玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)4.54-17.613.780.01-50.0-50.00.2-9.0925.00.1820.00.00.22-39.32-56.064.4110.339.863.9645.64-12.11000
24Q1 (19)5.51-14.97-13.360.02-33.330.00.22-21.430.00.15-11.7615.380.36-21.615.433.99-7.615.432.723.7733.18000
23Q4 (18)6.4859.2115.710.03200.0-40.00.2833.3340.00.17-26.09-19.050.4688.43-48.154.32-16.2620.992.62-53.58-30.04000
23Q3 (17)4.072.01-22.480.01-50.0-66.670.2131.255.00.2327.7876.920.25-50.98-57.05.1628.6735.445.6525.27128.22000
23Q2 (16)3.99-37.26-21.460.020.00.00.16-27.27-15.790.1838.46-10.00.5059.427.324.0115.937.224.51120.7114.59000
23Q1 (15)6.3613.5750.350.02-60.00.00.2210.0-4.350.13-38.10.00.31-64.78-33.493.46-3.14-36.382.04-45.49-33.49000
22Q4 (14)5.66.67-26.510.0566.6725.00.20.011.110.2161.54-54.350.8956.2570.093.57-6.2551.193.7551.44-37.88000
22Q3 (13)5.253.3500.0350.000.25.2600.13-35.000.5745.1403.811.8502.48-37.10000
22Q2 (12)5.0820.0900.020.000.19-17.3900.253.8500.39-16.7303.74-31.2103.9428.10000
22Q1 (11)4.23-44.4900.02-50.000.2327.7800.13-71.7400.47-9.9305.44130.1803.07-49.090000
21Q4 (10)7.62000.04000.18000.46000.52002.36006.0400000
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)20.93.670.07-41.670.876.10.76.060.33-43.734.162.343.352.3100
2022 (9)20.1636.860.129.090.8246.430.6617.860.60-20.294.076.993.27-13.8900
2021 (8)14.7332.230.110.00.563.70.56107.410.75-24.373.80-21.573.8056.8600
2020 (7)11.145.190.11-42.110.54-3.570.27-3.570.99-44.964.85-8.332.42-8.3300
2019 (6)10.59-13.90.19-9.520.56-11.110.2816.671.795.095.293.242.6435.5100
2018 (5)12.323.490.21-19.230.63-18.180.244.351.71-34.65.12-33.751.95-15.51580.0
2017 (4)9.965.290.26-10.340.7730.510.2364.292.61-14.857.7323.962.3156.041580.0
2016 (3)9.4600.2900.5900.1403.0706.2401.4801580.0
2015 (2)000000000.0000.0000.0001580

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