- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.62 | 3.33 | 31.91 | 0.07 | -22.22 | 16.67 | 0.05 | 25.0 | 25.0 | 0.05 | -37.5 | -37.5 | 11.29 | -24.73 | -11.56 | 8.06 | 20.97 | -5.24 | 8.06 | -39.52 | -52.62 | 37 | 0.0 | 8.82 |
| 24Q2 (19) | 0.6 | 9.09 | 36.36 | 0.09 | 80.0 | 28.57 | 0.04 | 0.0 | 0.0 | 0.08 | -38.46 | 100.0 | 15.00 | 65.0 | -5.71 | 6.67 | -8.33 | -26.67 | 13.33 | -43.59 | 46.67 | 37 | 0.0 | 8.82 |
| 24Q1 (18) | 0.55 | 12.24 | 34.15 | 0.05 | -16.67 | 0.0 | 0.04 | 0.0 | 33.33 | 0.13 | 85.71 | 116.67 | 9.09 | -25.76 | -25.45 | 7.27 | -10.91 | -0.61 | 23.64 | 65.45 | 61.52 | 37 | 0.0 | 8.82 |
| 23Q4 (17) | 0.49 | 4.26 | 63.33 | 0.06 | 0.0 | 100.0 | 0.04 | 0.0 | 33.33 | 0.07 | -12.5 | 40.0 | 12.24 | -4.08 | 22.45 | 8.16 | -4.08 | -18.37 | 14.29 | -16.07 | -14.29 | 37 | 8.82 | 8.82 |
| 23Q3 (16) | 0.47 | 6.82 | 135.0 | 0.06 | -14.29 | 200.0 | 0.04 | 0.0 | 33.33 | 0.08 | 100.0 | 166.67 | 12.77 | -19.76 | 27.66 | 8.51 | -6.38 | -43.26 | 17.02 | 87.23 | 13.48 | 34 | 0.0 | 13.33 |
| 23Q2 (15) | 0.44 | 7.32 | 450.0 | 0.07 | 40.0 | 133.33 | 0.04 | 33.33 | 100.0 | 0.04 | -33.33 | 33.33 | 15.91 | 30.45 | -57.58 | 9.09 | 24.24 | -63.64 | 9.09 | -37.88 | -75.76 | 34 | 0.0 | 13.33 |
| 23Q1 (14) | 0.41 | 36.67 | 485.71 | 0.05 | 66.67 | 150.0 | 0.03 | 0.0 | 50.0 | 0.06 | 20.0 | 100.0 | 12.20 | 21.95 | -57.32 | 7.32 | -26.83 | -74.39 | 14.63 | -12.2 | -65.85 | 34 | 0.0 | 13.33 |
| 22Q4 (13) | 0.3 | 50.0 | 500.0 | 0.03 | 50.0 | 50.0 | 0.03 | 0.0 | 50.0 | 0.05 | 66.67 | 25.0 | 10.00 | 0.0 | -75.0 | 10.00 | -33.33 | -75.0 | 16.67 | 11.11 | -79.17 | 34 | 13.33 | 13.33 |
| 22Q3 (12) | 0.2 | 150.0 | 150.0 | 0.02 | -33.33 | 0.0 | 0.03 | 50.0 | 50.0 | 0.03 | 0.0 | 0.0 | 10.00 | -73.33 | -60.0 | 15.00 | -40.0 | -40.0 | 15.00 | -60.0 | -60.0 | 30 | 0.0 | 0.0 |
| 22Q2 (11) | 0.08 | 14.29 | 100.0 | 0.03 | 50.0 | 200.0 | 0.02 | 0.0 | 0.0 | 0.03 | 0.0 | 50.0 | 37.50 | 31.25 | 50.0 | 25.00 | -12.5 | -50.0 | 37.50 | -12.5 | -25.0 | 30 | 0.0 | 0.0 |
| 22Q1 (10) | 0.07 | 40.0 | -12.5 | 0.02 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.03 | -25.0 | 0.0 | 28.57 | -28.57 | 14.29 | 28.57 | -28.57 | 14.29 | 42.86 | -46.43 | 14.29 | 30 | 0.0 | 0.0 |
| 21Q4 (9) | 0.05 | -37.5 | -44.44 | 0.02 | 0.0 | 100.0 | 0.02 | 0.0 | 0.0 | 0.04 | 33.33 | 33.33 | 40.00 | 60.0 | 260.0 | 40.00 | 60.0 | 80.0 | 80.00 | 113.33 | 140.0 | 30 | 0.0 | 0.0 |
| 21Q3 (8) | 0.08 | 100.0 | -20.0 | 0.02 | 100.0 | 100.0 | 0.02 | 0.0 | -33.33 | 0.03 | 50.0 | -25.0 | 25.00 | 0.0 | 150.0 | 25.00 | -50.0 | -16.67 | 37.50 | -25.0 | -6.25 | 30 | 0.0 | -6.25 |
| 21Q2 (7) | 0.04 | -50.0 | -20.0 | 0.01 | -50.0 | 0.0 | 0.02 | 0.0 | -33.33 | 0.02 | -33.33 | -33.33 | 25.00 | 0.0 | 25.0 | 50.00 | 100.0 | -16.67 | 50.00 | 33.33 | -16.67 | 30 | 0.0 | -6.25 |
| 21Q1 (6) | 0.08 | -11.11 | 100.0 | 0.02 | 100.0 | 100.0 | 0.02 | 0.0 | 0.0 | 0.03 | 0.0 | 50.0 | 25.00 | 125.0 | 0.0 | 25.00 | 12.5 | -50.0 | 37.50 | 12.5 | -25.0 | 30 | 0.0 | -6.25 |
| 20Q4 (5) | 0.09 | -10.0 | 80.0 | 0.01 | 0.0 | 0.0 | 0.02 | -33.33 | -33.33 | 0.03 | -25.0 | 0.0 | 11.11 | 11.11 | -44.44 | 22.22 | -25.93 | -62.96 | 33.33 | -16.67 | -44.44 | 30 | -6.25 | -6.25 |
| 20Q3 (4) | 0.1 | 100.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.04 | 33.33 | 0.0 | 10.00 | -50.0 | 0.0 | 30.00 | -50.0 | 0.0 | 40.00 | -33.33 | 0.0 | 32 | 0.0 | 0.0 |
| 20Q2 (3) | 0.05 | 25.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.03 | 50.0 | 0.0 | 0.03 | 50.0 | 0.0 | 20.00 | -20.0 | 0.0 | 60.00 | 20.0 | 0.0 | 60.00 | 20.0 | 0.0 | 32 | 0.0 | 0.0 |
| 20Q1 (2) | 0.04 | -20.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.02 | -33.33 | 0.0 | 0.02 | -33.33 | 0.0 | 25.00 | 25.0 | 0.0 | 50.00 | -16.67 | 0.0 | 50.00 | -16.67 | 0.0 | 32 | 0.0 | 0.0 |
| 19Q4 (1) | 0.05 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 20.00 | 0.0 | 0.0 | 60.00 | 0.0 | 0.0 | 60.00 | 0.0 | 0.0 | 32 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.81 | 178.46 | 0.24 | 166.67 | 0.16 | 60.0 | 0.25 | 78.57 | 13.26 | -4.24 | 8.84 | -42.54 | 13.81 | -35.87 | 37 | 8.82 |
| 2022 (9) | 0.65 | 160.0 | 0.09 | 28.57 | 0.1 | 11.11 | 0.14 | 7.69 | 13.85 | -50.55 | 15.38 | -57.26 | 21.54 | -58.58 | 34 | 13.33 |
| 2021 (8) | 0.25 | -10.71 | 0.07 | 75.0 | 0.09 | -10.0 | 0.13 | 0.0 | 28.00 | 96.0 | 36.00 | 0.8 | 52.00 | 12.0 | 30 | 0.0 |
| 2020 (7) | 0.28 | 55.56 | 0.04 | 0.0 | 0.1 | 0.0 | 0.13 | 18.18 | 14.29 | -35.71 | 35.71 | -35.71 | 46.43 | -24.03 | 30 | -6.25 |
| 2019 (6) | 0.18 | 800.0 | 0.04 | 0.0 | 0.1 | 0.0 | 0.11 | -26.67 | 22.22 | -88.89 | 55.56 | -88.89 | 61.11 | -91.85 | 32 | 0.0 |
| 2018 (5) | 0.02 | -90.91 | 0.04 | 33.33 | 0.1 | -33.33 | 0.15 | -50.0 | 200.00 | 1366.67 | 500.00 | 633.33 | 750.00 | 450.0 | 32 | 6.67 |
| 2017 (4) | 0.22 | -37.14 | 0.03 | 50.0 | 0.15 | 66.67 | 0.3 | -21.05 | 13.64 | 138.64 | 68.18 | 165.15 | 136.36 | 25.6 | 30 | -6.25 |
| 2016 (3) | 0.35 | -35.19 | 0.02 | -33.33 | 0.09 | 0.0 | 0.38 | -35.59 | 5.71 | 2.86 | 25.71 | 54.29 | 108.57 | -0.63 | 32 | 6.67 |
| 2015 (2) | 0.54 | -29.87 | 0.03 | 0.0 | 0.09 | 28.57 | 0.59 | 18.0 | 5.56 | 42.59 | 16.67 | 83.33 | 109.26 | 68.26 | 30 | -6.25 |
| 2014 (1) | 0.77 | 79.07 | 0.03 | -25.0 | 0.07 | -22.22 | 0.5 | -5.66 | 3.90 | 0 | 9.09 | 0 | 64.94 | 0 | 32 | 6.67 |
