玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.72-20.51-0.270.1416.677.690.11-15.38-21.430003.7646.777.982.966.45-21.220.00001110.0-1.77
24Q2 (19)4.68109.8729.640.1250.00.00.13-7.14-23.530002.56-28.53-22.862.78-55.75-41.010.00001110.0-1.77
24Q1 (18)2.23-29.43-18.320.08-11.11-20.00.1416.6727.270003.5925.96-2.066.2865.3255.810.00001110.0-1.77
23Q4 (17)3.16-15.28-34.30.09-30.77-47.060.12-14.29-40.00002.85-18.28-19.423.801.18-8.670.0000111-1.77-1.77
23Q3 (16)3.733.322.470.138.33-35.00.14-17.6527.270003.494.85-36.573.75-20.324.20.00001130.0-3.42
23Q2 (15)3.6132.23-35.070.1220.0-52.00.1754.5554.550003.32-9.25-26.074.7116.87138.030.00001130.0-3.42
23Q1 (14)2.73-43.24-36.210.1-41.18-58.330.11-45.0-21.430003.663.64-34.684.03-3.123.180.00001130.0-3.42
22Q4 (13)4.8132.149.070.17-15.0-15.00.281.8242.860003.53-35.68-22.074.1637.5930.980.0000113-3.42-3.42
22Q3 (12)3.64-34.53-32.470.2-20.0-4.760.110.0-15.380005.4922.241.033.0252.7525.30.00001170.03.54
22Q2 (11)5.5629.9171.60.254.17150.00.11-21.43-8.330004.50-19.8145.681.98-39.52-46.580.00001170.03.54
22Q1 (10)4.28-2.951.180.2420.020.00.140.00.00005.6123.6418.63.273.04-1.170.00001170.03.54
21Q4 (9)4.41-18.1810.80.2-4.7642.860.147.697.690004.5416.428.933.1731.62-2.810.00001173.543.54
21Q3 (8)5.3966.3628.030.21110.031.250.138.33-7.140003.9026.232.522.41-34.88-27.470.00001130.00.0
21Q2 (7)3.24-23.424.140.1-50.025.00.12-14.29-14.290003.09-34.720.693.7011.9-30.950.00001130.00.0
21Q1 (6)4.236.2812.20.242.8653.850.147.6916.670004.7334.4137.123.311.333.980.00001130.00.0
20Q4 (5)3.98-5.46-15.140.14-12.50.00.13-7.14-7.140003.52-7.4417.843.27-1.789.420.00001130.00.0
20Q3 (4)4.2161.30.00.16100.00.00.140.00.0000.03.8023.990.03.33-38.00.00.0000.01130.00.0
20Q2 (3)2.61-30.770.00.08-38.460.00.1416.670.0000.03.07-11.110.05.3668.520.00.0000.01130.00.0
20Q1 (2)3.77-19.620.00.13-7.140.00.12-14.290.0000.03.4515.520.03.186.630.00.0000.01130.00.0
19Q4 (1)4.690.00.00.140.00.00.140.00.000.00.02.990.00.02.990.00.00.000.00.01130.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)13.23-27.670.44-48.840.54-1.82003.33-29.274.0835.730.000111-1.77
2022 (9)18.295.840.8621.130.553.77004.7014.443.01-1.960.000113-3.42
2021 (8)17.2818.520.7139.220.531.92004.1117.463.07-14.00.0001173.54
2020 (7)14.58-14.790.51-3.770.5210.64003.5012.923.5729.840.0001130.0
2019 (6)17.11-7.860.5315.220.47-6.0003.1025.052.752.020.000113-4.24
2018 (5)18.5722.740.4624.320.516.28002.481.292.69-5.260.00011812.38
2017 (4)15.13-9.130.3700.430002.4502.8400.000105-1.87
2016 (3)16.65-23.310000000.0000.0000.000107-94.95
2015 (2)21.71-74.60000000.0000.0000.00021200.0
2014 (1)85.47-40.660000000.0000.0000.0002120-0.93

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