玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.583.2722.480.0620.0-14.290.2215.7929.410003.8016.2-30.0213.9212.135.660.00002160.0-10.37
24Q2 (19)1.5312.547.120.0525.0-54.550.195.5626.670003.2711.11-69.112.42-6.17-13.90.00002160.0-10.37
24Q1 (18)1.369.6851.110.04200.0-42.860.18-21.74-10.00002.94191.18-62.1813.24-28.64-40.440.00002160.0-10.37
23Q4 (17)1.24-3.8837.78-0.04-157.14-100.00.2335.294.55000-3.23-159.45-45.1618.5540.75-24.120.0000216-10.37-10.37
23Q3 (16)1.2924.0417.270.07-36.36133.330.1713.33-10.530005.43-48.798.9713.18-8.63-23.70.00002410.0-4.74
23Q2 (15)1.0415.5600.1157.1400.15-25.0000010.5835.99109.7814.42-35.1-4.650.00002410.0-4.74
23Q1 (14)0.90.0-24.370.07450.016.670.2-9.0911.110007.78450.054.2622.22-9.0946.910.00002410.0-4.74
22Q4 (13)0.9-18.18-21.74-0.02-166.6750.00.2215.7910.0000-2.22-181.4836.1124.4441.5240.560.0000241-4.74-4.74
22Q3 (12)1.100.920.030-57.140.1905.560002.73-45.91-57.5317.2714.194.60.00002530.0-3.8
22Q2 (11)0-100.0-100.00-100.0-100.00-100.0-100.00005.040.00.015.130.0-14.290.00002530.0-3.8
22Q1 (10)1.193.486.250.06250.020.00.18-10.0-5.260005.04244.9612.9415.13-13.03-10.840.00002530.0-3.8
21Q4 (9)1.155.55.5-0.04-157.14-200.00.211.11-9.09000-3.48-154.16-194.7817.395.31-13.830.0000253-3.8-3.8
21Q3 (8)1.09-8.47.920.0716.6775.00.18-14.29-10.00006.4227.3762.1616.51-6.42-16.610.00002630.00.0
21Q2 (7)1.196.2536.780.0620.0100.00.2110.5310.530005.0412.9446.2217.654.02-19.20.00002630.00.0
21Q1 (6)1.122.756.670.0525.00.00.19-13.640.00004.4621.65-6.2516.96-15.95-6.250.00002630.09.58
20Q4 (5)1.097.92-19.260.040.0300.00.2210.0-31.250003.67-7.34395.4120.181.93-14.850.00002630.09.58
20Q3 (4)1.0116.090.00.0433.330.00.25.260.0000.03.9614.850.019.80-9.330.00.0000.02630.00.0
20Q2 (3)0.87-17.140.00.03-40.00.00.190.00.0000.03.45-27.590.021.8420.690.00.0000.02639.580.0
20Q1 (2)1.05-22.220.00.05400.00.00.19-40.620.0000.04.76542.860.018.10-23.660.00.0000.02400.00.0
19Q4 (1)1.350.00.00.010.00.00.320.00.000.00.00.740.00.023.700.00.00.000.00.02400.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.473.710.2229.410.74-5.13004.9224.7816.55-8.520.0002410.0
2022 (9)4.31-5.480.1721.430.781.3003.9428.4718.107.170.000241-4.74
2021 (8)4.5613.430.14-12.50.77-3.75003.07-22.8616.89-15.150.000253-3.8
2020 (7)4.02-23.860.1633.330.8-12.09003.9875.1219.9015.470.0002630.0
2019 (6)5.28-4.350.12-14.290.91-8.08002.27-10.3917.23-3.90.0002639.58
2018 (5)5.52-34.130.1400.990002.54017.9300.000240-41.89
2017 (4)8.38-31.70000000.0000.0000.000413-13.78
2016 (3)12.27-71.490000000.0000.0000.000479-67.7
2015 (2)43.03-18.490000000.0000.0000.0001483-28.6
2014 (1)52.79-1.350000000.0000.0000.0002077-34.13

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