- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.58 | 3.27 | 22.48 | 0.06 | 20.0 | -14.29 | 0.22 | 15.79 | 29.41 | 0 | 0 | 0 | 3.80 | 16.2 | -30.02 | 13.92 | 12.13 | 5.66 | 0.00 | 0 | 0 | 216 | 0.0 | -10.37 |
24Q2 (19) | 1.53 | 12.5 | 47.12 | 0.05 | 25.0 | -54.55 | 0.19 | 5.56 | 26.67 | 0 | 0 | 0 | 3.27 | 11.11 | -69.1 | 12.42 | -6.17 | -13.9 | 0.00 | 0 | 0 | 216 | 0.0 | -10.37 |
24Q1 (18) | 1.36 | 9.68 | 51.11 | 0.04 | 200.0 | -42.86 | 0.18 | -21.74 | -10.0 | 0 | 0 | 0 | 2.94 | 191.18 | -62.18 | 13.24 | -28.64 | -40.44 | 0.00 | 0 | 0 | 216 | 0.0 | -10.37 |
23Q4 (17) | 1.24 | -3.88 | 37.78 | -0.04 | -157.14 | -100.0 | 0.23 | 35.29 | 4.55 | 0 | 0 | 0 | -3.23 | -159.45 | -45.16 | 18.55 | 40.75 | -24.12 | 0.00 | 0 | 0 | 216 | -10.37 | -10.37 |
23Q3 (16) | 1.29 | 24.04 | 17.27 | 0.07 | -36.36 | 133.33 | 0.17 | 13.33 | -10.53 | 0 | 0 | 0 | 5.43 | -48.7 | 98.97 | 13.18 | -8.63 | -23.7 | 0.00 | 0 | 0 | 241 | 0.0 | -4.74 |
23Q2 (15) | 1.04 | 15.56 | 0 | 0.11 | 57.14 | 0 | 0.15 | -25.0 | 0 | 0 | 0 | 0 | 10.58 | 35.99 | 109.78 | 14.42 | -35.1 | -4.65 | 0.00 | 0 | 0 | 241 | 0.0 | -4.74 |
23Q1 (14) | 0.9 | 0.0 | -24.37 | 0.07 | 450.0 | 16.67 | 0.2 | -9.09 | 11.11 | 0 | 0 | 0 | 7.78 | 450.0 | 54.26 | 22.22 | -9.09 | 46.91 | 0.00 | 0 | 0 | 241 | 0.0 | -4.74 |
22Q4 (13) | 0.9 | -18.18 | -21.74 | -0.02 | -166.67 | 50.0 | 0.22 | 15.79 | 10.0 | 0 | 0 | 0 | -2.22 | -181.48 | 36.11 | 24.44 | 41.52 | 40.56 | 0.00 | 0 | 0 | 241 | -4.74 | -4.74 |
22Q3 (12) | 1.1 | 0 | 0.92 | 0.03 | 0 | -57.14 | 0.19 | 0 | 5.56 | 0 | 0 | 0 | 2.73 | -45.91 | -57.53 | 17.27 | 14.19 | 4.6 | 0.00 | 0 | 0 | 253 | 0.0 | -3.8 |
22Q2 (11) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | 0 | 0 | 5.04 | 0.0 | 0.0 | 15.13 | 0.0 | -14.29 | 0.00 | 0 | 0 | 253 | 0.0 | -3.8 |
22Q1 (10) | 1.19 | 3.48 | 6.25 | 0.06 | 250.0 | 20.0 | 0.18 | -10.0 | -5.26 | 0 | 0 | 0 | 5.04 | 244.96 | 12.94 | 15.13 | -13.03 | -10.84 | 0.00 | 0 | 0 | 253 | 0.0 | -3.8 |
21Q4 (9) | 1.15 | 5.5 | 5.5 | -0.04 | -157.14 | -200.0 | 0.2 | 11.11 | -9.09 | 0 | 0 | 0 | -3.48 | -154.16 | -194.78 | 17.39 | 5.31 | -13.83 | 0.00 | 0 | 0 | 253 | -3.8 | -3.8 |
21Q3 (8) | 1.09 | -8.4 | 7.92 | 0.07 | 16.67 | 75.0 | 0.18 | -14.29 | -10.0 | 0 | 0 | 0 | 6.42 | 27.37 | 62.16 | 16.51 | -6.42 | -16.61 | 0.00 | 0 | 0 | 263 | 0.0 | 0.0 |
21Q2 (7) | 1.19 | 6.25 | 36.78 | 0.06 | 20.0 | 100.0 | 0.21 | 10.53 | 10.53 | 0 | 0 | 0 | 5.04 | 12.94 | 46.22 | 17.65 | 4.02 | -19.2 | 0.00 | 0 | 0 | 263 | 0.0 | 0.0 |
21Q1 (6) | 1.12 | 2.75 | 6.67 | 0.05 | 25.0 | 0.0 | 0.19 | -13.64 | 0.0 | 0 | 0 | 0 | 4.46 | 21.65 | -6.25 | 16.96 | -15.95 | -6.25 | 0.00 | 0 | 0 | 263 | 0.0 | 9.58 |
20Q4 (5) | 1.09 | 7.92 | -19.26 | 0.04 | 0.0 | 300.0 | 0.22 | 10.0 | -31.25 | 0 | 0 | 0 | 3.67 | -7.34 | 395.41 | 20.18 | 1.93 | -14.85 | 0.00 | 0 | 0 | 263 | 0.0 | 9.58 |
20Q3 (4) | 1.01 | 16.09 | 0.0 | 0.04 | 33.33 | 0.0 | 0.2 | 5.26 | 0.0 | 0 | 0 | 0.0 | 3.96 | 14.85 | 0.0 | 19.80 | -9.33 | 0.0 | 0.00 | 0 | 0.0 | 263 | 0.0 | 0.0 |
20Q2 (3) | 0.87 | -17.14 | 0.0 | 0.03 | -40.0 | 0.0 | 0.19 | 0.0 | 0.0 | 0 | 0 | 0.0 | 3.45 | -27.59 | 0.0 | 21.84 | 20.69 | 0.0 | 0.00 | 0 | 0.0 | 263 | 9.58 | 0.0 |
20Q1 (2) | 1.05 | -22.22 | 0.0 | 0.05 | 400.0 | 0.0 | 0.19 | -40.62 | 0.0 | 0 | 0 | 0.0 | 4.76 | 542.86 | 0.0 | 18.10 | -23.66 | 0.0 | 0.00 | 0 | 0.0 | 240 | 0.0 | 0.0 |
19Q4 (1) | 1.35 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.74 | 0.0 | 0.0 | 23.70 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 240 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 4.47 | 3.71 | 0.22 | 29.41 | 0.74 | -5.13 | 0 | 0 | 4.92 | 24.78 | 16.55 | -8.52 | 0.00 | 0 | 241 | 0.0 |
2022 (9) | 4.31 | -5.48 | 0.17 | 21.43 | 0.78 | 1.3 | 0 | 0 | 3.94 | 28.47 | 18.10 | 7.17 | 0.00 | 0 | 241 | -4.74 |
2021 (8) | 4.56 | 13.43 | 0.14 | -12.5 | 0.77 | -3.75 | 0 | 0 | 3.07 | -22.86 | 16.89 | -15.15 | 0.00 | 0 | 253 | -3.8 |
2020 (7) | 4.02 | -23.86 | 0.16 | 33.33 | 0.8 | -12.09 | 0 | 0 | 3.98 | 75.12 | 19.90 | 15.47 | 0.00 | 0 | 263 | 0.0 |
2019 (6) | 5.28 | -4.35 | 0.12 | -14.29 | 0.91 | -8.08 | 0 | 0 | 2.27 | -10.39 | 17.23 | -3.9 | 0.00 | 0 | 263 | 9.58 |
2018 (5) | 5.52 | -34.13 | 0.14 | 0 | 0.99 | 0 | 0 | 0 | 2.54 | 0 | 17.93 | 0 | 0.00 | 0 | 240 | -41.89 |
2017 (4) | 8.38 | -31.7 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 413 | -13.78 |
2016 (3) | 12.27 | -71.49 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 479 | -67.7 |
2015 (2) | 43.03 | -18.49 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 1483 | -28.6 |
2014 (1) | 52.79 | -1.35 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 2077 | -34.13 |