- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 36.68 | 25.49 | 18.86 | 1.35 | 6.3 | 13.45 | 1.79 | 1.7 | 9.15 | 2.8 | 8.11 | 10.24 | 3.68 | -15.29 | -4.55 | 4.88 | -18.95 | -8.17 | 7.63 | -13.85 | -7.25 | 3424 | 0.0 | 2.27 |
| 24Q2 (19) | 29.23 | 6.14 | 20.49 | 1.27 | 2.42 | 19.81 | 1.76 | 6.02 | 27.54 | 2.59 | 6.15 | 11.16 | 4.34 | -3.5 | -0.56 | 6.02 | -0.11 | 5.85 | 8.86 | 0.01 | -7.74 | 3424 | 0.0 | 2.27 |
| 24Q1 (18) | 27.54 | -9.41 | 19.84 | 1.24 | 4.2 | 20.39 | 1.66 | 3.11 | 26.72 | 2.44 | -2.4 | 14.02 | 4.50 | 15.02 | 0.45 | 6.03 | 13.81 | 5.74 | 8.86 | 7.74 | -4.86 | 3424 | 0.0 | 2.27 |
| 23Q4 (17) | 30.4 | -1.49 | 1.1 | 1.19 | 0.0 | -4.03 | 1.61 | -1.83 | 5.23 | 2.5 | -1.57 | 1.63 | 3.91 | 1.51 | -5.07 | 5.30 | -0.34 | 4.09 | 8.22 | -0.09 | 0.52 | 3424 | 2.27 | 2.27 |
| 23Q3 (16) | 30.86 | 27.21 | -10.08 | 1.19 | 12.26 | -8.46 | 1.64 | 18.84 | -1.8 | 2.54 | 9.01 | -11.5 | 3.86 | -11.75 | 1.8 | 5.31 | -6.58 | 9.21 | 8.23 | -14.3 | -1.58 | 3348 | 0.0 | -6.32 |
| 23Q2 (15) | 24.26 | 5.57 | -30.96 | 1.06 | 2.91 | -24.29 | 1.38 | 5.34 | -22.03 | 2.33 | 8.88 | -11.74 | 4.37 | -2.52 | 9.67 | 5.69 | -0.21 | 12.93 | 9.60 | 3.13 | 27.84 | 3348 | 0.0 | -6.32 |
| 23Q1 (14) | 22.98 | -23.58 | -28.57 | 1.03 | -16.94 | -23.13 | 1.31 | -14.38 | -16.03 | 2.14 | -13.01 | -11.57 | 4.48 | 8.69 | 7.61 | 5.70 | 12.04 | 17.56 | 9.31 | 13.83 | 23.79 | 3348 | 0.0 | -6.32 |
| 22Q4 (13) | 30.07 | -12.38 | -13.84 | 1.24 | -4.62 | -18.95 | 1.53 | -8.38 | -9.47 | 2.46 | -14.29 | 4.68 | 4.12 | 8.87 | -5.94 | 5.09 | 4.57 | 5.07 | 8.18 | -2.17 | 21.5 | 3348 | -6.32 | -6.32 |
| 22Q3 (12) | 34.32 | -2.33 | -16.35 | 1.3 | -7.14 | -10.96 | 1.67 | -5.65 | 3.73 | 2.87 | 8.71 | 12.11 | 3.79 | -4.92 | 6.45 | 4.87 | -3.4 | 24.01 | 8.36 | 11.31 | 34.03 | 3574 | 0.0 | 12.64 |
| 22Q2 (11) | 35.14 | 9.23 | -19.05 | 1.4 | 4.48 | -4.11 | 1.77 | 13.46 | 6.63 | 2.64 | 9.09 | 12.82 | 3.98 | -4.35 | 18.46 | 5.04 | 3.87 | 31.72 | 7.51 | -0.13 | 39.37 | 3574 | 0.0 | 12.64 |
| 22Q1 (10) | 32.17 | -7.82 | -2.84 | 1.34 | -12.42 | -2.19 | 1.56 | -7.69 | 20.93 | 2.42 | 2.98 | 10.0 | 4.17 | -4.99 | 0.67 | 4.85 | 0.14 | 24.46 | 7.52 | 11.72 | 13.21 | 3574 | 0.0 | 12.64 |
| 21Q4 (9) | 34.9 | -14.94 | 7.95 | 1.53 | 4.79 | 9.29 | 1.69 | 4.97 | 22.46 | 2.35 | -8.2 | 9.81 | 4.38 | 23.2 | 1.24 | 4.84 | 23.41 | 13.45 | 6.73 | 7.92 | 1.73 | 3574 | 12.64 | 12.64 |
| 21Q3 (8) | 41.03 | -5.48 | 30.67 | 1.46 | 0.0 | 8.96 | 1.61 | -3.01 | 29.84 | 2.56 | 9.4 | 26.73 | 3.56 | 5.8 | -16.62 | 3.92 | 2.61 | -0.64 | 6.24 | 15.75 | -3.01 | 3173 | 0.0 | 14.1 |
| 21Q2 (7) | 43.41 | 31.11 | 71.99 | 1.46 | 6.57 | 28.07 | 1.66 | 28.68 | 66.0 | 2.34 | 6.36 | 27.17 | 3.36 | -18.72 | -25.54 | 3.82 | -1.85 | -3.48 | 5.39 | -18.87 | -26.06 | 3173 | 0.0 | 14.1 |
| 21Q1 (6) | 33.11 | 2.41 | 53.93 | 1.37 | -2.14 | 29.25 | 1.29 | -6.52 | 44.94 | 2.2 | 2.8 | 29.41 | 4.14 | -4.45 | -16.04 | 3.90 | -8.72 | -5.84 | 6.64 | 0.38 | -15.93 | 3173 | 0.0 | 10.94 |
| 20Q4 (5) | 32.33 | 2.96 | 32.83 | 1.4 | 4.48 | 30.84 | 1.38 | 11.29 | 23.21 | 2.14 | 5.94 | 22.29 | 4.33 | 1.47 | -1.49 | 4.27 | 8.09 | -7.24 | 6.62 | 2.89 | -7.94 | 3173 | 14.1 | 10.94 |
| 20Q3 (4) | 31.4 | 24.41 | 0.0 | 1.34 | 17.54 | 0.0 | 1.24 | 24.0 | 0.0 | 2.02 | 9.78 | 0.0 | 4.27 | -5.52 | 0.0 | 3.95 | -0.33 | 0.0 | 6.43 | -11.75 | 0.0 | 2781 | 0.0 | 0.0 |
| 20Q2 (3) | 25.24 | 17.34 | 0.0 | 1.14 | 7.55 | 0.0 | 1.0 | 12.36 | 0.0 | 1.84 | 8.24 | 0.0 | 4.52 | -8.35 | 0.0 | 3.96 | -4.25 | 0.0 | 7.29 | -7.76 | 0.0 | 2781 | -2.76 | 0.0 |
| 20Q1 (2) | 21.51 | -11.63 | 0.0 | 1.06 | -0.93 | 0.0 | 0.89 | -20.54 | 0.0 | 1.7 | -2.86 | 0.0 | 4.93 | 12.1 | 0.0 | 4.14 | -10.08 | 0.0 | 7.90 | 9.92 | 0.0 | 2860 | 0.0 | 0.0 |
| 19Q4 (1) | 24.34 | 0.0 | 0.0 | 1.07 | 0.0 | 0.0 | 1.12 | 0.0 | 0.0 | 1.75 | 0.0 | 0.0 | 4.40 | 0.0 | 0.0 | 4.60 | 0.0 | 0.0 | 7.19 | 0.0 | 0.0 | 2860 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 108.5 | -17.62 | 4.47 | -15.18 | 5.94 | -9.04 | 9.5 | -8.57 | 4.12 | 2.96 | 5.47 | 10.42 | 8.76 | 10.98 | 3348 | 0.0 |
| 2022 (9) | 131.7 | -13.61 | 5.27 | -9.45 | 6.53 | 4.48 | 10.39 | 9.95 | 4.00 | 4.82 | 4.96 | 20.94 | 7.89 | 27.27 | 3348 | -6.32 |
| 2021 (8) | 152.45 | 37.99 | 5.82 | 17.58 | 6.25 | 38.58 | 9.45 | 22.89 | 3.82 | -14.79 | 4.10 | 0.43 | 6.20 | -10.94 | 3574 | 12.64 |
| 2020 (7) | 110.48 | 31.04 | 4.95 | 14.32 | 4.51 | 25.63 | 7.69 | 31.9 | 4.48 | -12.76 | 4.08 | -4.13 | 6.96 | 0.66 | 3173 | 14.1 |
| 2019 (6) | 84.31 | 3.37 | 4.33 | -2.04 | 3.59 | 8.13 | 5.83 | 12.12 | 5.14 | -5.23 | 4.26 | 4.61 | 6.91 | 8.46 | 2781 | -2.76 |
| 2018 (5) | 81.56 | -7.13 | 4.42 | -5.15 | 3.32 | -12.17 | 5.2 | -3.7 | 5.42 | 2.13 | 4.07 | -5.43 | 6.38 | 3.69 | 2860 | -1.55 |
| 2017 (4) | 87.82 | -8.87 | 4.66 | -8.45 | 3.78 | -3.57 | 5.4 | 0.19 | 5.31 | 0.47 | 4.30 | 5.82 | 6.15 | 9.94 | 2905 | 3.94 |
| 2016 (3) | 96.37 | 4.0 | 5.09 | 2.21 | 3.92 | 4.81 | 5.39 | 18.2 | 5.28 | -1.73 | 4.07 | 0.78 | 5.59 | 13.65 | 2795 | 10.34 |
| 2015 (2) | 92.66 | -2.73 | 4.98 | -3.68 | 3.74 | 0.0 | 4.56 | 4.59 | 5.37 | -0.97 | 4.04 | 2.81 | 4.92 | 7.52 | 2533 | -6.15 |
| 2014 (1) | 95.26 | 0.23 | 5.17 | 9.3 | 3.74 | 10.0 | 4.36 | 1.4 | 5.43 | 0 | 3.93 | 0 | 4.58 | 0 | 2699 | 10.48 |
