- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 6.14 | 13.28 | -9.57 | 0.95 | -5.0 | -2.06 | 0.89 | 0.0 | -21.24 | 0.38 | -9.52 | -19.15 | 15.47 | -16.14 | 8.31 | 14.50 | -11.73 | -12.9 | 6.19 | -20.13 | -10.59 | 623 | 0.0 | 0.0 |
| 24Q3 (19) | 5.42 | -7.19 | -4.07 | 1.0 | -0.99 | 12.36 | 0.89 | -10.1 | -6.32 | 0.42 | -4.55 | 10.53 | 18.45 | 6.68 | 17.13 | 16.42 | -3.13 | -2.34 | 7.75 | 2.85 | 15.22 | 623 | 0.0 | -6.17 |
| 24Q2 (18) | 5.84 | -9.74 | -17.05 | 1.01 | 7.45 | 6.32 | 0.99 | 1.02 | 12.5 | 0.44 | 12.82 | 12.82 | 17.29 | 19.04 | 28.16 | 16.95 | 11.92 | 35.62 | 7.53 | 24.99 | 36.0 | 623 | 0.0 | -6.17 |
| 24Q1 (17) | 6.47 | -4.71 | -7.57 | 0.94 | -3.09 | -5.05 | 0.98 | -13.27 | -4.85 | 0.39 | -17.02 | -4.88 | 14.53 | 1.7 | 2.73 | 15.15 | -8.98 | 2.94 | 6.03 | -12.92 | 2.91 | 623 | 0.0 | -6.17 |
| 23Q4 (16) | 6.79 | 20.18 | -2.58 | 0.97 | 8.99 | -9.35 | 1.13 | 18.95 | 13.0 | 0.47 | 23.68 | 17.5 | 14.29 | -9.31 | -6.94 | 16.64 | -1.02 | 16.0 | 6.92 | 2.92 | 20.61 | 623 | -6.17 | -6.17 |
| 23Q3 (15) | 5.65 | -19.74 | -18.35 | 0.89 | -6.32 | -6.32 | 0.95 | 7.95 | 9.2 | 0.38 | -2.56 | -2.56 | 15.75 | 16.73 | 14.74 | 16.81 | 34.51 | 33.74 | 6.73 | 21.41 | 19.34 | 664 | 0.0 | 2.47 |
| 23Q2 (14) | 7.04 | 0.57 | 3.53 | 0.95 | -4.04 | 9.2 | 0.88 | -14.56 | 8.64 | 0.39 | -4.88 | 0.0 | 13.49 | -4.59 | 5.47 | 12.50 | -15.05 | 4.94 | 5.54 | -5.42 | -3.41 | 664 | 0.0 | 2.47 |
| 23Q1 (13) | 7.0 | 0.43 | 17.65 | 0.99 | -7.48 | 10.0 | 1.03 | 3.0 | 28.75 | 0.41 | 2.5 | 13.89 | 14.14 | -7.87 | -6.5 | 14.71 | 2.56 | 9.44 | 5.86 | 2.06 | -3.19 | 664 | 0.0 | 2.47 |
| 22Q4 (12) | 6.97 | 0.72 | 12.78 | 1.07 | 12.63 | 16.3 | 1.0 | 14.94 | -12.28 | 0.4 | 2.56 | -4.76 | 15.35 | 11.82 | 3.12 | 14.35 | 14.12 | -22.22 | 5.74 | 1.83 | -15.56 | 664 | 2.47 | 2.47 |
| 22Q3 (11) | 6.92 | 1.76 | 15.72 | 0.95 | 9.2 | 0.0 | 0.87 | 7.41 | 6.1 | 0.39 | 0.0 | 5.41 | 13.73 | 7.3 | -13.58 | 12.57 | 5.54 | -8.31 | 5.64 | -1.73 | -8.91 | 648 | 0.0 | -3.57 |
| 22Q2 (10) | 6.8 | 14.29 | 18.06 | 0.87 | -3.33 | -7.45 | 0.81 | 1.25 | -10.0 | 0.39 | 8.33 | 2.63 | 12.79 | -15.42 | -21.6 | 11.91 | -11.41 | -23.76 | 5.74 | -5.21 | -13.07 | 648 | 0.0 | -3.57 |
| 22Q1 (9) | 5.95 | -3.72 | 2.41 | 0.9 | -2.17 | 2.27 | 0.8 | -29.82 | 3.9 | 0.36 | -14.29 | 5.88 | 15.13 | 1.61 | -0.13 | 13.45 | -27.11 | 1.45 | 6.05 | -10.97 | 3.39 | 648 | 0.0 | -3.57 |
| 21Q4 (8) | 6.18 | 3.34 | 11.55 | 0.92 | -3.16 | 3.37 | 1.14 | 39.02 | 22.58 | 0.42 | 13.51 | 13.51 | 14.89 | -6.29 | -7.33 | 18.45 | 34.53 | 9.89 | 6.80 | 9.84 | 1.76 | 648 | -3.57 | -3.57 |
| 21Q3 (7) | 5.98 | 3.82 | 13.9 | 0.95 | 1.06 | 41.79 | 0.82 | -8.89 | -6.82 | 0.37 | -2.63 | -30.19 | 15.89 | -2.65 | 24.48 | 13.71 | -12.24 | -18.19 | 6.19 | -6.21 | -38.71 | 672 | 0.0 | 17.07 |
| 21Q2 (6) | 5.76 | -0.86 | 13.39 | 0.94 | 6.82 | 64.91 | 0.9 | 16.88 | 42.86 | 0.38 | 11.76 | -11.63 | 16.32 | 7.75 | 45.44 | 15.62 | 17.9 | 25.99 | 6.60 | 12.73 | -22.06 | 672 | 0.0 | 17.07 |
| 21Q1 (5) | 5.81 | 4.87 | 39.33 | 0.88 | -1.12 | 39.68 | 0.77 | -17.2 | 20.31 | 0.34 | -8.11 | 0.0 | 15.15 | -5.72 | 0.25 | 13.25 | -21.05 | -13.65 | 5.85 | -12.38 | -28.23 | 672 | 0.0 | 12.37 |
| 20Q4 (4) | 5.54 | 5.52 | 0.0 | 0.89 | 32.84 | 0.0 | 0.93 | 5.68 | 0.0 | 0.37 | -30.19 | 0.0 | 16.06 | 25.88 | 0.0 | 16.79 | 0.15 | 0.0 | 6.68 | -33.84 | 0.0 | 672 | 17.07 | 0.0 |
| 20Q3 (3) | 5.25 | 3.35 | 0.0 | 0.67 | 17.54 | 0.0 | 0.88 | 39.68 | 0.0 | 0.53 | 23.26 | 0.0 | 12.76 | 13.74 | 0.0 | 16.76 | 35.16 | 0.0 | 10.10 | 19.26 | 0.0 | 574 | 0.0 | 0.0 |
| 20Q2 (2) | 5.08 | 21.82 | 0.0 | 0.57 | -9.52 | 0.0 | 0.63 | -1.56 | 0.0 | 0.43 | 26.47 | 0.0 | 11.22 | -25.73 | 0.0 | 12.40 | -19.2 | 0.0 | 8.46 | 3.82 | 0.0 | 574 | -4.01 | 0.0 |
| 20Q1 (1) | 4.17 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 15.11 | 0.0 | 0.0 | 15.35 | 0.0 | 0.0 | 8.15 | 0.0 | 0.0 | 598 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 23.87 | -9.82 | 3.9 | 2.9 | 3.75 | -6.02 | 1.64 | -1.2 | 16.34 | 14.11 | 15.71 | 4.22 | 6.87 | 9.56 | 623 | 0.0 |
| 2023 (9) | 26.47 | -0.64 | 3.79 | 0.0 | 3.99 | 14.99 | 1.66 | 7.79 | 14.32 | 0.64 | 15.07 | 15.72 | 6.27 | 8.48 | 623 | -6.17 |
| 2022 (8) | 26.64 | 12.22 | 3.79 | 2.71 | 3.47 | -4.41 | 1.54 | 1.99 | 14.23 | -8.47 | 13.03 | -14.81 | 5.78 | -9.12 | 664 | 2.47 |
| 2021 (7) | 23.74 | 18.46 | 3.69 | 34.18 | 3.63 | 17.86 | 1.51 | -10.12 | 15.54 | 13.27 | 15.29 | -0.51 | 6.36 | -24.13 | 648 | -3.57 |
| 2020 (6) | 20.04 | -1.57 | 2.75 | 0.36 | 3.08 | 0.33 | 1.68 | 21.74 | 13.72 | 1.97 | 15.37 | 1.93 | 8.38 | 23.68 | 672 | 17.07 |
| 2019 (5) | 20.36 | -3.32 | 2.74 | -5.52 | 3.07 | -3.15 | 1.38 | 4.55 | 13.46 | -2.27 | 15.08 | 0.18 | 6.78 | 8.14 | 574 | -4.01 |
| 2018 (4) | 21.06 | 0.81 | 2.9 | 1.75 | 3.17 | -4.23 | 1.32 | -5.04 | 13.77 | 0.93 | 15.05 | -5.0 | 6.27 | -5.8 | 598 | -4.63 |
| 2017 (3) | 20.89 | 4.97 | 2.85 | 9.62 | 3.31 | -7.02 | 1.39 | 34.95 | 13.64 | 4.42 | 15.84 | -11.43 | 6.65 | 28.56 | 627 | 7.73 |
| 2016 (2) | 19.9 | -1.29 | 2.6 | 5.26 | 3.56 | 1.71 | 1.03 | 8.42 | 13.07 | 6.64 | 17.89 | 3.04 | 5.18 | 9.84 | 582 | 28.76 |
| 2015 (1) | 20.16 | -10.91 | 2.47 | -4.63 | 3.5 | -26.16 | 0.95 | 6.74 | 12.25 | 0 | 17.36 | 0 | 4.71 | 0 | 452 | 10.24 |
