- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.03 | 1.8 | 7.76 | 3.0 | 4.53 | 50.75 | 0.58 | -26.58 | -4.92 | 0 | 0 | -100.0 | 33.22 | 2.68 | 39.9 | 6.42 | -27.88 | -11.76 | 0.00 | 0 | -100.0 | 288 | 0.0 | -35.28 |
| 24Q2 (19) | 8.87 | 24.75 | -3.8 | 2.87 | 24.78 | 50.26 | 0.79 | -19.39 | 29.51 | 0 | -100.0 | -100.0 | 32.36 | 0.02 | 56.19 | 8.91 | -35.38 | 34.62 | 0.00 | -100.0 | -100.0 | 288 | 0.0 | -35.28 |
| 24Q1 (18) | 7.11 | 2.45 | -12.44 | 2.3 | 4.55 | 28.49 | 0.98 | 13.95 | 78.18 | 0.05 | 0 | -16.67 | 32.35 | 2.05 | 46.74 | 13.78 | 11.23 | 103.49 | 0.70 | 0 | -4.83 | 288 | 0.0 | -35.28 |
| 23Q4 (17) | 6.94 | -17.18 | -16.49 | 2.2 | 10.55 | 22.22 | 0.86 | 40.98 | 50.88 | 0 | -100.0 | -100.0 | 31.70 | 33.49 | 46.35 | 12.39 | 70.24 | 80.66 | 0.00 | -100.0 | -100.0 | 288 | -35.28 | -35.28 |
| 23Q3 (16) | 8.38 | -9.11 | 2.32 | 1.99 | 4.19 | 4.74 | 0.61 | 0.0 | 27.08 | 0.02 | -60.0 | -66.67 | 23.75 | 14.63 | 2.36 | 7.28 | 10.02 | 24.2 | 0.24 | -55.99 | -67.42 | 445 | 0.0 | -17.9 |
| 23Q2 (15) | 9.22 | 13.55 | 16.41 | 1.91 | 6.7 | 7.91 | 0.61 | 10.91 | 35.56 | 0.05 | -16.67 | -16.67 | 20.72 | -6.03 | -7.31 | 6.62 | -2.32 | 16.44 | 0.54 | -26.61 | -28.42 | 445 | 0.0 | -17.9 |
| 23Q1 (14) | 8.12 | -2.29 | 11.08 | 1.79 | -0.56 | 17.76 | 0.55 | -3.51 | 27.91 | 0.06 | -40.0 | 0.0 | 22.04 | 1.77 | 6.02 | 6.77 | -1.25 | 15.15 | 0.74 | -38.6 | -9.98 | 445 | 0.0 | -17.9 |
| 22Q4 (13) | 8.31 | 1.47 | 18.88 | 1.8 | -5.26 | 16.13 | 0.57 | 18.75 | 42.5 | 0.1 | 66.67 | 66.67 | 21.66 | -6.63 | -2.32 | 6.86 | 17.04 | 19.86 | 1.20 | 64.26 | 40.19 | 445 | -17.9 | -17.9 |
| 22Q3 (12) | 8.19 | 3.41 | 17.0 | 1.9 | 7.34 | 33.8 | 0.48 | 6.67 | 29.73 | 0.06 | 0.0 | -14.29 | 23.20 | 3.81 | 14.36 | 5.86 | 3.15 | 10.88 | 0.73 | -3.3 | -26.74 | 542 | 0.0 | 31.55 |
| 22Q2 (11) | 7.92 | 8.34 | 13.96 | 1.77 | 16.45 | 12.03 | 0.45 | 4.65 | 32.35 | 0.06 | 0.0 | -14.29 | 22.35 | 7.48 | -1.69 | 5.68 | -3.41 | 16.14 | 0.76 | -7.7 | -24.78 | 542 | 0.0 | 31.55 |
| 22Q1 (10) | 7.31 | 4.58 | 16.03 | 1.52 | -1.94 | 8.57 | 0.43 | 7.5 | 43.33 | 0.06 | 0.0 | 0.0 | 20.79 | -6.23 | -6.43 | 5.88 | 2.79 | 23.53 | 0.82 | -4.38 | -13.82 | 542 | 0.0 | 31.55 |
| 21Q4 (9) | 6.99 | -0.14 | 27.09 | 1.55 | 9.15 | 33.62 | 0.4 | 8.11 | 14.29 | 0.06 | -14.29 | 0.0 | 22.17 | 9.31 | 5.14 | 5.72 | 8.26 | -10.08 | 0.86 | -14.16 | -21.32 | 542 | 31.55 | 31.55 |
| 21Q3 (8) | 7.0 | 0.72 | 23.02 | 1.42 | -10.13 | 30.28 | 0.37 | 8.82 | 5.71 | 0.07 | 0.0 | 16.67 | 20.29 | -10.77 | 5.9 | 5.29 | 8.05 | -14.07 | 1.00 | -0.71 | -5.17 | 412 | 0.0 | -12.34 |
| 21Q2 (7) | 6.95 | 10.32 | 27.52 | 1.58 | 12.86 | 68.09 | 0.34 | 13.33 | 13.33 | 0.07 | 16.67 | 0.0 | 22.73 | 2.3 | 31.81 | 4.89 | 2.73 | -11.13 | 1.01 | 5.76 | -21.58 | 412 | 0.0 | -12.34 |
| 21Q1 (6) | 6.3 | 14.55 | 52.91 | 1.4 | 20.69 | 48.94 | 0.3 | -14.29 | -9.09 | 0.06 | 0.0 | -14.29 | 22.22 | 5.36 | -2.6 | 4.76 | -25.17 | -40.55 | 0.95 | -12.7 | -43.95 | 412 | 0.0 | 35.53 |
| 20Q4 (5) | 5.5 | -3.34 | 11.11 | 1.16 | 6.42 | 41.46 | 0.35 | 0.0 | -28.57 | 0.06 | 0.0 | 0.0 | 21.09 | 10.1 | 27.32 | 6.36 | 3.45 | -35.71 | 1.09 | 3.45 | -10.0 | 412 | -12.34 | 35.53 |
| 20Q3 (4) | 5.69 | 4.4 | 0.0 | 1.09 | 15.96 | 0.0 | 0.35 | 16.67 | 0.0 | 0.06 | -14.29 | 0.0 | 19.16 | 11.07 | 0.0 | 6.15 | 11.75 | 0.0 | 1.05 | -17.9 | 0.0 | 470 | 0.0 | 0.0 |
| 20Q2 (3) | 5.45 | 32.28 | 0.0 | 0.94 | 0.0 | 0.0 | 0.3 | -9.09 | 0.0 | 0.07 | 0.0 | 0.0 | 17.25 | -24.4 | 0.0 | 5.50 | -31.28 | 0.0 | 1.28 | -24.4 | 0.0 | 470 | 54.61 | 0.0 |
| 20Q1 (2) | 4.12 | -16.77 | 0.0 | 0.94 | 14.63 | 0.0 | 0.33 | -32.65 | 0.0 | 0.07 | 16.67 | 0.0 | 22.82 | 37.73 | 0.0 | 8.01 | -19.09 | 0.0 | 1.70 | 40.17 | 0.0 | 304 | 0.0 | 0.0 |
| 19Q4 (1) | 4.95 | 0.0 | 0.0 | 0.82 | 0.0 | 0.0 | 0.49 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 16.57 | 0.0 | 0.0 | 9.90 | 0.0 | 0.0 | 1.21 | 0.0 | 0.0 | 304 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 32.65 | 2.9 | 7.89 | 13.04 | 2.63 | 36.27 | 0.13 | -55.17 | 24.17 | 9.85 | 8.06 | 32.43 | 0.40 | -56.44 | 445 | 0.0 |
| 2022 (9) | 31.73 | 16.48 | 6.98 | 17.31 | 1.93 | 36.88 | 0.29 | 16.0 | 22.00 | 0.71 | 6.08 | 17.51 | 0.91 | -0.41 | 445 | -17.9 |
| 2021 (8) | 27.24 | 31.15 | 5.95 | 44.07 | 1.41 | 6.82 | 0.25 | -3.85 | 21.84 | 9.85 | 5.18 | -18.55 | 0.92 | -26.68 | 542 | 31.55 |
| 2020 (7) | 20.77 | 52.05 | 4.13 | 128.18 | 1.32 | 46.67 | 0.26 | 8.33 | 19.88 | 50.07 | 6.36 | -3.54 | 1.25 | -28.75 | 412 | -12.34 |
| 2019 (6) | 13.66 | 34.58 | 1.81 | 191.94 | 0.9 | 136.84 | 0.24 | -4.0 | 13.25 | 116.92 | 6.59 | 75.98 | 1.76 | -28.67 | 470 | 54.61 |
| 2018 (5) | 10.15 | 28.32 | 0.62 | 244.44 | 0.38 | 46.15 | 0.25 | 4.17 | 6.11 | 168.43 | 3.74 | 13.9 | 2.46 | -18.82 | 304 | 0.33 |
| 2017 (4) | 7.91 | -17.17 | 0.18 | -5.26 | 0.26 | -16.13 | 0.24 | 0.0 | 2.28 | 14.38 | 3.29 | 1.26 | 3.03 | 20.73 | 303 | -6.48 |
| 2016 (3) | 9.55 | -14.04 | 0.19 | -17.39 | 0.31 | -22.5 | 0.24 | 20.0 | 1.99 | -3.9 | 3.25 | -9.84 | 2.51 | 39.6 | 324 | -1.52 |
| 2015 (2) | 11.11 | 1.55 | 0.23 | 0.0 | 0.4 | 0.0 | 0.2 | -20.0 | 2.07 | -1.53 | 3.60 | -1.53 | 1.80 | -21.22 | 329 | -14.77 |
| 2014 (1) | 10.94 | 65.01 | 0.23 | -20.69 | 0.4 | -60.78 | 0.25 | 0.0 | 2.10 | 0 | 3.66 | 0 | 2.29 | 0 | 386 | 10.29 |
