- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 4.54 | 13.22 | 15.82 | 0.14 | 0.0 | 0.0 | 0.54 | 5.88 | -15.62 | 0.18 | -10.0 | -14.29 | 3.08 | -11.67 | -13.66 | 11.89 | -6.48 | -27.15 | 3.96 | -20.51 | -25.99 | 0 | 0 | 0 |
| 24Q3 (19) | 4.01 | 4.7 | -6.74 | 0.14 | 0.0 | 0.0 | 0.51 | -17.74 | -27.14 | 0.2 | 17.65 | -9.09 | 3.49 | -4.49 | 7.23 | 12.72 | -21.43 | -21.87 | 4.99 | 12.37 | -2.52 | 0 | 0 | 0 |
| 24Q2 (18) | 3.83 | -1.03 | 25.57 | 0.14 | 0.0 | 7.69 | 0.62 | -3.12 | 5.08 | 0.17 | -10.53 | -19.05 | 3.66 | 1.04 | -14.24 | 16.19 | -2.11 | -16.32 | 4.44 | -9.59 | -35.53 | 0 | 0 | 0 |
| 24Q1 (17) | 3.87 | -1.28 | 6.61 | 0.14 | 0.0 | 0.0 | 0.64 | 0.0 | 23.08 | 0.19 | -9.52 | -9.52 | 3.62 | 1.29 | -6.2 | 16.54 | 1.29 | 15.44 | 4.91 | -8.35 | -15.13 | 0 | 0 | 0 |
| 23Q4 (16) | 3.92 | -8.84 | -33.45 | 0.14 | 0.0 | -33.33 | 0.64 | -8.57 | -11.11 | 0.21 | -4.55 | -16.0 | 3.57 | 9.69 | 0.17 | 16.33 | 0.29 | 33.56 | 5.36 | 4.71 | 26.21 | 0 | 0 | 0 |
| 23Q3 (15) | 4.3 | 40.98 | -41.58 | 0.14 | 7.69 | -48.15 | 0.7 | 18.64 | 4.48 | 0.22 | 4.76 | -18.52 | 3.26 | -23.61 | -11.25 | 16.28 | -15.85 | 78.83 | 5.12 | -25.69 | 39.47 | 0 | 0 | 0 |
| 23Q2 (14) | 3.05 | -15.98 | -59.12 | 0.13 | -7.14 | -58.06 | 0.59 | 13.46 | 9.26 | 0.21 | 0.0 | -22.22 | 4.26 | 10.52 | 2.57 | 19.34 | 35.04 | 167.24 | 6.89 | 19.02 | 90.24 | 0 | 0 | 0 |
| 23Q1 (13) | 3.63 | -38.37 | -25.77 | 0.14 | -33.33 | -33.33 | 0.52 | -27.78 | 0.0 | 0.21 | -16.0 | -19.23 | 3.86 | 8.17 | -10.19 | 14.33 | 17.19 | 34.71 | 5.79 | 36.3 | 8.8 | 0 | 0 | 0 |
| 22Q4 (12) | 5.89 | -19.97 | -18.76 | 0.21 | -22.22 | -27.59 | 0.72 | 7.46 | 26.32 | 0.25 | -7.41 | -10.71 | 3.57 | -2.81 | -10.87 | 12.22 | 34.28 | 55.48 | 4.24 | 15.7 | 9.9 | 0 | 0 | 0 |
| 22Q3 (11) | 7.36 | -1.34 | -23.09 | 0.27 | -12.9 | -6.9 | 0.67 | 24.07 | 21.82 | 0.27 | 0.0 | -3.57 | 3.67 | -11.72 | 21.06 | 9.10 | 25.76 | 58.4 | 3.67 | 1.36 | 25.38 | 0 | 0 | 0 |
| 22Q2 (10) | 7.46 | 52.56 | -15.13 | 0.31 | 47.62 | 29.17 | 0.54 | 3.85 | 3.85 | 0.27 | 3.85 | -10.0 | 4.16 | -3.24 | 52.2 | 7.24 | -31.93 | 22.36 | 3.62 | -31.93 | 6.05 | 0 | 0 | 0 |
| 22Q1 (9) | 4.89 | -32.55 | -22.75 | 0.21 | -27.59 | -4.55 | 0.52 | -8.77 | -7.14 | 0.26 | -7.14 | -21.21 | 4.29 | 7.36 | 23.56 | 10.63 | 35.26 | 20.2 | 5.32 | 37.67 | 1.99 | 0 | 0 | 0 |
| 21Q4 (8) | 7.25 | -24.24 | -5.6 | 0.29 | 0.0 | 93.33 | 0.57 | 3.64 | 16.33 | 0.28 | 0.0 | -3.45 | 4.00 | 32.0 | 104.8 | 7.86 | 36.8 | 23.23 | 3.86 | 32.0 | 2.28 | 0 | 0 | 0 |
| 21Q3 (7) | 9.57 | 8.87 | 28.63 | 0.29 | 20.83 | 107.14 | 0.55 | 5.77 | 19.57 | 0.28 | -6.67 | 7.69 | 3.03 | 10.98 | 61.04 | 5.75 | -2.85 | -7.05 | 2.93 | -14.27 | -16.28 | 0 | 0 | 0 |
| 21Q2 (6) | 8.79 | 38.86 | 27.95 | 0.24 | 9.09 | 41.18 | 0.52 | -7.14 | 13.04 | 0.3 | -9.09 | -3.23 | 2.73 | -21.44 | 10.34 | 5.92 | -33.13 | -11.65 | 3.41 | -34.53 | -24.36 | 0 | 0 | 0 |
| 21Q1 (5) | 6.33 | -17.58 | 102.24 | 0.22 | 46.67 | 10.0 | 0.56 | 14.29 | 30.23 | 0.33 | 13.79 | 22.22 | 3.48 | 77.95 | -45.61 | 8.85 | 38.66 | -35.6 | 5.21 | 38.06 | -39.56 | 0 | 0 | 0 |
| 20Q4 (4) | 7.68 | 3.23 | 0.0 | 0.15 | 7.14 | 0.0 | 0.49 | 6.52 | 0.0 | 0.29 | 11.54 | 0.0 | 1.95 | 3.79 | 0.0 | 6.38 | 3.19 | 0.0 | 3.78 | 8.05 | 0.0 | 0 | 0 | 0.0 |
| 20Q3 (3) | 7.44 | 8.3 | 0.0 | 0.14 | -17.65 | 0.0 | 0.46 | 0.0 | 0.0 | 0.26 | -16.13 | 0.0 | 1.88 | -23.96 | 0.0 | 6.18 | -7.66 | 0.0 | 3.49 | -22.55 | 0.0 | 0 | 0 | 0.0 |
| 20Q2 (2) | 6.87 | 119.49 | 0.0 | 0.17 | -15.0 | 0.0 | 0.46 | 6.98 | 0.0 | 0.31 | 14.81 | 0.0 | 2.47 | -61.27 | 0.0 | 6.70 | -51.26 | 0.0 | 4.51 | -47.69 | 0.0 | 0 | 0 | 0.0 |
| 20Q1 (1) | 3.13 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 6.39 | 0.0 | 0.0 | 13.74 | 0.0 | 0.0 | 8.63 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 16.24 | 8.99 | 0.57 | 3.64 | 2.32 | -5.69 | 0.75 | -10.71 | 3.51 | -4.91 | 14.29 | -13.47 | 4.62 | -18.08 | 0 | 0 |
| 2023 (9) | 14.9 | -41.77 | 0.55 | -45.0 | 2.46 | 0.41 | 0.84 | -20.0 | 3.69 | -5.54 | 16.51 | 72.45 | 5.64 | 37.4 | 0 | 0 |
| 2022 (8) | 25.59 | -19.88 | 1.0 | -2.91 | 2.45 | 11.36 | 1.05 | -12.5 | 3.91 | 21.18 | 9.57 | 39.0 | 4.10 | 9.21 | 0 | 0 |
| 2021 (7) | 31.94 | 27.15 | 1.03 | 53.73 | 2.2 | 19.57 | 1.2 | 6.19 | 3.22 | 20.91 | 6.89 | -5.96 | 3.76 | -16.48 | 0 | 0 |
| 2020 (6) | 25.12 | -10.7 | 0.67 | -43.7 | 1.84 | 6.98 | 1.13 | -12.4 | 2.67 | -36.95 | 7.32 | 19.8 | 4.50 | -1.91 | 0 | 0 |
| 2019 (5) | 28.13 | -10.44 | 1.19 | 12.26 | 1.72 | -3.37 | 1.29 | -11.64 | 4.23 | 25.35 | 6.11 | 7.9 | 4.59 | -1.34 | 0 | 0 |
| 2018 (4) | 31.41 | 9.86 | 1.06 | -1.85 | 1.78 | 10.56 | 1.46 | 0.0 | 3.37 | -10.66 | 5.67 | 0.63 | 4.65 | -8.98 | 0 | 0 |
| 2017 (3) | 28.59 | -1.21 | 1.08 | 0.0 | 1.61 | -10.06 | 1.46 | -7.59 | 3.78 | 1.22 | 5.63 | -8.95 | 5.11 | -6.46 | 0 | 0 |
| 2016 (2) | 28.94 | 7.3 | 1.08 | -3.57 | 1.79 | 1.13 | 1.58 | -3.07 | 3.73 | -10.14 | 6.19 | -5.75 | 5.46 | -9.67 | 2769 | 0.0 |
| 2015 (1) | 26.97 | -8.55 | 1.12 | -2.61 | 1.77 | 0.0 | 1.63 | -9.44 | 4.15 | 0 | 6.56 | 0 | 6.04 | 0 | 2769 | 0.0 |
