玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)19.53-1.8112.761.2629.955.561.7412.9920.831.2515.7447.066.4532.2937.958.9115.077.166.4017.8730.4229230.00.0
24Q3 (19)19.898.6321.880.97-8.49-10.191.541.32-1.911.0811.341.894.88-15.76-26.317.74-6.73-19.525.432.5-16.429230.0-0.71
24Q2 (18)18.3117.619.441.0616.483.921.5210.1413.430.978.991.045.79-0.95-12.998.30-6.34-5.035.30-7.32-15.429230.0-0.71
24Q1 (17)15.57-10.129.640.9112.3510.981.38-4.170.00.894.71-9.185.8424.97-14.48.866.6-22.865.7216.47-29.9529230.0-0.71
23Q4 (16)17.326.1310.740.81-25.0-12.91.44-8.28-7.10.85-19.81-13.274.68-29.33-21.358.31-13.58-16.114.91-24.44-21.682923-0.71-0.71
23Q3 (15)16.326.464.681.085.8844.01.5717.166.081.0610.422.916.62-0.5437.569.6210.061.346.503.72-1.6929440.0-15.77
23Q2 (14)15.3327.64-4.311.0224.394.081.34-2.9-5.630.96-2.04-4.956.65-2.558.778.74-23.93-1.396.26-23.26-0.6729440.0-15.77
23Q1 (13)12.01-23.21-28.30.82-11.83-18.01.38-10.97-1.430.980.0-6.676.8314.8214.3611.4915.9437.478.1630.2230.1729440.0-15.77
22Q4 (12)15.640.32-17.640.9324.0-28.461.554.7326.020.98-4.85-5.775.9523.6-13.149.914.3953.016.27-5.1614.412944-15.77-15.77
22Q3 (11)15.59-2.68-17.690.75-23.47-13.791.484.23-5.731.031.98-7.214.81-21.364.739.497.114.526.614.7912.7334950.0-23.46
22Q2 (10)16.02-4.36-4.760.98-2.030.671.421.43-15.481.01-3.81-8.186.122.4737.198.866.05-11.266.300.57-3.634950.0-23.46
22Q1 (9)16.75-11.8-9.361.0-23.086.381.413.820.721.050.96-12.55.97-12.7917.378.3629.0411.126.2714.46-3.4634950.0-23.46
21Q4 (8)18.990.26-3.361.349.4360.491.23-21.6616.041.04-6.31-5.456.8549.0366.076.48-21.8620.075.48-6.55-2.173495-23.46-23.46
21Q3 (7)18.9412.6-14.610.8716.0-16.351.57-6.558.281.110.91-2.634.593.02-2.048.29-17.0126.85.86-10.3914.0245660.0-12.66
21Q2 (6)16.82-8.98-25.480.75-20.21-18.481.6820.8619.151.1-8.33-7.564.46-12.349.399.9932.7959.886.540.7124.0445660.0-12.66
21Q1 (5)18.48-5.9542.150.9416.05-3.091.3931.13-7.331.29.0921.215.0923.4-31.837.5239.43-34.816.4916.0-14.7345660.0-2.02
20Q4 (4)19.65-11.410.00.81-22.120.01.06-26.90.01.1-3.510.04.12-12.090.05.39-17.480.05.608.910.04566-12.660.0
20Q3 (3)22.18-1.730.01.0413.040.01.452.840.01.14-4.20.04.6915.030.06.544.650.05.14-2.520.052280.00.0
20Q2 (2)22.5773.620.00.92-5.150.01.41-6.00.01.1920.20.04.08-45.370.06.25-45.860.05.27-30.770.0522812.190.0
20Q1 (1)13.00.00.00.970.00.01.50.00.00.990.00.07.460.00.011.540.00.07.620.00.046600.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)73.320.24.212.36.177.494.198.835.73-6.588.42-10.585.72-9.4629230.0
2023 (9)60.98-4.733.742.195.74-1.713.85-5.646.137.269.413.176.31-0.952923-0.71
2022 (8)64.01-12.63.66-5.185.84-0.514.08-8.115.728.499.1213.836.375.142944-15.77
2021 (7)73.24-5.363.863.215.878.34.440.235.279.068.0114.446.065.93495-23.46
2020 (6)77.393.553.74-15.195.42-11.584.43-7.94.83-18.17.00-14.615.72-11.054566-12.66
2019 (5)74.7410.784.410.926.13-7.544.8110.075.90-8.98.20-16.536.44-0.64522812.19
2018 (4)67.4711736.844.378640.06.638187.54.3714466.676.48-26.169.83-29.996.4823.064660-28.48
2017 (3)0.5700.0500.0800.0308.77014.0405.26065160

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