玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.030.0-85.000-100.00.05-37.5-37.50000.000-100.0166.67-37.5316.670.0000550.00.0
24Q2 (19)0.03-70.0-80.00-100.0-100.00.0814.29-11.110000.00-100.0-100.0266.67280.95344.440.0000550.00.0
24Q1 (18)0.1-50.0-54.550.01-50.00.00.07-41.6716.6700010.000.0120.070.0016.67156.670.0000550.00.0
23Q4 (17)0.20.0-50.00.02100.0100.00.1250.0100.000010.00100.0300.060.0050.0300.00.0000550.00.0
23Q3 (16)0.233.33-51.220.010.00.00.08-11.1114.290005.00-25.0105.040.00-33.33134.290.0000550.00.0
23Q2 (15)0.15-31.82-65.910.010.00.00.0950.028.570006.6746.67193.3360.00120.0277.140.0000550.00.0
23Q1 (14)0.22-45.0-53.190.010.0-50.00.060.0-14.290004.5581.826.8227.2781.8283.120.0000550.00.0
22Q4 (13)0.4-2.44-23.080.010.0-50.00.06-14.29-14.290002.502.5-35.015.00-12.1411.430.0000550.00.0
22Q3 (12)0.41-6.8217.140.010.0-50.00.070.0-12.50002.447.32-57.3217.077.32-25.30.0000550.00.0
22Q2 (11)0.44-6.3812.820.01-50.0-50.00.070.00.00002.27-46.59-55.6815.916.82-11.360.0000550.00.0
22Q1 (10)0.47-9.6274.070.020.00.00.070.00.00004.2610.64-42.5514.8910.64-42.550.0000550.00.0
21Q4 (9)0.5248.57108.00.020.00.00.07-12.50.00003.85-32.69-51.9213.46-41.11-51.920.0000550.00.0
21Q3 (8)0.35-10.2645.830.020.00.00.0814.29-11.110005.7111.43-31.4322.8627.35-39.050.0000550.00.0
21Q2 (7)0.3944.4411.430.020.0-33.330.070.0-12.50005.13-30.77-40.1717.95-30.77-21.470.0000550.00.0
21Q1 (6)0.278.0-25.00.020.0100.00.070.00.00007.41-7.41166.6725.93-7.4133.330.0000550.00.0
20Q4 (5)0.254.17-43.180.020.00.00.07-22.22-12.50008.00-4.076.028.00-25.3354.00.0000550.00.0
20Q3 (4)0.24-31.430.00.02-33.330.00.0912.50.0000.08.33-2.780.037.5064.060.00.0000.0550.00.0
20Q2 (3)0.35-2.780.00.03200.00.00.0814.290.0000.08.57208.570.022.8617.550.00.0000.0550.00.0
20Q1 (2)0.36-18.180.00.01-50.00.00.07-12.50.0000.02.78-38.890.019.446.940.00.0000.0550.00.0
19Q4 (1)0.440.00.00.020.00.00.080.00.000.00.04.550.00.018.180.00.00.000.00.0550.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)0.77-55.230.04-33.330.3525.0005.1948.9245.45179.220.000550.0
2022 (9)1.7212.420.06-25.00.28-3.45003.49-33.2816.28-14.110.000550.0
2021 (8)1.5327.50.080.00.29-6.45005.23-21.5718.95-26.630.000550.0
2020 (7)1.2-27.710.0833.330.31-18.42006.6784.4425.8312.850.000550.0
2019 (6)1.66-31.690.06-50.00.3811.76003.61-26.8122.8963.610.00055-11.29
2018 (5)2.43-20.330.12-29.410.34-15.0004.94-11.413.996.690.00062-56.94
2017 (4)3.05-24.880.17-74.240.4-9.09005.57-65.7113.1121.010.000144171.7
2016 (3)4.06-34.410.66500.00.4412.820016.26814.7810.8472.010.00053-13.11
2015 (2)6.19-51.070.11-26.670.3911.43001.7849.876.30127.720.00061-41.9
2014 (1)12.652.180.15-42.310.3520.690.01-50.01.1902.7700.0801050.0

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