- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.37 | 14.17 | 251.28 | 0.08 | 60.0 | 166.67 | 0.22 | -15.38 | -26.67 | 0 | 0 | 0 | 5.84 | 40.15 | -24.09 | 16.06 | -25.88 | -79.12 | 0.00 | 0 | 0 | 189 | 0.0 | 26.0 |
| 24Q2 (19) | 1.2 | -64.6 | -90.16 | 0.05 | -72.22 | -93.67 | 0.26 | -16.13 | -52.73 | 0 | 0 | 0 | 4.17 | -21.53 | -35.71 | 21.67 | 136.94 | 380.21 | 0.00 | 0 | 0 | 189 | 0.0 | 26.0 |
| 24Q1 (18) | 3.39 | -72.12 | 1110.71 | 0.18 | -70.97 | 800.0 | 0.31 | -53.73 | 0.0 | 0 | 0 | 0 | 5.31 | 4.14 | -25.66 | 9.14 | 65.97 | -91.74 | 0.00 | 0 | 0 | 189 | 0.0 | 26.0 |
| 23Q4 (17) | 12.16 | 3017.95 | 3700.0 | 0.62 | 1966.67 | 3000.0 | 0.67 | 123.33 | 31.37 | 0 | 0 | 0 | 5.10 | -33.72 | -18.42 | 5.51 | -92.84 | -96.54 | 0.00 | 0 | 0 | 189 | 26.0 | 26.0 |
| 23Q3 (16) | 0.39 | -96.8 | 30.0 | 0.03 | -96.2 | 200.0 | 0.3 | -45.45 | -3.23 | 0 | 0 | 0 | 7.69 | 18.7 | 130.77 | 76.92 | 1604.9 | -25.56 | 0.00 | 0 | 0 | 150 | 0.0 | 11.11 |
| 23Q2 (15) | 12.19 | 4253.57 | 167.91 | 0.79 | 3850.0 | 2533.33 | 0.55 | 77.42 | 61.76 | 0 | 0 | 0 | 6.48 | -9.27 | 882.91 | 4.51 | -95.92 | -39.62 | 0.00 | 0 | 0 | 150 | 0.0 | 11.11 |
| 23Q1 (14) | 0.28 | -12.5 | -9.68 | 0.02 | 0.0 | 0.0 | 0.31 | -39.22 | -24.39 | 0 | 0 | 0 | 7.14 | 14.29 | 10.71 | 110.71 | -30.53 | -16.29 | 0.00 | 0 | 0 | 150 | 0.0 | 11.11 |
| 22Q4 (13) | 0.32 | 6.67 | -88.15 | 0.02 | 100.0 | -71.43 | 0.51 | 64.52 | -8.93 | 0 | 0 | 0 | 6.25 | 87.5 | 141.07 | 159.38 | 54.23 | 668.42 | 0.00 | 0 | 0 | 150 | 11.11 | 11.11 |
| 22Q3 (12) | 0.3 | -93.41 | -74.58 | 0.01 | -66.67 | -75.0 | 0.31 | -8.82 | -6.06 | 0 | 0 | 0 | 3.33 | 405.56 | -1.67 | 103.33 | 1282.84 | 269.49 | 0.00 | 0 | 0 | 135 | 0.0 | -79.58 |
| 22Q2 (11) | 4.55 | 1367.74 | -50.65 | 0.03 | 50.0 | -90.62 | 0.34 | -17.07 | -22.73 | 0 | 0 | 0 | 0.66 | -89.78 | -81.0 | 7.47 | -94.35 | 56.58 | 0.00 | 0 | 0 | 135 | 0.0 | -79.58 |
| 22Q1 (10) | 0.31 | -88.52 | -85.84 | 0.02 | -71.43 | 0.0 | 0.41 | -26.79 | -8.89 | 0 | 0 | 0 | 6.45 | 148.85 | 606.45 | 132.26 | 537.67 | 543.66 | 0.00 | 0 | 0 | 135 | 0.0 | -79.58 |
| 21Q4 (9) | 2.7 | 128.81 | -86.43 | 0.07 | 75.0 | -89.86 | 0.56 | 69.7 | -50.0 | 0 | 0 | -100.0 | 2.59 | -23.52 | -25.27 | 20.74 | -25.84 | 268.33 | 0.00 | 0 | -100.0 | 135 | -79.58 | -79.58 |
| 21Q3 (8) | 1.18 | -87.2 | -92.14 | 0.04 | -87.5 | -93.55 | 0.33 | -25.0 | -66.33 | 0 | 0 | -100.0 | 3.39 | -2.33 | -17.88 | 27.97 | 486.02 | 328.62 | 0.00 | 0 | -100.0 | 661 | 0.0 | 4.92 |
| 21Q2 (7) | 9.22 | 321.0 | -4.26 | 0.32 | 1500.0 | -28.89 | 0.44 | -2.22 | -54.64 | 0 | 0 | -100.0 | 3.47 | 280.04 | -25.73 | 4.77 | -76.78 | -52.62 | 0.00 | 0 | -100.0 | 661 | 0.0 | 4.92 |
| 21Q1 (6) | 2.19 | -88.99 | -74.33 | 0.02 | -97.1 | -96.23 | 0.45 | -59.82 | -45.78 | 0 | -100.0 | -100.0 | 0.91 | -73.67 | -85.3 | 20.55 | 264.91 | 111.17 | 0.00 | -100.0 | -100.0 | 661 | 0.0 | 40.94 |
| 20Q4 (5) | 19.89 | 32.42 | 22.85 | 0.69 | 11.29 | 23.21 | 1.12 | 14.29 | -1.75 | 0.42 | 10.53 | -4.55 | 3.47 | -15.96 | 0.29 | 5.63 | -13.7 | -20.03 | 2.11 | -16.54 | -22.3 | 661 | 4.92 | 40.94 |
| 20Q3 (4) | 15.02 | 55.97 | 0.0 | 0.62 | 37.78 | 0.0 | 0.98 | 1.03 | 0.0 | 0.38 | 2.7 | 0.0 | 4.13 | -11.66 | 0.0 | 6.52 | -35.22 | 0.0 | 2.53 | -34.15 | 0.0 | 630 | 0.0 | 0.0 |
| 20Q2 (3) | 9.63 | 12.9 | 0.0 | 0.45 | -15.09 | 0.0 | 0.97 | 16.87 | 0.0 | 0.37 | -9.76 | 0.0 | 4.67 | -24.79 | 0.0 | 10.07 | 3.52 | 0.0 | 3.84 | -20.06 | 0.0 | 630 | 34.33 | 0.0 |
| 20Q1 (2) | 8.53 | -47.31 | 0.0 | 0.53 | -5.36 | 0.0 | 0.83 | -27.19 | 0.0 | 0.41 | -6.82 | 0.0 | 6.21 | 79.63 | 0.0 | 9.73 | 38.19 | 0.0 | 4.81 | 76.86 | 0.0 | 469 | 0.0 | 0.0 |
| 19Q4 (1) | 16.19 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 1.14 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 3.46 | 0.0 | 0.0 | 7.04 | 0.0 | 0.0 | 2.72 | 0.0 | 0.0 | 469 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 25.03 | 357.59 | 1.46 | 1985.71 | 1.84 | 17.2 | 0 | 0 | 5.83 | 355.81 | 7.35 | -74.39 | 0.00 | 0 | 150 | 0.0 |
| 2022 (9) | 5.47 | -64.2 | 0.07 | -84.09 | 1.57 | -11.8 | 0 | 0 | 1.28 | -55.56 | 28.70 | 146.39 | 0.00 | 0 | 150 | 11.11 |
| 2021 (8) | 15.28 | -71.21 | 0.44 | -80.79 | 1.78 | -54.48 | 0 | 0 | 2.88 | -33.27 | 11.65 | 58.11 | 0.00 | 0 | 135 | -79.58 |
| 2020 (7) | 53.07 | 7.49 | 2.29 | -6.53 | 3.91 | 7.42 | 1.58 | 0.0 | 4.32 | -13.05 | 7.37 | -0.07 | 2.98 | -6.97 | 661 | 4.92 |
| 2019 (6) | 49.37 | -19.44 | 2.45 | -0.81 | 3.64 | 21.74 | 1.58 | 47.66 | 4.96 | 23.12 | 7.37 | 51.11 | 3.20 | 83.29 | 630 | 34.33 |
| 2018 (5) | 61.28 | 218.83 | 2.47 | 149.49 | 2.99 | 32.89 | 1.07 | 0.0 | 4.03 | -21.75 | 4.88 | -58.32 | 1.75 | -68.64 | 469 | 40.0 |
| 2017 (4) | 19.22 | 0.05 | 0.99 | 2.06 | 2.25 | 14.21 | 1.07 | 8.08 | 5.15 | 2.01 | 11.71 | 14.15 | 5.57 | 8.02 | 335 | 13.56 |
| 2016 (3) | 19.21 | 55.8 | 0.97 | 142.5 | 1.97 | 16.57 | 0.99 | 16.47 | 5.05 | 55.65 | 10.26 | -25.18 | 5.15 | -25.24 | 295 | 18.0 |
| 2015 (2) | 12.33 | 27.77 | 0.4 | 60.0 | 1.69 | 34.13 | 0.85 | 73.47 | 3.24 | 25.22 | 13.71 | 4.97 | 6.89 | 35.76 | 250 | 25.0 |
| 2014 (1) | 9.65 | 21.54 | 0.25 | 56.25 | 1.26 | -2.33 | 0.49 | 25.64 | 2.59 | 0 | 13.06 | 0 | 5.08 | 0 | 200 | 60.0 |
