- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 13.23 | 4.58 | 10.9 | 0.46 | 0.0 | 12.2 | 0.64 | -5.88 | 3.23 | 0.21 | -4.55 | 16.67 | 3.48 | -4.38 | 1.17 | 4.84 | -10.01 | -6.92 | 1.59 | -8.73 | 5.2 | 1352 | 0.0 | 0.82 |
| 24Q2 (19) | 12.65 | 17.67 | 10.29 | 0.46 | 12.2 | 12.2 | 0.68 | 6.25 | 6.25 | 0.22 | 10.0 | 22.22 | 3.64 | -4.66 | 1.73 | 5.38 | -9.71 | -3.66 | 1.74 | -6.52 | 10.82 | 1352 | 0.0 | 0.82 |
| 24Q1 (18) | 10.75 | -5.95 | -3.33 | 0.41 | 0.0 | -2.38 | 0.64 | 14.29 | 10.34 | 0.2 | 11.11 | 17.65 | 3.81 | 6.33 | 0.98 | 5.95 | 21.51 | 14.14 | 1.86 | 18.14 | 21.7 | 1352 | 0.0 | 0.82 |
| 23Q4 (17) | 11.43 | -4.19 | -2.06 | 0.41 | 0.0 | -8.89 | 0.56 | -9.68 | -3.45 | 0.18 | 0.0 | 20.0 | 3.59 | 4.37 | -6.98 | 4.90 | -5.73 | -1.42 | 1.57 | 4.37 | 22.52 | 1352 | 0.82 | 0.82 |
| 23Q3 (16) | 11.93 | 4.01 | 7.28 | 0.41 | 0.0 | -12.77 | 0.62 | -3.12 | -15.07 | 0.18 | 0.0 | 20.0 | 3.44 | -3.86 | -18.69 | 5.20 | -6.86 | -20.84 | 1.51 | -3.86 | 11.85 | 1341 | 0.0 | -13.98 |
| 23Q2 (15) | 11.47 | 3.15 | -12.11 | 0.41 | -2.38 | -28.07 | 0.64 | 10.34 | -34.02 | 0.18 | 5.88 | 28.57 | 3.57 | -5.36 | -18.16 | 5.58 | 6.98 | -24.93 | 1.57 | 2.65 | 46.28 | 1341 | 0.0 | -13.98 |
| 23Q1 (14) | 11.12 | -4.71 | -22.67 | 0.42 | -6.67 | -16.0 | 0.58 | 0.0 | -44.23 | 0.17 | 13.33 | 30.77 | 3.78 | -2.05 | 8.63 | 5.22 | 4.95 | -27.88 | 1.53 | 18.94 | 69.11 | 1341 | 0.0 | -13.98 |
| 22Q4 (13) | 11.67 | 4.95 | -22.56 | 0.45 | -4.26 | -8.16 | 0.58 | -20.55 | -17.14 | 0.15 | 0.0 | 36.36 | 3.86 | -8.77 | 18.59 | 4.97 | -24.29 | 7.0 | 1.29 | -4.71 | 76.09 | 1341 | -13.98 | -13.98 |
| 22Q3 (12) | 11.12 | -14.79 | -29.22 | 0.47 | -17.54 | -20.34 | 0.73 | -24.74 | -38.66 | 0.15 | 7.14 | 15.38 | 4.23 | -3.23 | 12.54 | 6.56 | -11.68 | -13.33 | 1.35 | 25.74 | 63.01 | 1559 | 0.0 | 3.18 |
| 22Q2 (11) | 13.05 | -9.25 | -20.09 | 0.57 | 14.0 | 29.55 | 0.97 | -6.73 | 6.59 | 0.14 | 7.69 | 7.69 | 4.37 | 25.62 | 62.11 | 7.43 | 2.77 | 33.38 | 1.07 | 18.67 | 34.76 | 1559 | 0.0 | 3.18 |
| 22Q1 (10) | 14.38 | -4.58 | -10.35 | 0.5 | 2.04 | 2.04 | 1.04 | 48.57 | 19.54 | 0.13 | 18.18 | 8.33 | 3.48 | 6.94 | 13.82 | 7.23 | 55.7 | 33.34 | 0.90 | 23.85 | 20.84 | 1559 | 0.0 | 3.18 |
| 21Q4 (9) | 15.07 | -4.07 | 8.11 | 0.49 | -16.95 | 11.36 | 0.7 | -41.18 | -51.72 | 0.11 | -15.38 | 10.0 | 3.25 | -13.42 | 3.01 | 4.64 | -38.68 | -55.34 | 0.73 | -11.79 | 1.75 | 1559 | 3.18 | 3.18 |
| 21Q3 (8) | 15.71 | -3.8 | 4.66 | 0.59 | 34.09 | 43.9 | 1.19 | 30.77 | 52.56 | 0.13 | 0.0 | 44.44 | 3.76 | 39.38 | 37.49 | 7.57 | 35.93 | 45.77 | 0.83 | 3.95 | 38.01 | 1511 | 0.0 | 7.32 |
| 21Q2 (7) | 16.33 | 1.81 | 16.56 | 0.44 | -10.2 | 25.71 | 0.91 | 4.6 | 18.18 | 0.13 | 8.33 | 44.44 | 2.69 | -11.8 | 7.85 | 5.57 | 2.74 | 1.39 | 0.80 | 6.41 | 23.92 | 1511 | 0.0 | 7.32 |
| 21Q1 (6) | 16.04 | 15.06 | 45.95 | 0.49 | 11.36 | 75.0 | 0.87 | -40.0 | 97.73 | 0.12 | 20.0 | 33.33 | 3.05 | -3.22 | 19.9 | 5.42 | -47.86 | 35.48 | 0.75 | 4.29 | -8.65 | 1511 | 0.0 | -20.97 |
| 20Q4 (5) | 13.94 | -7.13 | 20.17 | 0.44 | 7.32 | 29.41 | 1.45 | 85.9 | 83.54 | 0.1 | 11.11 | 25.0 | 3.16 | 15.55 | 7.69 | 10.40 | 100.17 | 52.73 | 0.72 | 19.64 | 4.02 | 1511 | 7.32 | -20.97 |
| 20Q3 (4) | 15.01 | 7.14 | 0.0 | 0.41 | 17.14 | 0.0 | 0.78 | 1.3 | 0.0 | 0.09 | 0.0 | 0.0 | 2.73 | 9.34 | 0.0 | 5.20 | -5.45 | 0.0 | 0.60 | -6.66 | 0.0 | 1408 | 0.0 | 0.0 |
| 20Q2 (3) | 14.01 | 27.48 | 0.0 | 0.35 | 25.0 | 0.0 | 0.77 | 75.0 | 0.0 | 0.09 | 0.0 | 0.0 | 2.50 | -1.95 | 0.0 | 5.50 | 37.28 | 0.0 | 0.64 | -21.56 | 0.0 | 1408 | -26.36 | 0.0 |
| 20Q1 (2) | 10.99 | -5.26 | 0.0 | 0.28 | -17.65 | 0.0 | 0.44 | -44.3 | 0.0 | 0.09 | 12.5 | 0.0 | 2.55 | -13.08 | 0.0 | 4.00 | -41.21 | 0.0 | 0.82 | 18.74 | 0.0 | 1912 | 0.0 | 0.0 |
| 19Q4 (1) | 11.6 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 2.93 | 0.0 | 0.0 | 6.81 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 1912 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 45.95 | -8.52 | 1.65 | -17.09 | 2.4 | -27.71 | 0.71 | 26.79 | 3.59 | -9.36 | 5.22 | -20.98 | 1.55 | 38.6 | 1341 | 0.0 |
| 2022 (9) | 50.23 | -20.46 | 1.99 | -1.0 | 3.32 | -9.78 | 0.56 | 16.67 | 3.96 | 24.47 | 6.61 | 13.42 | 1.11 | 46.68 | 1341 | -13.98 |
| 2021 (8) | 63.15 | 17.05 | 2.01 | 35.81 | 3.68 | 7.29 | 0.48 | 26.32 | 3.18 | 16.03 | 5.83 | -8.34 | 0.76 | 7.91 | 1559 | 3.18 |
| 2020 (7) | 53.95 | 19.65 | 1.48 | -5.73 | 3.43 | -2.56 | 0.38 | 22.58 | 2.74 | -21.21 | 6.36 | -18.56 | 0.70 | 2.45 | 1511 | 7.32 |
| 2019 (6) | 45.09 | -25.11 | 1.57 | -15.14 | 3.52 | -33.46 | 0.31 | 82.35 | 3.48 | 13.32 | 7.81 | -11.15 | 0.69 | 143.5 | 1408 | -26.36 |
| 2018 (5) | 60.21 | 47.65 | 1.85 | 33.09 | 5.29 | 90.97 | 0.17 | -32.0 | 3.07 | -9.86 | 8.79 | 29.35 | 0.28 | -53.94 | 1912 | 2.96 |
| 2017 (4) | 40.78 | 7.01 | 1.39 | -6.71 | 2.77 | -4.48 | 0.25 | 19.05 | 3.41 | -12.82 | 6.79 | -10.74 | 0.61 | 11.25 | 1857 | 1.42 |
| 2016 (3) | 38.11 | -3.42 | 1.49 | -1.32 | 2.9 | 5.07 | 0.21 | -19.23 | 3.91 | 2.17 | 7.61 | 8.79 | 0.55 | -16.37 | 1831 | -1.51 |
| 2015 (2) | 39.46 | -2.28 | 1.51 | -14.2 | 2.76 | 4.15 | 0.26 | -16.13 | 3.83 | -12.2 | 6.99 | 6.58 | 0.66 | -14.17 | 1859 | -10.71 |
| 2014 (1) | 40.38 | 5.46 | 1.76 | 23.94 | 2.65 | 9.5 | 0.31 | 19.23 | 4.36 | 0 | 6.56 | 0 | 0.77 | 0 | 2082 | -3.57 |
