- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 2.65 | -7.99 | -16.4 | 0.59 | -14.49 | 5.36 | 0.24 | 0.0 | 4.35 | 0.32 | 0.0 | -3.03 | 22.26 | -7.07 | 26.03 | 9.06 | 8.68 | 24.82 | 12.08 | 8.68 | 16.0 | 0 | 0 | 0 |
24Q2 (19) | 2.88 | -11.11 | -11.93 | 0.69 | 18.97 | 9.52 | 0.24 | 0.0 | 4.35 | 0.32 | -8.57 | 0.0 | 23.96 | 33.84 | 24.36 | 8.33 | 12.5 | 18.48 | 11.11 | 2.86 | 13.54 | 0 | 0 | 0 |
24Q1 (18) | 3.24 | -3.57 | 14.08 | 0.58 | -10.77 | -1.69 | 0.24 | -7.69 | 4.35 | 0.35 | 9.38 | 9.38 | 17.90 | -7.46 | -13.83 | 7.41 | -4.27 | -8.53 | 10.80 | 13.43 | -4.13 | 0 | 0 | 0 |
23Q4 (17) | 3.36 | 5.99 | -5.62 | 0.65 | 16.07 | 18.18 | 0.26 | 13.04 | -13.33 | 0.32 | -3.03 | -5.88 | 19.35 | 9.51 | 25.22 | 7.74 | 6.65 | -8.17 | 9.52 | -8.51 | -0.28 | 0 | 0 | 0 |
23Q3 (16) | 3.17 | -3.06 | -8.12 | 0.56 | -11.11 | -5.08 | 0.23 | 0.0 | -8.0 | 0.33 | 3.12 | 0.0 | 17.67 | -8.31 | 3.3 | 7.26 | 3.15 | 0.13 | 10.41 | 6.38 | 8.83 | 0 | 0 | 0 |
23Q2 (15) | 3.27 | 15.14 | -4.39 | 0.63 | 6.78 | 18.87 | 0.23 | 0.0 | 4.55 | 0.32 | 0.0 | -13.51 | 19.27 | -7.26 | 24.32 | 7.03 | -13.15 | 9.34 | 9.79 | -13.15 | -9.55 | 0 | 0 | 0 |
23Q1 (14) | 2.84 | -20.22 | 3.27 | 0.59 | 7.27 | 13.46 | 0.23 | -23.33 | 9.52 | 0.32 | -5.88 | -5.88 | 20.77 | 34.47 | 9.87 | 8.10 | -3.9 | 6.05 | 11.27 | 17.98 | -8.86 | 0 | 0 | 0 |
22Q4 (13) | 3.56 | 3.19 | 7.23 | 0.55 | -6.78 | 0.0 | 0.3 | 20.0 | 50.0 | 0.34 | 3.03 | 0.0 | 15.45 | -9.66 | -6.74 | 8.43 | 16.29 | 39.89 | 9.55 | -0.15 | -6.74 | 0 | 0 | 0 |
22Q3 (12) | 3.45 | 0.88 | 4.55 | 0.59 | 11.32 | 15.69 | 0.25 | 13.64 | 25.0 | 0.33 | -10.81 | -2.94 | 17.10 | 10.35 | 10.66 | 7.25 | 12.65 | 19.57 | 9.57 | -11.59 | -7.16 | 0 | 0 | 0 |
22Q2 (11) | 3.42 | 24.36 | 6.54 | 0.53 | 1.92 | 0.0 | 0.22 | 4.76 | 57.14 | 0.37 | 8.82 | 0.0 | 15.50 | -18.04 | -6.14 | 6.43 | -15.76 | 47.49 | 10.82 | -12.5 | -6.14 | 0 | 0 | 0 |
22Q1 (10) | 2.75 | -17.17 | 4.17 | 0.52 | -5.45 | -1.89 | 0.21 | 5.0 | -8.7 | 0.34 | 0.0 | -2.86 | 18.91 | 14.14 | -5.81 | 7.64 | 26.76 | -12.35 | 12.36 | 20.73 | -6.74 | 0 | 0 | 0 |
21Q4 (9) | 3.32 | 0.61 | 11.78 | 0.55 | 7.84 | -17.91 | 0.2 | 0.0 | 33.33 | 0.34 | 0.0 | -19.05 | 16.57 | 7.19 | -26.56 | 6.02 | -0.6 | 19.28 | 10.24 | -0.6 | -27.58 | 0 | 0 | 0 |
21Q3 (8) | 3.3 | 2.8 | 11.86 | 0.51 | -3.77 | -13.56 | 0.2 | 42.86 | 33.33 | 0.34 | -8.11 | -26.09 | 15.45 | -6.4 | -22.73 | 6.06 | 38.96 | 19.19 | 10.30 | -10.61 | -33.93 | 0 | 0 | 0 |
21Q2 (7) | 3.21 | 21.59 | 35.44 | 0.53 | 0.0 | -10.17 | 0.14 | -39.13 | 27.27 | 0.37 | 5.71 | -15.91 | 16.51 | -17.76 | -33.68 | 4.36 | -49.94 | -6.03 | 11.53 | -13.06 | -37.91 | 0 | 0 | 0 |
21Q1 (6) | 2.64 | -11.11 | -19.51 | 0.53 | -20.9 | -18.46 | 0.23 | 53.33 | 27.78 | 0.35 | -16.67 | -14.63 | 20.08 | -11.01 | 1.31 | 8.71 | 72.5 | 58.75 | 13.26 | -6.25 | 6.06 | 0 | 0 | 0 |
20Q4 (5) | 2.97 | 0.68 | -7.76 | 0.67 | 13.56 | -4.29 | 0.15 | 0.0 | 7.14 | 0.42 | -8.7 | 5.0 | 22.56 | 12.79 | 3.77 | 5.05 | -0.67 | 16.16 | 14.14 | -9.31 | 13.84 | 0 | 0 | 0 |
20Q3 (4) | 2.95 | 24.47 | 0.0 | 0.59 | 0.0 | 0.0 | 0.15 | 36.36 | 0.0 | 0.46 | 4.55 | 0.0 | 20.00 | -19.66 | 0.0 | 5.08 | 9.55 | 0.0 | 15.59 | -16.01 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 2.37 | -27.74 | 0.0 | 0.59 | -9.23 | 0.0 | 0.11 | -38.89 | 0.0 | 0.44 | 7.32 | 0.0 | 24.89 | 25.62 | 0.0 | 4.64 | -15.42 | 0.0 | 18.57 | 48.52 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 3.28 | 1.86 | 0.0 | 0.65 | -7.14 | 0.0 | 0.18 | 28.57 | 0.0 | 0.41 | 2.5 | 0.0 | 19.82 | -8.84 | 0.0 | 5.49 | 26.22 | 0.0 | 12.50 | 0.63 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 3.22 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 21.74 | 0.0 | 0.0 | 4.35 | 0.0 | 0.0 | 12.42 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 12.64 | -4.17 | 2.43 | 10.96 | 0.96 | -1.03 | 1.3 | -5.8 | 19.22 | 15.79 | 7.59 | 3.28 | 10.28 | -1.7 | 0 | 0 |
2022 (9) | 13.19 | 5.86 | 2.19 | 3.3 | 0.97 | 24.36 | 1.38 | -1.43 | 16.60 | -2.42 | 7.35 | 17.48 | 10.46 | -6.88 | 0 | 0 |
2021 (8) | 12.46 | 7.69 | 2.12 | -15.2 | 0.78 | 34.48 | 1.4 | -19.08 | 17.01 | -21.26 | 6.26 | 24.88 | 11.24 | -24.86 | 0 | 0 |
2020 (7) | 11.57 | -16.22 | 2.5 | -9.75 | 0.58 | -4.92 | 1.73 | 5.49 | 21.61 | 7.73 | 5.01 | 13.49 | 14.95 | 25.91 | 0 | 0 |
2019 (6) | 13.81 | -6.69 | 2.77 | -5.78 | 0.61 | -21.79 | 1.64 | -30.51 | 20.06 | 0.97 | 4.42 | -16.19 | 11.88 | -25.53 | 0 | 0 |
2018 (5) | 14.8 | -6.8 | 2.94 | -0.68 | 0.78 | 0.0 | 2.36 | -17.48 | 19.86 | 6.57 | 5.27 | 7.3 | 15.95 | -11.46 | 0 | 0 |
2017 (4) | 15.88 | -16.64 | 2.96 | 3.14 | 0.78 | -4.88 | 2.86 | 4.76 | 18.64 | 23.72 | 4.91 | 14.11 | 18.01 | 25.67 | 0 | 0 |
2016 (3) | 19.05 | -9.93 | 2.87 | 9.13 | 0.82 | -40.58 | 2.73 | 11.43 | 15.07 | 21.16 | 4.30 | -34.03 | 14.33 | 23.71 | 310 | 0.0 |
2015 (2) | 21.15 | -4.82 | 2.63 | 2.73 | 1.38 | 18.97 | 2.45 | -0.41 | 12.43 | 7.93 | 6.52 | 24.98 | 11.58 | 4.63 | 310 | 0.0 |
2014 (1) | 22.22 | -1.59 | 2.56 | 20.75 | 1.16 | 3.57 | 2.46 | -5.75 | 11.52 | 0 | 5.22 | 0 | 11.07 | 0 | 310 | 0.0 |