- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 0.88 | -3.3 | 2.33 | 0.08 | 166.67 | 100.0 | 0.28 | -24.32 | -17.65 | 0.15 | -21.05 | 87.5 | 9.09 | 175.76 | 95.45 | 31.82 | -21.74 | -19.52 | 17.05 | -18.36 | 83.24 | 451 | 0.0 | 0.0 |
| 24Q3 (19) | 0.91 | -3.19 | -9.9 | 0.03 | -40.0 | -40.0 | 0.37 | 27.59 | 48.0 | 0.19 | 11.76 | 137.5 | 3.30 | -38.02 | -33.41 | 40.66 | 31.79 | 64.26 | 20.88 | 15.45 | 163.6 | 451 | 0.0 | -41.81 |
| 24Q2 (18) | 0.94 | 16.05 | -7.84 | 0.05 | 25.0 | -16.67 | 0.29 | 0.0 | 11.54 | 0.17 | -5.56 | 142.86 | 5.32 | 7.71 | -9.57 | 30.85 | -13.83 | 21.03 | 18.09 | -18.62 | 163.53 | 451 | 0.0 | -41.81 |
| 24Q1 (17) | 0.81 | -5.81 | -12.9 | 0.04 | 0.0 | -20.0 | 0.29 | -14.71 | -6.45 | 0.18 | 125.0 | 200.0 | 4.94 | 6.17 | -8.15 | 35.80 | -9.44 | 7.41 | 22.22 | 138.89 | 244.44 | 451 | 0.0 | -41.81 |
| 23Q4 (16) | 0.86 | -14.85 | 3.61 | 0.04 | -20.0 | 33.33 | 0.34 | 36.0 | 30.77 | 0.08 | 0.0 | 14.29 | 4.65 | -6.05 | 28.68 | 39.53 | 59.72 | 26.21 | 9.30 | 17.44 | 10.3 | 451 | -41.81 | -41.81 |
| 23Q3 (15) | 1.01 | -0.98 | 21.69 | 0.05 | -16.67 | -16.67 | 0.25 | -3.85 | 4.17 | 0.08 | 14.29 | 0.0 | 4.95 | -15.84 | -31.52 | 24.75 | -2.89 | -14.4 | 7.92 | 15.42 | -17.82 | 775 | 0.0 | -21.72 |
| 23Q2 (14) | 1.02 | 9.68 | -15.0 | 0.06 | 20.0 | 50.0 | 0.26 | -16.13 | -13.33 | 0.07 | 16.67 | -12.5 | 5.88 | 9.41 | 76.47 | 25.49 | -23.53 | 1.96 | 6.86 | 6.37 | 2.94 | 775 | 0.0 | -21.72 |
| 23Q1 (13) | 0.93 | 12.05 | -45.93 | 0.05 | 66.67 | -28.57 | 0.31 | 19.23 | 3.33 | 0.06 | -14.29 | -33.33 | 5.38 | 48.75 | 32.1 | 33.33 | 6.41 | 91.11 | 6.45 | -23.5 | 23.3 | 775 | 0.0 | -21.72 |
| 22Q4 (12) | 0.83 | 0.0 | -62.78 | 0.03 | -50.0 | -70.0 | 0.26 | 8.33 | -39.53 | 0.07 | -12.5 | -30.0 | 3.61 | -50.0 | -19.4 | 31.33 | 8.33 | 62.45 | 8.43 | -12.5 | 88.07 | 775 | -21.72 | -21.72 |
| 22Q3 (11) | 0.83 | -30.83 | -50.89 | 0.06 | 50.0 | -14.29 | 0.24 | -20.0 | -25.0 | 0.08 | 0.0 | -20.0 | 7.23 | 116.87 | 74.53 | 28.92 | 15.66 | 52.71 | 9.64 | 44.58 | 62.89 | 990 | 0.0 | 6.57 |
| 22Q2 (10) | 1.2 | -30.23 | -44.7 | 0.04 | -42.86 | -50.0 | 0.3 | 0.0 | -30.23 | 0.08 | -11.11 | -11.11 | 3.33 | -18.1 | -9.58 | 25.00 | 43.33 | 26.16 | 6.67 | 27.41 | 60.74 | 990 | 0.0 | 6.57 |
| 22Q1 (9) | 1.72 | -22.87 | -9.95 | 0.07 | -30.0 | -12.5 | 0.3 | -30.23 | -28.57 | 0.09 | -10.0 | 0.0 | 4.07 | -9.24 | -2.83 | 17.44 | -9.55 | -20.68 | 5.23 | 16.69 | 11.05 | 990 | 0.0 | 6.57 |
| 21Q4 (8) | 2.23 | 31.95 | 4.69 | 0.1 | 42.86 | 42.86 | 0.43 | 34.38 | 4.88 | 0.1 | 0.0 | 0.0 | 4.48 | 8.26 | 36.45 | 19.28 | 1.84 | 0.17 | 4.48 | -24.22 | -4.48 | 990 | 6.57 | 6.57 |
| 21Q3 (7) | 1.69 | -22.12 | -7.65 | 0.07 | -12.5 | 40.0 | 0.32 | -25.58 | -20.0 | 0.1 | 11.11 | 0.0 | 4.14 | 12.35 | 51.6 | 18.93 | -4.44 | -13.37 | 5.92 | 42.67 | 8.28 | 929 | 0.0 | 4.38 |
| 21Q2 (6) | 2.17 | 13.61 | 13.61 | 0.08 | 0.0 | 100.0 | 0.43 | 2.38 | 4.88 | 0.09 | 0.0 | 0.0 | 3.69 | -11.98 | 76.04 | 19.82 | -9.89 | -7.69 | 4.15 | -11.98 | -11.98 | 929 | 0.0 | 4.38 |
| 21Q1 (5) | 1.91 | -10.33 | 96.91 | 0.08 | 14.29 | 60.0 | 0.42 | 2.44 | 31.25 | 0.09 | -10.0 | 0.0 | 4.19 | 27.45 | -18.74 | 21.99 | 14.24 | -33.34 | 4.71 | 0.37 | -49.21 | 929 | 0.0 | 16.71 |
| 20Q4 (4) | 2.13 | 16.39 | 0.0 | 0.07 | 40.0 | 0.0 | 0.41 | 2.5 | 0.0 | 0.1 | 0.0 | 0.0 | 3.29 | 20.28 | 0.0 | 19.25 | -11.94 | 0.0 | 4.69 | -14.08 | 0.0 | 929 | 4.38 | 0.0 |
| 20Q3 (3) | 1.83 | -4.19 | 0.0 | 0.05 | 25.0 | 0.0 | 0.4 | -2.44 | 0.0 | 0.1 | 11.11 | 0.0 | 2.73 | 30.46 | 0.0 | 21.86 | 1.83 | 0.0 | 5.46 | 15.97 | 0.0 | 890 | 0.0 | 0.0 |
| 20Q2 (2) | 1.91 | 96.91 | 0.0 | 0.04 | -20.0 | 0.0 | 0.41 | 28.12 | 0.0 | 0.09 | 0.0 | 0.0 | 2.09 | -59.37 | 0.0 | 21.47 | -34.93 | 0.0 | 4.71 | -49.21 | 0.0 | 890 | 11.81 | 0.0 |
| 20Q1 (1) | 0.97 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 5.15 | 0.0 | 0.0 | 32.99 | 0.0 | 0.0 | 9.28 | 0.0 | 0.0 | 796 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 3.54 | -7.57 | 0.19 | -5.0 | 1.23 | 6.96 | 0.7 | 133.33 | 5.37 | 2.78 | 34.75 | 15.72 | 19.77 | 152.45 | 451 | 0.0 |
| 2023 (9) | 3.83 | -16.19 | 0.2 | 0.0 | 1.15 | 4.55 | 0.3 | -6.25 | 5.22 | 19.32 | 30.03 | 24.74 | 7.83 | 11.86 | 451 | -41.81 |
| 2022 (8) | 4.57 | -42.88 | 0.2 | -37.5 | 1.1 | -31.25 | 0.32 | -17.95 | 4.38 | 9.41 | 24.07 | 20.35 | 7.00 | 43.63 | 775 | -21.72 |
| 2021 (7) | 8.0 | 16.79 | 0.32 | 52.38 | 1.6 | 4.58 | 0.39 | 0.0 | 4.00 | 30.48 | 20.00 | -10.46 | 4.88 | -14.37 | 990 | 6.57 |
| 2020 (6) | 6.85 | 25.23 | 0.21 | 0 | 1.53 | -10.53 | 0.39 | -2.5 | 3.07 | 0 | 22.34 | -28.55 | 5.69 | -22.14 | 929 | 4.38 |
| 2019 (5) | 5.47 | -5.03 | -0.2 | 0 | 1.71 | -14.93 | 0.4 | -9.09 | -3.66 | 0 | 31.26 | -10.42 | 7.31 | -4.27 | 890 | 11.81 |
| 2018 (4) | 5.76 | -13.25 | 0.52 | 205.88 | 2.01 | 16.86 | 0.44 | 18.92 | 9.03 | 252.61 | 34.90 | 34.71 | 7.64 | 37.09 | 796 | -23.61 |
| 2017 (3) | 6.64 | -21.14 | 0.17 | -84.26 | 1.72 | -37.45 | 0.37 | -9.76 | 2.56 | -80.04 | 25.90 | -20.69 | 5.57 | 14.44 | 1042 | -1.98 |
| 2016 (2) | 8.42 | -28.76 | 1.08 | -16.92 | 2.75 | 1.1 | 0.41 | 36.67 | 12.83 | 16.62 | 32.66 | 41.93 | 4.87 | 91.85 | 1063 | -27.49 |
| 2015 (1) | 11.82 | -6.56 | 1.3 | 94.03 | 2.72 | -8.11 | 0.3 | -16.67 | 11.00 | 0 | 23.01 | 0 | 2.54 | 0 | 1466 | -18.33 |
