玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)106.4738.45-2.663.84164.835.2139.845.170.380003.6191.288.0837.42-24.043.120.000048230.00.0
24Q3 (19)76.9-2.01-6.781.45-12.65-7.0537.886.058.510001.89-10.86-0.2949.268.2316.40.000048230.0-3.75
24Q2 (18)78.48-11.03-4.911.66-21.3313.735.721.625.340002.12-11.5719.5745.5114.2210.770.000048230.0-3.75
24Q1 (17)88.21-19.35-5.012.11-42.197.1135.15-11.446.230002.39-28.3212.7539.859.8211.830.000048230.0-3.75
23Q4 (16)109.3832.6-4.313.65133.97-0.2739.6913.697.910003.3476.454.2236.29-14.2612.780.00004823-3.75-3.75
23Q3 (15)82.49-0.050.281.566.85-1.8934.912.950.460001.896.9-2.1642.323.00.180.000050110.0-4.22
23Q2 (14)82.53-11.1215.511.46-25.89-8.7533.912.48-2.420001.77-16.61-21.041.0915.3-15.520.000050110.0-4.22
23Q1 (13)92.86-18.762.471.97-46.17-7.0833.09-10.03-1.160002.12-33.74-9.3235.6310.75-3.550.000050110.0-4.22
22Q4 (12)114.3138.96-3.513.66130.19-8.9636.785.846.390003.2065.65-5.6432.18-23.8310.260.00005011-4.22-4.22
22Q3 (11)82.2615.1316.911.59-0.6221.3734.750.015.870001.93-13.683.8242.24-13.14-0.890.000052320.0-3.63
22Q2 (10)71.45-21.150.881.6-24.5329.0334.753.799.00002.24-4.2827.9148.6431.648.060.000052320.0-3.63
22Q1 (9)90.62-23.51-3.02.12-47.260.033.48-3.152.570002.34-31.063.0936.9526.615.740.000052320.0-3.63
21Q4 (8)118.4768.38-2.894.02206.87-10.4734.5715.27-6.570003.3982.25-7.8129.18-31.54-3.790.00005232-3.63-3.63
21Q3 (7)70.36-0.66-17.281.315.65-31.4129.99-5.93-11.790001.866.35-17.0842.62-5.36.630.000054290.0-2.72
21Q2 (6)70.83-24.18-10.891.24-41.51-22.0131.88-2.331.40001.75-22.85-12.4845.0128.8213.80.000054290.0-2.72
21Q1 (5)93.42-23.428.22.12-52.7812.1732.64-11.78-3.860002.27-38.343.6734.9415.19-11.140.000054290.0-6.44
20Q4 (4)121.9943.420.04.49135.080.037.08.820.0000.03.6863.910.030.33-24.120.00.0000.05429-2.720.0
20Q3 (3)85.067.010.01.9120.130.034.08.140.0000.02.2512.260.039.971.060.00.0000.055810.00.0
20Q2 (2)79.49-7.930.01.59-15.870.031.44-7.390.0000.02.00-8.620.039.550.590.00.0000.05581-3.830.0
20Q1 (1)86.340.00.01.890.00.033.950.00.000.00.02.190.00.039.320.00.00.000.00.058030.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)350.07-4.689.064.98148.594.94002.5910.1342.4510.090.00048230.0
2023 (9)367.252.48.63-3.79141.61.31002.35-6.0538.56-1.070.0004823-3.75
2022 (8)358.641.578.973.22139.778.28002.501.6238.976.60.0005011-4.22
2021 (7)353.08-5.318.69-12.04129.08-5.37002.46-7.1136.56-0.060.0005232-3.63
2020 (6)372.88-1.69.8810.76136.4-4.02002.6512.5736.58-2.460.0005429-2.72
2019 (5)378.96-3.438.92-3.46142.12-5.61002.35-0.0337.50-2.250.0005581-3.83
2018 (4)392.43-4.679.24-10.9150.56-8.03002.35-6.5338.37-3.520.0005803-6.04
2017 (3)411.67-5.3510.37-11.82163.7-6.8002.52-6.8339.76-1.530.0006176-12.32
2016 (2)434.96-3.3411.76-1.84175.64-5.64002.701.5540.38-2.380.0007044-5.93
2015 (1)449.98-2.0311.98-1.72186.14-0.28002.66041.3700.0007488-4.66

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