玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)46.982.6931.127.226.817.41.451.423.939.79-3.8318.2415.374.01-10.463.09-1.26-5.4820.84-6.35-9.83000
24Q2 (19)45.759.5331.56.76-6.518.61.43-6.5423.2810.187.6125.8314.78-14.63-9.813.13-14.67-6.2622.25-1.75-4.31000
24Q1 (18)41.7710.2125.667.2310.0514.221.5345.7127.59.4619.931.2117.31-0.15-9.113.6632.211.4622.658.794.41000
23Q4 (17)37.95.7819.676.576.839.871.05-10.2611.77.89-4.7118.1117.340.99-8.192.77-15.16-6.6620.82-9.91-1.3000
23Q3 (16)35.832.9919.876.157.895.131.170.86-0.858.282.3518.7917.164.76-12.33.27-2.07-17.2923.11-0.62-0.9000
23Q2 (15)34.794.6621.095.7-9.95-12.711.16-3.3348.728.0912.2130.9116.38-13.96-27.923.33-7.6422.8123.257.218.1000
23Q1 (14)33.244.9613.876.335.85-6.51.227.6636.367.217.9317.2419.040.85-17.893.6121.6319.7521.692.842.95000
22Q4 (13)31.675.9611.955.982.221.530.94-20.3413.256.68-4.1614.5818.88-3.52-9.312.97-24.821.1721.09-9.552.35000
22Q3 (12)29.894.044.625.85-10.410.861.1851.28-5.66.9712.7818.3419.57-13.89-3.593.9545.41-9.7723.328.4113.11000
22Q2 (11)28.73-1.580.916.53-3.554.150.78-11.366.856.180.4912.9822.73-2.03.22.71-9.945.8821.512.111.96000
22Q1 (10)29.193.185.996.7714.9416.120.886.026.026.155.499.6323.1911.49.563.012.760.0321.072.243.43000
21Q4 (9)28.29-0.9821.685.891.5517.80.83-33.615.285.83-1.0225.1120.822.56-3.192.93-32.94-5.2620.61-0.042.82000
21Q3 (8)28.570.3527.095.8-7.526.641.2571.2368.925.897.6831.4720.30-7.82-0.364.3870.6332.9120.627.33.45000
21Q2 (7)28.473.3845.46.277.5545.140.73-12.0523.735.47-2.538.4822.024.03-0.182.56-14.92-14.9119.21-5.68-4.76000
21Q1 (6)27.5418.4545.415.8316.631.010.8315.2831.755.6120.3952.0321.17-1.56-9.93.01-2.68-9.3920.371.634.56000
20Q4 (5)23.253.4338.725.09.1745.350.72-2.724.144.664.0233.9121.515.554.783.10-5.93-10.5120.040.57-3.47000
20Q3 (4)22.4814.810.04.586.020.00.7425.420.04.4813.420.020.37-7.660.03.299.240.019.93-1.210.0000.0
20Q2 (3)19.583.380.04.32-2.920.00.59-6.350.03.957.050.022.06-6.090.03.01-9.410.020.173.550.0000.0
20Q1 (2)18.9413.010.04.4529.360.00.638.620.03.696.030.023.5014.470.03.33-3.880.019.48-6.170.0000.0
19Q4 (1)16.760.00.03.440.00.00.580.00.03.480.00.020.530.00.03.460.00.020.760.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)141.7618.6524.75-1.554.5821.1631.4721.1317.46-17.023.232.1222.202.0900
2022 (9)119.485.8725.145.673.783.8525.9813.9521.04-0.183.16-1.9121.747.6300
2021 (8)112.8633.9423.7929.583.6435.8222.835.8821.08-3.263.231.420.201.4400
2020 (7)84.2659.2518.3666.32.6835.3516.7841.621.794.433.18-15.0119.91-11.0800
2019 (6)52.9172.5111.0443.941.9829.4111.8541.9220.87-16.563.74-24.9822.40-17.7400
2018 (5)30.67-7.457.67-0.91.532.08.353.3425.017.084.9910.2127.2311.6600
2017 (4)33.14-0.187.74-2.521.52.748.086.0423.36-2.344.532.9324.386.2300
2016 (3)33.273.197.9451.531.4618.77.6227.2123.92-12.514.40-31.4622.95-26.559000.0
2015 (2)19.1716.465.2417.491.23-2.385.993.127.330.886.42-16.1831.25-11.489000.0
2014 (1)16.467.164.463.481.260.85.81-5.5327.1007.65035.3009000.0

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