39 | 38.39 | 3.02 | 11.85 | 7.07 | 11.87 | 7.03 | 9.67 | 1.78 | -19.18 | 4.17 | -19.17 | 4.15 | -20.75 | 8655 | 18.53 |
| 2015 (2) | 122.4 | -0.62 | 2.7 | 1.5 | 6.32 | 10.88 | 6.41 | -7.9 | 2.21 | 2.13 | 5.16 | 11.57 | 5.24 | -7.33 | 7302 | -2.56 |
| 2014 (1) | 123.16 | 9.4 | 2.66 | 29.76 | 5.7 | 16.09 | 6.96 | 44.7 | 2.16 | 0 | 4.63 | 0 | 5.65 | 0 | 7494 | -1.71 |
