- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.68 | 15.07 | 21.74 | 1.16 | 16.0 | 26.09 | 0.29 | -21.62 | 81.25 | 0 | 0 | 0 | 69.05 | 0.81 | 3.57 | 17.26 | -31.89 | 48.88 | 0.00 | 0 | 0 | 280 | 0.0 | 5.26 |
| 24Q2 (19) | 1.46 | -51.97 | 1.39 | 1.0 | -15.25 | 11.11 | 0.37 | 42.31 | 184.62 | 0 | 0 | 0 | 68.49 | 76.46 | 9.59 | 25.34 | 196.31 | 180.72 | 0.00 | 0 | 0 | 280 | 0.0 | 5.26 |
| 24Q1 (18) | 3.04 | 31.03 | 37.56 | 1.18 | 7.27 | 16.83 | 0.26 | -10.34 | 85.71 | 0 | 0 | 0 | 38.82 | -18.13 | -15.07 | 8.55 | -31.58 | 35.01 | 0.00 | 0 | 0 | 280 | 0.0 | 5.26 |
| 23Q4 (17) | 2.32 | 68.12 | 0.43 | 1.1 | 19.57 | 4.76 | 0.29 | 81.25 | 93.33 | 0 | 0 | 0 | 47.41 | -28.88 | 4.31 | 12.50 | 7.81 | 92.5 | 0.00 | 0 | 0 | 280 | 5.26 | 5.26 |
| 23Q3 (16) | 1.38 | -4.17 | 0.73 | 0.92 | 2.22 | -6.12 | 0.16 | 23.08 | 0.0 | 0 | 0 | 0 | 66.67 | 6.67 | -6.8 | 11.59 | 28.43 | -0.72 | 0.00 | 0 | 0 | 266 | 0.0 | -0.37 |
| 23Q2 (15) | 1.44 | -34.84 | 67.44 | 0.9 | -10.89 | 0.0 | 0.13 | -7.14 | -18.75 | 0 | 0 | 0 | 62.50 | 36.76 | -40.28 | 9.03 | 42.51 | -51.48 | 0.00 | 0 | 0 | 266 | 0.0 | -0.37 |
| 23Q1 (14) | 2.21 | -4.33 | 9.95 | 1.01 | -3.81 | -9.82 | 0.14 | -6.67 | -22.22 | 0 | 0 | 0 | 45.70 | 0.54 | -17.98 | 6.33 | -2.44 | -29.26 | 0.00 | 0 | 0 | 266 | 0.0 | -0.37 |
| 22Q4 (13) | 2.31 | 68.61 | 20.94 | 1.05 | 7.14 | -7.89 | 0.15 | -6.25 | 7.14 | 0 | 0 | 0 | 45.45 | -36.46 | -23.84 | 6.49 | -44.4 | -11.41 | 0.00 | 0 | 0 | 266 | -0.37 | -0.37 |
| 22Q3 (12) | 1.37 | 59.3 | 341.94 | 0.98 | 8.89 | -7.55 | 0.16 | 0.0 | 60.0 | 0 | 0 | 0 | 71.53 | -31.65 | -79.08 | 11.68 | -37.23 | -63.8 | 0.00 | 0 | 0 | 267 | 0.0 | -41.06 |
| 22Q2 (11) | 0.86 | -57.21 | -18.87 | 0.9 | -19.64 | -33.82 | 0.16 | -11.11 | 6.67 | 0 | 0 | 0 | 104.65 | 87.81 | -18.43 | 18.60 | 107.75 | 31.47 | 0.00 | 0 | 0 | 267 | 0.0 | -41.06 |
| 22Q1 (10) | 2.01 | 5.24 | -29.47 | 1.12 | -1.75 | -32.93 | 0.18 | 28.57 | 12.5 | 0 | 0 | 0 | 55.72 | -6.64 | -4.91 | 8.96 | 22.17 | 59.51 | 0.00 | 0 | 0 | 267 | 0.0 | -41.06 |
| 21Q4 (9) | 1.91 | 516.13 | -50.39 | 1.14 | 7.55 | -32.94 | 0.14 | 40.0 | -22.22 | 0 | 0 | 0 | 59.69 | -82.54 | 35.17 | 7.33 | -77.28 | 56.78 | 0.00 | 0 | 0 | 267 | -41.06 | -41.06 |
| 21Q3 (8) | 0.31 | -70.75 | -85.51 | 1.06 | -22.06 | -34.16 | 0.1 | -33.33 | -41.18 | 0 | 0 | 0 | 341.94 | 166.51 | 354.5 | 32.26 | 127.96 | 306.07 | 0.00 | 0 | 0 | 453 | 0.0 | -9.4 |
| 21Q2 (7) | 1.06 | -62.81 | 17.78 | 1.36 | -18.56 | -11.69 | 0.15 | -6.25 | -11.76 | 0 | 0 | 0 | 128.30 | 118.96 | -25.02 | 14.15 | 152.06 | -25.08 | 0.00 | 0 | 0 | 453 | 0.0 | -9.4 |
| 21Q1 (6) | 2.85 | -25.97 | 1.42 | 1.67 | -1.76 | -8.74 | 0.16 | -11.11 | -20.0 | 0 | 0 | 0 | 58.60 | 32.7 | -10.02 | 5.61 | 20.08 | -21.12 | 0.00 | 0 | 0 | 453 | 0.0 | -5.82 |
| 20Q4 (5) | 3.85 | 79.91 | 2.94 | 1.7 | 5.59 | -4.49 | 0.18 | 5.88 | 12.5 | 0 | 0 | 0 | 44.16 | -41.31 | -7.22 | 4.68 | -41.15 | 9.29 | 0.00 | 0 | 0 | 453 | -9.4 | -5.82 |
| 20Q3 (4) | 2.14 | 137.78 | 0.0 | 1.61 | 4.55 | 0.0 | 0.17 | 0.0 | 0.0 | 0 | 0 | 0.0 | 75.23 | -56.03 | 0.0 | 7.94 | -57.94 | 0.0 | 0.00 | 0 | 0.0 | 500 | 0.0 | 0.0 |
| 20Q2 (3) | 0.9 | -67.97 | 0.0 | 1.54 | -15.85 | 0.0 | 0.17 | -15.0 | 0.0 | 0 | 0 | 0.0 | 171.11 | 162.74 | 0.0 | 18.89 | 165.39 | 0.0 | 0.00 | 0 | 0.0 | 500 | 3.95 | 0.0 |
| 20Q1 (2) | 2.81 | -24.87 | 0.0 | 1.83 | 2.81 | 0.0 | 0.2 | 25.0 | 0.0 | 0 | 0 | 0.0 | 65.12 | 36.83 | 0.0 | 7.12 | 66.37 | 0.0 | 0.00 | 0 | 0.0 | 481 | 0.0 | 0.0 |
| 19Q4 (1) | 3.74 | 0.0 | 0.0 | 1.78 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 47.59 | 0.0 | 0.0 | 4.28 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 481 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.34 | 12.23 | 3.93 | -2.96 | 0.72 | 12.5 | 0 | 0 | 53.54 | -13.54 | 9.81 | 0.24 | 0.00 | 0 | 266 | 0.0 |
| 2022 (9) | 6.54 | 6.69 | 4.05 | -22.56 | 0.64 | 14.29 | 0 | 0 | 61.93 | -27.42 | 9.79 | 7.12 | 0.00 | 0 | 266 | -0.37 |
| 2021 (8) | 6.13 | -36.74 | 5.23 | -21.71 | 0.56 | -22.22 | 0 | 0 | 85.32 | 23.76 | 9.14 | 22.95 | 0.00 | 0 | 267 | -41.06 |
| 2020 (7) | 9.69 | -18.09 | 6.68 | -5.38 | 0.72 | -12.2 | 0 | 0 | 68.94 | 15.51 | 7.43 | 7.2 | 0.00 | 0 | 453 | -9.4 |
| 2019 (6) | 11.83 | -20.01 | 7.06 | -0.7 | 0.82 | -16.33 | 0 | 0 | 59.68 | 24.14 | 6.93 | 4.61 | 0.00 | 0 | 500 | 3.95 |
| 2018 (5) | 14.79 | 1.16 | 7.11 | 41.63 | 0.98 | -31.94 | 0.02 | -60.0 | 48.07 | 40.01 | 6.63 | -32.73 | 0.14 | -60.46 | 481 | 6.89 |
| 2017 (4) | 14.62 | 22.75 | 5.02 | 649.25 | 1.44 | 26.32 | 0.05 | -37.5 | 34.34 | 510.37 | 9.85 | 2.9 | 0.34 | -49.09 | 450 | -16.97 |
| 2016 (3) | 11.91 | -21.54 | 0.67 | 97.06 | 1.14 | 7.55 | 0.08 | -66.67 | 5.63 | 151.16 | 9.57 | 37.08 | 0.67 | -57.51 | 542 | 27.23 |
| 2015 (2) | 15.18 | -31.53 | 0.34 | -17.07 | 1.06 | 4.95 | 0.24 | -7.69 | 2.24 | 21.11 | 6.98 | 53.28 | 1.58 | 34.81 | 426 | -22.55 |
| 2014 (1) | 22.17 | -17.86 | 0.41 | 5.13 | 1.01 | -12.17 | 0.26 | -3.7 | 1.85 | 0 | 4.56 | 0 | 1.17 | 0 | 550 | -5.5 |
