- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 133.33 | 0.0 | 0.0 | 333.33 | 0.0 | 0.0 | 66.67 | 0.0 | 0.0 | 0 | 0 | -100.0 |
24Q2 (19) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 133.33 | 0.0 | 1100.0 | 333.33 | 0.0 | 300.0 | 66.67 | 0.0 | 500.0 | 0 | 0 | -100.0 |
24Q1 (18) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 133.33 | 0.0 | 500.0 | 333.33 | 0.0 | 100.0 | 66.67 | 0.0 | 200.0 | 0 | 0 | -100.0 |
23Q4 (17) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | 0 | 133.33 | 0.0 | 1500.0 | 333.33 | 0.0 | 60.0 | 66.67 | 0.0 | 0 | 0 | -100.0 | -100.0 |
23Q3 (16) | 0.03 | -83.33 | -89.66 | 0.04 | 100.0 | 100.0 | 0.1 | -33.33 | -37.5 | 0.02 | 0.0 | 0 | 133.33 | 1100.0 | 1833.33 | 333.33 | 300.0 | 504.17 | 66.67 | 500.0 | 0 | 25 | 0.0 | 25.0 |
23Q2 (15) | 0.18 | 100.0 | -55.0 | 0.02 | 0.0 | -33.33 | 0.15 | 0.0 | -46.43 | 0.02 | 0.0 | 0 | 11.11 | -50.0 | 48.15 | 83.33 | -50.0 | 19.05 | 11.11 | -50.0 | 0 | 25 | 0.0 | 25.0 |
23Q1 (14) | 0.09 | -25.0 | -82.35 | 0.02 | 100.0 | 100.0 | 0.15 | -40.0 | -25.0 | 0.02 | 0 | 0 | 22.22 | 166.67 | 1033.33 | 166.67 | -20.0 | 325.0 | 22.22 | 0 | 0 | 25 | 0.0 | 25.0 |
22Q4 (13) | 0.12 | -58.62 | -92.45 | 0.01 | -50.0 | 0.0 | 0.25 | 56.25 | 56.25 | 0 | 0 | 0 | 8.33 | 20.83 | 1225.0 | 208.33 | 277.6 | 1970.31 | 0.00 | 0 | 0 | 25 | 25.0 | 25.0 |
22Q3 (12) | 0.29 | -27.5 | -53.23 | 0.02 | -33.33 | 100.0 | 0.16 | -42.86 | 6.67 | 0 | 0 | 0 | 6.90 | -8.05 | 327.59 | 55.17 | -21.18 | 128.05 | 0.00 | 0 | 0 | 20 | 0.0 | -13.04 |
22Q2 (11) | 0.4 | -21.57 | -23.08 | 0.03 | 200.0 | 200.0 | 0.28 | 40.0 | 154.55 | 0 | 0 | 0 | 7.50 | 282.5 | 290.0 | 70.00 | 78.5 | 230.91 | 0.00 | 0 | 0 | 20 | 0.0 | -13.04 |
22Q1 (10) | 0.51 | -67.92 | -26.09 | 0.01 | 0.0 | 0.0 | 0.2 | 25.0 | 100.0 | 0 | 0 | 0 | 1.96 | 211.76 | 35.29 | 39.22 | 289.71 | 170.59 | 0.00 | 0 | 0 | 20 | 0.0 | -13.04 |
21Q4 (9) | 1.59 | 156.45 | -4.79 | 0.01 | 0.0 | 0.0 | 0.16 | 6.67 | 33.33 | 0 | 0 | 0 | 0.63 | -61.01 | 5.03 | 10.06 | -58.41 | 40.04 | 0.00 | 0 | 0 | 20 | -13.04 | -13.04 |
21Q3 (8) | 0.62 | 19.23 | -55.71 | 0.01 | 0.0 | 0.0 | 0.15 | 36.36 | 50.0 | 0 | 0 | 0 | 1.61 | -16.13 | 125.81 | 24.19 | 14.37 | 238.71 | 0.00 | 0 | 0 | 23 | 0.0 | 9.52 |
21Q2 (7) | 0.52 | -24.64 | -38.82 | 0.01 | 0.0 | 0.0 | 0.11 | 10.0 | 22.22 | 0 | 0 | 0 | 1.92 | 32.69 | 63.46 | 21.15 | 45.96 | 99.79 | 0.00 | 0 | 0 | 23 | 0.0 | 9.52 |
21Q1 (6) | 0.69 | -58.68 | 263.16 | 0.01 | 0.0 | 0.0 | 0.1 | -16.67 | 0.0 | 0 | 0 | 0 | 1.45 | 142.03 | -72.46 | 14.49 | 101.69 | -72.46 | 0.00 | 0 | 0 | 23 | 0.0 | 35.29 |
20Q4 (5) | 1.67 | 19.29 | 882.35 | 0.01 | 0.0 | 0.0 | 0.12 | 20.0 | 33.33 | 0 | 0 | 0 | 0.60 | -16.17 | -89.82 | 7.19 | 0.6 | -86.43 | 0.00 | 0 | 0 | 23 | 9.52 | 35.29 |
20Q3 (4) | 1.4 | 64.71 | 0.0 | 0.01 | 0.0 | 0.0 | 0.1 | 11.11 | 0.0 | 0 | 0 | 0.0 | 0.71 | -39.29 | 0.0 | 7.14 | -32.54 | 0.0 | 0.00 | 0 | 0.0 | 21 | 0.0 | 0.0 |
20Q2 (3) | 0.85 | 347.37 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0 | 0 | 0.0 | 1.18 | -77.65 | 0.0 | 10.59 | -79.88 | 0.0 | 0.00 | 0 | 0.0 | 21 | 23.53 | 0.0 |
20Q1 (2) | 0.19 | 11.76 | 0.0 | 0.01 | 0.0 | 0.0 | 0.1 | 11.11 | 0.0 | 0 | 0 | 0.0 | 5.26 | -10.53 | 0.0 | 52.63 | -0.58 | 0.0 | 0.00 | 0 | 0.0 | 17 | 0.0 | 0.0 |
19Q4 (1) | 0.17 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.88 | 0.0 | 0.0 | 52.94 | 0.0 | 0.0 | -0.00 | 0.0 | 0.0 | 17 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2022 (10) | 1.32 | -61.52 | 0.07 | 75.0 | 0.89 | 74.51 | 0.01 | 0 | 5.30 | 354.73 | 67.42 | 353.46 | 0.76 | 0 | 25 | 25.0 |
2021 (9) | 3.43 | -16.55 | 0.04 | -20.0 | 0.51 | 27.5 | 0 | 0 | 1.17 | -4.14 | 14.87 | 52.78 | 0.00 | 0 | 20 | -13.04 |
2020 (8) | 4.11 | 236.89 | 0.05 | -16.67 | 0.4 | -9.09 | 0 | 0 | 1.22 | -75.26 | 9.73 | -73.01 | 0.00 | 0 | 23 | 9.52 |
2019 (7) | 1.22 | -53.96 | 0.06 | -14.29 | 0.44 | -24.14 | 0 | 0 | 4.92 | 86.18 | 36.07 | 64.78 | 0.00 | 0 | 21 | 23.53 |
2018 (6) | 2.65 | 18.3 | 0.07 | 0.0 | 0.58 | -1.69 | 0.03 | 0 | 2.64 | -15.47 | 21.89 | -16.9 | 1.13 | 0 | 17 | -10.53 |
2017 (5) | 2.24 | 3.23 | 0.07 | -30.0 | 0.59 | -50.83 | 0 | 0 | 3.12 | -32.19 | 26.34 | -52.37 | 0.00 | 0 | 19 | -53.66 |
2016 (4) | 2.17 | -29.08 | 0.1 | -54.55 | 1.2 | -31.82 | 0.01 | -83.33 | 4.61 | -35.9 | 55.30 | -3.85 | 0.46 | -76.5 | 41 | -30.51 |
2015 (3) | 3.06 | -42.16 | 0.22 | -8.33 | 1.76 | 95.56 | 0.06 | 100.0 | 7.19 | 58.47 | 57.52 | 238.07 | 1.96 | 245.75 | 59 | -41.0 |
2014 (2) | 5.29 | 72.31 | 0.24 | 50.0 | 0.9 | 47.54 | 0.03 | -25.0 | 4.54 | -12.95 | 17.01 | -14.38 | 0.57 | -56.47 | 100 | -34.64 |
2013 (1) | 3.07 | 0 | 0.16 | 0 | 0.61 | 0 | 0.04 | 0 | 5.21 | 0 | 19.87 | 0 | 1.30 | 0 | 153 | 0 |