- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 50.62 | 7.75 | 33.56 | 7.55 | 4.57 | 14.92 | 1.57 | 8.28 | 49.52 | 11.12 | 13.59 | 40.94 | 14.92 | -2.95 | -13.96 | 3.10 | 0.49 | 11.95 | 21.97 | 5.42 | 5.52 | 0 | 0 | 0 |
| 24Q3 (19) | 46.98 | 2.69 | 31.12 | 7.22 | 6.8 | 17.4 | 1.45 | 1.4 | 23.93 | 9.79 | -3.83 | 18.24 | 15.37 | 4.01 | -10.46 | 3.09 | -1.26 | -5.48 | 20.84 | -6.35 | -9.83 | 0 | 0 | 0 |
| 24Q2 (18) | 45.75 | 9.53 | 31.5 | 6.76 | -6.5 | 18.6 | 1.43 | -6.54 | 23.28 | 10.18 | 7.61 | 25.83 | 14.78 | -14.63 | -9.81 | 3.13 | -14.67 | -6.26 | 22.25 | -1.75 | -4.31 | 0 | 0 | 0 |
| 24Q1 (17) | 41.77 | 10.21 | 25.66 | 7.23 | 10.05 | 14.22 | 1.53 | 45.71 | 27.5 | 9.46 | 19.9 | 31.21 | 17.31 | -0.15 | -9.11 | 3.66 | 32.21 | 1.46 | 22.65 | 8.79 | 4.41 | 0 | 0 | 0 |
| 23Q4 (16) | 37.9 | 5.78 | 19.67 | 6.57 | 6.83 | 9.87 | 1.05 | -10.26 | 11.7 | 7.89 | -4.71 | 18.11 | 17.34 | 0.99 | -8.19 | 2.77 | -15.16 | -6.66 | 20.82 | -9.91 | -1.3 | 0 | 0 | 0 |
| 23Q3 (15) | 35.83 | 2.99 | 19.87 | 6.15 | 7.89 | 5.13 | 1.17 | 0.86 | -0.85 | 8.28 | 2.35 | 18.79 | 17.16 | 4.76 | -12.3 | 3.27 | -2.07 | -17.29 | 23.11 | -0.62 | -0.9 | 0 | 0 | 0 |
| 23Q2 (14) | 34.79 | 4.66 | 21.09 | 5.7 | -9.95 | -12.71 | 1.16 | -3.33 | 48.72 | 8.09 | 12.21 | 30.91 | 16.38 | -13.96 | -27.92 | 3.33 | -7.64 | 22.81 | 23.25 | 7.21 | 8.1 | 0 | 0 | 0 |
| 23Q1 (13) | 33.24 | 4.96 | 13.87 | 6.33 | 5.85 | -6.5 | 1.2 | 27.66 | 36.36 | 7.21 | 7.93 | 17.24 | 19.04 | 0.85 | -17.89 | 3.61 | 21.63 | 19.75 | 21.69 | 2.84 | 2.95 | 0 | 0 | 0 |
| 22Q4 (12) | 31.67 | 5.96 | 11.95 | 5.98 | 2.22 | 1.53 | 0.94 | -20.34 | 13.25 | 6.68 | -4.16 | 14.58 | 18.88 | -3.52 | -9.31 | 2.97 | -24.82 | 1.17 | 21.09 | -9.55 | 2.35 | 0 | 0 | 0 |
| 22Q3 (11) | 29.89 | 4.04 | 4.62 | 5.85 | -10.41 | 0.86 | 1.18 | 51.28 | -5.6 | 6.97 | 12.78 | 18.34 | 19.57 | -13.89 | -3.59 | 3.95 | 45.41 | -9.77 | 23.32 | 8.41 | 13.11 | 0 | 0 | 0 |
| 22Q2 (10) | 28.73 | -1.58 | 0.91 | 6.53 | -3.55 | 4.15 | 0.78 | -11.36 | 6.85 | 6.18 | 0.49 | 12.98 | 22.73 | -2.0 | 3.2 | 2.71 | -9.94 | 5.88 | 21.51 | 2.1 | 11.96 | 0 | 0 | 0 |
| 22Q1 (9) | 29.19 | 3.18 | 5.99 | 6.77 | 14.94 | 16.12 | 0.88 | 6.02 | 6.02 | 6.15 | 5.49 | 9.63 | 23.19 | 11.4 | 9.56 | 3.01 | 2.76 | 0.03 | 21.07 | 2.24 | 3.43 | 0 | 0 | 0 |
| 21Q4 (8) | 28.29 | -0.98 | 21.68 | 5.89 | 1.55 | 17.8 | 0.83 | -33.6 | 15.28 | 5.83 | -1.02 | 25.11 | 20.82 | 2.56 | -3.19 | 2.93 | -32.94 | -5.26 | 20.61 | -0.04 | 2.82 | 0 | 0 | 0 |
| 21Q3 (7) | 28.57 | 0.35 | 27.09 | 5.8 | -7.5 | 26.64 | 1.25 | 71.23 | 68.92 | 5.89 | 7.68 | 31.47 | 20.30 | -7.82 | -0.36 | 4.38 | 70.63 | 32.91 | 20.62 | 7.3 | 3.45 | 0 | 0 | 0 |
| 21Q2 (6) | 28.47 | 3.38 | 45.4 | 6.27 | 7.55 | 45.14 | 0.73 | -12.05 | 23.73 | 5.47 | -2.5 | 38.48 | 22.02 | 4.03 | -0.18 | 2.56 | -14.92 | -14.91 | 19.21 | -5.68 | -4.76 | 0 | 0 | 0 |
| 21Q1 (5) | 27.54 | 18.45 | 45.41 | 5.83 | 16.6 | 31.01 | 0.83 | 15.28 | 31.75 | 5.61 | 20.39 | 52.03 | 21.17 | -1.56 | -9.9 | 3.01 | -2.68 | -9.39 | 20.37 | 1.63 | 4.56 | 0 | 0 | 0 |
| 20Q4 (4) | 23.25 | 3.43 | 0.0 | 5.0 | 9.17 | 0.0 | 0.72 | -2.7 | 0.0 | 4.66 | 4.02 | 0.0 | 21.51 | 5.55 | 0.0 | 3.10 | -5.93 | 0.0 | 20.04 | 0.57 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 22.48 | 14.81 | 0.0 | 4.58 | 6.02 | 0.0 | 0.74 | 25.42 | 0.0 | 4.48 | 13.42 | 0.0 | 20.37 | -7.66 | 0.0 | 3.29 | 9.24 | 0.0 | 19.93 | -1.21 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 19.58 | 3.38 | 0.0 | 4.32 | -2.92 | 0.0 | 0.59 | -6.35 | 0.0 | 3.95 | 7.05 | 0.0 | 22.06 | -6.09 | 0.0 | 3.01 | -9.41 | 0.0 | 20.17 | 3.55 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 18.94 | 0.0 | 0.0 | 4.45 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 3.69 | 0.0 | 0.0 | 23.50 | 0.0 | 0.0 | 3.33 | 0.0 | 0.0 | 19.48 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 185.13 | 30.59 | 28.76 | 16.2 | 5.98 | 30.57 | 40.56 | 28.88 | 15.54 | -11.02 | 3.23 | -0.02 | 21.91 | -1.31 | 0 | 0 |
| 2023 (9) | 141.76 | 18.65 | 24.75 | -1.55 | 4.58 | 21.16 | 31.47 | 21.13 | 17.46 | -17.02 | 3.23 | 2.12 | 22.20 | 2.09 | 0 | 0 |
| 2022 (8) | 119.48 | 5.87 | 25.14 | 5.67 | 3.78 | 3.85 | 25.98 | 13.95 | 21.04 | -0.18 | 3.16 | -1.91 | 21.74 | 7.63 | 0 | 0 |
| 2021 (7) | 112.86 | 33.94 | 23.79 | 29.58 | 3.64 | 35.82 | 22.8 | 35.88 | 21.08 | -3.26 | 3.23 | 1.4 | 20.20 | 1.44 | 0 | 0 |
| 2020 (6) | 84.26 | 59.25 | 18.36 | 66.3 | 2.68 | 35.35 | 16.78 | 41.6 | 21.79 | 4.43 | 3.18 | -15.01 | 19.91 | -11.08 | 0 | 0 |
| 2019 (5) | 52.91 | 72.51 | 11.04 | 43.94 | 1.98 | 29.41 | 11.85 | 41.92 | 20.87 | -16.56 | 3.74 | -24.98 | 22.40 | -17.74 | 0 | 0 |
| 2018 (4) | 30.67 | -7.45 | 7.67 | -0.9 | 1.53 | 2.0 | 8.35 | 3.34 | 25.01 | 7.08 | 4.99 | 10.21 | 27.23 | 11.66 | 0 | 0 |
| 2017 (3) | 33.14 | -0.18 | 7.74 | -2.52 | 1.5 | 2.74 | 8.08 | 6.04 | 23.36 | -2.34 | 4.53 | 2.93 | 24.38 | 6.23 | 0 | 0 |
| 2016 (2) | 33.2 | 73.19 | 7.94 | 51.53 | 1.46 | 18.7 | 7.62 | 27.21 | 23.92 | -12.51 | 4.40 | -31.46 | 22.95 | -26.55 | 900 | 0.0 |
| 2015 (1) | 19.17 | 16.46 | 5.24 | 17.49 | 1.23 | -2.38 | 5.99 | 3.1 | 27.33 | 0 | 6.42 | 0 | 31.25 | 0 | 900 | 0.0 |
