- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.96 | 14.29 | -7.64 | 0.34 | 3.03 | -10.53 | 0.39 | 11.43 | -7.14 | 0.1 | 0.0 | -16.67 | 6.85 | -9.85 | -3.13 | 7.86 | -2.5 | 0.53 | 2.02 | -12.5 | -9.78 | 0 | 0 | 0 |
| 24Q2 (19) | 4.34 | 14.51 | -16.05 | 0.33 | 3.12 | 6.45 | 0.35 | 9.38 | -7.89 | 0.1 | 0.0 | -23.08 | 7.60 | -9.94 | 26.81 | 8.06 | -4.49 | 9.72 | 2.30 | -12.67 | -8.37 | 0 | 0 | 0 |
| 24Q1 (18) | 3.79 | -20.21 | -20.21 | 0.32 | -13.51 | -5.88 | 0.32 | -27.27 | -3.03 | 0.1 | -33.33 | -23.08 | 8.44 | 8.39 | 17.96 | 8.44 | -8.85 | 21.53 | 2.64 | -16.45 | -3.59 | 0 | 0 | 0 |
| 23Q4 (17) | 4.75 | -11.55 | -23.63 | 0.37 | -2.63 | -15.91 | 0.44 | 4.76 | 7.32 | 0.15 | 25.0 | -11.76 | 7.79 | 10.08 | 10.11 | 9.26 | 18.44 | 40.53 | 3.16 | 41.32 | 15.54 | 0 | 0 | 0 |
| 23Q3 (16) | 5.37 | 3.87 | -25.62 | 0.38 | 22.58 | -19.15 | 0.42 | 10.53 | 7.69 | 0.12 | -7.69 | -7.69 | 7.08 | 18.02 | 8.7 | 7.82 | 6.41 | 44.79 | 2.23 | -11.13 | 24.11 | 0 | 0 | 0 |
| 23Q2 (15) | 5.17 | 8.84 | -37.64 | 0.31 | -8.82 | -35.42 | 0.38 | 15.15 | -28.3 | 0.13 | 0.0 | -7.14 | 6.00 | -16.23 | 3.56 | 7.35 | 5.8 | 14.97 | 2.51 | -8.12 | 48.89 | 0 | 0 | 0 |
| 23Q1 (14) | 4.75 | -23.63 | -38.63 | 0.34 | -22.73 | -20.93 | 0.33 | -19.51 | -19.51 | 0.13 | -23.53 | -7.14 | 7.16 | 1.19 | 28.84 | 6.95 | 5.4 | 31.15 | 2.74 | 0.14 | 51.31 | 0 | 0 | 0 |
| 22Q4 (13) | 6.22 | -13.85 | -15.49 | 0.44 | -6.38 | -10.2 | 0.41 | 5.13 | 0.0 | 0.17 | 30.77 | 21.43 | 7.07 | 8.67 | 6.25 | 6.59 | 22.03 | 18.33 | 2.73 | 51.79 | 43.68 | 0 | 0 | 0 |
| 22Q3 (12) | 7.22 | -12.91 | -8.38 | 0.47 | -2.08 | 4.44 | 0.39 | -26.42 | 11.43 | 0.13 | -7.14 | -7.14 | 6.51 | 12.43 | 13.99 | 5.40 | -15.51 | 21.61 | 1.80 | 6.62 | 1.35 | 0 | 0 | 0 |
| 22Q2 (11) | 8.29 | 7.11 | -9.5 | 0.48 | 11.63 | 0.0 | 0.53 | 29.27 | 51.43 | 0.14 | 0.0 | 0.0 | 5.79 | 4.22 | 10.49 | 6.39 | 20.69 | 67.32 | 1.69 | -6.63 | 10.49 | 0 | 0 | 0 |
| 22Q1 (10) | 7.74 | 5.16 | 2.93 | 0.43 | -12.24 | 26.47 | 0.41 | 0.0 | 7.89 | 0.14 | 0.0 | 16.67 | 5.56 | -16.55 | 22.88 | 5.30 | -4.91 | 4.83 | 1.81 | -4.91 | 13.35 | 0 | 0 | 0 |
| 21Q4 (9) | 7.36 | -6.6 | 2.51 | 0.49 | 8.89 | 40.0 | 0.41 | 17.14 | -10.87 | 0.14 | 0.0 | -12.5 | 6.66 | 16.58 | 36.58 | 5.57 | 25.42 | -13.05 | 1.90 | 7.07 | -14.64 | 0 | 0 | 0 |
| 21Q3 (8) | 7.88 | -13.97 | 28.34 | 0.45 | -6.25 | 45.16 | 0.35 | 0.0 | -5.41 | 0.14 | 0.0 | 16.67 | 5.71 | 8.98 | 13.11 | 4.44 | 16.24 | -26.29 | 1.78 | 16.24 | -9.09 | 0 | 0 | 0 |
| 21Q2 (7) | 9.16 | 21.81 | 69.0 | 0.48 | 41.18 | 118.18 | 0.35 | -7.89 | 34.62 | 0.14 | 16.67 | 0.0 | 5.24 | 15.9 | 29.1 | 3.82 | -24.39 | -20.35 | 1.53 | -4.22 | -40.83 | 0 | 0 | 0 |
| 21Q1 (6) | 7.52 | 4.74 | 37.98 | 0.34 | -2.86 | 41.67 | 0.38 | -17.39 | 0.0 | 0.12 | -25.0 | -25.0 | 4.52 | -7.25 | 2.67 | 5.05 | -21.13 | -27.53 | 1.60 | -28.39 | -45.64 | 0 | 0 | 0 |
| 20Q4 (5) | 7.18 | 16.94 | 6.53 | 0.35 | 12.9 | 12.9 | 0.46 | 24.32 | 15.0 | 0.16 | 33.33 | -23.81 | 4.87 | -3.45 | 5.98 | 6.41 | 6.32 | 7.95 | 2.23 | 14.02 | -28.48 | 0 | 0 | 0 |
| 20Q3 (4) | 6.14 | 13.28 | 0.0 | 0.31 | 40.91 | 0.0 | 0.37 | 42.31 | 0.0 | 0.12 | -14.29 | 0.0 | 5.05 | 24.39 | 0.0 | 6.03 | 25.62 | 0.0 | 1.95 | -24.34 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (3) | 5.42 | -0.55 | 0.0 | 0.22 | -8.33 | 0.0 | 0.26 | -31.58 | 0.0 | 0.14 | -12.5 | 0.0 | 4.06 | -7.83 | 0.0 | 4.80 | -31.2 | 0.0 | 2.58 | -12.02 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (2) | 5.45 | -19.14 | 0.0 | 0.24 | -22.58 | 0.0 | 0.38 | -5.0 | 0.0 | 0.16 | -23.81 | 0.0 | 4.40 | -4.26 | 0.0 | 6.97 | 17.49 | 0.0 | 2.94 | -5.78 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (1) | 6.74 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 4.60 | 0.0 | 0.0 | 5.93 | 0.0 | 0.0 | 3.12 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.05 | -31.96 | 1.41 | -22.95 | 1.57 | -9.77 | 0.53 | -7.02 | 7.03 | 13.25 | 7.83 | 32.62 | 2.64 | 36.67 | 0 | 0 |
| 2022 (9) | 29.47 | -7.68 | 1.83 | 3.98 | 1.74 | 17.57 | 0.57 | 3.64 | 6.21 | 12.62 | 5.90 | 27.34 | 1.93 | 12.25 | 0 | 0 |
| 2021 (8) | 31.92 | 32.01 | 1.76 | 47.9 | 1.48 | 0.68 | 0.55 | 5.77 | 5.51 | 12.04 | 4.64 | -23.73 | 1.72 | -19.88 | 0 | 0 |
| 2020 (7) | 24.18 | -3.86 | 1.19 | -4.03 | 1.47 | -7.55 | 0.52 | -3.7 | 4.92 | -0.18 | 6.08 | -3.84 | 2.15 | 0.16 | 0 | 0 |
| 2019 (6) | 25.15 | 2.49 | 1.24 | 31.91 | 1.59 | -4.79 | 0.54 | -8.47 | 4.93 | 28.72 | 6.32 | -7.1 | 2.15 | -10.69 | 0 | 0 |
| 2018 (5) | 24.54 | 5.19 | 0.94 | 25.33 | 1.67 | -1.18 | 0.59 | -6.35 | 3.83 | 19.15 | 6.81 | -6.06 | 2.40 | -10.97 | 803 | 0.0 |
| 2017 (4) | 23.33 | -12.29 | 0.75 | -13.79 | 1.69 | 11.18 | 0.63 | -30.0 | 3.21 | -1.71 | 7.24 | 26.77 | 2.70 | -20.19 | 803 | 0.0 |
| 2016 (3) | 26.6 | -22.76 | 0.87 | -29.84 | 1.52 | 13.43 | 0.9 | -23.73 | 3.27 | -9.16 | 5.71 | 46.87 | 3.38 | -1.25 | 803 | 0.0 |
| 2015 (2) | 34.44 | -16.1 | 1.24 | -5.34 | 1.34 | -6.94 | 1.18 | 19.19 | 3.60 | 12.82 | 3.89 | 10.92 | 3.43 | 42.07 | 803 | 0.0 |
| 2014 (1) | 41.05 | 1.96 | 1.31 | -7.09 | 1.44 | 7.46 | 0.99 | -3.88 | 3.19 | 0 | 3.51 | 0 | 2.41 | 0 | 803 | 0.0 |
