- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 4.9 | -32.32 | 17.51 | 0.1 | -56.52 | -52.38 | 0.38 | -19.15 | -29.63 | 0 | 0 | 0 | 2.04 | -35.76 | -59.48 | 7.76 | 19.46 | -40.11 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 24Q2 (19) | 7.24 | -70.12 | -17.07 | 0.23 | 15.0 | -11.54 | 0.47 | -32.86 | -14.55 | 0 | 0 | 0 | 3.18 | 284.87 | 6.67 | 6.49 | 124.71 | 3.04 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 24Q1 (18) | 24.23 | -7.98 | 448.19 | 0.2 | -85.19 | 33.33 | 0.7 | -11.39 | 84.21 | 0 | 0 | 0 | 0.83 | -83.9 | -75.68 | 2.89 | -3.71 | -66.4 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 23Q4 (17) | 26.33 | 531.41 | 165.69 | 1.35 | 542.86 | 98.53 | 0.79 | 46.3 | 92.68 | 0 | 0 | 0 | 5.13 | 1.81 | -25.28 | 3.00 | -76.83 | -27.48 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 23Q3 (16) | 4.17 | -52.23 | -77.92 | 0.21 | -19.23 | -73.08 | 0.54 | -1.82 | 8.0 | 0 | 0 | 0 | 5.04 | 69.09 | 21.96 | 12.95 | 105.55 | 389.24 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 23Q2 (15) | 8.73 | 97.51 | -38.22 | 0.26 | 73.33 | -69.77 | 0.55 | 44.74 | 22.22 | 0 | 0 | 0 | 2.98 | -12.24 | -51.07 | 6.30 | -26.72 | 97.82 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 23Q1 (14) | 4.42 | -55.4 | 4.99 | 0.15 | -77.94 | 150.0 | 0.38 | -7.32 | 26.67 | 0 | 0 | 0 | 3.39 | -50.54 | 138.12 | 8.60 | 107.8 | 20.65 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 22Q4 (13) | 9.91 | -47.54 | -52.81 | 0.68 | -12.82 | -25.27 | 0.41 | -18.0 | -19.61 | 0 | 0 | 0 | 6.86 | 66.18 | 58.35 | 4.14 | 56.3 | 70.36 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 22Q3 (12) | 18.89 | 33.69 | 159.83 | 0.78 | -9.3 | 59.18 | 0.5 | 11.11 | 72.41 | 0 | 0 | 0 | 4.13 | -32.16 | -38.74 | 2.65 | -16.89 | -33.64 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 22Q2 (11) | 14.13 | 235.63 | 5.92 | 0.86 | 1333.33 | 377.78 | 0.45 | 50.0 | 25.0 | 0 | 0 | 0 | 6.09 | 327.06 | 351.07 | 3.18 | -55.31 | 18.01 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 22Q1 (10) | 4.21 | -79.95 | -27.41 | 0.06 | -93.41 | -87.23 | 0.3 | -41.18 | 30.43 | 0 | 0 | 0 | 1.43 | -67.11 | -82.41 | 7.13 | 193.42 | 79.7 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 21Q4 (9) | 21.0 | 188.86 | 76.92 | 0.91 | 85.71 | 102.22 | 0.51 | 75.86 | 41.67 | 0 | 0 | 0 | 4.33 | -35.71 | 14.3 | 2.43 | -39.12 | -19.92 | 0.00 | 0 | 0 | 95 | 0.0 | 0.0 |
| 21Q3 (8) | 7.27 | -45.5 | -41.7 | 0.49 | 172.22 | 512.5 | 0.29 | -19.44 | -23.68 | 0 | 0 | 0 | 6.74 | 399.51 | 950.6 | 3.99 | 47.81 | 30.9 | 0.00 | 0 | 0 | 95 | 0.0 | 2.15 |
| 21Q2 (7) | 13.34 | 130.0 | 135.27 | 0.18 | -61.7 | 50.0 | 0.36 | 56.52 | 100.0 | 0 | 0 | 0 | 1.35 | -83.35 | -36.24 | 2.70 | -31.95 | -14.99 | 0.00 | 0 | 0 | 95 | 0.0 | 2.15 |
| 21Q1 (6) | 5.8 | -51.14 | 41.81 | 0.47 | 4.44 | 1466.67 | 0.23 | -36.11 | -14.81 | 0 | 0 | 0 | 8.10 | 113.75 | 1004.77 | 3.97 | 30.75 | -39.93 | 0.00 | 0 | 0 | 95 | 0.0 | 2.15 |
| 20Q4 (5) | 11.87 | -4.81 | -27.71 | 0.45 | 462.5 | -38.36 | 0.36 | -5.26 | -7.69 | 0 | 0 | 0 | 3.79 | 490.93 | -14.73 | 3.03 | -0.47 | 27.69 | 0.00 | 0 | 0 | 95 | 2.15 | 3.26 |
| 20Q3 (4) | 12.47 | 119.93 | 0.0 | 0.08 | -33.33 | 0.0 | 0.38 | 111.11 | 0.0 | 0 | 0 | 0.0 | 0.64 | -69.69 | 0.0 | 3.05 | -4.01 | 0.0 | 0.00 | 0 | 0.0 | 93 | 0.0 | 0.0 |
| 20Q2 (3) | 5.67 | 38.63 | 0.0 | 0.12 | 300.0 | 0.0 | 0.18 | -33.33 | 0.0 | 0 | 0 | 0.0 | 2.12 | 188.54 | 0.0 | 3.17 | -51.91 | 0.0 | 0.00 | 0 | 0.0 | 93 | 0.0 | 0.0 |
| 20Q1 (2) | 4.09 | -75.09 | 0.0 | 0.03 | -95.89 | 0.0 | 0.27 | -30.77 | 0.0 | 0 | 0 | 0.0 | 0.73 | -83.5 | 0.0 | 6.60 | 177.94 | 0.0 | 0.00 | 0 | 0.0 | 93 | 1.09 | 0.0 |
| 19Q4 (1) | 16.42 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.45 | 0.0 | 0.0 | 2.38 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 92 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 43.66 | -7.38 | 1.97 | -17.23 | 2.26 | 36.14 | 0 | 0 | 4.51 | -10.63 | 5.18 | 47.0 | 0.00 | 0 | 95 | 0.0 |
| 2022 (9) | 47.14 | -0.57 | 2.38 | 15.53 | 1.66 | 19.42 | 0 | 0 | 5.05 | 16.2 | 3.52 | 20.11 | 0.00 | 0 | 95 | 0.0 |
| 2021 (8) | 47.41 | 39.03 | 2.06 | 202.94 | 1.39 | 17.8 | 0 | 0 | 4.35 | 117.89 | 2.93 | -15.27 | 0.00 | 0 | 95 | 0.0 |
| 2020 (7) | 34.1 | -22.41 | 0.68 | -50.36 | 1.18 | -7.09 | 0 | 0 | 1.99 | -36.03 | 3.46 | 19.75 | 0.00 | 0 | 95 | 2.15 |
| 2019 (6) | 43.95 | 70.48 | 1.37 | 71.25 | 1.27 | 18.69 | 0 | 0 | 3.12 | 0.45 | 2.89 | -30.38 | 0.00 | 0 | 93 | 1.09 |
| 2018 (5) | 25.78 | 30.6 | 0.8 | 110.53 | 1.07 | 0.0 | 0 | 0 | 3.10 | 61.2 | 4.15 | -23.43 | 0.00 | 0 | 92 | -6.12 |
| 2017 (4) | 19.74 | 7.57 | 0.38 | -38.71 | 1.07 | -9.32 | 0 | 0 | 1.93 | -43.03 | 5.42 | -15.71 | 0.00 | 0 | 98 | -2.0 |
| 2016 (3) | 18.35 | -17.23 | 0.62 | -29.55 | 1.18 | -9.92 | 0 | 0 | 3.38 | -14.88 | 6.43 | 8.83 | 0.00 | 0 | 100 | -9.91 |
| 2015 (2) | 22.17 | -45.49 | 0.88 | -45.34 | 1.31 | 0.77 | 0 | 0 | 3.97 | 0.27 | 5.91 | 84.86 | 0.00 | 0 | 111 | -19.57 |
| 2014 (1) | 40.67 | -10.65 | 1.61 | 5.23 | 1.3 | 18.18 | 0 | 0 | 3.96 | 0 | 3.20 | 0 | 0.00 | 0 | 138 | -19.3 |
