- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 11.02 | 24.94 | 55.65 | 0.13 | 8.33 | 8.33 | 0.61 | 3.39 | 24.49 | 0 | 0 | -100.0 | 1.18 | -13.29 | -30.4 | 5.54 | -17.25 | -20.02 | 0.00 | 0 | -100.0 | 0 | 0 | 0 |
| 24Q2 (19) | 8.82 | 1.85 | 29.71 | 0.12 | 9.09 | -20.0 | 0.59 | -4.84 | 40.48 | 0 | 0 | 0 | 1.36 | 7.11 | -38.32 | 6.69 | -6.56 | 8.3 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 24Q1 (18) | 8.66 | -25.15 | 11.74 | 0.11 | 0.0 | -31.25 | 0.62 | -19.48 | 44.19 | 0 | 0 | 0 | 1.27 | 33.6 | -38.47 | 7.16 | 7.58 | 29.03 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q4 (17) | 11.57 | 63.42 | 28.99 | 0.11 | -8.33 | -38.89 | 0.77 | 57.14 | 63.83 | 0 | -100.0 | 0 | 0.95 | -43.91 | -52.62 | 6.66 | -3.84 | 27.01 | 0.00 | -100.0 | 0 | 0 | 0 | -100.0 |
| 23Q3 (16) | 7.08 | 4.12 | -28.7 | 0.12 | -20.0 | -42.86 | 0.49 | 16.67 | -2.0 | 0.03 | 0 | 0 | 1.69 | -23.16 | -19.85 | 6.92 | 12.05 | 37.45 | 0.42 | 0 | 0 | 0 | 0 | -100.0 |
| 23Q2 (15) | 6.8 | -12.26 | -22.64 | 0.15 | -6.25 | -21.05 | 0.42 | -2.33 | 7.69 | 0 | 0 | 0 | 2.21 | 6.85 | 2.05 | 6.18 | 11.32 | 39.21 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 23Q1 (14) | 7.75 | -13.6 | -17.55 | 0.16 | -11.11 | -15.79 | 0.43 | -8.51 | 0.0 | 0 | 0 | 0 | 2.06 | 2.88 | 2.14 | 5.55 | 5.89 | 21.29 | 0.00 | 0 | 0 | 0 | -100.0 | -100.0 |
| 22Q4 (13) | 8.97 | -9.67 | -13.42 | 0.18 | -14.29 | -30.77 | 0.47 | -6.0 | 14.63 | 0 | 0 | 0 | 2.01 | -5.11 | -20.04 | 5.24 | 4.06 | 32.4 | 0.00 | 0 | 0 | 3017 | 0.0 | 0.0 |
| 22Q3 (12) | 9.93 | 12.97 | -6.94 | 0.21 | 10.53 | -30.0 | 0.5 | 28.21 | 35.14 | 0 | 0 | 0 | 2.11 | -2.16 | -24.78 | 5.04 | 13.49 | 45.21 | 0.00 | 0 | 0 | 3017 | 0.0 | 0.0 |
| 22Q2 (11) | 8.79 | -6.49 | 0.57 | 0.19 | 0.0 | -17.39 | 0.39 | -9.3 | -2.5 | 0 | 0 | 0 | 2.16 | 6.94 | -17.86 | 4.44 | -3.01 | -3.05 | 0.00 | 0 | 0 | 3017 | 0.0 | 0.0 |
| 22Q1 (10) | 9.4 | -9.27 | 8.29 | 0.19 | -26.92 | -13.64 | 0.43 | 4.88 | 13.16 | 0 | 0 | 0 | 2.02 | -19.46 | -20.25 | 4.57 | 15.59 | 4.49 | 0.00 | 0 | 0 | 3017 | 0.0 | 0.0 |
| 21Q4 (9) | 10.36 | -2.91 | 22.75 | 0.26 | -13.33 | 23.81 | 0.41 | 10.81 | 2.5 | 0 | 0 | 0 | 2.51 | -10.74 | 0.86 | 3.96 | 14.13 | -16.5 | 0.00 | 0 | 0 | 3017 | 0.0 | 0.0 |
| 21Q3 (8) | 10.67 | 22.08 | 11.15 | 0.3 | 30.43 | 15.38 | 0.37 | -7.5 | -9.76 | 0 | 0 | 0 | 2.81 | 6.84 | 3.81 | 3.47 | -24.23 | -18.81 | 0.00 | 0 | 0 | 3017 | 0.0 | 0.0 |
| 21Q2 (7) | 8.74 | 0.69 | -2.56 | 0.23 | 4.55 | -17.86 | 0.4 | 5.26 | -14.89 | 0 | 0 | 0 | 2.63 | 3.83 | -15.7 | 4.58 | 4.54 | -12.65 | 0.00 | 0 | 0 | 3017 | 0.0 | 0.0 |
| 21Q1 (6) | 8.68 | 2.84 | -3.23 | 0.22 | 4.76 | -29.03 | 0.38 | -5.0 | -15.56 | 0 | 0 | 0 | 2.53 | 1.87 | -26.66 | 4.38 | -7.63 | -12.73 | 0.00 | 0 | 0 | 3017 | 0.0 | 0.0 |
| 20Q4 (5) | 8.44 | -12.08 | -33.96 | 0.21 | -19.23 | -51.16 | 0.4 | -2.44 | -14.89 | 0 | 0 | 0 | 2.49 | -8.13 | -26.05 | 4.74 | 10.97 | 28.87 | 0.00 | 0 | 0 | 3017 | 0.0 | 0.0 |
| 20Q3 (4) | 9.6 | 7.02 | 0.0 | 0.26 | -7.14 | 0.0 | 0.41 | -12.77 | 0.0 | 0 | 0 | 0.0 | 2.71 | -13.24 | 0.0 | 4.27 | -18.49 | 0.0 | 0.00 | 0 | 0.0 | 3017 | 0.0 | 0.0 |
| 20Q2 (3) | 8.97 | 0.0 | 0.0 | 0.28 | -9.68 | 0.0 | 0.47 | 4.44 | 0.0 | 0 | 0 | 0.0 | 3.12 | -9.68 | 0.0 | 5.24 | 4.44 | 0.0 | 0.00 | 0 | 0.0 | 3017 | 0.0 | 0.0 |
| 20Q1 (2) | 8.97 | -29.81 | 0.0 | 0.31 | -27.91 | 0.0 | 0.45 | -4.26 | 0.0 | 0 | 0 | 0.0 | 3.46 | 2.71 | 0.0 | 5.02 | 36.41 | 0.0 | 0.00 | 0 | 0.0 | 3017 | 0.0 | 0.0 |
| 19Q4 (1) | 12.78 | 0.0 | 0.0 | 0.43 | 0.0 | 0.0 | 0.47 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.36 | 0.0 | 0.0 | 3.68 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 3017 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 33.21 | -10.49 | 0.54 | -30.77 | 2.09 | 17.42 | 0.03 | 0 | 1.63 | -22.66 | 6.29 | 31.17 | 0.09 | 0 | 0 | 0 |
| 2022 (9) | 37.1 | -3.49 | 0.78 | -22.77 | 1.78 | 12.66 | 0 | 0 | 2.10 | -19.98 | 4.80 | 16.73 | 0.00 | 0 | 3017 | 0.0 |
| 2021 (8) | 38.44 | 6.84 | 1.01 | -4.72 | 1.58 | -8.67 | 0 | 0 | 2.63 | -10.81 | 4.11 | -14.52 | 0.00 | 0 | 3017 | 0.0 |
| 2020 (7) | 35.98 | -29.97 | 1.06 | -32.05 | 1.73 | -14.78 | 0 | 0 | 2.95 | -2.97 | 4.81 | 21.7 | 0.00 | 0 | 3017 | 0.0 |
| 2019 (6) | 51.38 | -25.78 | 1.56 | -2.5 | 2.03 | -22.81 | 0.05 | 0.0 | 3.04 | 31.37 | 3.95 | 4.0 | 0.10 | 34.74 | 3017 | 0.0 |
| 2018 (5) | 69.23 | -26.35 | 1.6 | -1.84 | 2.63 | -16.51 | 0.05 | 0 | 2.31 | 33.28 | 3.80 | 13.36 | 0.07 | 0 | 3017 | 0.0 |
| 2017 (4) | 94.0 | -4.53 | 1.63 | -15.54 | 3.15 | 4.65 | 0 | 0 | 1.73 | -11.54 | 3.35 | 9.62 | 0.00 | 0 | 3017 | -5.78 |
| 2016 (3) | 98.46 | 5.88 | 1.93 | -3.5 | 3.01 | -1.95 | 0.11 | -35.29 | 1.96 | -8.86 | 3.06 | -7.4 | 0.11 | -38.89 | 3202 | 4.4 |
| 2015 (2) | 92.99 | -3.1 | 2.0 | 48.15 | 3.07 | -20.47 | 0.17 | 466.67 | 2.15 | 52.88 | 3.30 | -17.93 | 0.18 | 484.77 | 3067 | -1.38 |
| 2014 (1) | 95.96 | 13.17 | 1.35 | -2.17 | 3.86 | 42.96 | 0.03 | 0 | 1.41 | 0 | 4.02 | 0 | 0.03 | 0 | 3110 | -1.77 |
