- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 6.29 | 26.56 | 2.95 | 0 | 0 | 0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | -100.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q2 (19) | 4.97 | -1.78 | 7.81 | 0 | 0 | 0 | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | -100.0 | -100.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 5.06 | -23.22 | 5.42 | 0 | 0 | 0 | 1.6 | -0.62 | -1.84 | 0 | 0 | 0 | 0.00 | 0 | 0 | 31.62 | 29.43 | -6.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 6.59 | 7.86 | 16.64 | 0 | 0 | 0 | 1.61 | -17.44 | -1.23 | 0 | 0 | 0 | 0.00 | 0 | 0 | 24.43 | -23.45 | -15.32 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (16) | 6.11 | 32.54 | 2.86 | 0 | 0 | 0 | 1.95 | 23.42 | 14.71 | 0 | 0 | 0 | 0.00 | 0 | 0 | 31.91 | -6.88 | 11.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (15) | 4.61 | -3.96 | 134.01 | 0 | 0 | 0 | 1.58 | -3.07 | 18.8 | 0 | 0 | 0 | 0.00 | 0 | 0 | 34.27 | 0.93 | -49.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (14) | 4.8 | -15.04 | 50.47 | 0 | 0 | 0 | 1.63 | 0.0 | 21.64 | 0 | 0 | 0 | 0.00 | 0 | 0 | 33.96 | 17.71 | -19.16 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (13) | 5.65 | -4.88 | 11.22 | 0 | 0 | 0 | 1.63 | -4.12 | 21.64 | 0 | 0 | 0 | 0.00 | 0 | 0 | 28.85 | 0.8 | 9.37 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (12) | 5.94 | 201.52 | 160.53 | 0 | 0 | 0 | 1.7 | 27.82 | 34.92 | 0 | 0 | 0 | 0.00 | 0 | 0 | 28.62 | -57.61 | -48.21 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 1.97 | -38.24 | 3.14 | 0 | 0 | 0 | 1.33 | -0.75 | 7.26 | 0 | 0 | 0 | 0.00 | 0 | 0 | 67.51 | 60.72 | 3.99 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 3.19 | -37.2 | -3.63 | 0 | 0 | 0 | 1.34 | 0.0 | -20.71 | 0 | 0 | 0 | 0.00 | 0 | 0 | 42.01 | 59.25 | -17.73 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 5.08 | 122.81 | 18.41 | 0 | 0 | 0 | 1.34 | 6.35 | -23.43 | 0 | 0 | 0 | 0.00 | 0 | 0 | 26.38 | -52.27 | -35.34 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 2.28 | 19.37 | -62.13 | 0 | 0 | 0 | 1.26 | 1.61 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 55.26 | -14.88 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 1.91 | -42.3 | 15.06 | 0 | 0 | 0 | 1.24 | -26.63 | -3.88 | 0 | 0 | 0 | 0.00 | 0 | 0 | 64.92 | 27.15 | -16.46 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (6) | 3.31 | -22.84 | 1.85 | 0 | 0 | 0 | 1.69 | -3.43 | 3.05 | 0 | 0 | 0 | 0.00 | 0 | 0 | 51.06 | 25.16 | 1.18 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (5) | 4.29 | -28.74 | -31.03 | 0 | 0 | 0 | 1.75 | 0 | -21.52 | 0 | 0 | 0 | 0.00 | 0 | 0 | 40.79 | 0 | 13.78 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (4) | 6.02 | 262.65 | 0.0 | 0 | 0 | 0.0 | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | -100.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 1.66 | -48.92 | 0.0 | 0 | 0 | 0.0 | 1.29 | -21.34 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 77.71 | 54.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 3.25 | -47.75 | 0.0 | 0 | 0 | 0.0 | 1.64 | -26.46 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 50.46 | 40.75 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 6.22 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.23 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 35.85 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 22.11 | 32.0 | 0 | 0 | 6.77 | 12.83 | 0 | 0 | 0.00 | 0 | 30.62 | -14.52 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 16.75 | 33.25 | 0 | 0 | 6.0 | 8.5 | 0 | 0 | 0.00 | 0 | 35.82 | -18.58 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 12.57 | -20.09 | 0 | 0 | 5.53 | -16.21 | 0 | 0 | 0.00 | 0 | 43.99 | 4.85 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 15.73 | -22.47 | 0 | 0 | 6.6 | -6.78 | 0 | 0 | 0.00 | 0 | 41.96 | 20.24 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 20.29 | 0.2 | 0 | 0 | 7.08 | -3.8 | 0 | 0 | 0.00 | 0 | 34.89 | -3.99 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 20.25 | -37.79 | 0 | 0 | 7.36 | -37.31 | 0 | 0 | 0.00 | 0 | 36.35 | 0.77 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 32.55 | 0.68 | 0 | 0 | 11.74 | 3.99 | 0 | 0 | 0.00 | 0 | 36.07 | 3.28 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 32.33 | 10.27 | 0 | 0 | 11.29 | 0 | 0 | 0 | 0.00 | 0 | 34.92 | 0 | 0.00 | 0 | 1711 | 0.0 |
| 2015 (2) | 29.32 | 6.08 | 11.41 | 27.91 | 0 | 0 | 0 | 0 | 38.92 | 20.59 | 0.00 | 0 | 0.00 | 0 | 1711 | 0.0 |
| 2014 (1) | 27.64 | 11.41 | 8.92 | -15.61 | 0 | 0 | 0 | 0 | 32.27 | 0 | 0.00 | 0 | 0.00 | 0 | 1711 | 0.0 |
