玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)9.522.37-12.260.486.67-12.730.434.887.50.489.0945.455.044.2-0.534.522.4522.525.046.5765.7812940.00.0
24Q3 (19)9.3-8.19-10.750.45-15.09-6.250.41-8.89-30.510.4418.9229.414.84-7.525.044.41-0.76-22.144.7329.5345.012940.0-5.82
24Q2 (18)10.1317.9318.480.5315.2239.470.450.0-18.180.375.718.825.23-2.317.724.44-15.2-30.943.65-10.36-8.1512940.0-5.82
24Q1 (17)8.59-20.833.490.46-16.36-11.540.4512.518.420.356.060.05.365.64-14.525.2442.114.424.0733.96-3.3812940.0-5.82
23Q4 (16)10.854.1318.060.5514.5812.240.4-32.2344.440.33-2.94-19.515.0710.04-4.933.69-34.89276.453.04-6.79-31.831294-5.82-5.82
23Q3 (15)10.4221.87-14.660.4826.32-47.250.597.2718.00.340.0-22.734.613.65-38.195.66-11.9838.273.26-17.95-9.4513740.0-36.03
23Q2 (14)8.553.01-29.160.38-26.92-44.120.5544.7427.910.34-2.86-26.094.44-29.06-21.116.4340.580.573.98-5.74.3413740.0-36.03
23Q1 (13)8.3-9.68-32.020.526.12-21.210.38322.22-11.630.35-14.63-23.916.2717.515.94.58367.530.04.22-5.4811.9313740.0-36.03
22Q4 (12)9.19-24.73-30.220.49-46.15-22.220.09-82.0-68.970.41-6.82-18.05.33-28.4611.460.98-76.08-55.534.4623.817.511374-36.03-36.03
22Q3 (11)12.211.16-4.390.9133.8244.440.516.288.70.44-4.35-18.527.4532.2951.074.1014.9513.683.60-5.44-14.7821480.0-25.52
22Q2 (10)12.07-1.15-2.970.683.0319.30.430.07.50.460.0-6.125.634.2322.963.561.1610.83.811.16-3.2421480.0-25.52
22Q1 (9)12.21-7.297.20.664.7611.860.4348.284.880.46-8.0-9.85.4113.04.353.5259.93-2.173.77-0.77-15.8621480.0-25.52
21Q4 (8)13.173.131.780.630.0-20.250.29-36.96-39.580.5-7.41-10.714.78-3.04-21.652.20-38.87-40.643.80-10.22-12.272148-25.52-25.52
21Q3 (7)12.772.65-0.780.6310.5318.870.4615.0-4.170.5410.2-10.04.937.6719.83.6012.03-3.424.237.36-9.328840.0-12.26
21Q2 (6)12.449.22-24.790.57-3.39-26.920.4-2.44-28.570.49-3.92-16.954.58-11.54-2.843.22-10.67-5.033.94-12.0310.4228840.0-12.26
21Q1 (5)11.39-11.9811.450.59-25.323.510.41-14.58-16.330.51-8.932.05.18-15.15-7.123.60-2.96-24.924.483.46-8.4828840.017.47
20Q4 (4)12.940.540.00.7949.060.00.480.00.00.56-6.670.06.1148.250.03.71-0.540.04.33-7.170.02884-12.260.0
20Q3 (3)12.87-22.190.00.53-32.050.00.48-14.290.00.61.690.04.12-12.680.03.7310.160.04.6630.690.032870.00.0
20Q2 (2)16.5461.840.00.7836.840.00.5614.290.00.5918.00.04.72-15.450.03.39-29.380.03.57-27.090.0328733.890.0
20Q1 (1)10.220.00.00.570.00.00.490.00.00.50.00.05.580.00.04.790.00.04.890.00.024550.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)37.54-1.521.930.01.74-8.91.6318.985.141.554.64-7.494.3420.8212940.0
2023 (9)38.12-16.551.93-29.821.9131.721.37-23.035.06-15.95.0157.853.59-7.771294-5.82
2022 (8)45.68-8.242.7513.641.45-7.641.78-12.756.0223.843.170.653.90-4.911374-36.03
2021 (7)49.78-5.312.42-9.71.57-21.52.04-9.334.86-4.643.15-17.14.10-4.252148-25.52
2020 (6)52.5712.592.68-3.942.07.532.2519.055.10-14.693.80-4.54.285.732884-12.26
2019 (5)46.6934.942.7911.161.8627.41.8913.175.98-17.633.98-5.594.05-16.13328733.89
2018 (4)34.612.962.51-12.541.4613.181.677.747.25-22.584.220.194.83-4.62245520.17
2017 (3)30.636.432.8726.431.29-4.441.551.319.3718.84.21-10.225.06-4.81204328.25
2016 (2)28.7812.62.2731.211.353.851.530.07.8916.534.69-7.775.32-11.191593-10.05
2015 (1)25.56-2.811.73-0.571.3-2.991.5322.46.7705.0905.9901771-3.54

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