玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)2.12-6.613.410.09-18.1812.50.30.00.00.050.00.04.25-12.398.7914.157.08-3.32.367.08-3.3000
24Q2 (19)2.2710.7313.50.1110.00.00.30.03.450.050.00.04.85-0.66-11.8913.22-9.69-8.862.20-9.69-11.89000
24Q1 (18)2.05-1.4410.220.1-23.0825.00.3-3.233.450.05-44.440.04.88-21.9513.4114.63-1.81-6.142.44-43.63-9.27000
23Q4 (17)2.081.464.520.1362.585.710.313.33-13.890.0980.080.06.2560.1677.6814.901.84-17.614.3377.472.21000
23Q3 (16)2.052.5-6.820.08-27.27-20.00.33.4511.110.050.00.03.90-29.05-14.1514.630.9319.242.44-2.447.32000
23Q2 (15)2.07.53-12.660.1137.522.220.290.03.570.050.00.05.5027.8739.9414.50-7.018.592.50-7.014.5000
23Q1 (14)1.86-6.532.20.0814.2914.290.29-19.4420.830.050.00.04.3022.2711.8315.59-13.8118.232.696.99-2.15000
22Q4 (13)1.99-9.55-0.50.07-30.0133.330.3633.3320.00.050.00.03.52-22.61134.5118.0947.420.62.5110.550.5000
22Q3 (12)2.2-3.93-11.650.111.1125.00.27-3.570.00.050.00.04.5515.6641.4812.270.3713.182.274.0913.18000
22Q2 (11)2.2925.82-1.290.0928.570.00.2816.6712.00.050.00.03.932.181.3112.23-7.2813.472.18-20.521.31000
22Q1 (10)1.82-9.02.820.07133.33-12.50.24-20.0-4.00.050.00.03.85156.41-14.913.19-12.09-6.642.759.89-2.75000
21Q4 (9)2.0-19.6825.00.03-62.5-62.50.311.1120.00.050.0-16.671.50-53.31-70.015.0038.33-4.02.5024.5-33.33000
21Q3 (8)2.497.3346.470.08-11.11-11.110.278.012.50.050.066.673.21-17.18-39.3110.840.63-23.192.01-6.8313.79000
21Q2 (7)2.3231.0752.630.0912.50.00.250.025.00.050.00.03.88-14.17-34.4810.78-23.71-18.12.16-23.71-34.48000
21Q1 (6)1.7710.6273.530.080.00.00.250.019.050.05-16.6725.04.52-9.6-42.3714.12-9.6-31.42.82-24.67-27.97000
20Q4 (5)1.6-5.8810.340.08-11.11700.00.254.17-16.670.06100.020.05.00-5.56625.015.6210.68-24.483.75112.58.75000
20Q3 (4)1.711.840.00.090.00.00.2420.00.00.03-40.00.05.29-10.590.014.127.290.01.76-46.350.0000.0
20Q2 (3)1.5249.020.00.0912.50.00.2-4.760.00.0525.00.05.92-24.510.013.16-36.090.03.29-16.120.0000.0
20Q1 (2)1.02-29.660.00.08700.00.00.21-30.00.00.04-20.00.07.841037.250.020.59-0.490.03.9213.730.0000.0
19Q4 (1)1.450.00.00.010.00.00.30.00.00.050.00.00.690.00.020.690.00.03.450.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)7.98-3.860.421.211.183.510.2525.05.0126.0714.797.663.1330.0100
2022 (9)8.3-3.150.3322.221.146.540.20.03.9826.213.7310.012.413.2500
2021 (8)8.5746.750.27-22.861.0717.580.211.113.15-47.4312.49-19.872.33-24.2800
2020 (7)5.847.550.35-5.410.91-3.190.18-10.05.99-12.0515.58-9.993.08-16.3200
2019 (6)5.432.450.37-9.760.945.620.217.656.81-11.9217.313.093.6814.8300
2018 (5)5.36.640.4110.810.891.140.1721.437.743.9116.79-5.163.2113.8700
2017 (4)4.97-7.790.37-7.50.88-7.370.1455.567.440.3217.710.462.8268.700
2016 (3)5.39-7.550.4-27.270.9525.00.09-35.717.42-21.3417.6335.21.67-30.4722660.0
2015 (2)5.83-9.190.55-24.660.761.330.14-26.329.43-17.0313.0411.592.40-18.8622660.0
2014 (1)6.42-33.950.73-7.590.75-23.470.19-24.011.37011.6802.96022660.0

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