- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 9.45 | 521.71 | 525.83 | 0.66 | 135.71 | 153.85 | 0.76 | -3.8 | 16.92 | 0 | 0 | 0 | 6.98 | -62.09 | -59.44 | 8.04 | -84.53 | -81.32 | 0.00 | 0 | 0 | 262 | 0.0 | -4.38 |
| 24Q2 (19) | 1.52 | -9.52 | 18.75 | 0.28 | 7.69 | 27.27 | 0.79 | 1.28 | 25.4 | 0 | 0 | 0 | 18.42 | 19.03 | 7.18 | 51.97 | 11.94 | 5.6 | 0.00 | 0 | 0 | 262 | 0.0 | -4.38 |
| 24Q1 (18) | 1.68 | -14.29 | 24.44 | 0.26 | -10.34 | 18.18 | 0.78 | 16.42 | 18.18 | 0 | 0 | 0 | 15.48 | 4.6 | -5.03 | 46.43 | 35.82 | -5.03 | 0.00 | 0 | 0 | 262 | 0.0 | -4.38 |
| 23Q4 (17) | 1.96 | 29.8 | 64.71 | 0.29 | 11.54 | 16.0 | 0.67 | 3.08 | 28.85 | 0 | 0 | 0 | 14.80 | -14.07 | -29.57 | 34.18 | -20.59 | -21.77 | 0.00 | 0 | 0 | 262 | -4.38 | -4.38 |
| 23Q3 (16) | 1.51 | 17.97 | 34.82 | 0.26 | 18.18 | 23.81 | 0.65 | 3.17 | 3.17 | 0 | 0 | 0 | 17.22 | 0.18 | -8.17 | 43.05 | -12.54 | -23.47 | 0.00 | 0 | 0 | 274 | 0.0 | -1.79 |
| 23Q2 (15) | 1.28 | -5.19 | 9.4 | 0.22 | 0.0 | 22.22 | 0.63 | -4.55 | 8.62 | 0 | 0 | 0 | 17.19 | 5.47 | 11.72 | 49.22 | 0.67 | -0.71 | 0.00 | 0 | 0 | 274 | 0.0 | -1.79 |
| 23Q1 (14) | 1.35 | 13.45 | 29.81 | 0.22 | -12.0 | 22.22 | 0.66 | 26.92 | -4.35 | 0 | 0 | 0 | 16.30 | -22.43 | -5.84 | 48.89 | 11.88 | -26.31 | 0.00 | 0 | 0 | 274 | 0.0 | -1.79 |
| 22Q4 (13) | 1.19 | 6.25 | -2.46 | 0.25 | 19.05 | 25.0 | 0.52 | -17.46 | -1.89 | 0 | 0 | 0 | 21.01 | 12.04 | 28.15 | 43.70 | -22.32 | 0.59 | 0.00 | 0 | 0 | 274 | -1.79 | -1.79 |
| 22Q3 (12) | 1.12 | -4.27 | -73.89 | 0.21 | 16.67 | 16.67 | 0.63 | 8.62 | 5.0 | 0 | 0 | 0 | 18.75 | 21.87 | 346.88 | 56.25 | 13.47 | 302.19 | 0.00 | 0 | 0 | 279 | 0.0 | -10.58 |
| 22Q2 (11) | 1.17 | 12.5 | 67.14 | 0.18 | 0.0 | -21.74 | 0.58 | -15.94 | -3.33 | 0 | 0 | 0 | 15.38 | -11.11 | -53.18 | 49.57 | -25.28 | -42.17 | 0.00 | 0 | 0 | 279 | 0.0 | -10.58 |
| 22Q1 (10) | 1.04 | -14.75 | -9.57 | 0.18 | -10.0 | 0.0 | 0.69 | 30.19 | 0.0 | 0 | 0 | 0 | 17.31 | 5.58 | 10.58 | 66.35 | 52.72 | 10.58 | 0.00 | 0 | 0 | 279 | 0.0 | -10.58 |
| 21Q4 (9) | 1.22 | -71.56 | 7.02 | 0.2 | 11.11 | -57.45 | 0.53 | -11.67 | -14.52 | 0 | 0 | 0 | 16.39 | 290.71 | -60.24 | 43.44 | 210.61 | -20.12 | 0.00 | 0 | 0 | 279 | -10.58 | -10.58 |
| 21Q3 (8) | 4.29 | 512.86 | 371.43 | 0.18 | -21.74 | -40.0 | 0.6 | 0.0 | 3.45 | 0 | 0 | 0 | 4.20 | -87.23 | -87.27 | 13.99 | -83.68 | -78.06 | 0.00 | 0 | 0 | 312 | 0.0 | -15.22 |
| 21Q2 (7) | 0.7 | -39.13 | 34.62 | 0.23 | 27.78 | 91.67 | 0.6 | -13.04 | 15.38 | 0 | 0 | 0 | 32.86 | 109.92 | 42.38 | 85.71 | 42.86 | -14.29 | 0.00 | 0 | 0 | 312 | 0.0 | -15.22 |
| 21Q1 (6) | 1.15 | 0.88 | 1.77 | 0.18 | -61.7 | -14.29 | 0.69 | 11.29 | 13.11 | 0 | 0 | 0 | 15.65 | -62.04 | -15.78 | 60.00 | 10.32 | 11.15 | 0.00 | 0 | 0 | 312 | 0.0 | -20.81 |
| 20Q4 (5) | 1.14 | 25.27 | -45.97 | 0.47 | 56.67 | 30.56 | 0.62 | 6.9 | -10.14 | 0 | 0 | 0 | 41.23 | 25.06 | 141.64 | 54.39 | -14.67 | 66.31 | 0.00 | 0 | 0 | 312 | -15.22 | -20.81 |
| 20Q3 (4) | 0.91 | 75.0 | 0.0 | 0.3 | 150.0 | 0.0 | 0.58 | 11.54 | 0.0 | 0 | 0 | 0.0 | 32.97 | 42.86 | 0.0 | 63.74 | -36.26 | 0.0 | 0.00 | 0 | 0.0 | 368 | 0.0 | 0.0 |
| 20Q2 (3) | 0.52 | -53.98 | 0.0 | 0.12 | -42.86 | 0.0 | 0.52 | -14.75 | 0.0 | 0 | 0 | 0.0 | 23.08 | 24.18 | 0.0 | 100.00 | 85.25 | 0.0 | 0.00 | 0 | 0.0 | 368 | -6.6 | 0.0 |
| 20Q1 (2) | 1.13 | -46.45 | 0.0 | 0.21 | -41.67 | 0.0 | 0.61 | -11.59 | 0.0 | 0 | 0 | 0.0 | 18.58 | 8.92 | 0.0 | 53.98 | 65.08 | 0.0 | 0.00 | 0 | 0.0 | 394 | 0.0 | 0.0 |
| 19Q4 (1) | 2.11 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.69 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 17.06 | 0.0 | 0.0 | 32.70 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 394 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.09 | 34.73 | 0.99 | 20.73 | 2.6 | 7.44 | 0 | 0 | 16.26 | -10.39 | 42.69 | -20.26 | 0.00 | 0 | 274 | 0.0 |
| 2022 (9) | 4.52 | -38.59 | 0.82 | 3.8 | 2.42 | -0.41 | 0 | 0 | 18.14 | 69.02 | 53.54 | 62.16 | 0.00 | 0 | 274 | -1.79 |
| 2021 (8) | 7.36 | 98.92 | 0.79 | -27.52 | 2.43 | 4.29 | 0 | 0 | 10.73 | -63.56 | 33.02 | -47.57 | 0.00 | 0 | 279 | -10.58 |
| 2020 (7) | 3.7 | -51.51 | 1.09 | 1.87 | 2.33 | -23.1 | 0 | 0 | 29.46 | 110.07 | 62.97 | 58.58 | 0.00 | 0 | 312 | -15.22 |
| 2019 (6) | 7.63 | -48.31 | 1.07 | -13.01 | 3.03 | -4.11 | 0 | 0 | 14.02 | 68.28 | 39.71 | 85.49 | 0.00 | 0 | 368 | -6.6 |
| 2018 (5) | 14.76 | 46.57 | 1.23 | -0.81 | 3.16 | 6.04 | 0 | 0 | 8.33 | -32.33 | 21.41 | -27.65 | 0.00 | 0 | 394 | 5.91 |
| 2017 (4) | 10.07 | 15.75 | 1.24 | 264.71 | 2.98 | 16.86 | 0 | 0 | 12.31 | 215.09 | 29.59 | 0.96 | 0.00 | 0 | 372 | 149.66 |
| 2016 (3) | 8.7 | 508.39 | 0.34 | -10.53 | 2.55 | 5.37 | 0 | 0 | 3.91 | -85.29 | 29.31 | -82.68 | 0.00 | 0 | 149 | -3.87 |
| 2015 (2) | 1.43 | -14.88 | 0.38 | 192.31 | 2.42 | 0.83 | 0 | 0 | 26.57 | 243.41 | 169.23 | 18.46 | 0.00 | 0 | 155 | -6.06 |
| 2014 (1) | 1.68 | -95.03 | 0.13 | -85.71 | 2.4 | 4.8 | 0 | 0 | 7.74 | 0 | 142.86 | 0 | 0.00 | 0 | 165 | 0.61 |
