玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)6.1719.114.750.2618.188.330.290.0-14.710.326.67-3.034.21-0.783.424.70-16.05-18.585.19-10.45-7.43742-0.54-1.85
24Q2 (19)5.18-0.77-10.840.22-12.0-8.330.29-6.45-14.710.33.45-3.234.25-11.322.825.60-5.73-4.335.794.258.54746-0.8-0.8
24Q1 (18)5.22-8.26-15.260.25-7.410.00.31-6.06-16.220.29-12.12-9.384.790.9318.015.942.4-1.135.56-4.216.94752-1.44-0.79
23Q4 (17)5.69-3.4-15.580.2712.5-6.90.33-2.94-10.810.330.0-5.714.7516.4510.285.800.475.655.803.5111.687630.93-1.8
23Q3 (16)5.891.38-30.380.240.0-11.110.340.0-34.620.336.45-2.944.07-1.3627.675.77-1.36-6.095.605.0139.417560.53-6.44
23Q2 (15)5.81-5.68-36.710.24-4.0-4.00.34-8.11-32.00.31-3.12-6.064.131.7851.685.85-2.577.445.342.7148.43752-0.79-9.07
23Q1 (14)6.16-8.61-25.420.25-13.79-10.710.370.0-15.910.32-8.570.04.06-5.6819.726.019.4212.765.190.0434.09758-2.45-6.3
22Q4 (13)6.74-20.33-13.810.297.4116.00.37-28.85-5.130.352.949.384.3034.8234.595.49-10.6910.075.1929.2126.9777-3.84-1.52
22Q3 (12)8.46-7.84-5.050.278.08.00.524.023.810.343.0313.333.1917.1913.746.1512.8530.44.0211.819.36808-2.31.76
22Q2 (11)9.1811.1411.410.25-10.71-7.410.513.6442.860.333.1226.922.72-19.66-16.895.452.2528.233.59-7.2113.938272.223.5
22Q1 (10)8.265.6313.150.2812.012.00.4412.8233.330.320.028.03.396.03-1.025.336.8117.843.87-5.3313.128092.53-1.34
21Q4 (9)7.82-12.2310.760.250.00.00.39-7.1430.00.326.6714.293.2013.94-9.724.995.817.374.0921.533.18789-0.63-0.88
21Q3 (8)8.918.1323.070.25-7.414.170.4220.031.250.315.3820.02.81-14.37-15.364.7110.986.653.376.71-2.49794-0.630.63
21Q2 (7)8.2412.8830.380.278.012.50.356.0616.670.264.013.043.28-4.32-13.714.25-6.04-10.523.16-7.86-13.3799-2.563.1
21Q1 (6)7.33.438.260.250.08.70.3310.03.120.25-10.714.173.42-3.29-21.384.526.38-25.413.42-13.65-24.668203.0212.64
20Q4 (5)7.06-2.4923.860.254.17-16.670.3-6.2576.470.2812.027.273.546.82-32.724.25-3.8642.483.9714.862.767960.8911.48
20Q3 (4)7.2414.560.00.240.00.00.326.670.00.258.70.03.31-12.710.04.42-6.890.03.45-5.120.07891.810.0
20Q2 (3)6.3219.70.00.244.350.00.3-6.250.00.23-4.170.03.80-12.820.04.75-21.680.03.64-19.940.07756.460.0
20Q1 (2)5.28-7.370.00.23-23.330.00.3288.240.00.249.090.04.36-17.230.06.06103.210.04.5517.770.07281.960.0
19Q4 (1)5.70.00.00.30.00.00.170.00.00.220.00.05.260.00.02.980.00.03.860.00.07140.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)23.55-27.851.0-7.411.39-24.041.29-3.734.2528.335.905.275.4833.43763-1.8
2022 (9)32.641.181.085.881.8323.651.3418.583.314.655.6122.214.1117.2777-1.52
2021 (8)32.2624.511.026.251.4819.351.1313.03.16-14.664.59-4.143.50-9.24789-0.88
2020 (7)25.9112.750.96-8.571.246.91.012.363.71-18.914.79-5.193.86-0.3579610.25
2019 (6)22.98-14.641.05-0.941.16-11.450.89-7.294.5716.045.053.733.878.6722-1.77
2018 (5)26.92-17.41.06-13.821.313.970.963.233.944.334.8725.873.5724.977353.96
2017 (4)32.599.441.235.131.26-15.440.9329.173.77-3.943.87-22.732.8518.037071.87
2016 (3)29.786.591.172.631.49-3.870.72-6.493.93-3.715.00-9.812.42-12.27694-1.42
2015 (2)27.942.421.145.561.55-3.730.7732.764.083.065.55-6.02.7629.62704-8.45
2014 (1)27.289.821.08-20.591.616.620.587.413.9605.9002.1307691.32

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