- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 5.32 | 17.18 | 30.71 | 0.04 | 300.0 | 300.0 | 0.15 | -25.0 | -28.57 | 0.17 | -5.56 | -26.09 | 0.75 | 241.35 | 206.02 | 2.82 | -36.0 | -45.35 | 3.20 | -19.4 | -43.45 | 0 | 0 | 0 |
| 24Q2 (19) | 4.54 | -17.6 | 13.78 | 0.01 | -50.0 | -50.0 | 0.2 | -9.09 | 25.0 | 0.18 | 20.0 | 0.0 | 0.22 | -39.32 | -56.06 | 4.41 | 10.33 | 9.86 | 3.96 | 45.64 | -12.11 | 0 | 0 | 0 |
| 24Q1 (18) | 5.51 | -14.97 | -13.36 | 0.02 | -33.33 | 0.0 | 0.22 | -21.43 | 0.0 | 0.15 | -11.76 | 15.38 | 0.36 | -21.6 | 15.43 | 3.99 | -7.6 | 15.43 | 2.72 | 3.77 | 33.18 | 0 | 0 | 0 |
| 23Q4 (17) | 6.48 | 59.21 | 15.71 | 0.03 | 200.0 | -40.0 | 0.28 | 33.33 | 40.0 | 0.17 | -26.09 | -19.05 | 0.46 | 88.43 | -48.15 | 4.32 | -16.26 | 20.99 | 2.62 | -53.58 | -30.04 | 0 | 0 | 0 |
| 23Q3 (16) | 4.07 | 2.01 | -22.48 | 0.01 | -50.0 | -66.67 | 0.21 | 31.25 | 5.0 | 0.23 | 27.78 | 76.92 | 0.25 | -50.98 | -57.0 | 5.16 | 28.67 | 35.44 | 5.65 | 25.27 | 128.22 | 0 | 0 | 0 |
| 23Q2 (15) | 3.99 | -37.26 | -21.46 | 0.02 | 0.0 | 0.0 | 0.16 | -27.27 | -15.79 | 0.18 | 38.46 | -10.0 | 0.50 | 59.4 | 27.32 | 4.01 | 15.93 | 7.22 | 4.51 | 120.71 | 14.59 | 0 | 0 | 0 |
| 23Q1 (14) | 6.36 | 13.57 | 50.35 | 0.02 | -60.0 | 0.0 | 0.22 | 10.0 | -4.35 | 0.13 | -38.1 | 0.0 | 0.31 | -64.78 | -33.49 | 3.46 | -3.14 | -36.38 | 2.04 | -45.49 | -33.49 | 0 | 0 | 0 |
| 22Q4 (13) | 5.6 | 6.67 | -26.51 | 0.05 | 66.67 | 25.0 | 0.2 | 0.0 | 11.11 | 0.21 | 61.54 | -54.35 | 0.89 | 56.25 | 70.09 | 3.57 | -6.25 | 51.19 | 3.75 | 51.44 | -37.88 | 0 | 0 | 0 |
| 22Q3 (12) | 5.25 | 3.35 | 0 | 0.03 | 50.0 | 0 | 0.2 | 5.26 | 0 | 0.13 | -35.0 | 0 | 0.57 | 45.14 | 0 | 3.81 | 1.85 | 0 | 2.48 | -37.1 | 0 | 0 | 0 | 0 |
| 22Q2 (11) | 5.08 | 20.09 | 0 | 0.02 | 0.0 | 0 | 0.19 | -17.39 | 0 | 0.2 | 53.85 | 0 | 0.39 | -16.73 | 0 | 3.74 | -31.21 | 0 | 3.94 | 28.1 | 0 | 0 | 0 | 0 |
| 22Q1 (10) | 4.23 | -44.49 | 0 | 0.02 | -50.0 | 0 | 0.23 | 27.78 | 0 | 0.13 | -71.74 | 0 | 0.47 | -9.93 | 0 | 5.44 | 130.18 | 0 | 3.07 | -49.09 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 7.62 | 0 | 0 | 0.04 | 0 | 0 | 0.18 | 0 | 0 | 0.46 | 0 | 0 | 0.52 | 0 | 0 | 2.36 | 0 | 0 | 6.04 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 20.9 | 3.67 | 0.07 | -41.67 | 0.87 | 6.1 | 0.7 | 6.06 | 0.33 | -43.73 | 4.16 | 2.34 | 3.35 | 2.31 | 0 | 0 |
| 2022 (9) | 20.16 | 36.86 | 0.12 | 9.09 | 0.82 | 46.43 | 0.66 | 17.86 | 0.60 | -20.29 | 4.07 | 6.99 | 3.27 | -13.89 | 0 | 0 |
| 2021 (8) | 14.73 | 32.23 | 0.11 | 0.0 | 0.56 | 3.7 | 0.56 | 107.41 | 0.75 | -24.37 | 3.80 | -21.57 | 3.80 | 56.86 | 0 | 0 |
| 2020 (7) | 11.14 | 5.19 | 0.11 | -42.11 | 0.54 | -3.57 | 0.27 | -3.57 | 0.99 | -44.96 | 4.85 | -8.33 | 2.42 | -8.33 | 0 | 0 |
| 2019 (6) | 10.59 | -13.9 | 0.19 | -9.52 | 0.56 | -11.11 | 0.28 | 16.67 | 1.79 | 5.09 | 5.29 | 3.24 | 2.64 | 35.51 | 0 | 0 |
| 2018 (5) | 12.3 | 23.49 | 0.21 | -19.23 | 0.63 | -18.18 | 0.24 | 4.35 | 1.71 | -34.6 | 5.12 | -33.75 | 1.95 | -15.5 | 158 | 0.0 |
| 2017 (4) | 9.96 | 5.29 | 0.26 | -10.34 | 0.77 | 30.51 | 0.23 | 64.29 | 2.61 | -14.85 | 7.73 | 23.96 | 2.31 | 56.04 | 158 | 0.0 |
| 2016 (3) | 9.46 | 0 | 0.29 | 0 | 0.59 | 0 | 0.14 | 0 | 3.07 | 0 | 6.24 | 0 | 1.48 | 0 | 158 | 0.0 |
| 2015 (2) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 158 | 0 |
