玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
EPS QoQ YoY營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
24Q1 (20)9.65-5.76357.3536.71-10.017.5121.92-18.15207.8728.8719.5201.9920.8423.31189.855.16-7.53312.82.67-5.65286.960.12-25.033.3349.6822.9130.81103.124.83-8.1775.93-31.471.8824.07321.91-5.4927.23-1.84-26.7
23Q4 (19)10.24-26.4436.5340.7916.38-6.6426.787.4214.0124.16-11.9221.7716.90-4.9517.285.58-31.730.682.83-27.9923.040.16-27.276.6740.425.0413.5198.37-9.984.65110.7921.93-6.45-10.85-218.741.1127.7439.26-21.59
23Q3 (18)13.921306.06-9.2635.0516.37-16.6524.93570.38-10.2327.43623.75-17.6317.78304.09-26.18.171176.56-14.183.93934.21-23.540.22214.294.7638.481.77-14.89109.27-3.7722.6990.86165.088.969.14-96.19-44.9819.92-62.32-23.3
23Q2 (17)0.99-53.08-70.1830.12-3.59-19.72-5.30-174.44-164.093.79-60.36-72.344.40-38.8-66.080.64-48.8-71.040.38-44.93-70.770.07-22.22-22.2237.81-0.45-10.66113.551.1129.33-139.60-287.32-331.13239.60840.67505.0852.8742.31-7.38
23Q1 (16)2.11-71.87-27.2431.24-28.50.687.12-69.69-30.269.56-51.81-29.867.19-50.1-25.951.25-70.73-35.230.69-70.0-40.520.09-40.0-18.1837.986.661.04112.3019.4731.0574.53-37.06-0.4125.47238.271.2337.155.02.57
22Q4 (15)7.50-51.11-9.0943.693.920.1923.49-15.4110.7519.84-40.42-9.214.41-40.11-9.24.27-55.15-22.222.30-55.25-27.670.15-28.57-21.0535.61-21.230.7494.005.5520.07118.4242.0122.04-18.42-210.9-739.1135.3836.2332.81
22Q3 (14)15.34362.0576.1242.0512.0715.427.77235.7921.9633.30143.0737.3824.0685.5146.089.52330.7751.115.14295.3839.670.21133.33-4.5545.216.8324.4189.061.4412.7283.3938.06-11.2316.61-58.05173.9825.97-54.5-2.59
22Q2 (13)3.3214.48213.2137.5220.9224.038.27-19.086.2613.700.51142.9112.9733.57173.632.2114.51176.251.3012.07132.140.09-18.18-10.042.3212.5835.3487.802.4624.1760.40-19.29-23.5639.6057.3788.7657.0857.5912.63
22Q1 (12)2.90-64.8516.031.03-14.64-13.0610.21-51.86-23.6913.63-37.62-2.089.71-38.82-11.01.93-64.856.041.16-63.52-2.520.11-42.1110.037.596.34-3.0485.699.4516.4374.84-22.88-22.1125.16773.01541.6536.2235.96-19.15
21Q4 (11)8.25-5.28-7.9236.35-0.25-19.1921.21-6.85-30.7121.85-9.86-17.5515.87-3.64-20.255.49-12.86-14.883.18-13.59-19.70.19-13.64-5.035.35-2.72-5.8878.29-0.9119.2497.043.3-15.972.88-52.46118.6226.64-0.08-16.98
21Q3 (10)8.71721.7-7.6436.4420.46-13.8522.77412.84-22.3424.24329.79-14.1916.47247.47-19.116.30687.5-16.453.68557.14-20.00.22120.00.036.3416.21-3.7179.0111.7419.4993.9418.88-9.466.06-71.1261.626.66-47.4-1.91
21Q2 (9)1.06-57.6-76.1330.25-15.24-29.44.44-66.82-83.055.64-59.48-77.424.74-56.55-70.210.80-56.04-77.650.56-52.94-75.220.100.0-28.5731.27-19.34-21.0670.71-3.933.2179.02-17.75-24.6920.98434.97526.2150.6813.1334.15
21Q1 (8)2.50-72.1-45.5335.69-20.65-18.1813.38-56.29-49.8913.92-47.47-49.4610.91-45.18-42.641.82-71.78-50.941.19-69.95-52.020.10-50.0-23.0838.773.22-11.1273.6012.0936.3796.08-16.8-0.853.92125.3326.6844.8039.610
20Q4 (7)8.96-4.98-8.6644.986.34-11.030.614.4-4.1326.50-6.19-28.219.90-2.26-24.336.45-14.46-26.73.96-13.91-25.70.20-9.090.037.56-0.48-23.1665.66-0.719.6115.4811.333.56-15.48-312.58-214.9432.0918.060
20Q3 (6)9.43112.39-26.942.30-1.28-14.1529.3211.91-18.9228.2513.09-20.620.3627.97-20.447.54110.61-50.694.60103.54-44.510.2257.14-31.2537.74-4.72-14.2366.12-3.49-27.25103.75-1.122.05-3.7523.78-132.7427.18-28.0615.51
20Q2 (5)4.44-3.27105.5642.85-1.774.0826.20-1.8755.5824.98-9.360.7515.91-16.3542.823.58-3.523.022.26-8.8723.50.147.69-6.6739.61-9.1919.3468.5126.94-20.99104.928.27-3.4-4.92-259.0140.7537.780-6.11
20Q1 (4)4.59-53.210.043.62-13.690.026.70-16.380.027.54-25.390.019.02-27.680.03.71-57.840.02.48-53.470.00.13-35.00.043.62-10.760.053.97-1.690.096.9012.080.03.10-77.010.00.0000.0
19Q4 (3)9.81-23.950.050.542.580.031.93-11.70.036.913.740.026.302.770.08.80-42.450.05.33-35.710.00.20-37.50.048.8811.090.054.90-39.60.086.46-14.960.013.47935.420.00.00-100.00.0
19Q3 (2)12.90497.220.049.2719.670.036.16114.730.035.58128.960.025.59129.710.015.29425.430.08.29353.010.00.32113.330.044.0032.570.090.894.820.0101.67-6.40.0-1.6180.60.023.53-41.530.0
19Q2 (1)2.160.00.041.170.00.016.840.00.015.540.00.011.140.00.02.910.00.01.830.00.00.150.00.033.190.00.086.710.00.0108.620.00.0-8.310.00.040.240.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
EPS YoY營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)27.25-6.2335.67-10.6519.06-6.7517.313.0520.75-9.1914.23-16.1515.13-14.718.03-18.560.54-3.5738.93-4.0498.374.6591.862.678.16-22.280.16-15.2929.08-17.62
2022 (9)29.0641.6239.9212.920.4413.4316.797.4822.8520.1416.9724.517.7427.819.8616.820.56-5.0840.5713.9394.0020.0789.48-5.5710.5098.960.18-20.2135.306.71
2021 (8)20.52-25.1635.36-18.6418.02-37.1515.6236.3519.02-29.4213.63-28.7513.88-32.958.44-35.870.59-11.9435.61-8.7978.2919.2494.75-10.925.2800.23-14.133.085.38
2020 (7)27.4210.6143.46-7.4328.672.2811.46-8.1626.95-7.9319.13-8.6920.70-11.8413.16-15.420.67-6.9439.04-8.8765.6619.6106.3711.06-6.3700.27-4.6231.39-5.57
2019 (6)24.79164.2946.9521.1628.0378.8812.48-31.0929.2787.3920.9583.6123.4898.9815.5698.720.7214.2942.8421.7754.90-7.095.77-4.534.2300.28-38.0933.24-16.31
2018 (5)9.38-10.6738.75-5.1415.67-18.4718.1112.9315.62-3.4611.41-11.6211.80-21.547.83-18.350.63-7.3535.183.6559.03-12.87100.32-15.52-0.3200.458.0339.7213.23
2017 (4)10.50040.8564.3919.22754.2216.03-31.7316.18012.91015.0409.5900.6823.6433.9442.3767.75-10.49118.750-18.7500.42035.086.69
2016 (3)-1.54024.85207.932.25023.4933.88-2.120-2.430-2.590-0.3700.55-9.8423.84412.6975.69-31.57-106.040206.711452.630.00032.88-7.07
2015 (2)-11.3008.07-11.8-12.95017.5428.63-14.940-12.700-15.480-6.8300.61-12.864.65-36.3110.6118.3586.69-10.0813.31269.670.00035.3812.18
2014 (1)-6.9509.150-7.75013.64-7.68-8.030-6.810-8.550-3.9900.707.697.30-37.6693.4641.7196.40-27.833.6000.00031.546.48

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