玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)12.9144.4116.412.073.511.292.3724.08-21.5200016.03-28.33-4.418.36-14.07-32.590.0000000
24Q3 (19)8.94-5.1-4.392.029.8735.141.913.247.300022.3736.8441.3321.368.7912.220.0000000
24Q2 (18)9.42-8.81-7.011.541.99-31.861.853.352.7800016.3511.84-26.7219.6413.3410.520.0000000
24Q1 (17)10.33-6.85-0.671.51-18.82-3.211.79-40.73-7.7300014.62-12.84-2.5517.33-36.37-7.110.0000000
23Q4 (16)11.0918.6118.11.8625.6819.233.0269.6694.8400016.775.960.9527.2343.0464.970.0000000
23Q3 (15)9.35-7.76.131.48-34.51-41.041.78-1.1114.100015.83-29.05-44.4419.047.147.510.0000000
23Q2 (14)10.13-2.6-5.062.2644.8732.161.8-7.2211.800022.3148.7339.2117.77-4.7417.760.0000000
23Q1 (13)10.410.76-3.531.560.0-22.391.9425.1616.1700015.00-9.71-19.5518.6513.0120.410.0000000
22Q4 (12)9.396.58-4.481.56-37.85-14.291.55-0.64-5.4900016.61-41.69-10.2716.51-6.78-1.060.0000000
22Q3 (11)8.81-17.4311.82.5146.78105.741.56-3.114.700028.4977.7784.0217.7117.35-6.350.0000000
22Q2 (10)10.67-1.0236.971.71-14.93-9.041.61-3.5918.3800016.03-14.05-33.5915.09-2.6-13.570.0000000
22Q1 (9)10.789.667.82.0110.4435.811.671.835.0300018.650.7125.9815.49-7.14-2.570.0000000
21Q4 (8)9.8324.753.581.8249.1811.661.6410.0750.4600018.5119.597.7916.68-11.7745.250.0000000
21Q3 (7)7.881.16-25.661.22-35.11-39.01.499.5619.200015.48-35.85-17.9418.918.3160.350.0000000
21Q2 (6)7.79-22.1-0.891.8827.0334.291.36-14.471.4900024.1363.0635.4917.469.82.40.0000000
21Q1 (5)10.05.3715.071.48-9.215.621.5945.872.5800014.80-13.830.4815.9038.43-10.860.0000000
20Q4 (4)9.49-10.470.01.63-18.50.01.09-12.80.0000.017.18-8.970.011.49-2.60.00.0000.0000.0
20Q3 (3)10.634.860.02.042.860.01.25-6.720.0000.018.875.930.011.79-30.830.00.0000.0000.0
20Q2 (2)7.86-9.550.01.49.380.01.34-13.550.0000.017.8120.920.017.05-4.420.00.0000.0000.0
20Q1 (1)8.690.00.01.280.00.01.550.00.000.00.014.730.00.017.840.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)41.591.497.12-0.567.91-7.380017.12-2.0219.02-8.740.00000
2023 (9)40.983.387.16-7.978.5433.860017.47-10.9820.8429.480.00000
2022 (8)39.6411.637.7821.376.384.930019.638.7316.09-6.00.00000
2021 (7)35.51-3.086.411.586.0816.480018.054.8217.1220.180.00000
2020 (6)36.64-19.636.312.15.22-14.710017.2227.0414.256.130.00000
2019 (5)45.59-8.036.18-37.06.1211.680013.56-31.513.4221.430.00000
2018 (4)49.57-2.889.811.665.48-11.610019.794.6711.06-8.990.00000
2017 (3)51.0447.399.6547.786.23.510018.910.2712.15-29.770.00000
2016 (2)34.63-1.876.53-0.915.9939.630018.860.9817.3042.290.0005450.0
2015 (1)35.29-35.266.59-43.244.29-2.280018.67012.1600.0005450.0

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