- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.37 | 23.45 | 4.8 | 0.91 | -4.21 | 21.33 | 0.58 | 3.57 | -4.92 | 0.78 | -19.59 | -53.01 | 20.82 | -22.4 | 15.78 | 13.27 | -16.1 | -9.27 | 17.85 | -34.86 | -55.16 | 397 | 0.0 | 1.02 |
| 24Q2 (19) | 3.54 | 41.04 | 71.84 | 0.95 | 66.67 | 137.5 | 0.56 | -9.68 | -3.45 | 0.97 | -38.22 | -73.13 | 26.84 | 18.17 | 38.21 | 15.82 | -35.96 | -43.81 | 27.40 | -56.19 | -84.36 | 397 | 0.0 | 1.02 |
| 24Q1 (18) | 2.51 | -32.35 | 53.05 | 0.57 | -44.12 | 58.33 | 0.62 | 5.08 | -10.14 | 1.57 | -73.57 | -27.31 | 22.71 | -17.4 | 3.45 | 24.70 | 55.32 | -41.29 | 62.55 | -60.93 | -52.51 | 397 | 0.0 | 1.02 |
| 23Q4 (17) | 3.71 | -11.03 | 81.86 | 1.02 | 36.0 | 78.95 | 0.59 | -3.28 | -7.81 | 5.94 | 257.83 | 116.0 | 27.49 | 52.86 | -1.6 | 15.90 | 8.71 | -49.31 | 160.11 | 302.2 | 18.77 | 397 | 1.02 | 1.02 |
| 23Q3 (16) | 4.17 | 102.43 | 136.93 | 0.75 | 87.5 | 102.7 | 0.61 | 5.17 | 7.02 | 1.66 | -54.02 | -55.97 | 17.99 | -7.37 | -14.45 | 14.63 | -48.04 | -54.83 | 39.81 | -77.28 | -81.42 | 393 | 0.0 | -2.96 |
| 23Q2 (15) | 2.06 | 25.61 | 7.29 | 0.4 | 11.11 | 14.29 | 0.58 | -15.94 | -3.33 | 3.61 | 67.13 | 13.17 | 19.42 | -11.54 | 6.52 | 28.16 | -33.08 | -9.9 | 175.24 | 33.05 | 5.48 | 393 | 0.0 | -2.96 |
| 23Q1 (14) | 1.64 | -19.61 | -66.19 | 0.36 | -36.84 | 12.5 | 0.69 | 7.81 | 13.11 | 2.16 | -21.45 | -40.17 | 21.95 | -21.44 | 232.7 | 42.07 | 34.11 | 234.52 | 131.71 | -2.3 | 76.95 | 393 | 0.0 | -2.96 |
| 22Q4 (13) | 2.04 | 15.91 | -90.62 | 0.57 | 54.05 | 147.83 | 0.64 | 12.28 | -20.99 | 2.75 | -27.06 | -28.94 | 27.94 | 32.91 | 2543.48 | 31.37 | -3.13 | 742.8 | 134.80 | -37.07 | 657.97 | 393 | -2.96 | -2.96 |
| 22Q3 (12) | 1.76 | -8.33 | -87.29 | 0.37 | 5.71 | 68.18 | 0.57 | -5.0 | -28.75 | 3.77 | 18.18 | 61.8 | 21.02 | 15.32 | 1223.48 | 32.39 | 3.64 | 460.69 | 214.20 | 28.93 | 1173.28 | 405 | 0.0 | 4.11 |
| 22Q2 (11) | 1.92 | -60.41 | 9.71 | 0.35 | 9.38 | 34.62 | 0.6 | -1.64 | -9.09 | 3.19 | -11.63 | -33.4 | 18.23 | 176.29 | 22.7 | 31.25 | 148.46 | -17.14 | 166.15 | 123.22 | -39.3 | 405 | 0.0 | 4.11 |
| 22Q1 (10) | 4.85 | -77.71 | 160.75 | 0.32 | 39.13 | 45.45 | 0.61 | -24.69 | 7.02 | 3.61 | -6.72 | 16.83 | 6.60 | 524.22 | -44.22 | 12.58 | 237.88 | -58.96 | 74.43 | 318.52 | -55.2 | 405 | 0.0 | 4.11 |
| 21Q4 (9) | 21.76 | 57.11 | 1045.26 | 0.23 | 4.55 | -8.0 | 0.81 | 1.25 | 1.25 | 3.87 | 66.09 | 41.24 | 1.06 | -33.46 | -91.97 | 3.72 | -35.56 | -91.16 | 17.78 | 5.72 | -87.67 | 405 | 4.11 | 4.11 |
| 21Q3 (8) | 13.85 | 691.43 | 799.35 | 0.22 | -15.38 | -15.38 | 0.8 | 21.21 | 31.15 | 2.33 | -51.36 | 2.64 | 1.59 | -89.31 | -90.59 | 5.78 | -84.68 | -85.42 | 16.82 | -93.85 | -88.59 | 389 | 0.0 | 8.96 |
| 21Q2 (7) | 1.75 | -5.91 | 25.0 | 0.26 | 18.18 | 8.33 | 0.66 | 15.79 | 22.22 | 4.79 | 55.02 | 138.31 | 14.86 | 25.61 | -13.33 | 37.71 | 23.07 | -2.22 | 273.71 | 64.76 | 90.65 | 389 | 0.0 | 8.96 |
| 21Q1 (6) | 1.86 | -2.11 | 41.98 | 0.22 | -12.0 | 4.76 | 0.57 | -28.75 | 14.0 | 3.09 | 12.77 | 130.6 | 11.83 | -10.11 | -26.22 | 30.65 | -27.22 | -19.71 | 166.13 | 15.2 | 62.41 | 389 | 0.0 | 1.04 |
| 20Q4 (5) | 1.9 | 23.38 | 12.43 | 0.25 | -3.85 | 19.05 | 0.8 | 31.15 | 70.21 | 2.74 | 20.7 | 28.64 | 13.16 | -22.06 | 5.89 | 42.11 | 6.3 | 51.4 | 144.21 | -2.17 | 14.42 | 389 | 8.96 | 1.04 |
| 20Q3 (4) | 1.54 | 10.0 | 0.0 | 0.26 | 8.33 | 0.0 | 0.61 | 12.96 | 0.0 | 2.27 | 12.94 | 0.0 | 16.88 | -1.52 | 0.0 | 39.61 | 2.69 | 0.0 | 147.40 | 2.67 | 0.0 | 357 | 0.0 | 0.0 |
| 20Q2 (3) | 1.4 | 6.87 | 0.0 | 0.24 | 14.29 | 0.0 | 0.54 | 8.0 | 0.0 | 2.01 | 50.0 | 0.0 | 17.14 | 6.94 | 0.0 | 38.57 | 1.06 | 0.0 | 143.57 | 40.36 | 0.0 | 357 | -7.27 | 0.0 |
| 20Q1 (2) | 1.31 | -22.49 | 0.0 | 0.21 | 0.0 | 0.0 | 0.5 | 6.38 | 0.0 | 1.34 | -37.09 | 0.0 | 16.03 | 29.01 | 0.0 | 38.17 | 37.24 | 0.0 | 102.29 | -18.84 | 0.0 | 385 | 0.0 | 0.0 |
| 19Q4 (1) | 1.69 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 2.13 | 0.0 | 0.0 | 12.43 | 0.0 | 0.0 | 27.81 | 0.0 | 0.0 | 126.04 | 0.0 | 0.0 | 385 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 11.58 | 9.66 | 2.52 | 56.52 | 2.48 | 2.48 | 13.36 | 0.38 | 21.76 | 42.73 | 21.42 | -6.55 | 115.37 | -8.47 | 393 | 0.0 |
| 2022 (9) | 10.56 | -73.07 | 1.61 | 73.12 | 2.42 | -14.49 | 13.31 | -5.4 | 15.25 | 542.96 | 22.92 | 217.59 | 126.04 | 251.34 | 393 | -2.96 |
| 2021 (8) | 39.22 | 536.69 | 0.93 | -3.12 | 2.83 | 15.51 | 14.07 | 68.3 | 2.37 | -84.78 | 7.22 | -81.86 | 35.87 | -73.57 | 405 | 4.11 |
| 2020 (7) | 6.16 | 11.59 | 0.96 | 14.29 | 2.45 | 25.0 | 8.36 | 19.77 | 15.58 | 2.41 | 39.77 | 12.01 | 135.71 | 7.33 | 389 | 8.96 |
| 2019 (6) | 5.52 | 35.63 | 0.84 | -8.7 | 1.96 | -3.45 | 6.98 | 19.11 | 15.22 | -32.68 | 35.51 | -28.81 | 126.45 | -12.18 | 357 | -7.27 |
| 2018 (5) | 4.07 | -11.14 | 0.92 | -18.58 | 2.03 | -20.39 | 5.86 | 15.58 | 22.60 | -8.38 | 49.88 | -10.42 | 143.98 | 30.07 | 385 | -0.26 |
| 2017 (4) | 4.58 | 14.5 | 1.13 | 3.67 | 2.55 | -8.27 | 5.07 | 7.64 | 24.67 | -9.46 | 55.68 | -19.89 | 110.70 | -5.99 | 386 | 7.52 |
| 2016 (3) | 4.0 | 10.19 | 1.09 | 43.42 | 2.78 | 32.38 | 4.71 | -15.44 | 27.25 | 30.15 | 69.50 | 20.14 | 117.75 | -23.26 | 359 | 1.7 |
| 2015 (2) | 3.63 | -2.42 | 0.76 | 2.7 | 2.1 | 38.16 | 5.57 | -9.28 | 20.94 | 5.25 | 57.85 | 41.58 | 153.44 | -7.03 | 353 | 14.61 |
| 2014 (1) | 3.72 | 409.59 | 0.74 | 289.47 | 1.52 | 61.7 | 6.14 | 18.3 | 19.89 | 0 | 40.86 | 0 | 165.05 | 0 | 308 | 227.66 |
