- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 190.65 | 15.66 | 20.9 | 2.44 | -0.81 | 1.67 | 1.56 | -17.02 | -24.64 | 9.38 | 0.86 | 11.53 | 1.28 | -14.24 | -15.91 | 0.82 | -28.25 | -37.67 | 4.92 | -12.79 | -7.75 | 11844 | 0.0 | 14.23 |
| 24Q2 (19) | 164.84 | 7.68 | 10.85 | 2.46 | -6.46 | -17.45 | 1.88 | -10.9 | -18.61 | 9.3 | -4.81 | 6.41 | 1.49 | -13.13 | -25.53 | 1.14 | -17.25 | -26.58 | 5.64 | -11.6 | -4.0 | 11844 | 0.0 | 14.23 |
| 24Q1 (18) | 153.09 | -8.44 | 29.35 | 2.63 | 8.23 | 25.84 | 2.11 | 5.5 | 27.88 | 9.77 | 24.3 | 55.57 | 1.72 | 18.21 | -2.72 | 1.38 | 15.22 | -1.14 | 6.38 | 35.76 | 20.27 | 11844 | 0.0 | 14.23 |
| 23Q4 (17) | 167.2 | 6.03 | 13.15 | 2.43 | 1.25 | 10.45 | 2.0 | -3.38 | -6.1 | 7.86 | -6.54 | 19.09 | 1.45 | -4.51 | -2.38 | 1.20 | -8.88 | -17.01 | 4.70 | -11.86 | 5.25 | 11844 | 14.23 | 14.23 |
| 23Q3 (16) | 157.69 | 6.04 | 5.95 | 2.4 | -19.46 | -6.98 | 2.07 | -10.39 | 8.38 | 8.41 | -3.78 | 3.19 | 1.52 | -24.05 | -12.2 | 1.31 | -15.49 | 2.29 | 5.33 | -9.26 | -2.61 | 10369 | 0.0 | 10.27 |
| 23Q2 (15) | 148.71 | 25.65 | 8.04 | 2.98 | 42.58 | 33.63 | 2.31 | 40.0 | 20.31 | 8.74 | 39.17 | 8.57 | 2.00 | 13.47 | 23.68 | 1.55 | 11.42 | 11.36 | 5.88 | 10.76 | 0.49 | 10369 | 0.0 | 10.27 |
| 23Q1 (14) | 118.35 | -19.91 | -6.02 | 2.09 | -5.0 | 16.76 | 1.65 | -22.54 | 3.12 | 6.28 | -4.85 | 3.8 | 1.77 | 18.62 | 24.24 | 1.39 | -3.28 | 9.73 | 5.31 | 18.8 | 10.45 | 10369 | 0.0 | 10.27 |
| 22Q4 (13) | 147.77 | -0.71 | 20.99 | 2.2 | -14.73 | 41.03 | 2.13 | 11.52 | 38.31 | 6.6 | -19.02 | 19.35 | 1.49 | -14.12 | 16.56 | 1.44 | 12.32 | 14.31 | 4.47 | -18.44 | -1.36 | 10369 | 10.27 | 10.27 |
| 22Q3 (12) | 148.83 | 8.13 | 26.42 | 2.58 | 15.7 | 59.26 | 1.91 | -0.52 | 39.42 | 8.15 | 1.24 | 32.09 | 1.73 | 7.0 | 25.98 | 1.28 | -8.0 | 10.28 | 5.48 | -6.37 | 4.49 | 9403 | 0.0 | -9.13 |
| 22Q2 (11) | 137.64 | 9.3 | 7.96 | 2.23 | 24.58 | 38.51 | 1.92 | 20.0 | 36.17 | 8.05 | 33.06 | 24.81 | 1.62 | 13.98 | 28.3 | 1.39 | 9.79 | 26.13 | 5.85 | 21.74 | 15.6 | 9403 | 0.0 | -9.13 |
| 22Q1 (10) | 125.93 | 3.11 | 18.81 | 1.79 | 14.74 | 17.76 | 1.6 | 3.9 | 31.15 | 6.05 | 9.4 | 10.0 | 1.42 | 11.28 | -0.88 | 1.27 | 0.76 | 10.38 | 4.80 | 6.1 | -7.42 | 9403 | 0.0 | -9.13 |
| 21Q4 (9) | 122.13 | 3.74 | 16.03 | 1.56 | -3.7 | -6.02 | 1.54 | 12.41 | 30.51 | 5.53 | -10.37 | 9.94 | 1.28 | -7.17 | -19.01 | 1.26 | 8.36 | 12.48 | 4.53 | -13.6 | -5.25 | 9403 | -9.13 | -9.13 |
| 21Q3 (8) | 117.73 | -7.66 | 17.17 | 1.62 | 0.62 | 3.85 | 1.37 | -2.84 | 7.87 | 6.17 | -4.34 | 9.98 | 1.38 | 8.96 | -11.37 | 1.16 | 5.22 | -7.93 | 5.24 | 3.59 | -6.13 | 10348 | 0.0 | 3.87 |
| 21Q2 (7) | 127.49 | 20.28 | 9.86 | 1.61 | 5.92 | 20.15 | 1.41 | 15.57 | 27.03 | 6.45 | 17.27 | 38.71 | 1.26 | -11.94 | 9.37 | 1.11 | -3.92 | 15.63 | 5.06 | -2.5 | 26.26 | 10348 | 0.0 | 3.87 |
| 21Q1 (6) | 105.99 | 0.69 | 41.57 | 1.52 | -8.43 | 14.29 | 1.22 | 3.39 | 25.77 | 5.5 | 9.34 | 37.5 | 1.43 | -9.06 | -19.27 | 1.15 | 2.68 | -11.16 | 5.19 | 8.59 | -2.87 | 10348 | 0.0 | -0.47 |
| 20Q4 (5) | 105.26 | 4.76 | 2.98 | 1.66 | 6.41 | -11.7 | 1.18 | -7.09 | -11.28 | 5.03 | -10.34 | -10.18 | 1.58 | 1.58 | -14.26 | 1.12 | -11.31 | -13.85 | 4.78 | -14.41 | -12.78 | 10348 | 3.87 | -0.47 |
| 20Q3 (4) | 100.48 | -13.42 | 0.0 | 1.56 | 16.42 | 0.0 | 1.27 | 14.41 | 0.0 | 5.61 | 20.65 | 0.0 | 1.55 | 34.46 | 0.0 | 1.26 | 32.14 | 0.0 | 5.58 | 39.34 | 0.0 | 9962 | 0.0 | 0.0 |
| 20Q2 (3) | 116.05 | 55.0 | 0.0 | 1.34 | 0.75 | 0.0 | 1.11 | 14.43 | 0.0 | 4.65 | 16.25 | 0.0 | 1.15 | -35.0 | 0.0 | 0.96 | -26.17 | 0.0 | 4.01 | -25.0 | 0.0 | 9962 | -4.18 | 0.0 |
| 20Q1 (2) | 74.87 | -26.75 | 0.0 | 1.33 | -29.26 | 0.0 | 0.97 | -27.07 | 0.0 | 4.0 | -28.57 | 0.0 | 1.78 | -3.42 | 0.0 | 1.30 | -0.44 | 0.0 | 5.34 | -2.49 | 0.0 | 10397 | 0.0 | 0.0 |
| 19Q4 (1) | 102.21 | 0.0 | 0.0 | 1.88 | 0.0 | 0.0 | 1.33 | 0.0 | 0.0 | 5.6 | 0.0 | 0.0 | 1.84 | 0.0 | 0.0 | 1.30 | 0.0 | 0.0 | 5.48 | 0.0 | 0.0 | 10397 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 591.94 | 5.67 | 9.9 | 12.5 | 8.03 | 6.08 | 31.29 | 8.46 | 1.67 | 6.46 | 1.36 | 0.38 | 5.29 | 2.64 | 10369 | 0.0 |
| 2022 (9) | 560.17 | 18.35 | 8.8 | 39.24 | 7.57 | 36.64 | 28.85 | 21.99 | 1.57 | 17.65 | 1.35 | 15.46 | 5.15 | 3.08 | 10369 | 10.27 |
| 2021 (8) | 473.33 | 19.33 | 6.32 | 7.12 | 5.54 | 22.3 | 23.65 | 22.6 | 1.34 | -10.23 | 1.17 | 2.49 | 5.00 | 2.74 | 9403 | -9.13 |
| 2020 (7) | 396.66 | 8.57 | 5.9 | -8.95 | 4.53 | -3.41 | 19.29 | -0.46 | 1.49 | -16.14 | 1.14 | -11.04 | 4.86 | -8.32 | 10348 | 3.87 |
| 2019 (6) | 365.34 | 25.69 | 6.48 | 4.85 | 4.69 | -9.98 | 19.38 | 21.96 | 1.77 | -16.58 | 1.28 | -28.38 | 5.30 | -2.96 | 9962 | -4.18 |
| 2018 (5) | 290.67 | 7.22 | 6.18 | 20.47 | 5.21 | 24.64 | 15.89 | 27.53 | 2.13 | 12.35 | 1.79 | 16.25 | 5.47 | 18.94 | 10397 | 20.13 |
| 2017 (4) | 271.09 | 2.28 | 5.13 | -10.47 | 4.18 | -3.91 | 12.46 | -0.32 | 1.89 | -12.47 | 1.54 | -6.05 | 4.60 | -2.54 | 8655 | -7.67 |
| 2016 (3) | 265.04 | 3.23 | 5.73 | 5.72 | 4.35 | -0.68 | 12.5 | 6.02 | 2.16 | 2.41 | 1.64 | -3.79 | 4.72 | 2.71 | 9374 | -16.5 |
| 2015 (2) | 256.75 | 6.77 | 5.42 | -13.83 | 4.38 | 0.69 | 11.79 | -10.27 | 2.11 | -19.3 | 1.71 | -5.69 | 4.59 | -15.96 | 11226 | -0.5 |
| 2014 (1) | 240.47 | 20.3 | 6.29 | 5.71 | 4.35 | 13.28 | 13.14 | 22.8 | 2.62 | 0 | 1.81 | 0 | 5.46 | 0 | 11282 | 3.73 |
