玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)4.37-17.39-26.920.370.012.120.4621.0521.050.254.170.08.4721.0553.4310.5346.5465.655.7226.136.8400-100.0
24Q1 (19)5.2914.0176.920.37-5.1319.350.38-19.150.00.240.00.06.99-16.79-32.547.18-29.08-43.484.54-12.29-43.480-100.0-100.0
23Q4 (18)4.64-0.8522.430.390.056.00.4730.566.820.24-7.6920.08.410.8627.4210.1331.68-12.755.17-6.9-1.9890.00.0
23Q3 (17)4.68-21.7441.820.3918.18143.750.36-5.262.860.264.023.818.3351.0171.877.6921.05-27.475.5632.89-12.790.00.0
23Q2 (16)5.98100.0140.160.336.4573.680.380.05.560.254.1719.055.52-46.77-27.686.35-50.0-56.054.18-47.92-50.4390.00.0
23Q1 (15)2.99-21.1118.180.3124.072.220.38-13.6446.150.2420.00.010.3757.1845.7312.719.4723.678.0352.11-15.3890.00.0
22Q4 (14)3.7914.8533.450.2556.2519.050.4425.71-8.330.2-4.76-13.046.6036.05-10.7911.619.46-31.315.28-17.08-34.8490.00.0
22Q3 (13)3.332.534.760.16-15.79-20.00.35-2.78-10.260.210.0-16.04.85-36.46-23.6410.61-26.64-14.346.36-24.55-19.8290.00.0
22Q2 (12)2.49-1.58-0.40.195.5618.750.3638.4620.00.21-12.5-8.77.637.2519.2314.4640.6920.488.43-11.09-8.3390.00.0
22Q1 (11)2.53-10.9225.870.18-14.29-25.00.26-45.83-13.330.244.359.097.11-3.78-40.4210.28-39.2-31.159.4917.13-13.3390.00.0
21Q4 (10)2.84-9.8427.350.215.016.670.4823.08-12.730.23-8.04.557.3916.46-8.3916.9036.51-31.478.102.04-17.9190.00.0
21Q3 (9)3.1526.029.630.225.042.860.3930.00.00.258.731.586.35-0.7910.212.383.17-22.867.94-13.731.590.00.0
21Q2 (8)2.524.3818.480.16-33.3333.330.30.0-11.760.234.5527.786.40-46.412.5312.00-19.6-25.539.20-15.957.8490.00.0
21Q1 (7)2.01-9.8716.860.2433.33166.670.3-45.453.450.220.029.4111.9447.93128.1914.93-39.48-11.4810.9510.9510.7490.00.0
20Q4 (6)2.23-8.2358.160.1828.5750.00.5541.0348.650.2215.7929.418.0740.1-5.1624.6653.67-6.019.8726.17-18.1790.00.0
20Q3 (5)2.4315.1763.090.1416.6755.560.3914.7134.480.195.565.565.761.3-4.6216.05-0.4-17.547.82-8.34-35.2890.00.0
20Q2 (4)2.1122.670.00.1233.330.00.3417.240.00.185.880.05.698.690.016.11-4.430.08.53-13.690.090.00.0
20Q1 (3)1.7221.990.00.09-25.00.00.29-21.620.00.170.00.05.23-38.520.016.86-35.750.09.88-18.020.090.00.0
19Q4 (2)1.41-5.370.00.1233.330.00.3727.590.00.17-5.560.08.5140.90.026.2434.830.012.06-0.20.090.00.0
19Q3 (1)1.490.00.00.090.00.00.290.00.00.180.00.06.040.00.019.460.00.012.080.00.090.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)18.2951.031.4279.751.5912.770.9913.797.7619.018.69-25.345.41-24.6690.0
2022 (9)12.1115.440.79-2.471.41-4.080.87-6.456.52-15.5211.64-16.917.18-18.9790.0
2021 (8)10.4923.410.8152.831.47-6.370.9322.377.7223.8414.01-24.138.87-0.8590.0
2020 (7)8.536.440.5323.261.5717.160.765.566.24-9.6618.47-14.138.94-22.6390.0
2019 (6)6.23-21.340.43-4.441.34-11.260.72-16.286.9021.4821.5112.8111.566.4390.0
2018 (5)7.92-2.580.45-33.821.51-52.810.86-24.565.68-32.0719.07-51.5610.86-22.5690
2017 (4)8.13-30.090.68-12.823.267.541.141.798.3624.7139.36139.6714.0245.600
2016 (3)11.63-1.610.781.31.914.371.122.756.712.9516.426.089.634.439020.0
2015 (2)11.820.170.7711.591.838.281.091.876.5111.4115.488.19.221.79020.0
2014 (1)11.83.60.6915.01.699.741.07-10.085.85014.3209.0709020.0

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