- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.9 | 50.33 | -62.19 | 0.32 | 28.0 | 255.56 | 0.74 | 17.46 | -33.93 | 0 | 0 | 0 | 4.64 | -14.85 | 840.42 | 10.72 | -21.86 | 74.75 | 0.00 | 0 | 0 | 112 | 0.0 | -1.75 |
| 24Q2 (19) | 4.59 | 6.99 | 106.76 | 0.25 | 19.05 | 92.31 | 0.63 | 0.0 | 0.0 | 0 | 0 | 0 | 5.45 | 11.27 | -6.99 | 13.73 | -6.54 | -51.63 | 0.00 | 0 | 0 | 112 | 0.0 | -1.75 |
| 24Q1 (18) | 4.29 | 135.71 | 393.1 | 0.21 | 61.54 | 200.0 | 0.63 | 80.0 | -3.08 | 0 | 0 | 0 | 4.90 | -31.47 | -39.16 | 14.69 | -23.64 | -80.34 | 0.00 | 0 | 0 | 112 | 0.0 | -1.75 |
| 23Q4 (17) | 1.82 | -90.03 | 93.62 | 0.13 | 44.44 | 116.67 | 0.35 | -68.75 | -49.28 | 0 | 0 | 0 | 7.14 | 1348.41 | 11.9 | 19.23 | 213.36 | -73.8 | 0.00 | 0 | 0 | 112 | -1.75 | -1.75 |
| 23Q3 (16) | 18.25 | 722.07 | 568.5 | 0.09 | -30.77 | -18.18 | 1.12 | 77.78 | 38.27 | 0 | 0 | 0 | 0.49 | -91.58 | -87.76 | 6.14 | -78.37 | -79.32 | 0.00 | 0 | 0 | 114 | 0.0 | -4.2 |
| 23Q2 (15) | 2.22 | 155.17 | -62.18 | 0.13 | 85.71 | -65.79 | 0.63 | -3.08 | -14.86 | 0 | 0 | 0 | 5.86 | -27.22 | -9.54 | 28.38 | -62.02 | 125.11 | 0.00 | 0 | 0 | 114 | 0.0 | -4.2 |
| 23Q1 (14) | 0.87 | -7.45 | -79.95 | 0.07 | 16.67 | -77.42 | 0.65 | -5.8 | 0.0 | 0 | 0 | 0 | 8.05 | 26.05 | 12.64 | 74.71 | 1.78 | 398.85 | 0.00 | 0 | 0 | 114 | 0.0 | -4.2 |
| 22Q4 (13) | 0.94 | -65.57 | -90.09 | 0.06 | -45.45 | -86.96 | 0.69 | -14.81 | -22.47 | 0 | 0 | 0 | 6.38 | 58.41 | 31.68 | 73.40 | 147.4 | 682.7 | 0.00 | 0 | 0 | 114 | -4.2 | -4.2 |
| 22Q3 (12) | 2.73 | -53.49 | -91.45 | 0.11 | -71.05 | -75.0 | 0.81 | 9.46 | -15.62 | 0 | 0 | 0 | 4.03 | -37.76 | 192.31 | 29.67 | 135.36 | 886.54 | 0.00 | 0 | 0 | 119 | 0.0 | -2.46 |
| 22Q2 (11) | 5.87 | 35.25 | -48.51 | 0.38 | 22.58 | -45.71 | 0.74 | 13.85 | -2.63 | 0 | 0 | 0 | 6.47 | -9.37 | 5.43 | 12.61 | -15.83 | 89.1 | 0.00 | 0 | 0 | 119 | 0.0 | -2.46 |
| 22Q1 (10) | 4.34 | -54.27 | -74.61 | 0.31 | -32.61 | -66.3 | 0.65 | -26.97 | -17.72 | 0 | 0 | 0 | 7.14 | 47.36 | 32.69 | 14.98 | 59.7 | 224.0 | 0.00 | 0 | 0 | 119 | 0.0 | -2.46 |
| 21Q4 (9) | 9.49 | -70.27 | -41.38 | 0.46 | 4.55 | -59.65 | 0.89 | -7.29 | 5.95 | 0 | 0 | 0 | 4.85 | 251.64 | -31.16 | 9.38 | 211.83 | 80.76 | 0.00 | 0 | 0 | 119 | -2.46 | -2.46 |
| 21Q3 (8) | 31.92 | 180.0 | 335.47 | 0.44 | -37.14 | -32.31 | 0.96 | 26.32 | 24.68 | 0 | 0 | 0 | 1.38 | -77.55 | -84.46 | 3.01 | -54.89 | -71.37 | 0.00 | 0 | 0 | 122 | 0.0 | 2.52 |
| 21Q2 (7) | 11.4 | -33.29 | 132.65 | 0.7 | -23.91 | 84.21 | 0.76 | -3.8 | 55.1 | 0 | 0 | 0 | 6.14 | 14.06 | -20.82 | 6.67 | 44.22 | -33.33 | 0.00 | 0 | 0 | 122 | 0.0 | 2.52 |
| 21Q1 (6) | 17.09 | 5.56 | 170.84 | 0.92 | -19.3 | 76.92 | 0.79 | -5.95 | -16.84 | 0 | 0 | 0 | 5.38 | -23.55 | -34.68 | 4.62 | -10.91 | -69.3 | 0.00 | 0 | 0 | 122 | 0.0 | -4.69 |
| 20Q4 (5) | 16.19 | 120.87 | 42.89 | 1.14 | 75.38 | 48.05 | 0.84 | 9.09 | -21.5 | 0 | 0 | 0 | 7.04 | -20.59 | 3.61 | 5.19 | -50.61 | -45.06 | 0.00 | 0 | 0 | 122 | 2.52 | -4.69 |
| 20Q3 (4) | 7.33 | 49.59 | 0.0 | 0.65 | 71.05 | 0.0 | 0.77 | 57.14 | 0.0 | 0 | 0 | 0.0 | 8.87 | 14.35 | 0.0 | 10.50 | 5.05 | 0.0 | 0.00 | 0 | 0.0 | 119 | 0.0 | 0.0 |
| 20Q2 (3) | 4.9 | -22.35 | 0.0 | 0.38 | -26.92 | 0.0 | 0.49 | -48.42 | 0.0 | 0 | 0 | 0.0 | 7.76 | -5.89 | 0.0 | 10.00 | -33.58 | 0.0 | 0.00 | 0 | 0.0 | 119 | -7.03 | 0.0 |
| 20Q1 (2) | 6.31 | -44.31 | 0.0 | 0.52 | -32.47 | 0.0 | 0.95 | -11.21 | 0.0 | 0 | 0 | 0.0 | 8.24 | 21.26 | 0.0 | 15.06 | 59.42 | 0.0 | 0.00 | 0 | 0.0 | 128 | 0.0 | 0.0 |
| 19Q4 (1) | 11.33 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 6.80 | 0.0 | 0.0 | 9.44 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 128 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.15 | 66.79 | 0.42 | -50.59 | 2.75 | -4.84 | 0 | 0 | 1.81 | -70.37 | 11.88 | -42.95 | 0.00 | 0 | 114 | 0.0 |
| 2022 (9) | 13.88 | -80.14 | 0.85 | -66.27 | 2.89 | -15.25 | 0 | 0 | 6.12 | 69.87 | 20.82 | 326.81 | 0.00 | 0 | 114 | -4.2 |
| 2021 (8) | 69.9 | 101.32 | 2.52 | 0.0 | 3.41 | 11.8 | 0 | 0 | 3.61 | -50.33 | 4.88 | -44.47 | 0.00 | 0 | 119 | -2.46 |
| 2020 (7) | 34.72 | -45.9 | 2.52 | -25.0 | 3.05 | -14.8 | 0 | 0 | 7.26 | 38.64 | 8.78 | 57.48 | 0.00 | 0 | 122 | 2.52 |
| 2019 (6) | 64.18 | 41.3 | 3.36 | -8.94 | 3.58 | 2.29 | 0 | 0 | 5.24 | -35.56 | 5.58 | -27.61 | 0.00 | 0 | 119 | -7.03 |
| 2018 (5) | 45.42 | 2451.69 | 3.69 | 7280.0 | 3.5 | 93.37 | 0 | 0 | 8.12 | 189.22 | 7.71 | -92.42 | 0.00 | 0 | 128 | 8.47 |
| 2017 (4) | 1.78 | -76.17 | 0.05 | 0.0 | 1.81 | -6.7 | 0 | 0 | 2.81 | 319.66 | 101.69 | 291.54 | 0.00 | 0 | 118 | -2.48 |
| 2016 (3) | 7.47 | -74.7 | 0.05 | -16.67 | 1.94 | -21.14 | 0 | 0 | 0.67 | 229.43 | 25.97 | 211.75 | 0.00 | 0 | 121 | 5.22 |
| 2015 (2) | 29.53 | -40.67 | 0.06 | 0.0 | 2.46 | 1.65 | 0 | 0 | 0.20 | 68.54 | 8.33 | 71.33 | 0.00 | 0 | 115 | 0.0 |
| 2014 (1) | 49.77 | 108.16 | 0.06 | -45.45 | 2.42 | 11.01 | 0 | 0 | 0.12 | 0 | 4.86 | 0 | 0.00 | 0 | 115 | 9.52 |
