- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 40.49 | -8.06 | 36.38 | 2.54 | -1.17 | 23.9 | 3.26 | 6.89 | 0.93 | 0 | 0 | 0 | 6.27 | 7.5 | -9.15 | 8.05 | 16.26 | -25.99 | 0.00 | 0 | 0 | 18170 | 0.0 | 0.0 |
| 24Q3 (19) | 44.04 | 32.81 | 15.11 | 2.57 | 35.26 | 20.09 | 3.05 | -7.29 | -1.29 | 0 | 0 | 0 | 5.84 | 1.85 | 4.33 | 6.93 | -30.2 | -14.25 | 0.00 | 0 | 0 | 18170 | 0.0 | -5.33 |
| 24Q2 (18) | 33.16 | 6.25 | -6.17 | 1.9 | -5.47 | -37.09 | 3.29 | -0.9 | -2.95 | 0 | 0 | 0 | 5.73 | -11.03 | -32.95 | 9.92 | -6.73 | 3.43 | 0.00 | 0 | 0 | 18170 | 0.0 | -5.33 |
| 24Q1 (17) | 31.21 | 5.12 | -2.13 | 2.01 | -1.95 | -13.73 | 3.32 | 2.79 | -33.06 | 0 | 0 | 0 | 6.44 | -6.73 | -11.85 | 10.64 | -2.22 | -31.61 | 0.00 | 0 | 0 | 18170 | 0.0 | -5.33 |
| 23Q4 (16) | 29.69 | -22.4 | -22.68 | 2.05 | -4.21 | -38.62 | 3.23 | 4.53 | -10.53 | 0 | 0 | -100.0 | 6.90 | 23.45 | -20.62 | 10.88 | 34.7 | 15.72 | 0.00 | 0 | -100.0 | 18170 | -5.33 | -5.33 |
| 23Q3 (15) | 38.26 | 8.26 | -21.5 | 2.14 | -29.14 | -40.06 | 3.09 | -8.85 | -18.04 | 0 | 0 | 0 | 5.59 | -34.55 | -23.64 | 8.08 | -15.81 | 4.41 | 0.00 | 0 | 0 | 19192 | 0.0 | -25.19 |
| 23Q2 (14) | 35.34 | 10.82 | 0 | 3.02 | 29.61 | 0 | 3.39 | -31.65 | 0 | 0 | 0 | 0 | 8.55 | 16.96 | 15.29 | 9.59 | -38.33 | -1.54 | 0.00 | 0 | -100.0 | 19192 | 0.0 | -25.19 |
| 23Q1 (13) | 31.89 | -16.95 | -20.95 | 2.33 | -30.24 | -22.07 | 4.96 | 37.4 | 26.21 | 0 | -100.0 | -100.0 | 7.31 | -16.0 | -1.43 | 15.55 | 65.44 | 59.65 | 0.00 | -100.0 | -100.0 | 19192 | 0.0 | -25.19 |
| 22Q4 (12) | 38.4 | -21.21 | 3.48 | 3.34 | -6.44 | -11.87 | 3.61 | -4.24 | -16.63 | 0.04 | 0 | 33.33 | 8.70 | 18.75 | -14.83 | 9.40 | 21.54 | -19.43 | 0.10 | 0 | 28.85 | 19192 | -25.19 | -25.19 |
| 22Q3 (11) | 48.74 | 0 | -6.84 | 3.57 | 0 | 4.08 | 3.77 | 0 | 0.0 | 0 | 0 | -100.0 | 7.32 | -1.18 | 11.73 | 7.73 | -20.6 | 7.35 | 0.00 | -100.0 | -100.0 | 25653 | 0.0 | -11.28 |
| 22Q2 (10) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 7.41 | 0.0 | -28.09 | 9.74 | 0.0 | -17.55 | 0.05 | 0.0 | 61.13 | 25653 | 0.0 | -11.28 |
| 22Q1 (9) | 40.34 | 8.7 | -6.08 | 2.99 | -21.11 | -3.24 | 3.93 | -9.24 | -0.76 | 0.02 | -33.33 | 100.0 | 7.41 | -27.43 | 3.02 | 9.74 | -16.51 | 5.66 | 0.05 | -38.67 | 112.94 | 25653 | 0.0 | -16.64 |
| 21Q4 (8) | 37.11 | -29.07 | -6.26 | 3.79 | 10.5 | 1084.38 | 4.33 | 14.85 | 25.51 | 0.03 | 50.0 | 50.0 | 10.21 | 55.78 | 1163.52 | 11.67 | 61.93 | 33.89 | 0.08 | 111.48 | 60.02 | 25653 | -11.28 | -16.64 |
| 21Q3 (7) | 52.32 | 60.98 | 5.61 | 3.43 | 2.39 | -53.27 | 3.77 | -1.82 | -5.75 | 0.02 | 100.0 | 0.0 | 6.56 | -36.4 | -55.75 | 7.21 | -39.01 | -10.76 | 0.04 | 24.24 | -5.31 | 28913 | 0.0 | -6.05 |
| 21Q2 (6) | 32.5 | -24.33 | -24.65 | 3.35 | 8.41 | 22.71 | 3.84 | -3.03 | -13.32 | 0.01 | 0.0 | -66.67 | 10.31 | 43.27 | 62.85 | 11.82 | 28.15 | 15.03 | 0.03 | 32.15 | -55.76 | 28913 | -6.05 | -6.05 |
| 21Q1 (5) | 42.95 | 8.49 | 11.53 | 3.09 | 865.62 | 52.22 | 3.96 | 14.78 | 9.09 | 0.01 | -50.0 | -75.0 | 7.19 | 790.08 | 36.48 | 9.22 | 5.8 | -2.19 | 0.02 | -53.91 | -77.58 | 30775 | 0.0 | -12.02 |
| 20Q4 (4) | 39.59 | -20.08 | 0.0 | 0.32 | -95.64 | 0.0 | 3.45 | -13.75 | 0.0 | 0.02 | 0.0 | 0.0 | 0.81 | -94.54 | 0.0 | 8.71 | 7.93 | 0.0 | 0.05 | 25.13 | 0.0 | 30775 | 0.0 | 0.0 |
| 20Q3 (3) | 49.54 | 14.86 | 0.0 | 7.34 | 168.86 | 0.0 | 4.0 | -9.71 | 0.0 | 0.02 | -33.33 | 0.0 | 14.82 | 134.08 | 0.0 | 8.07 | -21.39 | 0.0 | 0.04 | -41.96 | 0.0 | 30775 | 0.0 | 0.0 |
| 20Q2 (2) | 43.13 | 12.0 | 0.0 | 2.73 | 34.48 | 0.0 | 4.43 | 22.04 | 0.0 | 0.03 | -25.0 | 0.0 | 6.33 | 20.08 | 0.0 | 10.27 | 8.97 | 0.0 | 0.07 | -33.03 | 0.0 | 30775 | -12.02 | 0.0 |
| 20Q1 (1) | 38.51 | 0.0 | 0.0 | 2.03 | 0.0 | 0.0 | 3.63 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 5.27 | 0.0 | 0.0 | 9.43 | 0.0 | 0.0 | 0.10 | 0.0 | 0.0 | 34978 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 148.89 | 10.15 | 9.02 | -5.45 | 12.92 | -11.99 | 0 | 0 | 6.06 | -14.16 | 8.68 | -20.1 | 0.00 | 0 | 18170 | 0.0 |
| 2023 (9) | 135.17 | -21.82 | 9.54 | -28.27 | 14.68 | -4.74 | 0 | 0 | 7.06 | -8.25 | 10.86 | 21.85 | 0.00 | 0 | 18170 | -5.33 |
| 2022 (8) | 172.89 | 4.86 | 13.3 | -2.64 | 15.41 | -3.08 | 0.06 | -25.0 | 7.69 | -7.15 | 8.91 | -7.58 | 0.03 | -28.48 | 19192 | -25.19 |
| 2021 (7) | 164.87 | -3.46 | 13.66 | 9.98 | 15.9 | 2.51 | 0.08 | -20.0 | 8.29 | 13.93 | 9.64 | 6.19 | 0.05 | -17.13 | 25653 | -11.28 |
| 2020 (6) | 170.78 | 0.95 | 12.42 | 45.26 | 15.51 | -3.54 | 0.1 | -23.08 | 7.27 | 43.9 | 9.08 | -4.45 | 0.06 | -23.8 | 28913 | -6.05 |
| 2019 (5) | 169.18 | -2.78 | 8.55 | 10.75 | 16.08 | -4.29 | 0.13 | -18.75 | 5.05 | 13.92 | 9.50 | -1.55 | 0.08 | -16.43 | 30775 | -12.02 |
| 2018 (4) | 174.02 | 72.5 | 7.72 | 49.9 | 16.8 | 101.92 | 0.16 | 300.0 | 4.44 | -13.1 | 9.65 | 17.06 | 0.09 | 131.88 | 34978 | -9.08 |
| 2017 (3) | 100.88 | 264.85 | 5.15 | 381.31 | 8.32 | 245.23 | 0.04 | 0 | 5.11 | 31.92 | 8.25 | -5.38 | 0.04 | 0 | 38471 | 455.54 |
| 2016 (2) | 27.65 | 12.49 | 1.07 | -46.23 | 2.41 | -13.0 | 0 | 0 | 3.87 | -52.2 | 8.72 | -22.66 | 0.00 | 0 | 6925 | 0.46 |
| 2015 (1) | 24.58 | -1.4 | 1.99 | 139.76 | 2.77 | 22.03 | 0 | 0 | 8.10 | 0 | 11.27 | 0 | 0.00 | 0 | 6893 | 8.41 |
