玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.65-7.99-16.40.59-14.495.360.240.04.350.320.0-3.0322.26-7.0726.039.068.6824.8212.088.6816.0000
24Q2 (19)2.88-11.11-11.930.6918.979.520.240.04.350.32-8.570.023.9633.8424.368.3312.518.4811.112.8613.54000
24Q1 (18)3.24-3.5714.080.58-10.77-1.690.24-7.694.350.359.389.3817.90-7.46-13.837.41-4.27-8.5310.8013.43-4.13000
23Q4 (17)3.365.99-5.620.6516.0718.180.2613.04-13.330.32-3.03-5.8819.359.5125.227.746.65-8.179.52-8.51-0.28000
23Q3 (16)3.17-3.06-8.120.56-11.11-5.080.230.0-8.00.333.120.017.67-8.313.37.263.150.1310.416.388.83000
23Q2 (15)3.2715.14-4.390.636.7818.870.230.04.550.320.0-13.5119.27-7.2624.327.03-13.159.349.79-13.15-9.55000
23Q1 (14)2.84-20.223.270.597.2713.460.23-23.339.520.32-5.88-5.8820.7734.479.878.10-3.96.0511.2717.98-8.86000
22Q4 (13)3.563.197.230.55-6.780.00.320.050.00.343.030.015.45-9.66-6.748.4316.2939.899.55-0.15-6.74000
22Q3 (12)3.450.884.550.5911.3215.690.2513.6425.00.33-10.81-2.9417.1010.3510.667.2512.6519.579.57-11.59-7.16000
22Q2 (11)3.4224.366.540.531.920.00.224.7657.140.378.820.015.50-18.04-6.146.43-15.7647.4910.82-12.5-6.14000
22Q1 (10)2.75-17.174.170.52-5.45-1.890.215.0-8.70.340.0-2.8618.9114.14-5.817.6426.76-12.3512.3620.73-6.74000
21Q4 (9)3.320.6111.780.557.84-17.910.20.033.330.340.0-19.0516.577.19-26.566.02-0.619.2810.24-0.6-27.58000
21Q3 (8)3.32.811.860.51-3.77-13.560.242.8633.330.34-8.11-26.0915.45-6.4-22.736.0638.9619.1910.30-10.61-33.93000
21Q2 (7)3.2121.5935.440.530.0-10.170.14-39.1327.270.375.71-15.9116.51-17.76-33.684.36-49.94-6.0311.53-13.06-37.91000
21Q1 (6)2.64-11.11-19.510.53-20.9-18.460.2353.3327.780.35-16.67-14.6320.08-11.011.318.7172.558.7513.26-6.256.06000
20Q4 (5)2.970.68-7.760.6713.56-4.290.150.07.140.42-8.75.022.5612.793.775.05-0.6716.1614.14-9.3113.84000
20Q3 (4)2.9524.470.00.590.00.00.1536.360.00.464.550.020.00-19.660.05.089.550.015.59-16.010.0000.0
20Q2 (3)2.37-27.740.00.59-9.230.00.11-38.890.00.447.320.024.8925.620.04.64-15.420.018.5748.520.0000.0
20Q1 (2)3.281.860.00.65-7.140.00.1828.570.00.412.50.019.82-8.840.05.4926.220.012.500.630.0000.0
19Q4 (1)3.220.00.00.70.00.00.140.00.00.40.00.021.740.00.04.350.00.012.420.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)12.64-4.172.4310.960.96-1.031.3-5.819.2215.797.593.2810.28-1.700
2022 (9)13.195.862.193.30.9724.361.38-1.4316.60-2.427.3517.4810.46-6.8800
2021 (8)12.467.692.12-15.20.7834.481.4-19.0817.01-21.266.2624.8811.24-24.8600
2020 (7)11.57-16.222.5-9.750.58-4.921.735.4921.617.735.0113.4914.9525.9100
2019 (6)13.81-6.692.77-5.780.61-21.791.64-30.5120.060.974.42-16.1911.88-25.5300
2018 (5)14.8-6.82.94-0.680.780.02.36-17.4819.866.575.277.315.95-11.4600
2017 (4)15.88-16.642.963.140.78-4.882.864.7618.6423.724.9114.1118.0125.6700
2016 (3)19.05-9.932.879.130.82-40.582.7311.4315.0721.164.30-34.0314.3323.713100.0
2015 (2)21.15-4.822.632.731.3818.972.45-0.4112.437.936.5224.9811.584.633100.0
2014 (1)22.22-1.592.5620.751.163.572.46-5.7511.5205.22011.0703100.0

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。