玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
22Q1 (20)1.6-15.79-9.090.070.00.00.090.00.00.010.00.04.3818.7510.05.6218.7510.00.6218.7510.01670.0-5.65
21Q4 (19)1.911.1118.010.07-12.5-12.50.090.0-10.00.010.00.03.68-21.25-25.864.74-10.0-23.740.53-10.0-15.261670.0-5.65
21Q3 (18)1.711.1811.040.0814.290.00.090.0-10.00.010.00.04.6812.95-9.945.26-1.17-18.950.58-1.17-9.941670.0-5.65
21Q2 (17)1.69-3.9844.440.070.00.00.090.028.570.010.00.04.144.14-30.775.334.14-10.990.594.14-30.77167-5.65-5.65
21Q1 (16)1.769.3227.540.07-12.50.00.09-10.00.00.010.00.03.98-19.96-21.595.11-17.67-21.590.57-8.52-21.591770.0-2.21
20Q4 (15)1.614.55-1.830.080.00.00.10.011.110.010.00.04.97-4.351.866.21-4.3513.180.62-4.351.861770.0-2.21
20Q3 (14)1.5431.623.360.0814.290.00.142.8611.110.010.00.05.19-13.17-3.256.498.537.50.65-24.03-3.251770.0-2.21
20Q2 (13)1.17-15.22-30.770.070.0-12.50.07-22.22-22.220.010.00.05.9817.9526.395.98-8.2612.350.8517.9544.44177-2.21-2.21
20Q1 (12)1.38-15.854.550.07-12.50.00.090.012.50.010.00.05.073.99-4.356.5218.847.610.7218.84-4.351810.00.0
19Q4 (11)1.6410.073.80.080.014.290.090.00.00.010.00.04.88-9.1510.15.49-9.15-3.660.61-9.15-3.661810.00.0
19Q3 (10)1.49-11.83-8.590.080.00.00.090.012.50.010.00.05.3713.429.46.0413.4223.070.6713.429.41810.0-4.23
19Q2 (9)1.6928.03-5.590.0814.290.00.0912.50.00.010.00.04.73-10.745.925.33-12.135.920.59-21.895.921810.0-4.23
19Q1 (8)1.32-16.46-11.410.070.00.00.08-11.11-11.110.010.00.05.3019.712.886.066.40.340.7619.712.881810.0-4.23
18Q4 (7)1.58-3.0700.07-12.500.0912.500.010.004.43-9.7305.7016.0600.633.160181-4.230
18Q3 (6)1.63-8.9400.080.000.08-11.1100.010.004.919.8204.91-2.3900.619.8201890.00
18Q2 (5)1.7920.1300.0814.2900.090.000.010.004.47-4.8705.03-16.7600.56-16.7601890.00
18Q1 (4)1.4900.00.0700.00.0900.00.0100.04.7000.06.0400.00.6700.018900.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2021 (10)7.0623.640.28-6.670.362.860.050.03.97-24.515.10-16.810.71-19.12167-5.65
2020 (9)5.71-7.00.3-3.230.350.00.050.05.254.066.137.530.887.53177-2.21
2019 (8)6.14-5.390.313.330.350.00.050.05.059.225.705.70.815.71810.0
2018 (7)6.49-5.390.30.00.350.00.050.04.625.75.395.70.775.7181-4.23
2017 (6)6.864.570.30.00.3512.90.050.04.37-4.375.107.970.73-4.37189-7.8
2016 (5)6.56-6.420.3-11.760.316.90.050.04.57-5.714.7314.230.766.862050.99
2015 (4)7.01-33.110.34-12.820.290.00.050.04.8530.334.1449.50.7149.5203-2.87
2014 (3)10.48-4.730.390.00.293.570.050.03.724.962.778.710.484.96209-2.34
2013 (2)11.0-23.610.39-9.30.28-3.450.05-16.673.5518.732.5526.390.459.09214-5.31
2012 (1)14.400.4300.2900.0602.9902.0100.4202260

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