- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
22Q1 (20) | 1.6 | -15.79 | -9.09 | 0.07 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.38 | 18.75 | 10.0 | 5.62 | 18.75 | 10.0 | 0.62 | 18.75 | 10.0 | 167 | 0.0 | -5.65 |
21Q4 (19) | 1.9 | 11.11 | 18.01 | 0.07 | -12.5 | -12.5 | 0.09 | 0.0 | -10.0 | 0.01 | 0.0 | 0.0 | 3.68 | -21.25 | -25.86 | 4.74 | -10.0 | -23.74 | 0.53 | -10.0 | -15.26 | 167 | 0.0 | -5.65 |
21Q3 (18) | 1.71 | 1.18 | 11.04 | 0.08 | 14.29 | 0.0 | 0.09 | 0.0 | -10.0 | 0.01 | 0.0 | 0.0 | 4.68 | 12.95 | -9.94 | 5.26 | -1.17 | -18.95 | 0.58 | -1.17 | -9.94 | 167 | 0.0 | -5.65 |
21Q2 (17) | 1.69 | -3.98 | 44.44 | 0.07 | 0.0 | 0.0 | 0.09 | 0.0 | 28.57 | 0.01 | 0.0 | 0.0 | 4.14 | 4.14 | -30.77 | 5.33 | 4.14 | -10.99 | 0.59 | 4.14 | -30.77 | 167 | -5.65 | -5.65 |
21Q1 (16) | 1.76 | 9.32 | 27.54 | 0.07 | -12.5 | 0.0 | 0.09 | -10.0 | 0.0 | 0.01 | 0.0 | 0.0 | 3.98 | -19.96 | -21.59 | 5.11 | -17.67 | -21.59 | 0.57 | -8.52 | -21.59 | 177 | 0.0 | -2.21 |
20Q4 (15) | 1.61 | 4.55 | -1.83 | 0.08 | 0.0 | 0.0 | 0.1 | 0.0 | 11.11 | 0.01 | 0.0 | 0.0 | 4.97 | -4.35 | 1.86 | 6.21 | -4.35 | 13.18 | 0.62 | -4.35 | 1.86 | 177 | 0.0 | -2.21 |
20Q3 (14) | 1.54 | 31.62 | 3.36 | 0.08 | 14.29 | 0.0 | 0.1 | 42.86 | 11.11 | 0.01 | 0.0 | 0.0 | 5.19 | -13.17 | -3.25 | 6.49 | 8.53 | 7.5 | 0.65 | -24.03 | -3.25 | 177 | 0.0 | -2.21 |
20Q2 (13) | 1.17 | -15.22 | -30.77 | 0.07 | 0.0 | -12.5 | 0.07 | -22.22 | -22.22 | 0.01 | 0.0 | 0.0 | 5.98 | 17.95 | 26.39 | 5.98 | -8.26 | 12.35 | 0.85 | 17.95 | 44.44 | 177 | -2.21 | -2.21 |
20Q1 (12) | 1.38 | -15.85 | 4.55 | 0.07 | -12.5 | 0.0 | 0.09 | 0.0 | 12.5 | 0.01 | 0.0 | 0.0 | 5.07 | 3.99 | -4.35 | 6.52 | 18.84 | 7.61 | 0.72 | 18.84 | -4.35 | 181 | 0.0 | 0.0 |
19Q4 (11) | 1.64 | 10.07 | 3.8 | 0.08 | 0.0 | 14.29 | 0.09 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.88 | -9.15 | 10.1 | 5.49 | -9.15 | -3.66 | 0.61 | -9.15 | -3.66 | 181 | 0.0 | 0.0 |
19Q3 (10) | 1.49 | -11.83 | -8.59 | 0.08 | 0.0 | 0.0 | 0.09 | 0.0 | 12.5 | 0.01 | 0.0 | 0.0 | 5.37 | 13.42 | 9.4 | 6.04 | 13.42 | 23.07 | 0.67 | 13.42 | 9.4 | 181 | 0.0 | -4.23 |
19Q2 (9) | 1.69 | 28.03 | -5.59 | 0.08 | 14.29 | 0.0 | 0.09 | 12.5 | 0.0 | 0.01 | 0.0 | 0.0 | 4.73 | -10.74 | 5.92 | 5.33 | -12.13 | 5.92 | 0.59 | -21.89 | 5.92 | 181 | 0.0 | -4.23 |
19Q1 (8) | 1.32 | -16.46 | -11.41 | 0.07 | 0.0 | 0.0 | 0.08 | -11.11 | -11.11 | 0.01 | 0.0 | 0.0 | 5.30 | 19.7 | 12.88 | 6.06 | 6.4 | 0.34 | 0.76 | 19.7 | 12.88 | 181 | 0.0 | -4.23 |
18Q4 (7) | 1.58 | -3.07 | 0 | 0.07 | -12.5 | 0 | 0.09 | 12.5 | 0 | 0.01 | 0.0 | 0 | 4.43 | -9.73 | 0 | 5.70 | 16.06 | 0 | 0.63 | 3.16 | 0 | 181 | -4.23 | 0 |
18Q3 (6) | 1.63 | -8.94 | 0 | 0.08 | 0.0 | 0 | 0.08 | -11.11 | 0 | 0.01 | 0.0 | 0 | 4.91 | 9.82 | 0 | 4.91 | -2.39 | 0 | 0.61 | 9.82 | 0 | 189 | 0.0 | 0 |
18Q2 (5) | 1.79 | 20.13 | 0 | 0.08 | 14.29 | 0 | 0.09 | 0.0 | 0 | 0.01 | 0.0 | 0 | 4.47 | -4.87 | 0 | 5.03 | -16.76 | 0 | 0.56 | -16.76 | 0 | 189 | 0.0 | 0 |
18Q1 (4) | 1.49 | 0 | 0.0 | 0.07 | 0 | 0.0 | 0.09 | 0 | 0.0 | 0.01 | 0 | 0.0 | 4.70 | 0 | 0.0 | 6.04 | 0 | 0.0 | 0.67 | 0 | 0.0 | 189 | 0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2021 (10) | 7.06 | 23.64 | 0.28 | -6.67 | 0.36 | 2.86 | 0.05 | 0.0 | 3.97 | -24.51 | 5.10 | -16.81 | 0.71 | -19.12 | 167 | -5.65 |
2020 (9) | 5.71 | -7.0 | 0.3 | -3.23 | 0.35 | 0.0 | 0.05 | 0.0 | 5.25 | 4.06 | 6.13 | 7.53 | 0.88 | 7.53 | 177 | -2.21 |
2019 (8) | 6.14 | -5.39 | 0.31 | 3.33 | 0.35 | 0.0 | 0.05 | 0.0 | 5.05 | 9.22 | 5.70 | 5.7 | 0.81 | 5.7 | 181 | 0.0 |
2018 (7) | 6.49 | -5.39 | 0.3 | 0.0 | 0.35 | 0.0 | 0.05 | 0.0 | 4.62 | 5.7 | 5.39 | 5.7 | 0.77 | 5.7 | 181 | -4.23 |
2017 (6) | 6.86 | 4.57 | 0.3 | 0.0 | 0.35 | 12.9 | 0.05 | 0.0 | 4.37 | -4.37 | 5.10 | 7.97 | 0.73 | -4.37 | 189 | -7.8 |
2016 (5) | 6.56 | -6.42 | 0.3 | -11.76 | 0.31 | 6.9 | 0.05 | 0.0 | 4.57 | -5.71 | 4.73 | 14.23 | 0.76 | 6.86 | 205 | 0.99 |
2015 (4) | 7.01 | -33.11 | 0.34 | -12.82 | 0.29 | 0.0 | 0.05 | 0.0 | 4.85 | 30.33 | 4.14 | 49.5 | 0.71 | 49.5 | 203 | -2.87 |
2014 (3) | 10.48 | -4.73 | 0.39 | 0.0 | 0.29 | 3.57 | 0.05 | 0.0 | 3.72 | 4.96 | 2.77 | 8.71 | 0.48 | 4.96 | 209 | -2.34 |
2013 (2) | 11.0 | -23.61 | 0.39 | -9.3 | 0.28 | -3.45 | 0.05 | -16.67 | 3.55 | 18.73 | 2.55 | 26.39 | 0.45 | 9.09 | 214 | -5.31 |
2012 (1) | 14.4 | 0 | 0.43 | 0 | 0.29 | 0 | 0.06 | 0 | 2.99 | 0 | 2.01 | 0 | 0.42 | 0 | 226 | 0 |