- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 3.28 | 10.44 | 5.13 | 0.68 | 30.77 | 21.43 | 0.34 | -22.73 | -15.0 | 0 | 0 | 0 | 20.73 | 18.41 | 15.51 | 10.37 | -30.03 | -19.15 | 0.00 | 0 | 0 | 472 | 0.0 | -32.28 |
| 24Q2 (19) | 2.97 | -15.86 | 8.0 | 0.52 | -1.89 | 1.96 | 0.44 | 33.33 | -6.38 | 0 | 0 | 0 | 17.51 | 16.61 | -5.59 | 14.81 | 58.47 | -13.32 | 0.00 | 0 | 0 | 472 | 0.0 | -32.28 |
| 24Q1 (18) | 3.53 | 15.36 | -8.55 | 0.53 | -74.27 | -29.33 | 0.33 | -63.74 | -44.07 | 0 | 0 | 0 | 15.01 | -77.7 | -22.73 | 9.35 | -68.56 | -38.84 | 0.00 | 0 | 0 | 472 | 0.0 | -32.28 |
| 23Q4 (17) | 3.06 | -1.92 | -24.82 | 2.06 | 267.86 | 145.24 | 0.91 | 127.5 | -55.83 | 0 | 0 | 0 | 67.32 | 275.07 | 226.18 | 29.74 | 131.96 | -41.24 | 0.00 | 0 | 0 | 472 | -32.28 | -32.28 |
| 23Q3 (16) | 3.12 | 13.45 | -11.36 | 0.56 | 9.8 | -15.15 | 0.4 | -14.89 | -54.02 | 0 | 0 | 0 | 17.95 | -3.22 | -4.27 | 12.82 | -24.99 | -48.13 | 0.00 | 0 | 0 | 697 | 0.0 | -14.69 |
| 23Q2 (15) | 2.75 | -28.76 | 11.34 | 0.51 | -32.0 | -22.73 | 0.47 | -20.34 | -49.46 | 0 | 0 | 0 | 18.55 | -4.55 | -30.6 | 17.09 | 11.82 | -54.61 | 0.00 | 0 | 0 | 697 | 0.0 | -14.69 |
| 23Q1 (14) | 3.86 | -5.16 | -12.87 | 0.75 | -10.71 | 11.94 | 0.59 | -71.36 | -20.27 | 0 | 0 | 0 | 19.43 | -5.86 | 28.47 | 15.28 | -69.8 | -8.5 | 0.00 | 0 | 0 | 697 | 0.0 | -14.69 |
| 22Q4 (13) | 4.07 | 15.62 | -5.13 | 0.84 | 27.27 | 23.53 | 2.06 | 136.78 | 98.08 | 0 | 0 | 0 | 20.64 | 10.07 | 30.21 | 50.61 | 104.78 | 108.78 | 0.00 | 0 | 0 | 697 | -14.69 | -14.69 |
| 22Q3 (12) | 3.52 | 42.51 | 34.35 | 0.66 | 0.0 | 57.14 | 0.87 | -6.45 | 4.82 | 0 | 0 | 0 | 18.75 | -29.83 | 16.96 | 24.72 | -34.36 | -21.98 | 0.00 | 0 | 0 | 817 | 0.0 | -28.89 |
| 22Q2 (11) | 2.47 | -44.24 | -10.83 | 0.66 | -1.49 | -2.94 | 0.93 | 25.68 | -3.12 | 0 | 0 | 0 | 26.72 | 76.68 | 8.85 | 37.65 | 125.4 | 8.64 | 0.00 | 0 | 0 | 817 | 0.0 | -28.89 |
| 22Q1 (10) | 4.43 | 3.26 | -19.31 | 0.67 | -1.47 | -20.24 | 0.74 | -28.85 | -17.78 | 0 | 0 | 0 | 15.12 | -4.58 | -1.15 | 16.70 | -31.09 | 1.9 | 0.00 | 0 | 0 | 817 | 0.0 | -28.89 |
| 21Q4 (9) | 4.29 | 63.74 | -25.26 | 0.68 | 61.9 | -24.44 | 1.04 | 25.3 | -11.86 | 0 | 0 | 0 | 15.85 | -1.12 | 1.09 | 24.24 | -23.48 | 17.93 | 0.00 | 0 | 0 | 817 | -28.89 | -28.89 |
| 21Q3 (8) | 2.62 | -5.42 | -52.28 | 0.42 | -38.24 | -48.78 | 0.83 | -13.54 | -32.52 | 0 | 0 | 0 | 16.03 | -34.7 | 7.33 | 31.68 | -8.59 | 41.4 | 0.00 | 0 | 0 | 1149 | 0.0 | -12.29 |
| 21Q2 (7) | 2.77 | -49.54 | -17.31 | 0.68 | -19.05 | 11.48 | 0.96 | 6.67 | 7.87 | 0 | 0 | 0 | 24.55 | 60.44 | 34.82 | 34.66 | 111.41 | 30.45 | 0.00 | 0 | 0 | 1149 | 0.0 | -12.29 |
| 21Q1 (6) | 5.49 | -4.36 | -0.36 | 0.84 | -6.67 | -5.62 | 0.9 | -23.73 | 0.0 | 0 | 0 | 0 | 15.30 | -2.42 | -5.27 | 16.39 | -20.26 | 0.36 | 0.00 | 0 | 0 | 1149 | 0.0 | -12.29 |
| 20Q4 (5) | 5.74 | 4.55 | -26.13 | 0.9 | 9.76 | -25.0 | 1.18 | -4.07 | -13.24 | 0 | 0 | 0 | 15.68 | 4.98 | 1.52 | 20.56 | -8.24 | 17.45 | 0.00 | 0 | 0 | 1149 | -12.29 | -12.29 |
| 20Q3 (4) | 5.49 | 63.88 | 0.0 | 0.82 | 34.43 | 0.0 | 1.23 | 38.2 | 0.0 | 0 | 0 | 0.0 | 14.94 | -17.97 | 0.0 | 22.40 | -15.67 | 0.0 | 0.00 | 0 | 0.0 | 1310 | 0.0 | 0.0 |
| 20Q2 (3) | 3.35 | -39.2 | 0.0 | 0.61 | -31.46 | 0.0 | 0.89 | -1.11 | 0.0 | 0 | 0 | 0.0 | 18.21 | 12.73 | 0.0 | 26.57 | 62.65 | 0.0 | 0.00 | 0 | 0.0 | 1310 | 0.0 | 0.0 |
| 20Q1 (2) | 5.51 | -29.09 | 0.0 | 0.89 | -25.83 | 0.0 | 0.9 | -33.82 | 0.0 | 0 | 0 | 0.0 | 16.15 | 4.59 | 0.0 | 16.33 | -6.68 | 0.0 | 0.00 | 0 | 0.0 | 1310 | 0.0 | 0.0 |
| 19Q4 (1) | 7.77 | 0.0 | 0.0 | 1.2 | 0.0 | 0.0 | 1.36 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 15.44 | 0.0 | 0.0 | 17.50 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1310 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.79 | -11.73 | 3.87 | 37.23 | 2.37 | -48.48 | 0 | 0 | 30.26 | 55.47 | 18.53 | -41.63 | 0.00 | 0 | 697 | 0.0 |
| 2022 (9) | 14.49 | -4.55 | 2.82 | 7.63 | 4.6 | 23.32 | 0 | 0 | 19.46 | 12.76 | 31.75 | 29.2 | 0.00 | 0 | 697 | -14.69 |
| 2021 (8) | 15.18 | -24.44 | 2.62 | -18.63 | 3.73 | -11.4 | 0 | 0 | 17.26 | 7.68 | 24.57 | 17.26 | 0.00 | 0 | 817 | -28.89 |
| 2020 (7) | 20.09 | -31.1 | 3.22 | -26.32 | 4.21 | -15.8 | 0 | 0 | 16.03 | 6.95 | 20.96 | 22.21 | 0.00 | 0 | 1149 | -12.29 |
| 2019 (6) | 29.16 | -2.05 | 4.37 | 0.0 | 5.0 | 3.09 | 0 | 0 | 14.99 | 2.09 | 17.15 | 5.25 | 0.00 | 0 | 1310 | 0.0 |
| 2018 (5) | 29.77 | -3.78 | 4.37 | 2.34 | 4.85 | -2.22 | 0 | 0 | 14.68 | 6.36 | 16.29 | 1.63 | 0.00 | 0 | 1310 | -8.26 |
| 2017 (4) | 30.94 | -14.32 | 4.27 | -17.88 | 4.96 | -9.32 | 0 | 0 | 13.80 | -4.16 | 16.03 | 5.83 | 0.00 | 0 | 1428 | -18.77 |
| 2016 (3) | 36.11 | -0.66 | 5.2 | 2.36 | 5.47 | 4.19 | 0 | 0 | 14.40 | 3.04 | 15.15 | 4.88 | 0.00 | 0 | 1758 | 2.75 |
| 2015 (2) | 36.35 | 4.45 | 5.08 | 5.18 | 5.25 | 4.17 | 0 | 0 | 13.98 | 0.69 | 14.44 | -0.28 | 0.00 | 0 | 1711 | 0.53 |
| 2014 (1) | 34.8 | 8.24 | 4.83 | 6.39 | 5.04 | 5.88 | 0 | 0 | 13.88 | 0 | 14.48 | 0 | 0.00 | 0 | 1702 | 1.86 |
