- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 6.37 | 16.24 | 6.34 | 0.44 | 10.0 | 12.82 | 0.82 | 7.89 | -11.83 | 0.28 | 0.0 | -17.65 | 6.91 | -5.37 | 6.09 | 12.87 | -7.18 | -17.09 | 4.40 | -13.97 | -22.56 | 0 | 0 | 0 |
| 24Q1 (19) | 5.48 | -2.49 | -10.6 | 0.4 | -2.44 | -6.98 | 0.76 | -7.32 | -9.52 | 0.28 | -3.45 | -3.45 | 7.30 | 0.05 | 4.06 | 13.87 | -4.95 | 1.21 | 5.11 | -0.98 | 8.0 | 0 | 0 | 0 |
| 23Q4 (18) | 5.62 | -9.5 | -17.72 | 0.41 | -4.65 | -4.65 | 0.82 | -3.53 | -2.38 | 0.29 | -6.45 | -21.62 | 7.30 | 5.36 | 15.88 | 14.59 | 6.6 | 18.64 | 5.16 | 3.37 | -4.75 | 0 | 0 | 0 |
| 23Q3 (17) | 6.21 | 3.67 | -24.18 | 0.43 | 10.26 | -2.27 | 0.85 | -8.6 | -23.42 | 0.31 | -8.82 | 10.71 | 6.92 | 6.35 | 28.89 | 13.69 | -11.84 | 0.99 | 4.99 | -12.05 | 46.01 | 0 | 0 | 0 |
| 23Q2 (16) | 5.99 | -2.28 | -7.56 | 0.39 | -9.3 | 18.18 | 0.93 | 10.71 | 27.4 | 0.34 | 17.24 | 70.0 | 6.51 | -7.18 | 27.85 | 15.53 | 13.3 | 37.82 | 5.68 | 19.98 | 83.91 | 0 | 0 | 0 |
| 23Q1 (15) | 6.13 | -10.25 | -4.07 | 0.43 | 0.0 | 30.3 | 0.84 | 0.0 | 42.37 | 0.29 | -21.62 | 38.1 | 7.01 | 11.42 | 35.83 | 13.70 | 11.42 | 48.41 | 4.73 | -12.67 | 43.95 | 0 | 0 | 0 |
| 22Q4 (14) | 6.83 | -16.61 | 9.46 | 0.43 | -2.27 | 30.3 | 0.84 | -24.32 | 29.23 | 0.37 | 32.14 | 76.19 | 6.30 | 17.19 | 19.05 | 12.30 | -9.26 | 18.07 | 5.42 | 58.46 | 60.97 | 0 | 0 | 0 |
| 22Q3 (13) | 8.19 | 26.39 | 17.0 | 0.44 | 33.33 | 37.5 | 1.11 | 52.05 | 63.24 | 0.28 | 40.0 | 33.33 | 5.37 | 5.49 | 17.52 | 13.55 | 20.31 | 39.52 | 3.42 | 10.77 | 13.96 | 0 | 0 | 0 |
| 22Q2 (12) | 6.48 | 1.41 | 1.89 | 0.33 | 0.0 | 3.12 | 0.73 | 23.73 | 14.06 | 0.2 | -4.76 | -4.76 | 5.09 | -1.39 | 1.22 | 11.27 | 22.01 | 11.95 | 3.09 | -6.08 | -6.53 | 0 | 0 | 0 |
| 22Q1 (11) | 6.39 | 2.4 | 17.25 | 0.33 | 0.0 | 6.45 | 0.59 | -9.23 | -4.84 | 0.21 | 0.0 | -4.55 | 5.16 | -2.35 | -9.21 | 9.23 | -11.36 | -18.84 | 3.29 | -2.35 | -18.59 | 0 | 0 | 0 |
| 21Q4 (10) | 6.24 | -10.86 | 19.08 | 0.33 | 3.12 | 3.12 | 0.65 | -4.41 | 8.33 | 0.21 | 0.0 | -12.5 | 5.29 | 15.69 | -13.4 | 10.42 | 7.23 | -9.03 | 3.37 | 12.18 | -26.52 | 0 | 0 | 0 |
| 21Q3 (9) | 7.0 | 10.06 | 19.25 | 0.32 | 0.0 | -3.03 | 0.68 | 6.25 | 4.62 | 0.21 | 0.0 | -16.0 | 4.57 | -9.14 | -18.68 | 9.71 | -3.46 | -12.27 | 3.00 | -9.14 | -29.56 | 0 | 0 | 0 |
| 21Q2 (8) | 6.36 | 16.7 | 2.75 | 0.32 | 3.23 | 0.0 | 0.64 | 3.23 | -7.25 | 0.21 | -4.55 | -16.0 | 5.03 | -11.54 | -2.67 | 10.06 | -11.54 | -9.73 | 3.30 | -18.2 | -18.25 | 0 | 0 | 0 |
| 21Q1 (7) | 5.45 | 4.01 | 39.39 | 0.31 | -3.12 | 0.0 | 0.62 | 3.33 | 16.98 | 0.22 | -8.33 | -4.35 | 5.69 | -6.86 | -28.26 | 11.38 | -0.65 | -16.07 | 4.04 | -11.87 | -31.38 | 0 | 0 | 0 |
| 20Q4 (6) | 5.24 | -10.73 | -1.32 | 0.32 | -3.03 | -11.11 | 0.6 | -7.69 | 1.69 | 0.24 | -4.0 | -11.11 | 6.11 | 8.63 | -9.92 | 11.45 | 3.41 | 3.05 | 4.58 | 7.54 | -9.92 | 0 | 0 | 0 |
| 20Q3 (5) | 5.87 | -5.17 | 7.12 | 0.33 | 3.12 | -5.71 | 0.65 | -5.8 | 1.56 | 0.25 | 0.0 | -3.85 | 5.62 | 8.75 | -11.98 | 11.07 | -0.66 | -5.19 | 4.26 | 5.45 | -10.23 | 0 | 0 | 0 |
| 20Q2 (4) | 6.19 | 58.31 | 0.0 | 0.32 | 3.23 | 0.0 | 0.69 | 30.19 | 0.0 | 0.25 | 8.7 | 0.0 | 5.17 | -34.8 | 0.0 | 11.15 | -17.76 | 0.0 | 4.04 | -31.34 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (3) | 3.91 | -26.37 | 0.0 | 0.31 | -13.89 | 0.0 | 0.53 | -10.17 | 0.0 | 0.23 | -14.81 | 0.0 | 7.93 | 16.94 | 0.0 | 13.55 | 21.99 | 0.0 | 5.88 | 15.69 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (2) | 5.31 | -3.1 | 0.0 | 0.36 | 2.86 | 0.0 | 0.59 | -7.81 | 0.0 | 0.27 | 3.85 | 0.0 | 6.78 | 6.15 | 0.0 | 11.11 | -4.86 | 0.0 | 5.08 | 7.17 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (1) | 5.48 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 6.39 | 0.0 | 0.0 | 11.68 | 0.0 | 0.0 | 4.74 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.95 | -14.13 | 1.67 | 9.15 | 3.44 | 5.2 | 1.23 | 16.04 | 6.97 | 27.11 | 14.36 | 22.5 | 5.14 | 35.13 | 0 | 0 |
| 2022 (9) | 27.89 | 11.38 | 1.53 | 19.53 | 3.27 | 26.74 | 1.06 | 24.71 | 5.49 | 7.32 | 11.72 | 13.79 | 3.80 | 11.96 | 0 | 0 |
| 2021 (8) | 25.04 | 18.11 | 1.28 | 0.0 | 2.58 | 4.03 | 0.85 | -12.37 | 5.11 | -15.34 | 10.30 | -11.92 | 3.39 | -25.81 | 0 | 0 |
| 2020 (7) | 21.2 | -4.55 | 1.28 | -11.11 | 2.48 | 2.9 | 0.97 | -6.73 | 6.04 | -6.88 | 11.70 | 7.81 | 4.58 | -2.29 | 0 | 0 |
| 2019 (6) | 22.21 | -12.39 | 1.44 | 2.86 | 2.41 | 0.84 | 1.04 | 16.85 | 6.48 | 17.4 | 10.85 | 15.09 | 4.68 | 33.37 | 0 | 0 |
| 2018 (5) | 25.35 | 11.77 | 1.4 | -3.45 | 2.39 | 19.5 | 0.89 | 7.23 | 5.52 | -13.62 | 9.43 | 6.91 | 3.51 | -4.07 | 3163 | 0.0 |
| 2017 (4) | 22.68 | 1.2 | 1.45 | -10.49 | 2.0 | 5.82 | 0.83 | 0.0 | 6.39 | -11.56 | 8.82 | 4.56 | 3.66 | -1.19 | 3163 | 0.0 |
| 2016 (3) | 22.41 | -6.47 | 1.62 | -5.81 | 1.89 | -0.53 | 0.83 | -10.75 | 7.23 | 0.7 | 8.43 | 6.35 | 3.70 | -4.58 | 3163 | 0.0 |
| 2015 (2) | 23.96 | -8.58 | 1.72 | -1.15 | 1.9 | -5.94 | 0.93 | -7.92 | 7.18 | 8.13 | 7.93 | 2.89 | 3.88 | 0.73 | 3163 | 0.0 |
| 2014 (1) | 26.21 | -10.97 | 1.74 | -3.33 | 2.02 | -7.34 | 1.01 | -9.01 | 6.64 | 0 | 7.71 | 0 | 3.85 | 0 | 3163 | 0.0 |
