- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.03 | 0.0 | -85.0 | 0 | 0 | -100.0 | 0.05 | -37.5 | -37.5 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 166.67 | -37.5 | 316.67 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
24Q2 (19) | 0.03 | -70.0 | -80.0 | 0 | -100.0 | -100.0 | 0.08 | 14.29 | -11.11 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 266.67 | 280.95 | 344.44 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
24Q1 (18) | 0.1 | -50.0 | -54.55 | 0.01 | -50.0 | 0.0 | 0.07 | -41.67 | 16.67 | 0 | 0 | 0 | 10.00 | 0.0 | 120.0 | 70.00 | 16.67 | 156.67 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
23Q4 (17) | 0.2 | 0.0 | -50.0 | 0.02 | 100.0 | 100.0 | 0.12 | 50.0 | 100.0 | 0 | 0 | 0 | 10.00 | 100.0 | 300.0 | 60.00 | 50.0 | 300.0 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
23Q3 (16) | 0.2 | 33.33 | -51.22 | 0.01 | 0.0 | 0.0 | 0.08 | -11.11 | 14.29 | 0 | 0 | 0 | 5.00 | -25.0 | 105.0 | 40.00 | -33.33 | 134.29 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
23Q2 (15) | 0.15 | -31.82 | -65.91 | 0.01 | 0.0 | 0.0 | 0.09 | 50.0 | 28.57 | 0 | 0 | 0 | 6.67 | 46.67 | 193.33 | 60.00 | 120.0 | 277.14 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
23Q1 (14) | 0.22 | -45.0 | -53.19 | 0.01 | 0.0 | -50.0 | 0.06 | 0.0 | -14.29 | 0 | 0 | 0 | 4.55 | 81.82 | 6.82 | 27.27 | 81.82 | 83.12 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
22Q4 (13) | 0.4 | -2.44 | -23.08 | 0.01 | 0.0 | -50.0 | 0.06 | -14.29 | -14.29 | 0 | 0 | 0 | 2.50 | 2.5 | -35.0 | 15.00 | -12.14 | 11.43 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
22Q3 (12) | 0.41 | -6.82 | 17.14 | 0.01 | 0.0 | -50.0 | 0.07 | 0.0 | -12.5 | 0 | 0 | 0 | 2.44 | 7.32 | -57.32 | 17.07 | 7.32 | -25.3 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
22Q2 (11) | 0.44 | -6.38 | 12.82 | 0.01 | -50.0 | -50.0 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0 | 2.27 | -46.59 | -55.68 | 15.91 | 6.82 | -11.36 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
22Q1 (10) | 0.47 | -9.62 | 74.07 | 0.02 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0 | 4.26 | 10.64 | -42.55 | 14.89 | 10.64 | -42.55 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
21Q4 (9) | 0.52 | 48.57 | 108.0 | 0.02 | 0.0 | 0.0 | 0.07 | -12.5 | 0.0 | 0 | 0 | 0 | 3.85 | -32.69 | -51.92 | 13.46 | -41.11 | -51.92 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
21Q3 (8) | 0.35 | -10.26 | 45.83 | 0.02 | 0.0 | 0.0 | 0.08 | 14.29 | -11.11 | 0 | 0 | 0 | 5.71 | 11.43 | -31.43 | 22.86 | 27.35 | -39.05 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
21Q2 (7) | 0.39 | 44.44 | 11.43 | 0.02 | 0.0 | -33.33 | 0.07 | 0.0 | -12.5 | 0 | 0 | 0 | 5.13 | -30.77 | -40.17 | 17.95 | -30.77 | -21.47 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
21Q1 (6) | 0.27 | 8.0 | -25.0 | 0.02 | 0.0 | 100.0 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0 | 7.41 | -7.41 | 166.67 | 25.93 | -7.41 | 33.33 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
20Q4 (5) | 0.25 | 4.17 | -43.18 | 0.02 | 0.0 | 0.0 | 0.07 | -22.22 | -12.5 | 0 | 0 | 0 | 8.00 | -4.0 | 76.0 | 28.00 | -25.33 | 54.0 | 0.00 | 0 | 0 | 55 | 0.0 | 0.0 |
20Q3 (4) | 0.24 | -31.43 | 0.0 | 0.02 | -33.33 | 0.0 | 0.09 | 12.5 | 0.0 | 0 | 0 | 0.0 | 8.33 | -2.78 | 0.0 | 37.50 | 64.06 | 0.0 | 0.00 | 0 | 0.0 | 55 | 0.0 | 0.0 |
20Q2 (3) | 0.35 | -2.78 | 0.0 | 0.03 | 200.0 | 0.0 | 0.08 | 14.29 | 0.0 | 0 | 0 | 0.0 | 8.57 | 208.57 | 0.0 | 22.86 | 17.55 | 0.0 | 0.00 | 0 | 0.0 | 55 | 0.0 | 0.0 |
20Q1 (2) | 0.36 | -18.18 | 0.0 | 0.01 | -50.0 | 0.0 | 0.07 | -12.5 | 0.0 | 0 | 0 | 0.0 | 2.78 | -38.89 | 0.0 | 19.44 | 6.94 | 0.0 | 0.00 | 0 | 0.0 | 55 | 0.0 | 0.0 |
19Q4 (1) | 0.44 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.55 | 0.0 | 0.0 | 18.18 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 55 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 0.77 | -55.23 | 0.04 | -33.33 | 0.35 | 25.0 | 0 | 0 | 5.19 | 48.92 | 45.45 | 179.22 | 0.00 | 0 | 55 | 0.0 |
2022 (9) | 1.72 | 12.42 | 0.06 | -25.0 | 0.28 | -3.45 | 0 | 0 | 3.49 | -33.28 | 16.28 | -14.11 | 0.00 | 0 | 55 | 0.0 |
2021 (8) | 1.53 | 27.5 | 0.08 | 0.0 | 0.29 | -6.45 | 0 | 0 | 5.23 | -21.57 | 18.95 | -26.63 | 0.00 | 0 | 55 | 0.0 |
2020 (7) | 1.2 | -27.71 | 0.08 | 33.33 | 0.31 | -18.42 | 0 | 0 | 6.67 | 84.44 | 25.83 | 12.85 | 0.00 | 0 | 55 | 0.0 |
2019 (6) | 1.66 | -31.69 | 0.06 | -50.0 | 0.38 | 11.76 | 0 | 0 | 3.61 | -26.81 | 22.89 | 63.61 | 0.00 | 0 | 55 | -11.29 |
2018 (5) | 2.43 | -20.33 | 0.12 | -29.41 | 0.34 | -15.0 | 0 | 0 | 4.94 | -11.4 | 13.99 | 6.69 | 0.00 | 0 | 62 | -56.94 |
2017 (4) | 3.05 | -24.88 | 0.17 | -74.24 | 0.4 | -9.09 | 0 | 0 | 5.57 | -65.71 | 13.11 | 21.01 | 0.00 | 0 | 144 | 171.7 |
2016 (3) | 4.06 | -34.41 | 0.66 | 500.0 | 0.44 | 12.82 | 0 | 0 | 16.26 | 814.78 | 10.84 | 72.01 | 0.00 | 0 | 53 | -13.11 |
2015 (2) | 6.19 | -51.07 | 0.11 | -26.67 | 0.39 | 11.43 | 0 | 0 | 1.78 | 49.87 | 6.30 | 127.72 | 0.00 | 0 | 61 | -41.9 |
2014 (1) | 12.65 | 2.18 | 0.15 | -42.31 | 0.35 | 20.69 | 0.01 | -50.0 | 1.19 | 0 | 2.77 | 0 | 0.08 | 0 | 105 | 0.0 |