玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.28-10.38-42.460.050.00.00.130.08.330.030.050.01.5211.5973.783.9611.5988.260.9111.59160.673250.00.31
24Q2 (19)3.66-2.14-10.730.050.00.00.130.08.330.03-50.00.01.372.1912.023.552.1921.360.82-48.9112.023250.00.31
24Q1 (18)3.7416.8830.770.050.025.00.13-7.148.330.06100.0200.01.34-14.44-4.413.48-20.55-17.161.6071.12129.413250.00.31
23Q4 (17)3.2-43.86-9.350.050.00.00.1416.67180.00.0350.0200.01.5678.1310.314.38107.81208.870.94167.19230.943250.310.31
23Q3 (16)5.739.0214.460.050.0-16.670.120.0-20.00.02-33.33100.00.88-28.07-27.192.11-28.07-30.110.35-52.0574.743240.02.53
23Q2 (15)4.143.36-30.510.0525.0-16.670.120.0-20.00.0350.0200.01.22-12.819.922.93-30.2415.120.734.63331.713240.02.53
23Q1 (14)2.86-18.98-44.890.04-20.0-33.330.12140.0-36.840.02100.00.01.40-1.2620.984.20196.2214.610.70146.8581.473240.02.53
22Q4 (13)3.53-29.12-38.180.05-16.67-16.670.05-66.67-78.260.010.001.4217.5634.81.42-52.97-64.840.2841.0803242.532.53
22Q3 (12)4.98-15.59-13.690.060.00.00.150.0-6.250.010.001.2018.4715.863.0118.478.620.2018.4703160.05.69
22Q2 (11)5.913.6815.690.060.00.00.15-21.057.140.01-50.001.02-12.03-13.562.54-30.55-7.380.17-56.0203160.05.69
22Q1 (10)5.19-9.1111.130.060.00.00.19-17.3911.760.020100.01.1610.02-10.023.66-9.110.570.39079.963160.05.69
21Q4 (9)5.71-1.0435.950.060.020.00.2343.7576.920001.051.05-11.734.0345.2630.140.00003165.695.69
21Q3 (8)5.7713.1449.870.060.020.00.1614.2933.330001.04-11.61-19.932.771.02-11.030.00002990.01.01
21Q2 (7)5.19.21-13.850.060.0-25.00.14-17.65-26.320-100.0-100.01.18-8.43-12.942.75-24.59-14.470.00-100.0-100.02990.01.01
21Q1 (6)4.6711.1900.0620.000.1730.7700.01001.287.9203.6417.6100.21002990.00
20Q4 (5)4.29.0900.050.000.138.3300001.19-8.3303.10-0.6900.00002991.010
20Q3 (4)3.85-34.970.00.05-37.50.00.12-36.840.00-100.00.01.30-3.90.03.12-2.880.00.00-100.00.02960.00.0
20Q2 (3)5.9200.00.0800.00.1900.00.0100.01.3500.03.2100.00.1700.029600.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)15.86-19.120.19-13.640.5-7.410.0950.01.206.783.1514.490.5785.473250.31
2022 (9)19.61-7.720.22-4.350.54-23.940.06200.01.123.652.75-17.580.31225.093242.53
2021 (8)21.2552.220.2327.780.7161.360.020.01.08-16.063.346.010.09-34.313165.69
2020 (7)13.9611.680.1812.50.442.330.020.01.290.733.15-8.380.14-10.462991.01
2019 (6)12.5-10.140.166.670.43-10.420.02100.01.2818.73.44-0.310.16122.562962.78
2018 (5)13.9116.60.1515.380.48-12.730.010.01.08-1.043.45-25.150.07-14.232884.35
2017 (4)11.930.080.138.330.557.840.010.01.098.244.617.750.08-0.082769.96
2016 (3)11.92-3.330.12-7.690.518.510.010.01.01-4.524.2812.240.083.442514.15
2015 (2)12.33-2.840.13-18.750.47-7.840.010.01.05-16.383.81-5.150.082.92241-2.03
2014 (1)12.6900.1600.5100.0101.2604.0200.0802460

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